Retention Marketing Specialist

Everlane • Los Angeles, CA

20h • Hybrid

About The Position

Everlane is hiring a Retention Marketing Specialist to build and optimize the email and SMS programs that encourage customer loyalty. The role combines hands-on campaign execution with testing segmentation strategies, developing lifecycle flows, and analyzing performance. The specialist works closely with the Retention Marketing Manager and cross-functional partners to bring campaigns to life and turn insights into action. This full-time position is based in Everlane’s Los Angeles Creative Studio in the Arts District and follows a hybrid schedule, with at least three office days per week, Tuesday through Thursday.

Requirements

• At least 2 years of experience in email/SMS or lifecycle marketing.
• Hands-on experience with an ESP platform such as Klaviyo, Attentive, Emarsys, or a similar platform.
• Strong working knowledge of HTML and similar tools or technologies for building emails.
• A test-and-learn mentality and genuine curiosity about what drives customer behavior.
• Strong attention to detail and a QA-first approach to campaign execution.
• Comfort working with data to inform segmentation and testing decisions.
• A collaborative approach and enjoyment of partnering across teams.

Nice To Haves

• Experience in online retail or e-commerce.

Responsibilities

• Build, test, and deploy email and SMS campaigns.
• Partner with the Retention Marketing Manager to test segmentation strategies and identify opportunities to improve targeting and personalization.
• Build and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk flows.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Balance campaign execution and analysis while adapting to changing business priorities.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and use ongoing email and SMS reporting to inform future actions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed