9 Content Manager Resume Examples for Your 2024 Job Search
Content managers are experts at creating engaging content that resonates with the target audience. As a content manager, your resume is just like a content strategy. It should be tailored to the needs, wants, and desires of the audience you're speaking to. In this guide, we'll dive into 10 compelling examples of content manager resumes.
Content Managers play a crucial role in defining and executing a company's content strategy, ensuring that all content aligns with the company's overall mission and goals and resonates with target audiences. They are responsible for managing the creation, distribution, and measurement of content across multiple channels, including website, social media, and email marketing. Content Managers must possess excellent project management skills, attention to detail, and the ability to understand their target audience and create compelling, relevant content that engages and informs.
To succeed in this role, it's essential to stay up-to-date with the latest content marketing trends and best practices, and be able to communicate your skills and achievements effectively through your resume. This guide provides you with a variety of sample resumes for content managers at different career levels, specialties, industries, and more, to help you showcase your skills, achievements, and potential as a top-notch content manager.
- Monitor content performance across multiple digital channels and develop strategies to optimize existing content
- Create content calendars and campaigns to publish blog posts, press releases, and other marketing communications
- Manage team of external freelancers, overseeing scheduling, quality assurance, and creative direction
- Develop and maintain relationships with internal stakeholders to ensure successful collaboration on content projects
- Liaise with external stakeholders such as media, industry influencers, bloggers, etc.
- Design and execute strategies to increase website traffic, social media engagement and overall brand awareness
- Develop compelling visuals and audio-visuals in collaboration with designers and developers
- Track engagement metrics and develop strategies to optimize content and maximize ROI
- Ensure compliance with digital marketing laws such as GDPR and the California Privacy Preference Act
- Analyze trends and analytics to guide content strategy and determine best practices for content distribution
Tip:
You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.
Content Managers are responsible for driving engagement and success from the content they develop, create and manage. This role requires an individual with prior experience and an ability to execute content strategies across multiple channels. Your resume should highlight successful projects, campaigns, and initiatives that you’ve conceptualized and implemented. It should also include relevant hard skills associated with content creation, such as copywriting, SEO, and analytics. Be sure to include any successes that demonstrate your ability to create and manage content.
Avery Adams
Content Manager
Creative, Industrious Content Manager with 4 years of experience in crafting and implementing effective content strategies. Achieved measurable success in driving website traffic and conversion rates by 15% and 10%. Adept in managing cross-functional teams and delivering projects on time and within budget. Strong attention to detail, resulting in a 25% reduction in errors. Proven ability to support senior content managers and contribute to the overall performance of the company.
WORK EXPERIENCE
Content Manager
3/2022 – Present
Pearson Cardman
- Developed and executed content strategies, resulting in a 15% increase in website traffic and conversion rates.
- Led the rebranding of the company, resulting in a 20% increase in brand awareness and customer engagement.
- Collaborated with cross-functional teams to deliver on-time and on-budget projects and initiatives.
Content Writer
3/2020 – 3/2022
Crimson Ventures
- Executed tasks effectively and efficiently, resulting in a 15% increase in departmental productivity
- Demonstrated strong ability to do quality work for the usual projects that an individual would be assigned at this level
- Developed and executed content strategies, resulting in a 10% increase in website traffic and conversion rates
Content Specialist
3/2019 – 3/2020
Crystal Cove Co.
- Assisted in the development and execution of content strategies, resulting in a positive impact on the company's overall performance.
- Demonstrated strong attention to detail, resulting in a 25% decrease in errors.
- Provided support to senior content managers, resulting in a positive impact on the company's overall performance.
