- Develop, manage, and monitor integrated digital marketing campaigns in a range of channels including search engine optimization (SEO), search engine marketing (SEM), email, social media, and display advertising
- Analyze performance data to identify trends in user behavior and assess the effectiveness of campaigns
- Make sure campaigns are consistent with brand guidelines and overall strategic marketing objectives
- Manage and optimize website performance and content using web analytics tools (e.g. Google Analytics)
- Develop and manage relationships with customers, affiliates, and other stakeholders
- Develop and implement strategies for referrals, word-of-mouth marketing, viral campaigns, online communities, etc.
- Create and optimize engaging content for websites and social media platforms
- Monitor trends and changes in the digital marketing landscape and adjust strategies accordingly
- Analyze data for ROI (Return on Investment) and KPIs (Key Performance Indicators)
- Enhance relationships with key influencers online, such as bloggers and social media stars
- Work with stakeholders to develop new business opportunities
- Manage budgets and timelines of different digital marketing projects and campaigns
You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.
- Led the end-to-end execution of paid advertising campaigns, resulting in a 20% increase new sign ups, and at 15% increase in sign up conversion rates.
- Led the implementation of a new marketing automation system, resulting in a 15% reduction in marketing costs and a 20% increase in ROI.
- Collaborated with design, engineering teams to deliver on-time and on-budget projects and initiatives.
- Implemented and managed online advertising campaigns, resulting in a 10% increase in website traffic and conversion rates.
- Developed and executed digital marketing strategies, resulting in a 15% increase in social media engagement.
- Worked with cross-functional teams to develop and execute on-time and on-budget projects and initiatives.
- Assisted in the development and execution of digital marketing campaigns, resulting in a positive impact on the company's overall performance.
- Demonstrated strong attention to detail, resulting in a 25% decrease in errors.
- Provided support to senior digital marketing specialists, resulting in a positive impact on the company's overall performance.
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Content creation and marketing
- Email marketing and automation
- Paid media strategy and implementation
- Data analysis and report creation
- Web analytics and reporting
- A/B Testing & Multivariate Testing
- Project management and budgeting
- Digital Advertising
- Copywriting and copy editing
- User experience (UX) best practices
- Mobile marketing
- E-commerce marketing
- Campaign development and execution
- Brand strategy and awareness
- Marketing
- Business
- Worked with the marketing team to create engaging social media content resulting in a 15% increase in engagement across all platforms.
- Assisted in the development and execution of a successful email marketing campaign resulting in a 12% increase in open rates.
- Analyzed and reported on the performance of digital marketing campaigns, providing valuable insights to the team for future optimizations.
- Conducted research on emerging digital marketing trends and proposed a series of inbound marketing campaigns to the team.
- Resulted in a 15% increase new customer leads for the quarter.
- Social Media Marketing
- Email Marketing
- Digital Advertising
- Analytics and Reporting
- Inbound Marketing
- Campaign Management
- SEO
- Google AdWords
- Storytelling/Content Creation
- Market/Industry Research
- Digital Marketing Strategies
- Data Analysis
- Project Management
- Brand Awareness and Promotion
- Collaboration and Communication
- Digital Marketing
- Influencer Marketing
- Developed and executed successful digital marketing campaigns, resulting in a 30% increase in website traffic.
- Implemented SEO and SEM strategies, resulting in a 20% increase in organic search traffic and a 15% increase in paid search conversions.
- Managed and analyzed data using Google Analytics and other tools, identifying key trends and opportunities for optimization.
- Assisted in the planning and execution of digital marketing campaigns including email, and social advertising
- Conducted market research to help identify target audiences based on characteristics of existing customer profiles
- Created and published different types of content across social media platforms including Facebook, Linkedin, Instagram, and Pinterest
- SEO/SEM Strategy Development
- Digital Campaign Development and Execution
- Google Analytics Reporting and Analysis
- Conversion Rate Optimization
- Email and Social Media Advertising
- Social Media Management and Content Creation
- Market Research and Audience Targeting
- Content Marketing
- Digital Media Planning and Buying
- Landing Page Optimization
- A/B Testing and Multivariate Testing
- Digital Marketing
- Social Media Marketing
- Led the development and execution of paid advertising campaigns across various platforms, resulting in a 35% increase in customer acquisition for XYZ Company.
- Collaborated with cross-functional teams to align campaigns with overall business goals and strategies.
- Analyzed and reported on campaign performance, identifying key metrics and trends, and presenting findings and recommendations to stakeholders.
