2 Digital Marketing Manager Resume Examples to Land You a Role in 2023

Digital marketing managers are well-versed in crafting strategic plans that drive measurable results. As a Digital Marketing Manager, your resume should share a similar story as the strategies you build. It should prove your success, convey clear objectives, and inspire future employers. Here we'll review 1 of the best digital marketing manager resumes that showcase results-driven strategies.

By Becca Dershowitz

9/11/2023

09/20/1980

Go To Resume ExamplesFree Resume to Job Match
digital marketing manager resume
Digital Marketing Managers are an integral part of any organization’s success. They are responsible for creating and implementing strategies for reaching and engaging customers, building brand awareness, and driving sales through digital marketing campaigns. Modern digital marketing managers need strong technical skills and business acumen, but they also need to possess an understanding of customer behavior, have data-driven decision making skills, and need to be able to effectively communicate and collaborate with stakeholders. In order to break into the field of Digital Marketing Manager in 2023, you need to have a resume that stands out. It’s essential to position yourself effectively through a resume that clearly communicates your value and potential. With that in mind, below you’ll find sample resumes for Digital Marketing Managers at different career levels, specialties, industries, and more.

Common Responsibilities Listed on Digital Marketing Manager Resumes:

  • Monitor and evaluate online reach, including web traffic, online reviews, and social media engagement.
  • Develop and implement marketing campaigns, focusing on digital channels, to promote products and services.
  • Design and oversee campaigns based on research into competitive products, customer preferences, and market trends.
  • Utilize data analytics tools to track and measure campaign effectiveness.
  • Manage campaign budgets and report on ROI.
  • Create and refine strategies to improve SEO, SEM, and PPC campaigns.
  • Track and manage online advertising campaigns, such as banners, email, display, and video.
  • Develop and implement content strategies across web, blog, and social media platforms.
  • Use analytic tools to generate insights and monitor performance of social media campaigns.
  • Manage web content updates, including images and product pages.
  • Monitor analytics, such as return on investment (ROI) and site visitor tracking.
  • Create and oversee A/B and multivariate testing.

You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.

Digital Marketing Manager Resume Example:

Digital marketing managers are responsible for the development, implementation and execution of effective marketing campaigns across digital channels. Their resumes should highlight their experience optimizing SEO, PPC, social media, influencer marketing, email marketing, and personalization strategies. Furthermore, successful candidates will have experience working with analytics to track and measure campaign success, optimizing web content and design, and collaborating with internal stakeholders and partners for maximum results. It is also important to mention their ability to monitor KPIs and analyze data to inform optimization strategies.
Madison Lee
madison@lee.com
(233) 602-6831
linkedin.com/in/madison-lee
@madison.lee
madison-lee.com/my-work
Digital Marketing Manager
Over 4 years of experience in digital marketing, driving ROI for multiple clients/companies by leading comprehensive strategies targeted at driving data-driven results utilizing SEO, PPC, social media, influencer marketing, email marketing, and personalization efforts. Successfully increased website traffic, conversion rates, open rates, click-through rates, and brand awareness by 15-30%. Applied analytics, A/B testing, and data analysis to optimize KPIs, drive customer retention, and increase customer lifetime value.
WORK EXPERIENCE
Digital Marketing Manager
3/2022 – Present
DigitalGenius Co.
  • Boosted website traffic by 20% and conversion rates by 15% by implementing a comprehensive digital marketing strategy that included SEO, PPC, social media, influencer marketing, and email marketing.
  • Cut cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns.
  • Increased organic search traffic by 10% and online sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
Senior Digital Marketer
3/2020 – 3/2022
WebForce Marketing
  • Achieved a 30% increase in followers and 40% increase in engagement by developing a content calendar, creating visually appealing graphics, and engaging with followers through comments and direct messaging for social media campaigns.
  • Improved open rates by 15% and click-through rates by 20% through list segmentation, A/B testing, and personalized content in email marketing campaigns.
  • Boosted ROI by 10% by setting and monitoring KPIs, data analysis, and optimization of analytics to track and measure campaign success.
Assistant Digital Marketing Manager
3/2019 – 3/2020
The Marketing Lab
  • Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that included integration, behavior tracking, and targeted campaigns
  • Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs in personalization strategy
  • Boosted brand awareness by 10% by building strong relationships, managing expectations, and delivering quality results through collaboration with internal teams and partners
SKILLS & COMPETENCIES
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media & Audience Engagement
  • Influencer Marketing
  • Email Marketing
  • Targeting and Ad Copy Testing
  • Keyword Research and Competitor Analysis
  • Content Creation and Visual Design
  • List Segmentation and A/B Testing
  • Performance Tracking and Data Analysis
  • Key Performance Indicators (KPIs)
  • CRM Integration and Behavior Tracking
  • Web Analytics, Buyer Personas, and Personalization
  • Brand Building and Relationship Management
  • Internal and External Communications
COURSES / CERTIFICATIONS
Google Analytics 4
12/2022
Google
Google Ads Certification
12/2021
Google
SEMrush SEO Toolkit
12/2020
SEMrush
Education
Bachelor of Science in Marketing
2015-2019
Duke University
,
Durham, NC
  • Digital Marketing
  • Brand Management

Digital Marketing Executive Resume Example:

A Digital Marketing Executive's resume should highlight their ability to develop and execute successful digital marketing campaigns that drive website traffic, increase brand awareness, and boost lead generation. It should emphasize their skills in implementing data-driven strategies, SEO, and innovative marketing trends to optimize campaign ROI, improve search rankings, and increase customer engagement. Additionally, showcasing their experience in cross-functional collaboration, analyzing campaign effectiveness, and capitalizing on new marketing opportunities can demonstrate their comprehensive understanding of digital marketing and their ability to drive business growth.
Callan Aldrich
callan@aldrich.com
(567) 890-1234
linkedin.com/in/callan-aldrich
@callan.aldrich
callan-aldrich.com/my-work
Digital Marketing Executive
Results-oriented Digital Marketing Executive with a proven track record of driving significant increases in website traffic, brand awareness, and lead generation. Skilled in developing and executing comprehensive digital marketing campaigns, optimizing paid search strategies, and creating engaging social media content. Adept at analyzing campaign effectiveness and identifying new opportunities for brand reach and customer acquisition.
WORK EXPERIENCE
Digital Marketing Executive
01/2023 – 04/2023
DigitalBoost Marketing
  • Developed and executed a comprehensive digital marketing campaign that resulted in a 30% increase in website traffic, a 20% increase in brand awareness, and a 15% increase in lead generation.
  • Implemented data-driven strategies to optimize paid search campaigns, resulting in a 25% increase in ROI and a 10% decrease in cost per acquisition.
  • Collaborated with the social media team to create engaging content and manage social media channels, leading to a 40% increase in follower engagement and a 20% increase in customer inquiries.
Web Marketing Executive
09/2022 – 12/2022
TechMedia Solutions
  • Implemented SEO strategies that improved organic search rankings by an average of 15 positions, resulting in a 25% increase in organic website traffic and a 10% increase in conversions.
  • Analyzed and reported on the effectiveness of digital marketing campaigns, providing actionable insights that led to a 20% increase in click-through rates and a 15% increase in conversion rates.
  • Identified and capitalized on new digital marketing opportunities, such as influencer partnerships and content collaborations, resulting in a 30% increase in brand reach and a 10% increase in customer acquisition.
Digital Marketing Team Lead
07/2022 – 09/2022
TechMedia Solutions
  • Developed and executed a successful email marketing campaign that resulted in a 20% increase in open rates, a 15% increase in click-through rates, and a 10% increase in conversions.
  • Collaborated with cross-functional teams to align digital marketing initiatives with overall business objectives, resulting in a 25% increase in website conversions and a 15% increase in customer retention.
  • Stayed up-to-date on the latest digital marketing trends and best practices, implementing innovative strategies such as personalized marketing automation, leading to a 30% increase in customer engagement and a 20% increase in customer lifetime value.
SKILLS & COMPETENCIES
  • Digital Marketing Strategy Development and Execution
  • Data Analysis and Reporting
  • Search Engine Optimization (SEO)
  • Paid Search Campaign Optimization
  • Social Media Management
  • Content Creation and Management
  • Influencer Partnership and Collaboration
  • Email Marketing
  • Cross-Functional Team Collaboration
  • Business Objective Alignment
  • Knowledge of Digital Marketing Trends and Best Practices
  • Personalized Marketing Automation
  • Brand Awareness and Reach Enhancement
  • Lead Generation
  • Customer Acquisition and Retention
  • Conversion Rate Optimization
  • Customer Engagement and Lifetime Value Improvement
  • ROI Calculation and Improvement
  • Cost Per Acquisition Reduction
  • Web Traffic Growth.
COURSES / CERTIFICATIONS
Google Ads Certification
07/2023
Google
HubSpot Inbound Marketing Certification
07/2022
HubSpot Academy
Facebook Certified Digital Marketing Associate
07/2021
Facebook Blueprint
Education
Bachelor of Science in Marketing
2017-2021
University of Wisconsin-Madison
,
Madison, WI
Digital Marketing
Information Technology

