Regional Manager Jobs

About The Position

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 5–7 years of beverage alcohol sales experience; spirits experience preferred.
• Proven sales track record and demonstrated ability to meet or exceed targets.
• Strong distributor management experience and understanding of three-tier system dynamics.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong analytical skills and proficiency with CRM systems and Microsoft Office tools.
• Ability to develop effective trade marketing tools and execute structured sales processes.
• Highly organized, self-directed, and capable of managing multiple priorities.
• Ability to communicate clearly, operate a computer, and navigate varying market environments.
• Ability to regularly stand, walk, bend, and lift during market visits and field work.

Nice To Haves

• Spirits sales experience.
• Experience working with startup or emerging brands.
• Experience working across multiple states or regions.

Responsibilities

• Develop and execute annual regional commercial plans aligned with national sales and marketing strategies.
• Manage shipments, depletions, forecasts, and inventory planning to achieve volume and profit targets.
• Strengthen distributor and broker relationships to ensure alignment, accountability, and effective market execution.
• Conduct regular business reviews and adjust plans based on performance insights and market dynamics.
• Use Nielsen, NABCA, VIP, Great Vines, and Power BI data to identify trends, track brand performance, and guide commercial decisions.
• Manage brand presence, pricing strategy, and trade spend to maintain profitability and competitive positioning.
• Conduct market visits with distributor teams to assess execution and identify growth opportunities.
• Manage key account relationships across on-premise, off-premise, and select national accounts.
• Support brand education programs and coordinate trade visits, ambassador activities, and regional events.
• Collaborate with internal compliance, marketing, and sales strategy teams on brand registrations, activation tools, and market programming.
• Represent the company at industry events, conferences, and market-level engagements.
• Perform other duties as assigned.

Benefits

• Medical and dental insurance, with options available for dependents.
• Basic term life and AD&D insurance.
• Short-term disability insurance.
• Flexible spending account.
• Employee assistance program.
• Paid time off.
• 401(k) match.
• Paid caregiver leave.
• Profit sharing.