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Digital marketing specialists are skilled professionals with a focus on creating and executing digital campaigns in order to optimize results. Highlighting your success with end-to-end execution of paid advertising campaigns and implementation of marketing automation systems will demonstrate your experience and expertise. Make sure to include technical skills such as ad copywriting and data analysis, as well as relevant collaboration and project management experience.
Digital Marketing Specialist
With 4 years of experience in digital marketing, I have a proven track record of leading successful campaigns and implementing effective strategies. I have led the end-to-end execution of paid advertising campaigns, resulting in a 20% increase in new sign-ups and a 15% increase in sign-up conversion rates. I have also led the implementation of a new marketing automation system, resulting in a 15% reduction in marketing costs and a 20% increase in ROI. I am experienced in collaborating with cross-functional teams to deliver on-time and on-budget projects and initiatives.
Digital Marketing Specialist
3/2022 – Present
- Led the end-to-end execution of paid advertising campaigns, resulting in a 20% increase new sign ups, and at 15% increase in sign up conversion rates.
- Led the implementation of a new marketing automation system, resulting in a 15% reduction in marketing costs and a 20% increase in ROI.
- Collaborated with design, engineering teams to deliver on-time and on-budget projects and initiatives.
Digital Advertising Specialist
3/2020 – 3/2022
- Implemented and managed online advertising campaigns, resulting in a 10% increase in website traffic and conversion rates.
- Developed and executed digital marketing strategies, resulting in a 15% increase in social media engagement.
- Worked with cross-functional teams to develop and execute on-time and on-budget projects and initiatives.
Digital Media Specialist
3/2019 – 3/2020
- Assisted in the development and execution of digital marketing campaigns, resulting in a positive impact on the company's overall performance.
- Demonstrated strong attention to detail, resulting in a 25% decrease in errors.
- Provided support to senior digital marketing specialists, resulting in a positive impact on the company's overall performance.
SKILLS & COMPETENCIES
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Content creation and marketing
- Email marketing and automation
- Paid media strategy and implementation
- Data analysis and report creation
- Web analytics and reporting
- A/B Testing & Multivariate Testing
- Project management and budgeting
- Digital Advertising
- Copywriting and copy editing
- User experience (UX) best practices
- Mobile marketing
- E-commerce marketing
- Campaign development and execution
- Brand strategy and awareness
COURSES / CERTIFICATIONS
HubSpot Inbound Marketing Certification
Google Shopping & Display Ads
Bachelor of Science in Marketing
2016 - 2020
New York, NY