SKILLS & COMPETENCIES
- Strategic Thinking
- Creative Writing & Content Production
- Project & Program Management
- Results-Oriented Problem Solving
- Team Collaboration & Leadership
- Digital Marketing & SEO
- Brand Management
- Data Analysis & Reporting
- Editing & Proofreading
- Cross-Functional Communication
- Time Management & Resource Allocation
- Quality & Accuracy Ensuring
COURSES / CERTIFICATIONS
Certified Content Marketer
12/2022
the Content Marketing Institute
Education
Bachelor of Arts in Communication
2015-2019
New York University
,
New York, NY
- Communication
- Journalism
As a Content Creator, your resume should highlight success within the creative field, where you have been able to leverage your knowledge and skills to develop engaging content and campaigns. You should include projects and campaigns where you have generated positive results, such as website traffic increases, organic search visibility boosts and decreased website bounce rates. Furthermore, showcase any success you have had in terms of brand awareness and customer engagement, as this is highly sought after within the content creation sphere. Finally, be sure to demonstrate your ability to create successful analytics trackers as well as a robust methodology that uses SEO best practices.
Lila Patel
Content Creator
Dynamic Content Creator with 3 years' experience creating effective content strategies and campaigns that have driven significant increases in website traffic, engagement, brand awareness, and organic visibility. Developed and executed data-driven plans to improve website metrics, resulting in a reduction in bounce rate and a net promoter score increase of 23%. Spearheaded process of developing and releasing videos, infographics and blog posts, resulting in 580,000+ shares, 50,000+ subscribers, and a 40% boost in website engagement.
WORK EXPERIENCE
Content Creator
6/2022 – Present
ContentCraft Co.
- Successfully implemented 4 new content strategies and campaigns, leading to an increase in website traffic by 15% and an improved customer engagement rate of 32%.
- Authored vastly popular blog post series on topics within the industry that resulted in a total of 580,000+ shares and over 50,000 subscribers.
- Introduced a robust methodology for utilizing SEO best practices that resulted in an increase in organic search visibility by 20%.
Content Writer
6/2020 – 6/2022
Write Crafters Inc.
- Developed and rolled out effective editorial calendar, resulting in a 40% boost in website engagement rate
- Assembled and released 8 videos, 3 infographics, and 20 blog posts that raised brand awareness by 10%
- Built precise analytics Tracker that identified areas of improvement and provided data-driven insights, resulting in a decrease of website bounce rate by 17%
Content Specialist
1/2020 – 6/2020
Stellar Stories LLC
- Developed and executed 3 innovative content strategies that drove an increase in organic search visibility by 40%
- Generated 25 engaging video content stories, leading to a 30% boost in views and comments
- Championed the adoption of consistent branding across all content, resulting in a net promoter score increase of 23%
SKILLS & COMPETENCIES
- Content Strategy Development & Execution
- SEO Best Practices & Tracking
- Copywriting & Editing
- Video & Audio Production & Editing
- Social Media Management & Analytics
- Analytical & Problem-Solving Skills
- Creative Storytelling & Visual Design
- Branding & Audience Engagement
- Copy Optimization & A/B Testing
- Multimedia & Infographic Design
COURSES / CERTIFICATIONS
Education
Bachelor of Fine Arts in Creative Writing
2016-2020
Earlham College
,
Richmond, IN
- Journalism
- English
Content Moderators ensure the quality and appropriateness of online content. They use various tools to review, evaluate, and moderate content according to client's standards. Candidates for this role should have a background in user-generated content moderation and experience in utilizing automated algorithms to scale moderation work. Relevant skillsets could include legal compliance, public relations, and data analysis. Furthermore, showcase any trainings you have led, as well as generated any reports to senior management. Highlight your ability to effectively manage a moderation queue, identify offensive content, and ensure online content is up-to-date with current legal regulations.
Olivia Taylor
•
(233) 171-4552
•
linkedin.com/in/olivia-taylor
•
@olivia.taylor
•
olivia-taylor.com/my-work
Content Moderator
Seeking a role as a Content Moderator to leverage my experience in enforcing protocols, scaling moderation with automated algorithms, and providing periodic reports to upper-management. Passionate about developing successful relationships with vendors and subject-matter experts and proactively monitoring multiple digital channels for offensive, inappropriate, or illegal content. Focused on providing stakeholders with the best content moderation and ensuring compliance with current legal regulations.
WORK EXPERIENCE
Content Moderator
08/2022 – Present
ModerationWorks
- Revised and enforced content moderation protocols, complying with current legal regulations while addressing troublesome trends and user flags.
