Retention Marketing Specialist

Everlane • Los Angeles, CA

1d • $67,000 - $95,000 • Hybrid

About The Position

Everlane is seeking a Retention Marketing Specialist to build and optimize email and SMS programs that encourage customer loyalty. The role combines campaign execution with testing segmentation strategies, developing lifecycle flows, and improving the retention program. The specialist will work closely with the Retention Marketing Manager and cross-functional partners, using campaign reporting and insights to guide future marketing efforts.

This is a full-time, hybrid role based in Everlane’s Los Angeles Creative Studio in the Arts District, with at least three office days per week, Tuesday through Thursday.

Requirements

• At least 2 years of experience in email/SMS or lifecycle marketing, ideally in online retail or e-commerce.
• Hands-on experience with an ESP platform such as Klaviyo, Attentive, Emarsys, or similar.
• Strong working knowledge of HTML and similar tools or technologies for building emails.
• A test-and-learn mentality and genuine curiosity about what drives customer behavior.
• Strong attention to detail and a QA-first approach to campaign execution.
• Comfort working with data to inform segmentation and testing decisions.
• A collaborative approach and enjoyment of partnering across teams.

Responsibilities

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test segmentation strategies and identify opportunities to improve targeting and personalization.
• Build and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk flows.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Balance campaign execution and analysis while adapting to changing business priorities.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and use ongoing email and SMS reporting to inform future decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed