Regional Sales Manager
About The Position
The Regional Sales Manager is responsible for driving commercial performance and brand growth for the Kirin portfolio across an assigned U.S. region, currently including Illinois, Wisconsin, Minnesota, Texas, and Oklahoma. The role builds and maintains distributor and key account relationships, executes annual commercial plans, and uses market insights to achieve sales, distribution, and profitability targets. The Regional Sales Manager partners with distributor teams, national accounts, and internal commercial teams to deliver execution aligned with company priorities. The ideal candidate will be based in Chicago, Illinois. Travel is 50%–75%. Working conditions include sales accounts, distributor locations, industry events, a home office, and travel. The employer identified for this position is Kirin Brewery of America, LLC. The posting also contains compensation and benefits language referring to Bell’s and New Belgium. The stated starting salary range is $130,000–$150,000; compensation may vary based on experience, skills, education, location, and other position-related factors.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field.
- 5–7 years of beverage alcohol sales experience; spirits experience preferred.
- Proven sales track record and demonstrated ability to meet or exceed targets.
- Strong distributor management experience and understanding of three-tier system dynamics.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Strong analytical skills and proficiency with CRM systems and Microsoft Office tools.
- Ability to develop effective trade marketing tools and execute structured sales processes.
- Highly organized, self-directed, and capable of managing multiple priorities.
- Ability to communicate clearly, operate a computer, and navigate varying market environments.
- Ability to regularly stand, walk, bend, and lift during market visits and field work.
Nice To Haves
- Spirits sales experience.
- Experience working with startup or emerging brands.
- Experience working across multiple states or regions.
Responsibilities
- Develop and execute annual regional commercial plans aligned with national sales and marketing strategies.
- Manage shipments, depletions, forecasts, and inventory planning to achieve volume and profit targets.
- Strengthen distributor and broker relationships to ensure alignment, accountability, and effective market execution.
- Conduct regular business reviews and adjust plans based on performance insights and market dynamics.
- Use Nielsen, NABCA, VIP, Great Vines, and Power BI data to identify trends, track brand performance, and guide commercial decisions.
- Manage brand presence, pricing strategy, and trade spend to maintain profitability and competitive positioning.
- Conduct market visits with distributor teams to assess execution and identify growth opportunities.
- Manage key account relationships across on-premise, off-premise, and select national accounts.
- Support brand education programs and coordinate trade visits, ambassador activities, and regional events.
- Collaborate with internal compliance, marketing, and sales strategy teams on brand registrations, activation tools, and market programming.
- Represent the company at industry events, conferences, and market-level engagements.
- Perform other duties as assigned.
Benefits
- Medical and dental insurance, with options available for dependents.
- Basic term life and AD&D insurance.
- Short-term disability insurance.
- Flexible spending account.
- Employee assistance program.
- Paid time off.
- 401(k) match.
- Paid caregiver leave.
- Profit sharing.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