- Generated periodic reports on moderation performance, enabling stakeholders to benchmark against goals.
- Employed automated algorithms to scale content moderation with increased accuracy, allowing for better management of workloads and faster resiliency during periods of increased workloads.
- Developed relationships with vendors and subject matter experts, ensuring effective communication and successful resolution of escalated content issues.
Social Media Moderator
11/2021 – 08/2022
Clean Sweep Inc.
- Managed content moderation queue and enforced rules, moderating digital and user-generated content with high accuracy
- Spearheaded public-facing trainings for staff responsible for content moderation to ensure best practices are in place and kept up-to-date
- Provided reports to upper-management on moderation metrics and progress against organizational goals, encouraging buy-in from all stakeholders
Content Reviewer
05/2021 – 11/2021
Filtered Content Co.
- Monitored multiple digital channels to identify offensive, inappropriate and illegal content, actively removing or addressing accordingly.
- Advised and collaborated with legal counsel to ensure content moderation policies complied with all current legal regulations.
- Established and refined content moderation approaches through analyzing user flags and trends in moderation flags, resulting in more efficient and secure content.
SKILLS & COMPETENCIES
- Content Moderation Policies
- Automated Algorithms
- Vendor Management
- Queue Management
- Training and Onboarding
- Data Analysis and Reporting
- Digital Channel Monitoring
- Legal Compliance
- Conflict Resolution
- Performance Management
- Trendspotting and User Flags
- Stakeholder Relationships
- Problem Solving
- Strategic Planning
- Time Management
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Communication
2017-2021
Southern Illinois University Carbondale
,
Carbondale, IL
- Communication Studies
- Media Studies
Content Marketing Managers are responsible for creating and managing effective content campaigns that communicate the company’s messaging to customer audiences. The resume should include success stories of effective content campaigns and experience in driving online traffic and product sales. Additionally, it is important to showcase a deep understanding of SEO, analytics and other digital marketing tools, so be sure to include relevant technical skills associated with content marketing.
Nate Brown
Content Marketing Manager
An experienced and adaptive Content Marketing Manager with 4 years of expertise in developing and executing successful content strategies. Successfully trained and managed 10 content contributors, reducing creation time in half. Achieved impressive results including a 67% increase in web traffic, 15% improvement in email click-through rate, 58% increase in customer engagement, and 32% boost in brand awareness.
WORK EXPERIENCE
Content Marketing Manager
3/2022 – Present
ContentBoost
- Developed and implemented a content marketing strategy that aligned with organizational objectives, increasing average website traffic by 67% year-over-year.
- Successfully trained and managed 10 content contributors resulting in content creation time being cut in half.
- Revised existing campaigns to better target prospects and clients, improving email click-through rate by 15%.
Marketing Manager
3/2020 – 3/2022
Content Mojo
- Created and managed content plans that increased customer engagement by 58% across social media channels
- Led cross-functional alignment between content and sales to ensure marketing messages best reflect product offerings
- Identified, implemented, and optimized new technologies for optimal content management and performance reporting
Content Manager
3/2019 – 3/2020
VantagePoint Marketing
- Established automated retargeting campaigns for prospects resulting in an average 79% increase in conversion rate
- Conducted content audits to ensure accuracy, boosting website organic search ranking by 25%
- Developed, distributed, and tracked multimedia content across all digital channels, amplifying reach and boosting brand awareness by 32%
SKILLS & COMPETENCIES
- Inbound Marketing Strategy
- Content Creation, Management & Optimization
- Multimedia Content Creation & Distribution
- Content Production & Promotion
- Analytical Thinking & Reporting
- Web Optimization, SEO & Content Audits
- Cross-Functional Collaboration
- Digital & Social Media Marketing
- Copywriting & Editing
- Content Optimization & Analytics
- Audience Engagement Strategies
- SEO & SEM
- Performance Tracking & Retargeting
- Technological Proficiency & Innovation
- Customer Relationship Building & Management
COURSES / CERTIFICATIONS
Content Marketing Certification
10/2021
HubSpot
Education
Bachelor of Science in Marketing
2015-2019
Westminster College
,
Fulton, MO
- Advertising
- Public Relations
Content specialists are responsible for creating compelling, engaging, and valuable content for the company and its clients. An effective Content Specialist must have excellent writing and research skills and a proven ability to balance quality and speed. When highlighting this experience on a resume, be sure to include writing accomplishments, such as increases in website engagement and organic search traffic as a result of your content strategy. Be sure to include projects that demonstrate your ability to produce high-quality content on tight deadlines.