Digital Marketing Intern Resume Example:

A Digital Marketing Intern's resume should highlight their ability to develop and implement effective digital marketing strategies, as demonstrated by significant increases in website traffic, user engagement, and conversion rates. It should emphasize their proficiency in SEO optimization, social media management, and email marketing, showcasing their success in boosting organic search traffic, social media followers, and email open rates. Additionally, the resume should underline their skills in utilizing analytics tools, managing online ads, and collaborating with teams to improve website performance and reduce customer acquisition costs.
Josephine Ford
josephine@ford.com
(491) 638-2475
linkedin.com/in/josephine-ford
@josephine.ford
josephine-ford.com/my-work
Digital Marketing Intern
Results-oriented Digital Marketing Intern with a proven track record of driving website traffic, increasing user engagement, and optimizing online campaigns. Skilled in conducting keyword research, implementing SEO strategies, and creating compelling content that generates social media growth. Proficient in analytics tools, providing valuable insights to improve conversion rates and reduce customer acquisition costs.
WORK EXPERIENCE
Digital Marketing Intern
01/2023 – 04/2023
Ironside Innovations
  • Developed and implemented a digital marketing campaign that resulted in a 30% increase in website traffic and a 20% increase in user engagement metrics.
  • Analyzed website traffic and user engagement metrics to identify areas for improvement, leading to a 15% increase in conversion rates and a 10% decrease in bounce rates.
  • Collaborated with the social media team to create engaging content that increased social media followers by 25% and generated a 40% increase in social media engagement.
Digital Marketing Specialist
09/2022 – 12/2022
SteelEdge Solutions
  • Conducted keyword research and SEO analysis to optimize website content, resulting in a 20% increase in organic search traffic and a 15% improvement in search engine rankings.
  • Managed social media accounts and created content that led to a 50% increase in social media followers and a 30% increase in social media engagement.
  • Developed and maintained email marketing campaigns that achieved a 25% open rate and a 20% click-through rate, exceeding industry benchmarks.
Digital Marketing Coordinator
07/2022 – 09/2022
InnoSphere Technologies
  • Managed and optimized online ads that resulted in a 30% increase in click-through rates and a 20% decrease in cost per acquisition.
  • Collaborated with the web development team to assist with website updates and maintenance, improving website loading speed by 40% and reducing bounce rates by 25%.
  • Utilized analytics tools to track marketing campaigns and generate reports, providing insights that led to a 15% increase in conversion rates and a 10% decrease in customer acquisition costs.
SKILLS & COMPETENCIES
  • Digital marketing strategy development
  • Website traffic and user engagement analysis
  • Social media content creation and management
  • SEO and keyword research
  • Email marketing campaign development and management
  • Online advertising management and optimization
  • Collaboration with web development teams
  • Use of analytics tools for tracking and reporting
  • Conversion rate optimization
  • Cost per acquisition reduction
  • Understanding of industry benchmarks
  • Ability to identify areas for improvement
  • Ability to generate insights from data
  • Website maintenance and optimization
  • Social media engagement strategies
  • Organic search traffic improvement
  • Customer acquisition cost reduction
  • Understanding of bounce rates and strategies to reduce them
  • Ability to increase user engagement metrics
  • Ability to increase social media followers.
COURSES / CERTIFICATIONS
Google Ads Certification
10/2023
Google
HubSpot Inbound Marketing Certification
10/2022
HubSpot Academy
Facebook Certified Digital Marketing Associate
10/2021
Facebook Blueprint
Education
Bachelor of Science in Marketing
2017-2021
San Diego State University
,
San Diego, CA
Digital Marketing
Graphic Design

Digital Marketing Coordinator Resume Example:

A Digital Marketing Coordinator's resume should highlight their ability to develop and execute comprehensive digital marketing strategies that drive traffic, lead generation, and brand awareness. It should emphasize their proficiency in managing and optimizing online advertising campaigns, SEO strategies, and email marketing, showcasing their success in improving click-through rates, keyword rankings, and open rates. The resume should also demonstrate their expertise in content development, budget management, and staying abreast of the latest digital marketing trends to increase engagement, ROI, and customer acquisition.
Judy Wells
judy@wells.com
(382) 417-5936
linkedin.com/in/judy-wells
@judy.wells
judy-wells.com/my-work
Digital Marketing Coordinator
Results-oriented Digital Marketing Coordinator with a proven track record of driving website traffic, lead generation, and brand awareness through comprehensive digital marketing strategies. Skilled in managing successful social media campaigns, optimizing online advertising campaigns, and implementing SEO strategies to increase organic search traffic. Analytical and data-driven, with a strong ability to optimize digital campaigns and achieve measurable results, while staying up-to-date with the latest industry trends and implementing innovative strategies for increased brand visibility and customer acquisition.
WORK EXPERIENCE
Digital Marketing Coordinator
01/2023 – 04/2023
Astral Technologies
  • Developed and executed a comprehensive digital marketing strategy that resulted in a 30% increase in website traffic and a 20% increase in lead generation within six months.
  • Created and managed successful social media campaigns across multiple platforms, resulting in a 50% increase in brand awareness and a 25% increase in follower engagement.
  • Analyzed and reported on the performance of digital campaigns, utilizing data-driven insights to optimize strategies and achieve a 15% increase in conversion rates.
Digital Marketing Specialist
09/2022 – 12/2022
Infinite Insights
  • Managed and optimized online advertising campaigns, achieving a 40% decrease in cost per acquisition and a 20% increase in click-through rates.
  • Developed and implemented SEO strategies that resulted in a 50% increase in organic search traffic and a 25% improvement in keyword rankings.
  • Collaborated with cross-functional teams to successfully launch and manage email marketing campaigns, leading to a 30% increase in open rates and a 20% increase in click-through rates.
Digital Marketing Assistant
07/2022 – 09/2022
SynthWaves
  • Developed and managed content for websites, blogs, and social media platforms, resulting in a 50% increase in website engagement and a 25% increase in social media followers.
  • Managed and monitored digital marketing budgets, optimizing spending to achieve a 20% increase in ROI and a 15% decrease in cost per lead.
  • Stayed up-to-date with the latest digital marketing trends and implemented innovative strategies, resulting in a 30% increase in brand visibility and a 20% increase in customer acquisition.
SKILLS & COMPETENCIES
  • Digital marketing strategy development and execution
  • Social media campaign creation and management
  • Data analysis and reporting
  • Online advertising campaign management and optimization
  • Search Engine Optimization (SEO) strategy development and implementation
  • Cross-functional team collaboration
  • Email marketing campaign management
  • Content development and management for websites, blogs, and social media
  • Digital marketing budget management and optimization
  • Knowledge of latest digital marketing trends
  • Innovative strategy implementation
  • Brand visibility enhancement
  • Customer acquisition strategies
  • Lead generation strategies
  • Conversion rate optimization
  • Cost per acquisition reduction
  • Click-through rate improvement
  • ROI increase strategies
  • Cost per lead reduction
  • Website traffic growth strategies
  • Follower engagement strategies
  • Organic search traffic growth strategies
  • Keyword ranking improvement
  • Website engagement strategies
  • Social media follower growth strategies.
COURSES / CERTIFICATIONS
Google Ads Certification
10/2023
Google
HubSpot Inbound Marketing Certification
10/2022
HubSpot Academy
Facebook Certified Digital Marketing Associate
10/2021
Facebook Blueprint
Education
Bachelor of Science in Marketing
2017-2021
San Diego State University
,
San Diego, CA
Digital Marketing
Graphic Design

