Regional Sales Manager

Potter Global Technologies • Hollins, VA

7d • $90,000 - $200,000 • Remote

About The Position

Potter Global Technologies is hiring a Regional Sales Manager to drive revenue growth and expand Valcom’s presence across an assigned territory. The role owns the full sales cycle, from pipeline development and new-customer acquisition to activating and growing distribution and engineered systems channel partners. The manager will build strategic relationships, develop targeted vertical markets, influence specification-driven opportunities, and align customer needs with Valcom solutions. Success means achieving sustainable year-over-year growth and strengthening Valcom’s market position.

This is a full-time, remote, field-based position covering the Midwest territory of Missouri, Kansas, Oklahoma, Louisiana, Mississippi, and Arkansas. The role requires travel up to 75% and is expected to follow a 40-hour Monday-through-Friday schedule, with occasional changes to accommodate project schedules. The position offers a base salary range of $90,000–$200,000, a competitive commission structure, and employee ownership participation.

Requirements

• At least 5 years of direct or related sales or technical experience in a customer-facing role; Audio, Networking, Communications, or Telephony industry experience is preferred.
• Proven record of meeting or exceeding sales targets and generating new business opportunities.
• Experience with distribution channels, integrators, or engineered systems sales environments.
• Ability to understand and communicate technical information to sales teams, engineers, installers, and end users.
• Strong software skills, including Microsoft Office, Salesforce, and other CRM tools.
• Valid driver’s license and reliable transportation for business travel.
• Ability to travel up to 75% of the time.
• Must reside within the specified geographic territory.
• Ability to proactively generate new business and build a strong opportunity pipeline.
• Strategic thinking and business acumen, including translating market insights into actionable plans.
• Excellent communication, presentation, and influencing skills with technical and non-technical audiences.
• Consultative selling skills, including identifying customer needs and positioning value-based solutions.
• Ability to work independently with accountability, ownership, and initiative.
• Strong analytical and problem-solving skills, with attention to detail.
• Effective time-management and organizational skills, including managing multiple priorities and deadlines.
• Strong listening skills and ability to build trust and long-term relationships with customers and partners.
• Ability to work remotely in a field-based and home-office environment.

Nice To Haves

• Experience selling into healthcare, education, industrial, or commercial vertical markets.
• Experience with specification-based or project-based selling.
• Familiarity with mass notification, communication systems, or related technologies.
• Experience in a growth-oriented or transformational sales environment.

Responsibilities

• Develop and execute a territory strategy focused on revenue growth, vertical-market penetration, and market-share expansion.
• Build, maintain, and manage a sales pipeline through prospecting, qualification, and opportunity advancement.
• Identify, target, and onboard new customers, and expand relationships with existing accounts.
• Influence consultants, engineers, integrators, and other decision-makers to position Valcom solutions early in project lifecycles.
• Manage and grow distribution and engineered systems channels; train and enable distributor partners and support integrators and end users with solution development and project execution.
• Support sales in SLED markets by navigating procurement processes, funding cycles, bid requirements, and contract vehicles.
• Develop opportunities for recurring revenue and software-enabled solutions, emphasizing long-term value and customer lifecycle engagement.
• Analyze market trends, competitive activity, and emerging opportunities, and adjust territory plans accordingly.
• Deliver tailored sales presentations and product demonstrations.
• Work cross-functionally with Engineering, Marketing, and Customer Support to align market needs, improve offerings, and support deal execution.
• Maintain accurate and timely activity, pipeline, and forecast data in Salesforce and other systems.
• Represent the company at industry events, trade shows, and customer engagements.
• Manage travel and entertainment expenses in accordance with company guidelines.
• Perform other duties as assigned.

Benefits

• Employee Ownership Program
• Competitive health, dental, and vision plans
• 401(k) with company match
• Generous paid time off and holidays
• Continuous learning and development opportunities
• Financial Wellness programs, including complimentary Certified Financial Planner sessions
• Recognition programs celebrating individual and team achievements
• Competitive commission structure in addition to base salary
• Mission-driven team focused on life-saving outcomes

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed