Public Relations and Marketing Manager

Oetker Hotels•Palm Beach, FL

8d•Onsite

About The Position

The Public Relations and Marketing Manager supports the execution of The Vineta Hotel’s marketing, communications, public relations, digital marketing, social media, partnerships, and community engagement strategies. The role implements initiatives to strengthen brand awareness, drive guest engagement, enhance the hotel’s reputation, and support commercial goals. The manager helps uphold The Vineta’s brand identity across guest, marketing, and communications touchpoints; coordinates campaigns and media activity; manages social media and content production; and supports digital marketing, reporting, agency relationships, and budget administration. The role also supports storytelling across the hotel’s accommodations, restaurants and bar, courtyard, spa and wellness, cultural programming, private events, and local experiences, working with the Director and stakeholders.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
Two to three years of progressive marketing experience.
Experience managing social media platforms, media relations, content development, and marketing campaigns.
Exceptional English writing, editing, presentation, and storytelling skills.
Knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, social media platforms, and luxury media relations.
Ability to work flexible schedules when business demands require attendance at events, activations, media visits, or community functions.
Excellent judgment, discretion, and professionalism when representing the hotel and brand.
Solid communication skills with the leadership team, corporate office, ownership representatives, agency partners, and external stakeholders.

Nice To Haves

Marketing experience preferably within luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands.

Responsibilities

Support implementation of the hotel’s annual marketing, communications, public relations, digital, social media, and partnership plans.
Ensure marketing materials, content, and guest-facing communications reflect The Vineta Hotel’s brand standards and spirit.
Coordinate and execute marketing campaigns, promotions, packages, and seasonal initiatives that support revenue objectives.
Assist with developing collateral, advertisements, presentations, promotional materials, and guest communications.
Maintain brand consistency across print, digital, social media, and on-property communications.
Coordinate press stays, media itineraries, photography sessions, interviews, and media events.
Monitor media coverage and prepare regular press recap reports.
Support award submissions, industry recognitions, and hotel listings.
Support planning and execution of events that strengthen the hotel’s presence in the Palm Beach community.
Manage the hotel’s social media presence through content creation, scheduling, community engagement, and performance tracking.
Coordinate photography, videography, interviews, and other content production and storytelling initiatives.
Assist with website content updates and ensure information is current and brand compliant.
Support email marketing campaigns and guest communication initiatives.
Monitor online reviews, social channels, and digital sentiment to help protect and enhance the hotel’s reputation.
Track marketing, social media, public relations, and campaign performance metrics.
Prepare monthly reports on key performance indicators, media coverage, engagement metrics, and project updates.
Assist in managing agency relationships, vendor communications, and project timelines.
Participate in budget tracking and invoice administration for marketing activities.
Support storytelling initiatives across accommodations, restaurants and bar, courtyard, spa and wellness, cultural programming, private events, and local experiences.
Work with the Director on the hotel’s digital presence, including website content, search, email marketing, social media, paid media, content calendars, and digital reporting.
Prepare regular marketing performance updates and reports for the Director, ownership, corporate stakeholders, and commercial leadership.