Benjamin Chen
•
(233) 634-4605
•
linkedin.com/in/benjamin-chen
•
@benjamin.chen
•
benjamin-chen.com/my-work
Content Specialist
A motivated and organized Content Specialist seeking to leverage exceptional writing and planning skills to create impactful, high-quality content for [Company Name]. My goal is to increase engagement and traffic by utilizing effective content strategies and collaborating with internal teams to achieve desired results.
WORK EXPERIENCE
Content Specialist
08/2022 – Present
ContentGenie
- Created and produced high-quality, engaging content that increased website engagement by 40% and reduced bounce rates by 25%.
- Planned and launched a blog content strategy that increased organic search traffic by 25%.
- Collaborated with cross-functional teams to create top-of-funnel content and effective inbound campaigns that align with company goals.
Content Marketing Intern
11/2021 – 08/2022
MasterWrite Inc.
- Successfully executed a comprehensive digital marketing strategy that increased website traffic by 25% in 6 months through effective SEO optimization and targeted content creation
- Coordinated with cross-functional teams to develop and publish monthly blog posts that resonated with target audience and drove over 5000 unique page views per post
- Developed and maintained a robust social media presence, creating and curating content that boosted the company's social media engagement by 35%
Content Manager
05/2021 – 11/2021
Content Catalysts
- Utilized web analytics to analyze and track the success of content campaigns, resulting in a 20% increase in website conversion rates
- Implemented a successful link-building strategy, resulting in a 50% increase in organic search engine rankings for targeted keywords
- Partnered with the design team to produce visually appealing and informative infographics, which increased website traffic by 15%
SKILLS & COMPETENCIES
- Content creation
- SEO optimization
- Strategic planning
- Cross-functional collaboration
- Copywriting/Editing
- Inbound marketing
- Research and development
- Digital analytics
- Project Management
- Understanding of content management systems (CMS)
- Ability to make data-driven decisions
- Social media marketing
- Knowledge of best practices for content curation and distribution.
COURSES / CERTIFICATIONS
Education
Bachelor of Arts in Communication Studies
2017-2021
Belford College
,
Belford, NJ
- Journalism
- Marketing
Digital content managers work to develop and optimize content across digital channels - from websites to social media - in order to increase engagement, brand recognition, and web traffic. Your resume should demonstrate a track record of success in improving brand visibility. Showcase accomplishments in content optimization and research, as well as a well-rounded knowledge of different digital marketing tools and channels. Additionally, emphasize any projects involving website redesign to better engage users, resulting in impacting conversion rates positively.
Ryan Brown
Digital Content Manager
Digital Content Manager with 3+ years of experience generating exceptional online engagement and boosting website visits by 32%. Successfully implemented an innovative content marketing strategy that resulted in 98% click-through rates and 27% increase in conversions. Established a comprehensive branding effort across digital platforms, leveraging consumer data and website metrics for optimal results.
WORK EXPERIENCE
Digital Content Manager
6/2022 – Present
Content Central Inc.
- Facilitated the development and optimization of 40+ webpages for a renowned retail brand, boosting website engagement by 32%.
- Enhanced SEO elements on each page to ensure maximum discoverability online, including optimized titles, meta descriptions, and keyword research.
- Spearheaded a content marketing strategy across all digital channels, fueled by insights from an in-depth analysis of user behaviors and website metrics.
Generated an average of 32,000 monthly website visits, with a 98% click-through rate and an average time-on-page of 3 minutes.
Online Content Manager
6/2020 – 6/2022
DigitalFusion Co.