Digital Marketing Analyst Resume Example:

A Digital Marketing Analyst's resume should highlight their ability to develop and execute effective digital marketing strategies that drive website traffic, user engagement, and brand awareness. It should emphasize their proficiency in using SEO, social media, email marketing, and analytics tools to optimize campaign performance and increase conversion rates. The resume should also demonstrate their skills in market research, competitor analysis, and staying abreast of digital marketing trends to identify growth opportunities and implement innovative strategies.
Katherine Bell
katherine@bell.com
(174) 295-8136
linkedin.com/in/katherine-bell
@katherine.bell
katherine-bell.com/my-work
Digital Marketing Analyst
Results-oriented Digital Marketing Analyst with a proven track record of driving website traffic, user engagement, and social media growth. Skilled in developing and executing comprehensive digital marketing strategies, conducting keyword research, and optimizing website content for SEO. Strong expertise in managing email marketing campaigns, analyzing campaign performance, and identifying growth opportunities through market research.
WORK EXPERIENCE
Digital Marketing Analyst
01/2023 – 04/2023
Sable Systems
  • Developed and executed a comprehensive digital marketing strategy that resulted in a 30% increase in website traffic and a 20% increase in user engagement metrics.
  • Conducted in-depth keyword research and optimized website content for SEO, leading to a 25% improvement in organic search rankings and a 15% increase in organic traffic.
  • Created and managed highly successful social media campaigns, resulting in a 40% increase in social media followers and a 25% increase in social media engagement.
Digital Marketing Specialist
09/2022 – 12/2022
SkyTouch Innovations
  • Managed and optimized email marketing campaigns, achieving an average open rate of 25% and a click-through rate of 10%, surpassing industry benchmarks by 15%.
  • Analyzed and monitored the performance of digital marketing campaigns using Google Analytics, resulting in a 20% increase in conversion rates and a 10% decrease in bounce rates.
  • Identified new growth opportunities through market research and competitor analysis, leading to the implementation of a referral program that generated a 15% increase in customer acquisition.
Digital Marketing Coordinator
07/2022 – 09/2022
QuantumCore Solutions
  • Collaborated with cross-functional teams to develop and execute a successful influencer marketing campaign, resulting in a 50% increase in brand awareness and a 20% increase in website traffic.
  • Created detailed reports and presented insights to stakeholders, highlighting the impact of digital marketing efforts on key performance indicators and driving decision-making processes.
  • Stayed up-to-date with the latest trends and best practices in digital marketing, implementing innovative strategies such as interactive content and chatbots, which led to a 30% increase in customer engagement.
SKILLS & COMPETENCIES
  • Digital marketing strategy development and execution
  • Keyword research and SEO optimization
  • Social media campaign creation and management
  • Email marketing campaign management and optimization
  • Google Analytics proficiency
  • Market research and competitor analysis
  • Influencer marketing campaign development
  • Data analysis and reporting
  • Cross-functional collaboration
  • Knowledge of latest digital marketing trends and best practices
  • Interactive content creation
  • Chatbot strategy implementation
  • User engagement strategies
  • Website traffic growth strategies
  • Conversion rate optimization
  • Bounce rate reduction strategies
  • Customer acquisition strategies
  • Brand awareness campaigns
  • Stakeholder communication and presentation skills
  • Referral program development and management.
COURSES / CERTIFICATIONS
Google Analytics Individual Qualification (GAIQ)
10/2023
Google
HubSpot Content Marketing Certification
10/2022
HubSpot Academy
Facebook Certified Digital Marketing Associate
10/2021
Facebook Blueprint
Education
Bachelor of Science in Marketing
2017-2021
Bentley University
,
Waltham, MA
Digital Marketing
Information Systems

Digital Marketing Strategist Resume Example:

A Digital Marketing Strategist's resume should highlight their ability to develop and execute comprehensive digital marketing strategies that drive significant increases in website traffic, conversion rates, and sales revenue. It should emphasize their proficiency in using data-driven optimization techniques, managing large budgets, and conducting market research to identify new target audiences. The resume should also showcase their skills in collaborating with cross-functional teams, implementing successful content marketing and email marketing strategies, and optimizing website user experience to boost engagement and conversions.
Kathryn Jordan
kathryn@jordan.com
(638) 491-2573
linkedin.com/in/kathryn-jordan
@kathryn.jordan
kathryn-jordan.com/my-work
Digital Marketing Strategist
Results-oriented Digital Marketing Strategist with a proven track record of developing and executing comprehensive digital marketing strategies that drive significant increases in website traffic, conversion rates, and brand awareness. Skilled in data-driven optimization techniques, resulting in decreased cost per acquisition and increased return on ad spend. Collaborative team player experienced in managing multi-channel advertising campaigns, conducting market research, and implementing content marketing strategies to achieve impressive results in lead generation, customer acquisition, and revenue growth.
WORK EXPERIENCE
Digital Marketing Strategist
01/2023 – 04/2023
Citadel Solutions
  • Developed and executed a comprehensive digital marketing strategy that resulted in a 30% increase in website traffic and a 20% increase in conversion rate within six months.
  • Implemented data-driven optimization techniques, resulting in a 50% decrease in cost per acquisition and a 25% increase in return on ad spend.
  • Collaborated with cross-functional teams to launch a successful influencer marketing campaign, generating a 40% increase in brand awareness and a 15% increase in social media engagement.
Digital Marketing Manager
09/2022 – 12/2022
QuantumLeap Technologies
  • Managed and optimized a multi-channel digital advertising campaign with a budget of $1M, achieving a 50% increase in lead generation and a 20% increase in sales revenue.
  • Conducted in-depth market research and competitor analysis, identifying a new target audience segment that led to a 30% increase in customer acquisition and a 25% increase in market share.
  • Developed and implemented a content marketing strategy that resulted in a 40% increase in organic search traffic and a 15% increase in website conversions.
Digital Marketing Specialist
07/2022 – 09/2022
Vortex Innovations
  • Revamped the company's email marketing strategy, resulting in a 50% increase in open rates and a 20% increase in click-through rates.
  • Optimized website user experience and navigation, leading to a 30% decrease in bounce rate and a 25% increase in average session duration.
  • Implemented A/B testing and conversion rate optimization techniques, achieving a 40% increase in landing page conversion rate and a 15% increase in overall website conversion rate.
SKILLS & COMPETENCIES
  • Digital marketing strategy development
  • Data-driven optimization techniques
  • Cross-functional team collaboration
  • Influencer marketing campaign management
  • Multi-channel digital advertising campaign management
  • In-depth market research and competitor analysis
  • Target audience identification and segmentation
  • Content marketing strategy development and implementation
  • Email marketing strategy development
  • Website user experience and navigation optimization
  • A/B testing and conversion rate optimization techniques
  • Budget management
  • SEO and SEM expertise
  • Social media marketing and engagement strategies
  • Google Analytics and other analytics tools proficiency
  • CRM software proficiency
  • Knowledge of HTML/CSS
  • Project management skills
  • Strong written and verbal communication skills
  • Creative thinking and problem-solving abilities
  • Ability to analyze and interpret data
  • Knowledge of current digital marketing trends and technologies.
COURSES / CERTIFICATIONS
Google Ads Certification
10/2023
Google
HubSpot Inbound Marketing Certification
10/2022
HubSpot Academy
Facebook Certified Digital Marketing Associate
10/2021
Facebook Blueprint
Education
Bachelor of Science in Marketing
2015-2019
San Diego State University
,
San Diego, CA
Digital Marketing
Information Technology

