Regional Marketing & Growth Manager, LatAm

OpenArt AI • San Francisco, CA

3d

About The Position

OpenArt is hiring its first dedicated marketing and growth lead for Latin America, starting with Brazil. The role owns how OpenArt reaches, earns the trust of, and grows with creators in the region. The manager will set regional priorities, choose channels and partnerships, and convert local interest into active users and paying customers. The position calls for deep knowledge of local creative and digital culture and hands-on execution across strategy, campaigns, creator relationships, community, events, localization, and performance analysis.

The manager will work closely with global Growth, Product, Creative, and Marketing teams, share regional user feedback and growth opportunities, and partner on onboarding, conversion, and retention improvements. The role will also prioritize expansion into additional Latin American markets, developing local partnerships and language support as needed, and manage local agencies and partners.

Requirements

• At least 6 years of experience in marketing, growth, or go-to-market roles.
• Substantial experience working in Brazil or Latin America, with deep local knowledge, current relationships, and understanding of social platforms, creator culture, consumer behavior, and marketing channels.
• A track record of measurable growth, with the ability to explain ownership, experiments, and their effects on acquisition, adoption, conversion, or revenue.
• Experience delivering across multiple areas such as digital campaigns, creator partnerships, community, events, and product launches, and willingness to learn other areas.
• Strong judgment in adapting a global brand to local expectations across messaging, creative, and user experience.
• Creative and analytical ability, including giving useful feedback on ads or videos and using performance data to choose what to test next.
• Ability to prioritize independently, manage partners, and move projects forward across teams and time zones.
• Active interest in AI creativity and willingness to use the product.

Nice To Haves

• Experience helping a global product establish or expand its presence in a market.
• Existing relationships with creators, communities, agencies, or local platforms.
• Experience marketing AI, video, design, or other creative tools.
• Experience building successful referral, affiliate, ambassador, or education programs.
• Experience managing growth across multiple countries or languages.
• Spanish proficiency and experience in Latin American markets beyond Brazil are strongly preferred.

Responsibilities

• Set regional priorities, goals, channel plans, and budgets, using local insights and performance data to guide investment and scale successful approaches.
• Execute local campaigns and launches across social, content, paid acquisition, and relevant local channels.
• Adapt global launches with messaging, creative, and use cases that resonate with local audiences.
• Build local creator relationships and run partnerships, workshops, meetups, and community programs that drive adoption, advocacy, and referrals.
• Localize messaging, creative, the website, and product experience for local users while maintaining consistency with OpenArt’s global brand.
• Bring regional user feedback and growth opportunities to the global team.
• Partner with global teams on improvements to onboarding, conversion, and retention.
• Manage local agencies and partners against clear expectations.
• Prioritize expansion into additional markets across the region, building local partnerships and language support as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed