Public Relations/Marketing Representative
About The Position
Iberia Comprehensive Community Health Center (ICCHC), a provider of primary and multidisciplinary health care services to insured and uninsured individuals, is seeking a full-time Public Relations/Marketing Representative in New Iberia, Louisiana. The role plans, develops, and implements the health center’s marketing strategies, communications, and public relations activities. It includes outreach to local, regional, and state leaders; employee communications; and representing ICCHC at community events. The representative develops promotional plans, maintains working relationships with media, advertising agencies, and staff, educates communities about the organization’s mission and services, reviews relevant state policies and procedures, and advocates for ICCHC and its patients with state and national agencies.
Requirements
- Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Public Relations, or a related field.
- Knowledge of health care policy analysis and local, state, and national advocacy skills.
- Facilitation and presentation skills.
- Ability to work with governmental offices and national, state, and community organizations.
- Computer literacy.
- Excellent verbal and written communication skills.
- Skills in creative thinking, organizing, planning, interpersonal relations, and resource development.
Nice To Haves
- A minimum of three years of experience in a public relations or marketing environment is preferred.
- Knowledge of community health center mission and operations is a plus.
Responsibilities
- Lead projects assigned by the CEO or supervisor, including health center marketing and special events.
- Design and implement comprehensive marketing strategies to create awareness of the health center’s activities.
- Develop ideas for promotional events or activities and organize them.
- Coordinate the appearance of health center print and electronic materials.
- Organize, facilitate, and participate in coalitions to achieve program goals and build local community relationships.
- Contribute to ICCHC’s legislative agenda, including preparing fact sheets and communicating with legislators and member organizations about specific issues.
- Schedule at least three visits annually by elected officials, including at least one national and one state representative or senator.
- Recommend budget-planning guidelines to the Executive Director.
- Ensure all employees are registered as advocates with NACHC and that 20% of employees respond to NACHC Calls to Action.
- Interact positively and professionally with employees and represent ICCHC in the community and state as appropriate.
- Plan and execute activities promoting current health center services and launching new services.
- Work with the Human Resource Manager to generate the employee newsletter.
- Represent ICCHC with organizations such as United Way and Unmet Needs during campaigns and events.
- Keep the ICCHC website, Facebook page, and other social media outlets up to date.
- Serve on internal committees and conduct in-service training as required or requested.
- Develop and implement activities or programs to promote healthy and positive employee relations.
- Ensure billboards and other advertisements are accurate and relevant to services provided; inspect marketing materials and suggest improvements.
- Conduct monthly site visits to all satellite sites.
- Conduct annual needs assessments for each community where ICCHC satellites are located.
- Conduct exploratory meetings in communities in need of FQHC services.
- Coordinate Community Health Center Week activities at all sites.
- Perform other duties as assigned by the Chief Executive Officer.