- Managed and optimized paid advertising campaigns for ABC Inc., resulting in a 45% decrease in cost per acquisition and a 20% increase in conversion rate
- Continuously monitored, evaluated and optimized campaigns to achieve the best results possible
- Utilized A/B testing and other experimentation methods to optimize campaigns, testing different ad formats, messaging, and targeting strategies
- Implemented remarketing campaigns for DEF Corp, resulting in a 30% increase in sales from repeat customers
- Researched and identified target audiences, creating detailed buyer personas and audience segments to inform campaign strategy
- Stayed up-to-date with industry trends, new technologies, and changes in the digital landscape to ensure that campaigns were utilizing the latest and most effective tactics
- Digital Advertising Expertise
- Analytics & Performance Measurement
- Strategic Planning & Decision Making
- Cross-Functional Collaboration
- A/B Testing & Optimization
- Buyer Persona Development
- Remarketing & Retargeting Strategies
- Paid Search & Social Advertising
- Budget Management & ROI Analysis
- Creative Design & Content Production
- Content Marketing & SEO Strategies
- Knowledge of Industry Trends & Technologies
- Ability to Manage Multiple Projects
- Digital Marketing
- Content Marketing
- Orchestrated and executed a comprehensive digital marketing strategy, resulting in a 50% increase in website traffic and a 40% increase in online sales
- Administered and managed a successful paid advertising campaign, resulting in a 60% increase in leads and a 30% reduction in cost per lead
- Developed and implemented a content marketing strategy, resulting in a 40% increase in engagement and a 20% increase in organic website traffic
- Designed and directed a targeted digital marketing campaign, resulting in a 30% increase in conversion rates and a 20% increase in revenue.
- Led the optimization of website through A/B testing and analytics, resulting in a 25% increase in website engagement and a 15% increase in lead generation.
- Devised and executed a successful SEO strategy, resulting in a 35% increase in organic website traffic and a 20% increase in search engine rankings.
- Pioneered and managed a successful email marketing campaign, resulting in a 45% increase in open rates and a 25% increase in click-through rates.
- Formulated and administered a social media strategy, resulting in a 30% increase in social media engagement and a 20% increase in website traffic from social media.
- Implemented and operated a comprehensive analytics system, resulting in a 40% increase in data-driven decision making and a 25% increase in ROI.
- Digital marketing strategy development
- Paid ad campaign management
- Content marketing strategy formulation
- Targeted digital marketing campaign design
- Website optimization through A/B testing/analytics
- SEO strategy development
- Email marketing campaign management
- Social media strategy formulation
- Comprehensive analytics system implementation
- Data-driven decision making
- ROI optimization
- Digital Marketing
- Search Engine Optimization (SEO)
- Developed and executed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in lead generation within the first month.
- Collaborated with the email marketing team to create and launch a successful email campaign that achieved a 30% open rate and a 10% click-through rate.
- Conducted in-depth research on industry trends and identified new digital marketing opportunities, resulting in the implementation of a successful influencer marketing campaign.
- Managed and optimized search engine marketing campaigns, achieving a 20% increase in click-through rates and a 15% decrease in cost per click.
- Developed and implemented strategies for SEO optimization, resulting in a 30% increase in organic search traffic and a 25% increase in website visibility.
- Analyzed and reported on the effectiveness of digital marketing campaigns, providing actionable insights that led to a 10% increase in conversion rates.
- Created and optimized content for social media channels, resulting in a 50% increase in engagement and a 20% increase in followers.
- Monitored and analyzed website traffic and user engagement metrics, identifying areas for improvement and implementing changes that led to a 15% increase in website conversions.
- Stayed up-to-date with the latest digital marketing trends and best practices, implementing new strategies that resulted in a 10% increase in overall digital marketing performance.
- Social media marketing
- Email marketing
- Influencer marketing
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Google Analytics
- Conversion rate optimization
- Content creation and optimization
- Digital marketing strategy
- Marketing performance analysis
- Trend analysis and forecasting
- A/B testing
- Keyword research
- Marketing automation tools
- Data-driven decision making
- Collaboration and teamwork
- Adaptability and staying current with industry trends
- Developed and executed a comprehensive digital marketing campaign that resulted in a 30% increase in website traffic, a 20% increase in user engagement, and a 10% increase in conversions.
- Implemented SEO strategies that improved website visibility, resulting in a 25% increase in organic search traffic and a 15% increase in keyword rankings.
- Managed and optimized paid search campaigns, achieving a 20% decrease in cost per click and a 10% increase in click-through rate.
- Created and implemented a social media strategy that grew the company's social media following by 50% and increased engagement by 25%.
- Developed and executed email marketing campaigns that resulted in a 15% increase in open rates and a 10% increase in click-through rates.
- Analyzed website analytics and performance metrics to identify areas of improvement, leading to a 20% decrease in bounce rate and a 15% increase in average session duration.
- Optimized website content and design for improved user experience, resulting in a 20% decrease in bounce rate and a 15% increase in average time on page.
- Developed and implemented A/B testing strategies that improved website conversion rates by 10%.
- Monitored and reported on digital marketing performance metrics, providing actionable insights that led to a 15% increase in overall marketing ROI.
- Digital marketing strategy development and execution
- Search Engine Optimization (SEO)
- Paid search campaign management and optimization
- Social media strategy creation and implementation
- Email marketing campaign development and execution
- Web analytics and performance metrics analysis
- Website content optimization
- User experience (UX) design
- A/B testing and conversion rate optimization
- Digital marketing performance monitoring and reporting
- ROI analysis and improvement strategies
- Knowledge of current web marketing trends and technologies
- Proficiency in digital marketing tools and software
- Data-driven decision making
- Strong written and verbal communication skills
- Creative problem-solving abilities
- Attention to detail
- Project management skills
- Ability to work in a team and independently
- Time management and multitasking abilities.