Freelance Digital Marketer Resume Example:

A Freelance Digital Marketer's resume should highlight their ability to develop and execute comprehensive digital marketing strategies that drive significant increases in website traffic, conversion rates, and social media engagement. It should emphasize their expertise in managing and optimizing paid search campaigns, email marketing, and SEO, demonstrating their success in improving click-through rates, open rates, and organic search visibility. The resume should also showcase their skills in analyzing and reporting on digital marketing performance, providing actionable insights that lead to cost efficiency and increased return on ad spend.
Kevin Kelly
kevin@kelly.com
(745) 382-9164
linkedin.com/in/kevin-kelly
@kevin.kelly
kevin-kelly.com/my-work
Freelance Digital Marketer
Results-oriented Freelance Digital Marketer with a proven track record of driving impressive results for clients. Skilled in developing and executing comprehensive digital marketing strategies that increase website traffic, conversion rates, and social media engagement. Proficient in analyzing performance data and providing actionable insights to optimize campaigns and achieve cost-effective results.
WORK EXPERIENCE
Freelance Digital Marketer
01/2023 – 04/2023
Falcon Tech
  • Developed and executed a comprehensive digital marketing strategy for a client, resulting in a 30% increase in website traffic and a 20% increase in conversion rate.
  • Created and managed highly successful social media campaigns, driving a 50% increase in followers and a 25% increase in engagement.
  • Analyzed and reported on digital marketing performance, providing actionable insights that led to a 15% decrease in cost per acquisition and a 10% increase in return on ad spend.
Digital Marketing Specialist
09/2022 – 12/2022
Apex Innovations
  • Managed and optimized paid search campaigns for multiple clients, achieving an average click-through rate of 10% and a conversion rate of 8%.
  • Developed and managed email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
  • Collaborated with clients to develop and manage website content, improving organic search rankings and driving a 25% increase in organic traffic.
Digital Marketing Coordinator
07/2022 – 09/2022
BlueWave Technologies
  • Developed and managed SEO campaigns for various clients, increasing organic search visibility by an average of 40% and driving a 30% increase in organic traffic.
  • Managed and optimized social media campaigns, achieving a 50% increase in brand awareness and a 20% increase in social media engagement.
  • Developed and managed online advertising campaigns, delivering a 20% increase in website conversions and a 15% increase in return on ad spend.
SKILLS & COMPETENCIES
  • Digital Marketing Strategy Development
  • Social Media Management
  • Social Media Campaign Creation
  • Digital Marketing Performance Analysis
  • Paid Search Campaign Management
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Website Content Development
  • Online Advertising Campaign Management
  • Conversion Rate Optimization
  • Data Analysis and Reporting
  • Brand Awareness Strategy
  • Organic Traffic Growth
  • Cost Per Acquisition Reduction
  • Return on Ad Spend Improvement
  • Client Collaboration and Communication
  • Marketing Automation Tools Proficiency
  • Google Analytics Expertise
  • A/B Testing and Optimization
  • Content Marketing Strategy
  • Influencer Marketing
  • Video Marketing
  • Mobile Marketing
  • User Experience (UX) Optimization
  • Customer Relationship Management (CRM) Tools Proficiency
  • Copywriting and Content Creation
  • Graphic Design for Digital Platforms
  • E-commerce Marketing
  • Web Analytics
  • Project Management.
COURSES / CERTIFICATIONS
Google Ads Certification
10/2023
Google
HubSpot Inbound Marketing Certification
10/2022
HubSpot Academy
Facebook Certified Digital Marketing Associate
10/2021
Facebook Blueprint
Education
Bachelor of Science in Marketing
2019-2023
San Diego State University
,
San Diego, CA
Digital Marketing
Graphic Design

Digital Marketing Assistant Resume Example:

A Digital Marketing Assistant's resume should highlight their ability to develop and execute successful digital marketing campaigns, as evidenced by significant increases in website traffic, conversion rates, and customer acquisition. It should also emphasize their skills in creating engaging content for social media, managing email marketing campaigns, and utilizing tools like Google Analytics for data-driven decision making. Experience with paid advertising campaigns, SEO strategies, and cross-functional collaboration for content delivery are also key areas to showcase.
Lauren Wong
lauren@wong.com
(293) 471-5826
linkedin.com/in/lauren-wong
@lauren.wong
lauren-wong.com/my-work
Digital Marketing Assistant
Results-oriented Digital Marketing Assistant with a proven track record of driving website traffic, increasing conversion rates, and expanding social media presence. Skilled in developing and executing digital marketing campaigns, conducting market research, and optimizing email marketing campaigns. Strong analytical abilities and a data-driven approach to decision making, with a passion for delivering measurable results and contributing to business growth.
WORK EXPERIENCE
Digital Marketing Assistant
01/2023 – 04/2023
Zenith Innovations
  • Developed and executed a digital marketing campaign that resulted in a 30% increase in website traffic and a 20% increase in conversion rates.
  • Created and managed engaging content for social media platforms, leading to a 50% increase in followers and a 25% increase in engagement.
  • Conducted market research and competitor analysis to identify new target audiences, resulting in a 15% increase in customer acquisition.
Digital Marketing Specialist
09/2022 – 12/2022
Terravault Solutions
  • Managed and optimized email marketing campaigns, achieving an average open rate of 25% and a click-through rate of 10%.
  • Developed and managed paid advertising campaigns on Google Ads and Facebook Ads, resulting in a 40% increase in website conversions and a 20% decrease in cost per acquisition.
  • Collaborated with cross-functional teams to develop and implement a content calendar, resulting in consistent and timely content delivery across multiple platforms.
Digital Marketing Coordinator
07/2022 – 09/2022
StarTrack Solutions
  • Monitored and analyzed website traffic and metrics using Google Analytics, identifying areas for improvement and implementing SEO strategies that resulted in a 20% increase in organic search traffic.
  • Created and managed online promotions and campaigns, resulting in a 30% increase in sales and a 15% increase in customer engagement.
  • Generated reports on digital marketing performance, providing actionable insights to senior management and contributing to data-driven decision making.
SKILLS & COMPETENCIES
  • Digital marketing strategy development
  • Social media content creation and management
  • Market research and competitor analysis
  • Email marketing campaign management
  • Paid advertising campaign management (Google Ads, Facebook Ads)
  • Cross-functional collaboration
  • Content calendar development and implementation
  • Website traffic and metrics analysis (Google Analytics)
  • Search Engine Optimization (SEO) strategies
  • Online promotions and campaigns management
  • Digital marketing performance reporting
  • Data-driven decision making
  • Customer acquisition strategies
  • Conversion rate optimization
  • Cost per acquisition reduction strategies
  • Engagement rate improvement strategies
  • Knowledge of current digital marketing trends
  • Proficiency in digital marketing tools and software
  • Strong written and verbal communication skills
  • Project management skills
  • Analytical and problem-solving skills
  • Time management and organizational skills
  • Creativity and innovation in digital marketing
  • Understanding of customer behavior and market trends
  • Ability to work in a fast-paced, deadline-driven environment.
COURSES / CERTIFICATIONS
Google Ads Certification
10/2023
Google
HubSpot Inbound Marketing Certification
10/2022
HubSpot Academy
Facebook Certified Digital Marketing Associate
10/2021
Facebook Blueprint
Education
Bachelor of Science in Marketing
2017-2021
San Diego State University
,
San Diego, CA
Digital Marketing
Graphic Design
A Paid Media Manager's resume should underscore their proficiency in orchestrating multi-platform campaigns that significantly boost brand visibility and lead generation, as demonstrated by a 40% increase in brand exposure and a 25% uplift in leads. Highlighting the adept management of substantial advertising budgets with a focus on ROI, as evidenced by outperforming industry averages, alongside successful negotiation skills for cost-effective ad placements, showcases both strategic and financial acumen. Additionally, emphasizing a track record of leveraging analytics for agile campaign optimization, driving conversion through A/B testing, and fostering team development will illustrate a well-rounded expertise that can deliver tangible business results.
Jacob Perez
jacob@perez.com
(429) 405-8661
linkedin.com/in/jacob-perez
@jacob.perez
jacob-perez.com/my-work
Paid Media Manager
Dynamic Paid Media Manager with a robust track record of orchestrating high-impact campaigns that enhance brand visibility and drive lead generation, evidenced by a 40% increase in brand exposure and a 25% uplift in leads. Expert in managing substantial advertising budgets, achieving a 15% higher ROI than industry norms, and adept at leveraging A/B testing to boost conversion rates by 30%. Recognized for pioneering programmatic advertising solutions that slashed acquisition costs by 20%, and for strategic leadership that resulted in a 150% surge in qualified web traffic, demonstrating a keen ability to maximize performance and growth.
WORK EXPERIENCE
Paid Media Manager
01/2023 – 04/2023
Forest International
  • -Orchestrated a multi-platform paid media campaign that increased brand visibility by 40%, driving a 25% uplift in lead generation within the first quarter of implementation.
  • -Managed a $500K advertising budget, optimizing spend across campaigns and channels to achieve a 15% higher ROI than the industry average.
  • -Led a series of A/B testing initiatives for ad copy and landing pages, resulting in a 30% improvement in conversion rates and a 20% increase in click-through rates over six months.
  • Digital Advertising Specialist
    09/2022 – 12/2022
    Bright Consulting LLC
  • -Spearheaded the adoption of a new programmatic advertising platform, reducing customer acquisition costs by 20% while simultaneously growing the customer base by 35% year-over-year.
  • -Negotiated with key media vendors to secure premium ad placements at a 10% lower cost than historical rates, maximizing brand exposure and engagement.
  • -Implemented real-time analytics and reporting dashboards that provided actionable insights, leading to a 50% quicker response to market trends and campaign adjustments.
  • Paid Media Coordinator
    07/2022 – 09/2022
    Dynamic Automation Corp
  • -Developed a comprehensive keyword strategy that captured niche market segments, resulting in a 150% increase in qualified traffic to the website.
  • -Collaborated with cross-functional teams to align paid media strategies with seasonal marketing initiatives, boosting campaign effectiveness by 45% during peak periods.
  • -Mentored a team of junior paid media specialists, enhancing team performance and campaign management skills, which contributed to a departmental productivity increase of 25%.
  • SKILLS & COMPETENCIES
  • Multi-platform campaign management
  • Budget optimization and allocation
  • ROI analysis and improvement
  • A/B testing and conversion rate optimization
  • Click-through rate enhancement
  • Programmatic advertising expertise
  • Vendor negotiation and relationship management
  • Real-time analytics and data interpretation
  • Reporting dashboard implementation
  • Keyword strategy development
  • Cross-functional team collaboration
  • Seasonal marketing alignment
  • Leadership and team mentoring
  • Market trend analysis
  • Ad copywriting and creative direction
  • Landing page optimization
  • Customer acquisition cost reduction
  • Strategic planning and execution
  • Media buying and planning
  • Performance tracking and KPI management
  • COURSES / CERTIFICATIONS
    01/2024
    Education
    Bachelor of Science in Marketing
    2016-2020
    Bentley University
    ,
    Waltham, MA
    Digital Marketing
    Advertising

    PPC Manager Resume Example:

    A PPC Manager's resume should underscore their proficiency in driving measurable improvements in campaign performance, as evidenced by significant increases in conversion rates, CTRs, and ROI. Highlighting expertise in strategic budget allocation, A/B testing, and collaboration with creative and technical teams demonstrates an ability to optimize the full spectrum of PPC activities. It's also crucial to showcase experience with advanced analytics and platform-specific partnerships, which illustrates a forward-thinking approach to leveraging emerging tools and insights for competitive advantage.
    Daniel White
    daniel@white.com
    (666) 783-6928
    linkedin.com/in/daniel-white
    @daniel.white
    daniel-white.com/my-work
    PPC Manager
    Accomplished PPC Manager with a robust history of delivering substantial growth for diverse clients, evidenced by orchestrating a strategy overhaul that surged conversion rates by 40% and slashed CPA by 25%. Adept at managing substantial budgets, evidenced by steering a $500,000 monthly PPC spend to yield a 150% ROI increase, and pioneering the use of cutting-edge features to outpace market competition. Strategic thinker with a flair for analytics and cross-departmental collaboration, driving a 60% boost in qualified leads and enhancing the lead-to-customer conversion rate by 25%, showcasing a commitment to maximizing campaign performance and profitability.
    WORK EXPERIENCE
    PPC Manager
    01/2023 – 04/2023
    Thicket Network
    -Orchestrated a PPC strategy overhaul for a leading e-commerce client, achieving a 40% increase in conversion rate and a 25% reduction in cost per acquisition (CPA) within the first quarter. -Implemented dynamic keyword insertion and ad customizers, leading to a 50% improvement in ad relevance scores and a 35% increase in click-through rates (CTR) across all campaigns. -Collaborated with the creative team to refine landing page design and messaging, resulting in a 30% uplift in on-page engagement metrics and a 20% increase in overall sales.
    Digital Marketing Specialist
    09/2022 – 12/2022
    Green Development Corp
    -Managed a monthly PPC budget of $500,000, reallocating funds to top-performing campaigns and cutting spend on underperformers, which maximized ROI by 150% year-over-year. -Executed a comprehensive A/B testing plan for ad copy and landing pages, leading to a consistent 10% month-over-month improvement in conversion rates across multiple product lines. -Developed a close partnership with Google Ads representatives to gain early access to beta features, leveraging these tools to stay ahead of competitors and increase market share by 15%.
    PPC Analyst
    07/2022 – 09/2022
    Advanced Technologies Ltd
    -Revitalized a stagnating PPC campaign for a SaaS provider, driving a 60% increase in qualified leads and a 20% increase in subscription rates within six months through targeted ad groups and refined bidding strategies. -Utilized advanced analytics to identify and capitalize on emerging market trends, adjusting campaigns in real-time and achieving a 45% increase in ad engagement for the target demographic. -Enhanced cross-departmental collaboration by integrating PPC data with CRM systems, enabling sales and marketing teams to optimize the customer journey and improve the lead-to-customer conversion rate by 25%.
    SKILLS & COMPETENCIES
  • PPC Strategy Development
  • Conversion Rate Optimization
  • Cost Per Acquisition Reduction
  • Keyword Research & Dynamic Insertion
  • Ad Customization & Relevance
  • Click-Through Rate Improvement
  • Landing Page Optimization
  • Budget Management & Allocation
  • A/B Testing & Performance Analysis
  • Google Ads Expertise
  • Early Adoption of Beta Features
  • Lead Generation & Qualification
  • Real-Time Campaign Adjustment
  • Data Analytics & Trend Analysis
  • CRM Integration & Data Utilization
  • Cross-Departmental Collaboration
  • Market Share Expansion
  • Customer Journey Optimization
  • Effective Communication Skills
  • Strategic Planning & Execution
  • COURSES / CERTIFICATIONS
    01/2024
    Education
    Bachelor of Science in Marketing
    2016-2020
    San Diego State University
    ,
    San Diego, CA
    Digital Marketing
    Advertising

