Manager, Retention & Lifecycle Marketing

Book of the Month • New York, NY

8d • $100,000 - $140,000

About The Position

Book of the Month is seeking an ambitious Manager of Retention & Lifecycle Marketing to help reduce member churn. This role manages, designs, and implements programs and features that improve members’ experience and keep them engaged and retained with the brand. The successful candidate combines hands-on analytical iteration with strategic thinking and accurate operational execution. The position focuses particularly on retaining newer members and reactivating canceled members.

Requirements

• At least 5 years of experience in retention marketing, CRM, or loyalty marketing at a direct-to-consumer brand; subscription-service experience is ideal.
• Strong analytical skills and experience with retention or lifetime value.
• Deep understanding of the customer lifecycle and platforms that manage it.
• Ability to thrive in a fast-paced, iterative environment and work hard.
• Creativity and interest in developing new ideas.
• Strong organizational and problem-solving skills, with keen attention to detail.
• Experience managing and mentoring junior employees.
• Love of reading and contemporary fiction.

Nice To Haves

• Experience working at a direct-to-consumer subscription service.
• Current or past membership in Book of the Month (BOTM).

Responsibilities

• Analyze past and current initiatives and develop new tests to reduce churn, particularly among newer members.
• Develop and maintain detailed project plans for churn-reduction initiatives.
• Create reports on lifetime value, churn, and other important metrics to support business decisions.
• Coordinate campaigns to reactivate canceled members across email, site, app, and other channels.
• Gather and share member insights from surveys, social listening, customer service contacts, and other sources, translating them into actionable learnings and next steps.
• Work with cross-functional teams to optimize the member experience across the monthly box, site, app, and other channels.
• Manage the email calendar for existing and canceled members to reach the right audience at the right time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed