Marketing and Public Relations Manager

San Joaquin Regional Transit District•Stockton, CA

About The Position

Under general or policy direction, oversees, plans, organizes, and manages assigned programs and activities of San Joaquin Regional Transit District’s Marketing department. Provides professional expertise in developing and implementing comprehensive agency-wide marketing, public relations, public information, and outreach programs and strategies aligned with RTD’s strategic objectives. The position manages marketing, public relations, advertising, outreach, and promotional activities, including multimedia advertising campaigns, special events, public information programs, RTD branding, printed materials and publications, and the agency website. Serves as RTD’s designated Public Information Officer and official spokesperson, drafts important communications, conducts presentations to internal and external stakeholders, and advises the CEO, Leadership Team, and Board of Directors on marketing strategies and initiatives. The manager supervises department staff and leads communications on media relations, public messaging, community concerns, agency reputation, emergencies, critical incidents, service disruptions, and safety-related events. The role develops marketing campaigns to increase ridership, oversees digital communications and public information materials, plans outreach and customer engagement activities, represents RTD at public and stakeholder functions, presents reports to the Board, and manages the department budget. Performs other related duties as assigned.

Requirements

Graduation from an accredited four-year college or university with major coursework in public relations, communications, business administration, or a closely related field, and seven years of progressively responsible experience, including three years as a manager or supervisor; or an equivalent combination of training and experience.
One additional year of required experience may be substituted for each year (30 semester hours) of required education.
Valid California Class C driver’s license.
Knowledge of advanced principles and practices of public relations, strategic communications, media relations, and public information management in public agencies.
Knowledge of principles, methods, concepts, and techniques for developing and executing marketing and public information materials, plans, programs, and strategies.
Knowledge of media interview techniques, press conference coordination, and communications through print, broadcast, digital, and social media.
Knowledge of effective social media use and online customer relationship management in business environments.
Knowledge of business communications and correct English usage.
Knowledge of public administration, including budgeting, purchasing, and maintenance of public records.
Knowledge of industry trends and media practices applicable to marketing and advertising programs in public transportation.
Knowledge of RTD functions and operations and associated public relations, media relations, and marketing issues.
Knowledge of basic web technologies, terminology, and applications relevant to assigned responsibilities.
Knowledge of research methods and analysis techniques.
Knowledge of contract negotiation.
Knowledge of effective management and supervision.
Knowledge of RTD human resources policies and procedures and labor contract provisions.

Nice To Haves

Experience in a public transit agency or governmental setting is preferred.

Responsibilities

Supervises, mentors, and evaluates department staff; implements policies, procedures, and workflows; conducts performance evaluations and training; establishes performance targets and development goals; and provides coaching and counseling.
Provides strategic communications guidance and support to the CEO, executive leadership team, and Board of Directors on media relations, public messaging, community concerns, and matters affecting RTD’s reputation.
Serves as RTD’s designated Public Information Officer and official spokesperson and primary contact for media inquiries.
Develops and implements media and public relations strategies; coordinates press conferences and interviews; and prepares press releases, public statements, speeches, talking points, presentations, and other official communications.
Leads agency communications during emergencies, critical incidents, service disruptions, safety-related events, and crisis situations, coordinating with leadership, emergency responders, government agencies, and other stakeholders.
Develops marketing campaigns and strategies focused on increasing ridership throughout RTD’s service areas.
Oversees RTD’s public image and reputation management; monitors media coverage, public sentiment, and emerging issues; and develops proactive communications to address public concerns and sensitive matters.
Establishes and maintains relationships with media representatives, governmental agencies, community organizations, business partners, and other stakeholders.
Oversees RTD’s website, social media platforms, digital communications, and development and distribution of marketing, promotional, and public information materials.
Plans, organizes, and oversees public outreach programs, community events, customer engagement initiatives, and special projects supporting RTD’s strategic objectives.
Participates with RTD management in establishing agency strategic plans; sets department management and policy goals and objectives; and coordinates department program and policy issues with other departments.
Represents RTD at Board meetings, public hearings, community meetings, transportation events, stakeholder meetings, and other public functions.
Creates Board reports and presents to the Board of Directors as required during monthly Board meetings.
Develops and monitors the department budget to ensure adherence to annual budget limits.
Performs other related duties as assigned.