    SEM Specialist Resume Example:

    When crafting a SEM Specialist resume, it's crucial to highlight your proficiency in keyword research and optimization strategies that have led to tangible improvements in traffic and conversion rates. Showcase your ability to manage substantial ad budgets effectively, demonstrating a keen eye for ROI enhancement and strategic reallocation to maximize campaign results. Emphasize your collaborative skills in aligning SEM with SEO efforts and your agility in adopting industry trends and tools, which have collectively boosted campaign performance, search visibility, and overall marketing revenue.
    Wyatt Allen
    wyatt@allen.com
    (933) 804-7080
    linkedin.com/in/wyatt-allen
    @wyatt.allen
    wyatt-allen.com/my-work
    SEM Specialist
    Highly skilled SEM Specialist with a robust track record of driving growth through data-driven PPC campaigns and strategic keyword research, resulting in a 40% increase in targeted traffic and a 25% uplift in conversion rates. Adept at managing substantial ad budgets, evidenced by a 22% maximization in ROI and a 50% surge in qualified leads, while consistently enhancing campaign performance, as demonstrated by a 15% higher ROAS and a 20% CPC reduction. Proven expertise in synergizing SEM and SEO efforts, achieving a 30% boost in search visibility and a 10% growth in organic traffic, showcasing a commitment to continuous improvement and revenue-driving digital marketing strategies.
    WORK EXPERIENCE
    SEM Specialist
    01/2023 – 04/2023
    Advanced Research LLC
    -Executed a comprehensive keyword research strategy that increased targeted traffic by 40%, leading to a 25% uplift in conversion rates within the first quarter. -Optimized PPC campaigns across Google Ads and Bing Ads, achieving a 15% higher ROAS and a 20% reduction in CPC within six months through continuous A/B testing and data analysis. -Collaborated with the SEO team to align SEM and SEO strategies, resulting in a 30% improvement in overall search visibility and a 10% increase in organic traffic.
    PPC Manager
    09/2022 – 12/2022
    Future Software
    -Developed and implemented a multi-platform PPC strategy that expanded market reach by 35% and drove a 50% increase in qualified leads over a year. -Managed a monthly ad spend budget of $100K, reallocating funds dynamically to high-performing campaigns, which maximized ROI by 22% and maintained a consistent spend efficiency. -Generated and presented detailed performance reports to stakeholders, highlighting key metrics and strategic insights that informed future marketing decisions and led to a 15% year-over-year increase in marketing-driven revenue.
    Junior SEM Specialist
    07/2022 – 09/2022
    Innovative Research Corp
    -Revamped ad copy and landing page designs through rigorous A/B testing, resulting in a 30% improvement in click-through rates and a 40% increase in conversion rates over a 9-month period. -Directed the optimization of bidding strategies and targeting options, which decreased average cost-per-acquisition by 18% while simultaneously growing the customer base by 20%. -Stayed ahead of SEM industry trends and integrated cutting-edge tools and best practices, enhancing campaign performance and efficiency, evidenced by a 25% increase in overall campaign effectiveness and a 10% lift in quality score averages.
    SKILLS & COMPETENCIES
  • Keyword research and strategy
  • PPC campaign management
  • Google Ads expertise
  • Bing Ads expertise
  • A/B testing and data analysis
  • Conversion rate optimization
  • SEO and SEM alignment
  • Multi-platform advertising strategies
  • Budget management and allocation
  • Performance reporting and analytics
  • Ad copywriting
  • Landing page optimization
  • Bidding strategy optimization
  • Targeting and segmentation
  • Industry trend analysis
  • Adoption of SEM tools and technologies
  • Quality score management
  • ROI and ROAS optimization
  • Stakeholder communication and presentation skills
  • Strategic planning and execution
  • COURSES / CERTIFICATIONS
    01/2024
    Education
    Bachelor of Science in Marketing
    2014-2018
    San Diego State University
    ,
    San Diego, CA
    Digital Marketing
    Information Systems

    High Level Resume Tips for Digital Marketing Managers:

    As a Digital Marketing Manager, your resume should showcase your ability to develop and execute successful digital marketing campaigns, as well as your ability to analyze and optimize campaign performance. Here are some tips to help you get into the right mindset:

    Highlight your campaign management skills:
    Digital marketing management often involves managing multiple campaigns across different channels. Emphasize your experience managing campaigns from conception to execution, including audience segmentation, creative development, and optimization.

    Demonstrate your analytics skills:
    Digital marketing management requires strong analytical skills to measure and optimize campaign performance. Showcase your experience with digital marketing analytics tools and your ability to interpret data to inform campaign strategy.

    Showcase your knowledge of digital marketing channels:
    Digital marketing management often involves managing campaigns across multiple channels, such as social media, email, and search engine marketing. Highlight your experience with each channel and your ability to develop channel-specific strategies.

    Emphasize your teamwork ability:
    Digital marketing management often involves working with cross-functional teams, such as creative, product, and sales. Highlight your ability to collaborate and work effectively with other teams.

    Tailor your resume to the job and company:
    Customize your resume to each job you apply for, emphasizing the skills and experiences that make you a strong fit for the specific role and company. Be sure to research the company and industry to understand their digital marketing needs and how you can best

    Must-Have Information for a Digital Marketing Manager Resume:

    Here are the essential sections that should exist in a digital marketing manager resume:

    • Contact Information
    • Resume Headline
    • Resume Summary or Objective
    • Work Experience & Achievements
    • Skills & Competencies
    • Education

    Additionally, if you're eager to make an impression and gain an edge over other digital marketing manager candidates, you may want to consider adding in these sections:

    • Certifications/Training
    • Awards
    • Projects

    Let's start with resume headlines.