- Implemented a data-driven content strategy that increased website traffic by 20% and engagement by 30% within 6 months
- Developed and executed successful content campaigns that generated a 10% increase in product sales
- Boosted brand recognition
- Trained and managed a team of 5 content creators, resulting in a 25% improvement in the quality and efficiency of content production
Digital Marketing Manager
1/2020 – 6/2020
WebWorks Solutions
- Designed and executed a comprehensive content production roadmap, resulting in a seamless and cohesive coordination of all content initiatives
- Coordinated with cross-functional teams, including marketing, product, engineering and design, to align content initiatives with business objectives
- Established a robust content management system that streamlined content assets organization and tracking, resulting in a 50% decrease in content-related errors
SKILLS & COMPETENCIES
- Project Management & Planning
- Web Design & Development
- SEO & Search Engine Optimization
- Research & Analytics
- Brand Development & Management
- Content Writing & Optimization
- Content Marketing Strategies
- Social Media Strategies
- Email Campaign Creation & Execution
- Digital Campaigns & Promotion
- Storytelling & Visuals
- Content Governance & Architecture
- UX Design & User Experience
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Marketing
2016-2020
Midland State University
,
Midland, TX
- Advertising
- Public Relations
Editorial Content Managers are responsible for driving content development and strategic campaigns across multiple channels. Your resume should demonstrate evidence of successful content plans, campaigns, and production processes. This role also requires being able to lead and direct teams of digital creatives to produce compelling content while managing associated costs. Your resume should highlight your previous success in developing content-related strategies and driving tangible results.
Emily Kim
Editorial Content Manager
A results-driven Editorial Content Manager with 3+ years of experience driving growth through innovative content optimization and strategy development. Leveraged SEO techniques to increase website traffic and engagement by 32%, while also delivering over 1M impressions through multiple channels. Reduced content costs and time-to-publication by 15% and 25%, respectively, and successfully supervised 10+ video and podcast series, resulting in a 75% combined social media engagement rate.
WORK EXPERIENCE
Editorial Content Manager
6/2022 – Present
WordSmith Inc.
- Developed and executed innovative SEO-optimized content plans which yielded aggressive growth in website traffic and engagement metrics by 32%.
- Revamped content upcycling process which increased audience engagement metrics by 20%.
- Coordinated and managed content delivery across multiple channels resulting in a combined reach of over 1M users.
Content Editor
6/2020 – 6/2022
Inkwell Publishing
- Redesigned content workflow, resulting in 25% reduction in time-to-publication
- Engineered cost-cutting initiatives, leading to a 15% decrease in content production expenses
- Supervised the development of 10+ video and podcast content series across multiple channels, driving a total social media engagement rate of 75%
Content Coordinator
1/2020 – 6/2020
Quill & Scroll Media
- Produced interactive surveys which elicited meaningful insights, resulting in a 10% uptick in customer satisfaction
- Strategized and implemented a link-building campaign which yielded a 50% increase in organic website traffic
- Spearheaded an email marketing campaign, resulting in an overall open rate of 29%
SKILLS & COMPETENCIES
- Content production
- Link building
- SEO optimization
- Content upcycling
- Content delivery and management
- Audience engagement
- Project coordination
- Interpreting analytics
- Content strategy
- Social media management
- Video and podcast production
- Editing and proofreading
- Writing and copywriting
- Email marketing
- Process optimization
- Cost-cutting initiatives
- Team management
COURSES / CERTIFICATIONS
Education
Bachelor of Fine Arts
2016-2020
Emerson College
,
Boston, MA
- Writing
- Literature
As a Freelance Content Manager, your resume should emphasize your prior success with content marketing campaigns, the metrics associated with their success, and your ability to adapt content to different target markets and multiple channels. Additionally, it's essential to demonstrate your qualifications working with metrics, analytics, and SEO strategies, as this role involves evaluating the performance of content marketing efforts. Be sure to showcase the success of your content initiatives, such as increased engagement, reach, organic website traffic, and the improvement in achieving the desired objectives.
Ava Martinez
Freelance Content Manager
Motivated Freelance Content Writer with exceptional keyword research, content optimization and marketing strategy expertise seeking to contribute valuable ideas to a growing business. Aiming to leverage strategic writing skills to produce high-quality content that engages target audiences and promotes success for the organization.
