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Marketing managers are evaluated on their ability to implement marketing strategies that increase awareness and drive sales growth. As a marketing manager your resume should emphasize the most successful campaigns that you've led including metrics to showcase the measurable impact these had on the business.
Your resume should also demonstrate your skills and experiences working closely with other teams to plan, execute, and measure these campaigns.
Dynamic marketing professional with 4+ years of experience leading successful and impactful marketing campaigns that have resulted in a 15-30% increase in website traffic, brand awareness, qualified leads, open rates, customer retention, and customer engagement. Possess knowledge and expertise in market research, CRM systems, and design principles to create visually appealing marketing materials. Proven leadership skills evidenced by managing high-performing teams of 5 and working collaboratively with design, sales, and other cross-functional teams.
3/2022 – Present
- Led cross-functional teams to develop and execute successful marketing campaigns, resulting in a 20% increase in website traffic.
- Managed a budget of $500,000 to execute marketing initiatives, resulting in a 15% increase in brand awareness.
- Collaborated with sales teams to develop effective lead generation strategies, resulting in a 25% increase in qualified leads.
3/2020 – 3/2022
- Developed and executed successful email marketing campaigns, resulting in a 25% increase in open rates.
- Implemented a new CRM system to track and analyze customer data, resulting in a 30% increase in customer retention.
- Managed a team of 5 to execute marketing initiatives, resulting in a 20% increase in brand awareness.
Digital Marketing Specialist
3/2019 – 3/2020
- Assisted in the development and execution of successful marketing campaigns.
- Conducted market research to gain insight into customer behavior and preferences.
- Collaborated with design teams to create visually appealing marketing materials.
SKILLS & COMPETENCIES
- Project Management
- Strategic Planning
- Cross-Functional Team Leadership
- Campaign Execution
- Lead Generation Strategies
- Email Marketing
- CRM Implementation
- Market Research
- Design Execution
- Data Analysis
- Customer Retention
- Brand Awareness
- Website Traffic Optimization
- Creative Problem Solving
- Digital Advertising
- Social Media Marketing
- Public Relations
- Multi-Channel Marketing
- Content Creation
- Automation Processes
COURSES / CERTIFICATIONS
Professional Certified Marketer (PCM)
American Marketing Association (AMA)
SMEI Certified Professional Marketer (SCPM)
Sales & Marketing Executives International
Digital Marketing Institute
Digital Marketing Institute
Bachelor of Business Administration
2016 - 2020
University of Michigan
Ann Arbor, MI