Sr. Associate, Dasher Retention Marketing
About The Position
DoorDash is seeking a strategic, creative, and execution-oriented lifecycle marketer to join its Dasher Retention Marketing team as a Senior Associate. The team builds lasting relationships with Dashers through personalized, scalable, cross-channel experiences that drive engagement, satisfaction, and long-term retention. It reaches Dashers throughout their lifecycle—from onboarding and activation through re-engagement and loyalty—using email, push, in-app messaging, and SMS. The Senior Associate owns CRM strategy, development, and end-to-end campaign execution across the Dasher lifecycle. The role defines retention strategy for workstreams, designs and builds lifecycle programs, and analyzes results to guide iteration. It combines strategic planning with hands-on campaign execution, including segmentation, targeting, creative development, quality assurance, launch, and reporting. The role also partners with Product, Engineering, Data Science, Integrated Marketing, and Strategy & Operations, and uses DoorDash AI tools to accelerate experimentation and improve impact.
Requirements
- At least 4 years of experience in CRM, email, or lifecycle marketing.
- Deep familiarity with CRM technology, including email service providers and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or Customer.io.
- Experience owning end-to-end lifecycle or retention strategy and execution, including experimentation, audience segmentation, targeting, quality assurance, and performance analysis.
- Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs.
- Strong written and verbal communication skills, particularly with technical teammates.
- Experience collaborating cross-functionally with creative, analytics, and product or strategy teams.
- Record of delivering business results through marketing strategy and campaigns across CRM channels.
- Comfort navigating ambiguity and adapting plans based on performance learnings or changing business priorities.
- Bachelor's degree or equivalent experience.
Nice To Haves
- Basic knowledge of SQL, HTML, and data visualization platforms such as Tableau, Sigma, or Periscope.
- Experience with AI tools such as Claude, ChatGPT, or Cursor to improve campaign velocity and impact.
Responsibilities
- Define retention strategy for key Dasher workstreams and design and build lifecycle programs across email, push, in-app messaging, and SMS.
- Manage end-to-end campaigns, including audience segmentation, targeting, creative briefing and production, quality assurance, launch, and post-campaign analysis using Braze and other internal tools.
- Partner with Product, Engineering, Data Science, Integrated Marketing, and Strategy & Operations to deliver cohesive retention programs.
- Review campaign performance, identify trends, and make data-informed recommendations to improve retention strategy.
- Connect individual campaign projects to broader lifecycle initiatives, progressing Dashers through programs from onboarding through re-engagement and resurrection.
- Monitor retention marketing best practices and share expertise to help develop the team.
- Use DoorDash AI tools to accelerate experiment velocity and impact.
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave
- Equity grant opportunities
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
- Wellness expense reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