WORK EXPERIENCE
Freelance Content Manager
3/2022 – Present
Contentify
- Developed and executed content calendars and editorial plans for several campaigns and competitors, resulting in increased engagement, reach, and organic website traffic by 20%.
- Successfully implemented SEO strategies to increase organic search traffic by 30% and boosted page rank rankings for several high priority keyword search queries.
- Implemented a measurement framework for content campaigns, which improved the success rate of achieving desired objectives from 50% to 75% within 6 months.
Content Manager
3/2020 – 3/2022
ContentForce
- Crafted multiple creative content strategies and plans to achieve business objectives, securing 17 key partnerships with publishers and influencers
- Curated content and wrote stories, blog posts, and press releases that generated 1.5 million website visits and 330K social shares per month
- Improved effectiveness, engagement, and reach by 15% by adapting content to specific target markets and different channels
Content Writer
3/2019 – 3/2020
Creators Haven
- Generated success stories and case studies related to content initiatives and developed the brand's communication strategy, ensuring that the content was optimized and aligned across the organization.
- Monitored the performance of content marketing efforts using key metrics and analytics.
- Researched and recommended new opportunities for content partnerships, resulting in a 20% increase in website leads within 6 months.
SKILLS & COMPETENCIES
- Content planning and strategy
- SEO optimization
- Content writing
- Content curation
- Measurement framework
- Storytelling
- Campaign management
- Brand communications
- Strategic partnerships
- Social media marketing
- Copywriting
- Lead generation
- Audience engagement
- Analytical skills
- Metrics and analytics
- Technical acuity
- Interpersonal skills
- Budgeting
- Content research
- Editing
- Adaptability
- Campaign optimization
COURSES / CERTIFICATIONS
Education
Bachelor of Arts in English
2015-2019
DePaul University
,
Chicago, IL
- Creative Writing
- Journalism
Senior Content Managers are responsible for creating, optimizing and managing content that drives an organization's communication, brand and digital presence. An effective Senior Content Managers resume should showcase a deep understanding of content creation, optimization and analytics. This should include data-driven successes, such as improvements to website traffic, organic search rank, email open-rates and customer satisfaction. Additionally, this role require the ability to manage cross-functional teams and oversee content production processes, so showcasing a history of successful execution is paramount.
Nicholas Wilson
•
(233) 942-1854
•
linkedin.com/in/nicholas-wilson
•
@nicholas.wilson
•
nicholas-wilson.com/my-work
Senior Content Manager
A Senior Content Manager with 6 years of experience and a proven track record of success in content creation, publication, optimization, and governance. Streamlined content governance protocols, resulting in 42% time savings and trained a 15+ team of content creators. Spearheaded content-led social media strategies that increased followers by 20%, engagement rates by 27% and achieved higher ROI than the prior year.
WORK EXPERIENCE
Senior Content Manager
07/2021 – Present
ContentWorks
- Implemented a new content management system that streamlined the content creation and approval process, reducing production time by 25%
- Developed and executed a content marketing strategy that generated a 40% increase in organic website traffic and a 25% increase in engagement on social media
- Coordinated cross-functional teams and outside vendors to develop and launch a successful online content hub that increased brand awareness by 30%
Content Manager
03/2019 – 07/2021
ContentMindset
- Created and executed a content calendar that increased the company's website blog page views by 50% and boosted email open rates by 20%
- Developed and implemented a content scoring system that helped the company to prioritize and measure the impact of content, resulting in a 15% improvement in overall content performance
- Lead a team of writers, editors, and designers to create high-quality and engaging content that improved the company's customer satisfaction scores by 10%
Content Curator
02/2017 – 03/2019
Content Innovations
- Developed and executed a content strategy that aligned with the company's overall marketing plan, resulting in a 20% increase in website conversions and a 15% reduction in bounce rate
- Conducted market research and analyzed consumer behavior to develop targeted content, increasing lead generation by 25% and improving customer retention by 10%
- Collaborated with cross-functional teams, including graphic design and digital marketing, to launch a successful content-driven SEO initiative, increasing the company's online visibility by 35%
SKILLS & COMPETENCIES
- Content Management Systems (CMS)
- Content Marketing Strategy
- Content Creation & Execution
- Quality & Engaging Content
- Content Performance Measurement
- Content Calendar Development & Execution
- Content Scoring System
- Team Coordination & Management
- Market Research & Consumer Behavior Analysis
- Content-driven SEO Initiative & Optimization
- Content Governance Protocols & Training
- Content Validation
- Content-led Social Media Strategies
COURSES / CERTIFICATIONS
Education
Bachelor of Arts
2013-2017
University of Texas
,
Austin, TX
- Journalism
- English
Web Content Managers create and implement effective content strategy that is tailored to their organization's specific needs. Creating content that is both engaging and optimized for SEO is a key component of this role, as is managing a team of writers and proofreaders to ensure content meets deadlines and lives up to its high-quality standards. Web Content Managers should emphasize successful campaigns and strategies they implemented that drove website traffic or improved performance metrics in their resumes.
