Director of Public Relations and Marketing

Four Seasons Hotels and Resorts

About The Position

The Director of Public Relations and Marketing is a strategic leader on the property team, responsible for shaping and executing integrated communications and marketing strategies that elevate the property’s positioning, strengthen brand equity, and drive measurable commercial impact. Reporting to the Commercial Director, the role leads media relations, reputation management and crisis communications, marketing communications, social and influencer engagement, and digital performance marketing, including paid media and SEO. The Director uses market intelligence, consumer insights, and performance data to optimize channel plans and ensure clear, consistent messaging across touchpoints. As a brand steward and trusted advisor, the role collaborates with property leadership, regional and global teams, and agency partners to deliver storytelling and campaigns for affluent audiences. The position also supports direct bookings through FourSeasons.com by setting growth goals, improving organic search visibility, and ensuring paid media investments deliver measurable ROI through data-driven planning and testing. The ideal candidate combines strategic vision, operational excellence, creativity, and leadership, and can inspire teams, manage complex projects, and deliver measurable results in a dynamic property environment. Strong stakeholder management across internal and external audiences is essential.

Requirements

Extensive leadership experience in both public relations and marketing disciplines.
Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize ROI.
Experience managing agency relationships, including defining scopes, KPIs, and governance.
Experience overseeing paid media and SEO strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives.
Bachelor’s degree in Communications, Public Relations, Marketing, or a related field, or equivalent experience.
Minimum 8–10 years of experience in public relations and marketing, including leadership responsibilities.

Nice To Haves

Experience in luxury hospitality or luxury goods/services is ideal.
Luxury hospitality or related industry experience is preferred.

Responsibilities

Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities.
Lead the integrated marketing and communications calendar, including campaign plans, global brand initiatives, on-property activations, and F&B promotions, ensuring alignment across paid, owned, and earned channels.
Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.
Use market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decisions, adjusting strategies as market conditions evolve.
Together with the Commercial Director, oversee planning, allocation, and tracking of Advertising & Promotion investments within the property’s P&L, optimizing budgets across paid, owned, and earned channels, including content, to maximize campaign impact, ROI, and growth through FourSeasons.com.
Establish and monitor local KPIs, track Property Scorecard metrics, and conduct post-campaign analysis to inform future initiatives.
Deliver performance reporting across channels and apply insights to refine strategies and optimize future initiatives.
Set and manage annual budgets with disciplined financial accountability.
Maximize adoption of global brand initiatives and campaigns in local and feeder markets to showcase the property’s distinctive guest experiences.
Champion property-level brand stewardship by ensuring consistent execution of brand guidelines with local relevance and adherence to governance.
Lead media relations, reputation management and crisis communications, marketing communications, social and influencer engagement, and digital performance marketing, including paid media and SEO.
Collaborate with property leadership, regional and global teams, and agency partners to deliver storytelling and campaigns for target affluent audiences.
Support direct bookings through FourSeasons.com by setting growth goals, optimizing organic search visibility, and using data-driven planning and testing to ensure paid media investments deliver measurable ROI.