Lifecycle Marketing Manager

Shaw Scott, Inc.•Seattle, WA
•Remote

About The Position

Shaw/Scott is hiring a Lifecycle Marketing Manager to own the end-to-end execution of high-performing, data-driven email campaigns. The role combines strategy and hands-on campaign production, including ideation, briefing, setup, quality assurance, deployment, and performance reporting. The manager will work with Iterable and other email service providers in a fast-paced, collaborative agency environment, independently managing multiple concurrent projects. Experience using drag-and-drop tools, existing email templates, and/or coordinating with a creative team is required. This is a remote contractor position for a candidate based in the United States, working 20–30 hours per week. The hourly rate is $50–$60 depending on skills and experience. Contractors do not receive benefits and are responsible for their own taxes, insurance, and related expenses. Shaw/Scott describes its culture as collaborative, flexible, and supportive, with an emphasis on innovation, inclusivity, and creativity.

Requirements

  • At least 3 years of hands-on lifecycle marketing experience with a record of driving engagement and conversion.
  • At least 2 years of direct, advanced Iterable experience, including workflow automation, segmentation, dynamic content, and reporting.
  • Ability to independently produce emails using drag-and-drop tools and template-based systems.
  • Understanding of email marketing best practices, deliverability, and compliance.
  • Strong written and verbal communication skills for strategy and execution.
  • Strong organizational skills and ability to manage multiple priorities in a remote environment.
  • Candidate must be based in the United States.

Nice To Haves

  • Experience with other email service providers such as Braze, Salesforce Marketing Cloud, or Bloomreach.
  • Experience coordinating with a creative team.

Responsibilities

  • Manage email marketing campaigns from initial concept through deployment and reporting.
  • Configure and launch campaigns in Iterable using Studio’s drag-and-drop editor, modular templates, snippets, and dynamic data feeds.
  • Write or adapt campaign copy and select imagery when needed, ensuring messages are clear, compelling, and on-brand.
  • Conduct quality assurance, including rendering tests, link verification, and personalization logic checks.
  • Use Iterable analytics and experimentation tools to monitor performance, run A/B and multivariate tests, and recommend optimizations.
  • Keep up with lifecycle marketing trends, new tools, and AI-driven efficiencies to improve workflows and campaign results.
  • Maintain centralized documentation of Iterable workflows, templates, campaign assets, and performance insights.
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