Regional Marketing & Growth Manager, LatAm

OpenArt AI • San Francisco, CA

5d

About The Position

OpenArt is hiring its first dedicated marketing and growth lead for Latin America, starting with Brazil. The role owns how OpenArt reaches, earns the trust of, and grows with creators in the region. The manager sets regional priorities, audiences, channels, partnerships, and investment, turning local interest into active users and paying customers. The role also prioritizes expansion into additional markets across the region, including local partnerships and language support.

This is a hands-on position with broad ownership, combining regional planning and execution across digital marketing, creators, community, partnerships, events, localization, and performance analysis. The manager works closely with global Growth, Product, Creative, and Marketing teams, bringing local insights and user feedback to initiatives such as onboarding, conversion, and retention. The position is based in São Paulo or remote in Brazil, or in the San Francisco Bay Area for someone with experience in the Latin American market.

Requirements

• At least 6 years of experience in marketing, growth, or go-to-market roles; experience in consumer technology, SaaS, subscription products, or creative tools is preferred.
• Substantial experience working in Brazil or Latin America, with deep local knowledge, current relationships, and a strong understanding of social platforms, creator culture, consumer behavior, and marketing channels.
• A track record of measurable growth, with the ability to explain ownership, experiments, and effects on user acquisition, adoption, conversion, or revenue.
• Experience delivering across multiple areas such as digital campaigns, creator partnerships, community, events, and product launches, and willingness to learn other areas.
• Strong judgment in adapting a global brand to local expectations across messaging, creative, and user experience.
• Creative and analytical ability, including evaluating advertising or video creative and using performance data to determine what to test next.
• Ability to prioritize independently, manage partners, and move projects forward across teams and time zones.
• Active interest in AI creativity and willingness to use the product.

Nice To Haves

• Experience helping a global product establish or expand its presence in a local market.
• Existing relationships with creators, communities, agencies, or local platforms.
• Experience marketing AI, video, design, or other creative tools.
• Experience building successful referral, affiliate, ambassador, or education programs.
• Experience managing growth across multiple countries or languages.
• Spanish proficiency and experience in Latin American markets beyond Brazil are strongly preferred.

Responsibilities

• Set regional growth priorities, goals, channel plans, and budgets, using local insights and performance data to guide investment and scale successful efforts.
• Execute local campaigns and launches across social media, content, paid acquisition, and relevant local channels; adapt global launches with locally resonant messaging, creative, and use cases.
• Build creator relationships and partnerships, and run workshops, meetups, and community programs that drive adoption, advocacy, and referrals.
• Localize messaging, creative, website content, and the product experience while maintaining consistency with OpenArt’s global brand.
• Share regional user feedback and growth opportunities with global teams; partner on improvements to onboarding, conversion, and retention.
• Manage local agencies and partners against clear expectations.
• Prioritize expansion into additional Latin American markets, building local partnerships and language support as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed