Regional Sales Manager

Potter Global Technologies • Hollins, VA

8d • $90,000 - $200,000 • Remote

About The Position

Potter Global Technologies is seeking a Regional Sales Manager to drive revenue growth and expand Valcom’s presence across the assigned Texas territory. The role owns the full sales cycle, from pipeline development and new customer acquisition to activating and growing distribution and engineered systems channel partners. The manager will build strategic relationships, develop targeted vertical markets, influence specification-driven opportunities, and align customer needs with Valcom’s solutions. Success means delivering sustainable year-over-year growth and strengthening Valcom’s market position.

This is a remote, field-based position requiring up to 75% travel within the Texas territory. The expected schedule is 40 hours per week, Monday through Friday, with occasional changes in hours to accommodate project schedules. Candidates must reside within the specified geographic territory.

Requirements

• At least 5 years of direct or related sales or technical experience in a customer-facing role; Audio, Networking, Communications, or Telephony experience is preferred.
• Proven record of meeting or exceeding sales targets and generating new business.
• Experience with distribution channels, integrators, or engineered systems sales environments.
• Ability to understand and communicate technical information to sales teams, engineers, installers, end users, and other stakeholders.
• Proficiency with Microsoft Office, Salesforce, and other CRM or sales-related tools.
• Valid driver’s license and reliable transportation for business travel.
• Ability to travel up to 75% of the time.
• Must reside within the specified geographic territory.
• Ability to proactively generate new business and build a strong opportunity pipeline.
• Strategic thinking and business acumen, including translating market insights into actionable plans.
• Excellent communication, presentation, and influencing skills with technical and non-technical audiences.
• Consultative selling skills, including identifying customer needs and positioning value-based solutions.
• Ability to work independently with accountability, ownership, and initiative.
• Strong analytical, problem-solving, time-management, organizational, listening, and relationship-building skills.
• Ability to manage multiple priorities and deadlines.
• Ability to work remotely in a field-based and home office environment.

Nice To Haves

• Experience selling into healthcare, education, industrial, or commercial vertical markets.
• Experience with specification-based or project-based selling.
• Familiarity with mass notification, communication systems, or related technologies.
• Experience in a growth-oriented or transformational sales environment.

Responsibilities

• Develop and execute a territory strategy focused on revenue growth, vertical market penetration, and market share expansion.
• Build and manage a sales pipeline through prospecting, qualification, and advancing opportunities.
• Acquire new customers and expand relationships with existing accounts.
• Influence consultants, engineers, integrators, and other decision-makers to position Valcom solutions early in project lifecycles.
• Manage and grow distribution and engineered systems channels by training distributor partners and supporting integrators and end users.
• Support sales in SLED markets, including procurement processes, funding cycles, bid requirements, and contract vehicles.
• Develop opportunities for recurring revenue and software-enabled solutions.
• Analyze market trends, competitive activity, and emerging opportunities, and adjust territory plans accordingly.
• Deliver tailored sales presentations and product demonstrations.
• Partner with Engineering, Marketing, and Customer Support to align market needs and support deal execution.
• Maintain accurate activity, pipeline, and forecasting data in Salesforce and other systems.
• Represent the company at industry events, trade shows, and customer engagements.
• Manage travel and entertainment expenses in accordance with company guidelines.
• Perform other duties as assigned.

Benefits

• Employee Ownership Program.
• Competitive health, dental, and vision plans.
• 401(k) with company match.
• Generous paid time off and holidays.
• Continuous learning and development opportunities.
• Financial wellness programs, including complimentary Certified Financial Planner sessions.
• Recognition programs celebrating individual and team achievements.
• Competitive commission structure in addition to base salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed