Lifecycle Marketing Manager
Fivetran • Denver, CO3d • $112,636 - $135,168 • Hybrid
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Lifecycle Marketing Manager
Fivetran•Denver, CO
•$112,636 - $135,168•Hybrid
About The Position
Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business. As part of the Commercial demand generation team, this role combines email marketing expertise with a lifecycle approach to nurture new business prospects through the buying journey. The manager will own email strategy and execution, creating personalized, automated journeys that deliver relevant messages at the right time and turn engagement into measurable progress toward MQLs and pipeline. The role collaborates with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns and prospect outreach. This is a full-time hybrid position based in the Denver, Colorado office. The role uses Marketo, Google Analytics, SFDC, ChatGPT, Claude, and Looker. The Denver pay range is $112,635.50–$135,167.75 USD. The posting describes benefits including employer-paid medical insurance, paid time away, paid sick time and holidays, parental leave, volunteer days off, RSU stock grants, professional development and training, team activities, a monthly cell phone stipend, and access to mental health support resources. Benefits may vary by country and worker type.
Requirements
- 4+ years of relevant B2B marketing experience, with direct ownership of email marketing and lead nurture programs.
- Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting.
- Proven ability to develop and optimize nurture campaigns that drive prospect engagement.
- Strong email copywriting skills and understanding of email design, deliverability, and quality assurance best practices.
- Lifecycle mindset and ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage.
- Data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights.
- Strong collaboration and communication skills.
- Strong ownership, critical thinking, and problem-solving skills, with ability to work independently and manage multiple priorities.
Responsibilities
- Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
- Build and optimize automated nurture journeys based on prospect behavior, interests, and funnel stage.
- Develop audience segmentation and personalization strategies with demand generation, sales, and marketing operations.
- Write compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
- Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
- Manage the email calendar, contact frequency, and campaign production, including quality assurance, deployment, and ongoing optimization with marketing operations.
- Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
- Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
- Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.
Benefits
- 100% employer-paid medical insurance
- Paid vacation or flexible/unlimited vacation depending on role and country
- Paid sick time
- Inclusive parental leave
- Paid holidays, including a year-end Global Week of Rest
- Volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and team-building activities
- Monthly cell phone stipend
- Access to a mental health support platform offering therapy, coaching, and self-guided mindfulness resources for covered employees and dependents
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
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