Lifecycle Marketing Manager

Block•Bay Area, CA, United States of America, CA

18h•$108,200 - $202,800

About The Position

Cash App is seeking a Lifecycle Marketing Manager to shape business customers’ experiences with Afterpay and Cash App, from initial contact through long-term partnership. The role owns global B2B lifecycle and email strategy, including program planning, personalized journeys, and a testing roadmap. Programs will convert prospects into merchants, help new merchants onboard and begin transacting quickly, and support established merchants’ growth. The manager will also use AI to personalize marketing at scale and accelerate learning. This global position focuses on North America, the UK, and APAC. It combines global strategy with regional adaptation to reflect how merchants buy, sell, and grow in different markets. The role reports to the Global B2B Commerce Growth Lead and collaborates with Sales, Marketing & Revenue Operations, Account-Based Marketing, Content, Partnerships, Product, and Compliance.

Requirements

At least 5 years of experience owning B2B lifecycle, email, or CRM marketing.
Hands-on Marketo experience building emails, nurture programs, dynamic content, and audience segments.
Working knowledge of Figma or similar software for designing and building email creative.
Experience designing, running, and measuring lifecycle growth and testing strategies.
Experience measuring lifecycle impact on attributed, influenced, and incremental revenue, retention, and merchant engagement, and presenting results to leadership.
AI fluency and a track record of using AI tools to scale marketing programs.
Experience managing programs from idea to launch across multiple teams and time zones.
Experience partnering with sales and regional leaders to understand needs and develop lifecycle programs that drive results.

Nice To Haves

Experience in global, sales-led products serving businesses of all sizes.

Responsibilities

Develop a global B2B lifecycle and email marketing strategy informed by merchant needs and insights.
Create personalized nurture journeys that convert prospects into opportunities and signed merchants.
Accelerate new merchant setup, initial transactions, and adoption of additional products.
Help established merchants grow, increasing transaction volume and engagement with Block.
Deliver thought leadership, product releases, events, and growth opportunities that increase merchant engagement, retention, and lifetime value.
Create churn-prevention and winback programs.
Establish lifecycle best practices that support prospect and merchant success.
Use AI to personalize content, improve segmentation, and accelerate marketing production and learning.
Own the full prospect and merchant lifecycle across segments, from small businesses to enterprise.
Adapt global lifecycle frameworks to regional market needs.
Partner with regional sales leaders to identify customer-journey gaps and develop or improve programs.
Lead email for product go-to-market and thought leadership with Product Marketing, Content, and regional teams.
Own the email testing roadmap, including hypotheses, A/B and multivariate tests, and sharing findings.
Test and grow lifecycle channels and tactics beyond email.
Establish reporting and feedback loops with sales and regional teams, demonstrating lifecycle impact on pipeline, merchant transaction volume, and retention.