    Why Resume Headlines & Titles are Important for Digital Marketing Managers:

    Digital Marketing Managers are often at the forefront of using cutting edge techniques to engage with customers and create innovative solutions to reach potential customers. As such, having an effective resume headline is an exceptionally important part of getting noticed by potential employers. By crafting a strong and compelling resume headline, Digital Marketing Managers can rise above the competition by immediately communicating their value and expertise. Recruiters and hiring managers have a limited time to consume information, and having a powerful resume headline can be critical to getting their attention and earning an interview. Moreover, a well-written headline can also demonstrate technical savvy and creativity, which are essential traits in the world of Digital Marketing. A strong headline can be the difference between an employer taking a closer look at your resume and moving onto the next person. In conclusion, a resume headline is an invaluable tool that Digital Marketing Managers can use to stand out and make a lasting impression on potential employers. Crafting an attention-grabbing headline that succinctly and accurately reflects your experiences and qualifications can be a great way to quickly get noticed and potentially land a job or interview.

    Digital Marketing Manager Resume Headline Examples:

    • Experienced Digital Marketing Manager with 4+ Years of Success

    • Proven Digital Marketer Delivering Exceptional Results

    • The good headlines are concise, keyword-rich statements that describe the Digital Marketing Manager's experience and accomplishments.

    • They also clearly differentiate the candidate from other digital marketing professionals.

    • Digital Marketing Knowledgeable Person

    • Seeks Digital Marketing Position

    • The bad headlines are too vague and lack the detail necessary to effectively catch a reviewer's attention. They fail to demonstrate the candidate's experience and accomplishments, providing no clarification on what Digital Marketing Knowledgeable Person even means.

    Writing an Exceptional Digital Marketing Manager Resume Summary:

    A resume summary is a vital part of a Digital Marketing Manager's resume, providing a concise overview of their skills, experience, and accomplishments in the field. As a Digital Marketing Manager, your summary should emphasize your expertise in digital marketing strategies, campaigns, and analytics, as well as your ability to create and implement successful marketing plans and initiatives.

    Here are a few tips for writing an effective summary for a Digital Marketing Manager:

    • Tailor the summary to the specific job you are applying for by highlighting the most relevant skills and experiences.
    • Include quantifiable achievements, such as increasing website traffic, improving conversion rates, or launching successful digital marketing campaigns.
    • Use relevant industry terms and keywords to show your proficiency in the field and to make your resume stand out to both humans and applicant tracking systems (ATS).
    • Keep the summary concise and to-the-point, around 4 sentences or less.
    • Avoid generic statements and cliches and try not to repeat any information already included in other sections of your resume.

    Digital Marketing Manager Resume Summary Examples:

    • Experienced Digital Marketing Manager with 6+ years of experience in developing and executing digital marketing campaigns to drive customer engagement and increase conversions. Skilled in SEO, SEM, and content marketing to maximize ROI.
    • Creative Digital Marketing Manager with 6+ years of experience in creating and optimizing digital marketing strategies to increase brand awareness and build customer loyalty. Expert in utilizing various digital tools and analytics to measure performance and identify areas for improvement.

    Why these are strong:

    • These summaries are concise and provide specific examples of the Digital Marketing Manager's experience and skills. They give the reader a clear understanding of the manager's abilities and experience.
    • Experienced Digital Marketing Manager with 6+ years of experience. Skilled in SEO, SEM, and content marketing.
    • Digital Marketing Manager with 6+ years of experience. Adept at digital marketing campaigns and digital tools.

    Why these are weak:

    • These summaries are too vague and lack detail. They do not provide any concrete examples of the Digital Marketing Manager's experience or abilities, which would give the reader a better sense of their qualifications.

    Resume Objective Examples for Digital Marketing Managers:

    • Highly motivated and organized Digital Marketing Manager with 1 year of experience, eager to use knowledge of inbound marketing strategies and best practices to increase engagement and ROI.

    • Experienced Digital Marketer with 1 year of practice, driven to excel and grow in this role by leveraging analytics and industry-leading technology to precision-target audiences and drive conversions.

    Why these are strong:

    • Both example objectives convey the candidate's experience and enthusiasm for the role. Additionally, each statement provides an understanding of the candidate's knowledge of digital marketing strategies, ROI, analytics, and industry standards
    • Looking for a Digital Marketing Manager role with growth and opportunity.

    • Experienced individual seeking Digital Marketing Manager position that will challenge and stimulate.

    Why these are weak:

    • The resume objectives provide no information about the candidate's experience and knowledge, or value that the candidate can bring to the prospective employer. These statements do not make a good impression on hiring managers and can leave an impression that the candidate is unqualified.

    Speed up your resume creation process with the AI Resume Builder. Generate tailored resume summaries in seconds.

    How to Impress with Your Digital Marketing Manager Work Experience:

    The work experience section on a Digital Marketing Manager's resume is extremely important, as it allows employers to assess their hands-on knowledge and experience in the field. A great work experience section should showcase the qualifications and accomplishments that the job seeker has achieved while employed in Digital Marketing roles. It should also accurately display soft skills, such as problem solving, communication, and collaboration that the applicant has acquired through their work in the field.

    Best Practices for Your Work Experience Section:

    • Feature all digital marketing related roles and experiences, such as SEO, social media, SEM, content creation and management, website maintenance and analytics, email campaigns, etc.
    • List tangible results, such statistics, numbers, and dollar amounts, wherever possible
    • For each employer listed, discuss standout results or accomplishments that highlight the Digital Marketing Manager’s value.
    • Discuss specific metrics or goals that were met as a result of the Digital Marketing Manager’s initiatives and strategies.
    • If available, use numbers such as website visitors, followers, impressions, shares, organic search ranking, etc.
    • Show off the range of digital marketing techniques the Digital Marketing Manager has working experience in, such as organic and paid search optimization, landing pages, social media campaigns, email marketing, data analysis and more.
    • Quantify campaign reach and impact.
    • Detail the scope of any team or company-wide initiatives you have managed
    • Smartly feature any awards and recognitions or case studies from any digital marketing initiatives or campaigns.
    • Use keywords related to the positions that the Digital Market Manager is applying for to stand out in the candidate pool and ATS (application tracking systems).

    Example Work Experiences for Digital Marketing Managers:

    • Developed and executed successful social media campaigns, resulting in a 25% increase in website traffic and a 30% increase in social media engagement.

    • Collaborated with a team of designers to develop and implement a new website design, resulting in a 40% increase in user engagement and a 20% increase in leads.

    • Utilized data analytics to track and analyze the performance of digital marketing efforts, identifying areas of opportunity and making data-driven optimizations.

    • Led a team of digital marketing specialists to develop and execute successful email marketing campaigns, resulting in a 40% increase in open rates and a 20% increase in click-through rates.

    • Implemented a new lead nurturing program using marketing automation software, resulting in a 50% increase in lead-to-customer conversion rates.

    • Conducted market research and utilized consumer insights to inform the development of targeted marketing campaigns, resulting in a 35% increase in overall campaign performance.

    Why these are strong:

    • What makes these work experiences strong is that they clearly demonstrate the candidate's ability to develop and execute successful marketing campaigns, work collaboratively with cross-functional teams, utilize data analytics to make data-driven decisions, and demonstrate strong leadership skills in managing teams. The bullet points provide specific metrics and outcomes that highlight the candidate's impact on the business, which is highly valued by hiring managers.
    • Coordinated social media campaigns for clients

    • Assisted in creating ad copy and visuals for digital campaigns

    • Monitored campaign performance and provided weekly reports

    • Conducted market research on competitor strategies

    • Created a blog post for company website

    • Assisted in managing email marketing campaigns

    Why these are weak:

    • The bullet points lack specific metrics or results, making it difficult to gauge the impact of the individual's work.
    • The bullet points are too general and do not provide enough detail on the individual's specific responsibilities or achievements.
    • The bullet points do not demonstrate the individual's ability to drive business results or contribute to the overall success of the company.