Jack Wilson
Web Content Manager
Highly experienced Web Content Manager with 3 years of success optimizing website performance and content quality. Developed a new website content strategy that resulted in an 85% increase in page views and a 250% increase in page visits. Collaborated closely with creative teams to ensure content adhered to brand standards while also influencing web engagement among stakeholders.
WORK EXPERIENCE
Web Content Manager
6/2022 – Present
WebCrafters
- Selected to develop a new website content strategy for an enterprise organization, resulting in an 85% increase in page views and a 250% increase in page visits
- Managed content creation projects with a highly experienced team of web designers/developers, creating content that aligned with the brand standards while fostering web engagement among stakeholders
- Implemented a keyword research strategy to inform SEO and improve overall website performance
SEO Content Manager
6/2020 – 6/2022
ContentGenius
- Generated quarterly content guideline updates to improve readability and modify outdated practices
- Implemented a comprehensive content strategy, resulting in a 30% increase in website traffic and engagement over 6 months
- Managed a team of writers and editors, leading the creation of over 200 pieces of high-quality content per quarter
Web Content Creator
1/2020 – 6/2020
PixelRealm
- Utilized SEO and analytics tools to track website performance and make data-driven decisions to improve content strategy
- Elevated the brand's online presence by creating and executing a content marketing plan that increased social media followers by 50% in just 8 months
- Streamlined the content review and approval process, reducing turnaround time by 50% and ensuring timely delivery of high-quality content
SKILLS & COMPETENCIES
- Content Strategy
- Content Creation
- Content Management
- SEO and Keyword Research
- Website Performance Optimization
- Copywriting
- Editing
- Social Media Engagement
- Brand Awareness
- Content Marketing
- Quality Assurance
- Analytical Thinking
- Problem-solving
- Communication
- Stakeholder Engagement
- Web Design/Development
- Adaptability
- Time Management
- Data-Driven Decisions
- Technical Knowledge
COURSES / CERTIFICATIONS
Education
Bachelor of Arts in English
2016-2020
University of South Carolina
,
Columbia, SC
- Creative Writing
- Journalism
Focus on Content Strategy:
As a Content Manager, your resume should showcase your ability to develop and execute successful content strategies. Highlight your experience in content creation, distribution, and measurement, as well as your understanding of SEO and content marketing best practices.
Highlight Team Leadership:
Content management often involves leading a team of writers, editors, and other content creators. Emphasize your experience managing teams and your ability to drive collaboration and teamwork to meet project deadlines.
Demonstrate Writing Skills:
As a Content Manager, your resume should demonstrate your excellent writing and editing skills. Be sure to include examples of your writing, such as blog posts, social media content, and other published works.
Showcase Analytics:
Demonstrate your ability to use data to inform content strategy and measure performance. Include examples of your experience with content analytics and optimization, such as A/B testing, audience segmentation, and conversion rate optimization.
Tailor your resume to the job and company:
Customize your resume to each job you apply for, emphasizing the skills and experiences that make you a strong fit for the specific role and company. Be sure to research the company and industry to understand their content needs and how you can best contribute to their success.
