Sr. Manager, Retention Marketing

Lucchese Bootmaker•Dallas, TX

3d•Hybrid

About The Position

The Senior Manager, Retention Marketing will own Lucchese’s post-purchase client relationship and lead its lifecycle program across email and SMS. The role is responsible for growing loyalty and retention revenue through strong client experiences rather than discounting, and for building the client audiences used by teams across paid media, stores, and events. This is a high-impact position on the Growth Marketing team, with responsibility for retention strategy, revenue forecasting, and performance measurement. The role is based in Lucchese’s Dallas office and follows a hybrid arrangement with three days per week in the office. The Senior Manager will work closely with brand, product, events, retail, creative, and data partners, and will set day-to-day priorities for the Retention Specialist.

Requirements

At least 6 years of lifecycle, CRM, or retention marketing experience in a direct-to-consumer business, including at least 3 years owning segmentation or audience strategy.
Expert hands-on Klaviyo experience, including flows, segmentation, deliverability, and Shopify integration.
A track record of growing repeat purchase or lifetime value, with results proven against a control.
Experience building paid-media audiences through platform integrations rather than manual exports.
Experience directing the work of a lifecycle or retention specialist.
A commitment to building loyalty through great experiences rather than promotions.

Nice To Haves

Experience with Salesforce CRM and Data 360.
Shopify ecosystem experience and basic HTML.
Klaviyo certification.
A bachelor's degree in marketing, business, or analytics, or equivalent experience.

Responsibilities

Own the Klaviyo program end to end, including lifecycle strategy, campaign calendar, flows, segmentation, deliverability, and consent.
Build and maintain client segments used across the business, and activate value-based Salesforce audiences through Data 360 in paid social, CTV, and other channels.
Design a 12-month repeat-purchase program for each new-client cohort and move clients through value tiers using clear KPIs.
Partner with the Data Scientist on holdouts, control groups, and incrementality measurement.
Own the retention revenue forecast and its weekly and monthly reporting.
Support stores and events digitally through location-specific email and SMS, geofencing, and store-level promotions.
Partner with Retail on clienteling for valued clients and work with product, brand, events, and creative teams.
Set day-to-day priorities for the Retention Specialist and support their growth.