    Top Skills & Keywords for Digital Marketing Manager Resumes:

    As a Digital Marketing Manager, you play a critical role in helping businesses create and deploy marketing strategies that reach their target audience, attract new customers, and drive brand awareness and sales. In this role, you will require a unique set of technical and interpersonal skills, both in designing and executing campaigns, managing teams, and measuring and optimizing results. This is where the skills section in your resume comes in handy — it allows you to communicate effectively to potential employers your experience and expertise in digital marketing. An effective skills section should detail with precision the mix of analytical, technical, and creative skills you possess, and demonstrate how you can help take their business to the next level. Here are some of the top hard and soft skills that we're seeing on the most successful Digital Marketing Manager resumes.

    Top Hard & Soft Skills for Digital Marketing Managers

    • Proficiency in Google Analytics and Tag Manager
    • Knowledge of Search Engine Optimization (SEO)
    • Digital Advertising and Pay-Per-Click (PPC) expertise
    • HTML and CSS coding skills
    • Familiarity with Web Design and Development
    • Digital Content Creation and Copywriting
    • Social Media Management and Marketing
    • Data Analysis and Reporting
    • Analytical Thinking
    • Creativity
    • Teamwork
    • Communication
    • Flexibility
    • Time Management
    • Problem-Solving
    • Strategic Thinking

    Go Above & Beyond with a Digital Marketing Manager Cover Letter

    Digital Marketing Manager Cover Letter Example: (Based on Resume)

    Dear [Hiring Manager],

    I am excited to apply for the Digital Marketing Manager position at [Company Name]. With over [X] years of experience in digital marketing, I am confident that my skills and expertise will make a significant contribution to the success of your company.

    I am particularly drawn to [Company Name]'s innovative approach to marketing and the opportunity to work with a team of creative individuals. In my previous role as a Digital Marketing Manager at [Previous Company], I implemented a comprehensive digital marketing strategy that boosted website traffic by 20% and conversion rates by 15%. I achieved this by using a combination of SEO, PPC, social media, influencer marketing, and email marketing.

    Additionally, I cut the cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns. Furthermore, I improved organic search traffic by 10% and online sales by 15% by conducting in-depth keyword research, competitor analysis, and on/off-page optimization of SEO strategy.

    My passion for digital marketing has enabled me to develop a strong understanding of the latest trends, technologies, and best practices in the industry. I am adept at building strong relationships, managing expectations, and delivering quality results through collaboration with internal teams and partners. This has helped me to boost brand awareness by 10% in my previous role.

    I am excited to bring my skills and experience to [Company Name] and contribute to your continued growth and success.

    Thank you for considering my application. I look forward to discussing my qualifications in more detail.

    Sincerely,

    [Your Name]

    A cover letter is a valuable tool for any job seeker, and this is especially true for digital marketing managers. Digital marketing is a highly competitive field, and a cover letter can help you stand out from other applicants. It can showcase your communication skills, highlight your relevant experience, and demonstrate your enthusiasm for the position.

    While a resume provides a summary of your skills and experience, a cover letter allows you to personalize your application and connect with the hiring manager on a deeper level. It's an opportunity to tell your story, explain why you're passionate about digital marketing, and show how you can add value to the organization.

    Here are some of the key reasons for pairing your digital marketing manager resume with a cover letter:

    • It demonstrates your communication skills: As a digital marketing manager, communication is key. Your cover letter provides an opportunity to showcase your ability to write clearly and concisely, and to convey your ideas effectively.
    • It shows your enthusiasm for the position: A well-written cover letter can demonstrate your passion for the role and the organization. This can make a big difference in the hiring manager's decision-making process.
    • It highlights your relevant experience: Your cover letter allows you to explain how your skills and experience align with the requirements of the job. This can help the hiring manager understand why you're a good fit for the role.
    • It sets you apart from other applicants: A well-crafted cover letter can help you stand out from other applicants who may have similar experience and qualifications.

    We understand that writing a cover letter may seem daunting, but it doesn't have to be. Remember that the cover letter is an extension of your resume, so you can use the same format and content as your resume. It's also a chance to address any gaps or questions that the hiring manager may have after reading your resume.

    Tips for aligning your cover letter with your resume:

    • Use the same header as your resume: This will help the hiring manager identify your application as a complete package.
    • Align the content of your cover letter with the requirements of the job: Use the job description as a guide to highlight your relevant skills and experience.
    • Use keywords from the job posting: Incorporate relevant keywords from the job posting to help your application get past applicant tracking systems (ATS).
    • Keep your cover letter concise and focused: Aim for one page and avoid repeating information from your resume.
    • Proofread carefully: Errors in your cover letter can undermine your credibility, so make sure to proofread carefully before submitting your application.

    Resume FAQs for Digital Marketing Managers:

    How long should I make my Digital Marketing Manager resume?

    When crafting a resume for digital marketing managers, a resume should typically be one or two pages. The ideal length of a resume should depend on a professional's experience and expected roles and responsibilities; a senior digital marketing manager should aim for a two-page resume while a junior digital marketing manager may only need a one-page resume. Additionally, regardless of experience level, digital marketing managers should ensure that only key experience and accomplishments are included, to cut out any unnecessary information that might detract from the overall purpose of the resume.

    What is the best way to format a Digital Marketing Manager resume?

    Digital Marketing Manager resumes should be concise, tailored to the job description, and comprise of clear, easy-to-scan content. Ensure that your resume is well-structured, with a clear section of professional highlights, job experiences, qualifications, and hobbies. Finally, be sure to use an appropriate font, correct font size, and appropriate line and section spacing.

    Which Digital Marketing Manager skills are most important to highlight in a resume?

    Digital Marketing Managers should include hard skills such as website and app development, content creation, search engine optimization (SEO), search engine marketing (SEM), social media management, data analysis, Google Analytics, HTML/CSS, Adobe Creative Suite, and A/B testing. It is also important to demonstrate knowledge of working with marketing and advertising platforms such as Google AdWords, Google Tag Manager, Facebook Ads Manager, SalesForce, and Pardot. Lastly, if the Digital Marketing Manager is familiar and/or has experience with email marketing platforms and automation, such as MailChimp, Constant Contact, and Drip, it should be noted on the resume.

    How should you write a resume if you have no experience as a Digital Marketing Manager?

    If you have no experience as a Digital Marketing Manager, focus on highlighting your transferable skills and education in related fields. Emphasize any coursework or certifications you have that demonstrate your understanding of digital marketing concepts. Consider taking on digital marketing projects on your own to gain hands-on experience and demonstrate your passion for the field. Use metrics to demonstrate the success of any related projects, such as growth in website traffic or social media engagement. Finally, tailor your resume to the specific job you are applying for and highlight how your transferable skills and education make you a strong candidate for the role.

    Compare Your Digital Marketing Manager Resume to a Job Description:

    See how your Digital Marketing Manager resume compares to the job description of the role you're applying for.

    Our new Resume to Job Description Comparison tool will analyze and score your resume based on how well it aligns with the position. Here's how you can use the comparison tool to improve your Digital Marketing Manager resume, and increase your chances of landing the interview:

    • Identify opportunities to further tailor your resume to the Digital Marketing Manager job
    • Improve your keyword usage to align your experience and skills with the position
    • Uncover and address potential gaps in your resume that may be important to the hiring manager

    Complete the steps below to generate your free resume analysis.