Here are the essential sections that should exist in a content manager resume:
- Contact Information
- Resume Headline
- Resume Summary or Objective
- Work Experience & Achievements
- Skills & Competencies
- Education
Additionally, if you're eager to make an impression and gain an edge over other content manager candidates, you may want to consider adding in these sections:
- Certifications/Training
- Awards
- Projects
Let's start with resume headlines.
In a competitive job market, it is important to make a positive impression and stand out as a Content Manager. Your resume headline is the best way to do this. It allows you to succinctly explain the value you bring to the role in a matter of seconds, without an employer having to read through your full resume. With an effective and eye-catching headline, you can show hiring managers that you are the ideal candidate for the job.
A powerful resume headline for a Content Manager should reflect the skills and experience that you bring. In a few words, it should capture the essence of your qualifications and make you stand out from other Content Manager candidates. By incorporating keywords from the job listing into your headline, employers will be able to see that you have the right skillset to excel in the position.
A great resume headline is essential if you want to be considered for the job you're applying for. It allows you to express your qualifications in a unique and effective way, demonstrating to employers that you have the right skillset to be a successful Content Manager.
Strong Headlines
Experienced Content Manager with 4 Years of Professional Experience
Strategic Content Creation Professional with 4+ Years of Experience
These resume headlines focus on the Content Manager's qualifications and the key successes they have obtained from their experience that are relevant to the position.
This is done through stressing the candidate's professional experience and the strategic nature of their work.
Weak Headlines
Highly Qualified Content Manager
4 Years as a Content Manager
The resume headlines lack any real qualifiers, and simply presents the candidate's years of experience in a straight forward manner. This does not present the candidate in the best light and fails to identify the strengths they have obtained from their experience.
A resume summary is a brief yet crucial overview of your skills, experiences, and accomplishments as a Content Manager. It's an important opportunity highlight the most relevant information of your career and demonstrate how your experiences and skills align with the role you are applying for.
For Content Managers, your resume summary should showcase your expertise in content creation, management, and strategy, as well as your ability to understand and meet the needs of the target audience. A well-crafted summary will quickly communicate the value you bring to the organization, demonstrating your skills in content production and distribution, project management, and analysis of content performance.
Here are a few tips for writing an effective summary:
- Tailor it to the specific job you are applying for by highlighting the most relevant skills and experiences
- Mention your quantifiable achievements, like your most successful content campaigns or initatives that led to increases in website traffic
- Use keywords related to the position, content industry, and the company's needs to make your resume stand out to both people and applicant tracking systems (ATS)
- Keep the summary concise and to-the-point, ideally under 4 sentences
- Avoid generic statements and cliches, and try not to repeat any information already included in other sections of your resume.
Strong Summaries
- Experienced Content Manager with 4+ years of professional experience in creating and managing content strategies, developing content marketing plans, and optimizing content for SEO. Proven track record of increasing website traffic and engagement through comprehensive research and analysis. Adept at leveraging analytics to improve content performance and ROI.
- Results-driven Content Manager with 4+ years of experience creating and managing content strategies, developing content marketing plans, and optimizing content for SEO. Skilled in leveraging analytics to identify areas of opportunity and improvement in content performance and ROI. Expert in creating and executing successful content campaigns to drive growth and engagement.
Why these are strong:
- What makes the great summaries great is that they provide specific examples of the Content Manager's skills and experience, such as creating and managing content strategies, developing content marketing plans, and optimizing content for SEO. They also emphasize the Content Manager's ability to leverage analytics to improve content.
Weak Summaries
- Content Manager with 4 years of experience. Knowledgeable in content creation and management. Skilled in optimizing content for SEO.
- Organized and able to handle multiple tasks at once.
Why these are weak:
- Simply list job duties and skills without highlighting any accomplishments or specific results.
- Summary is too broad and generic, and does not give the employer a clear picture of the candidate's potential value as a Content Manager.
- Summary does not mention any results-driven metrics or any specific challenges overcome which are essential components of a strong resume summary for a Content Manager.
Strong Objectives
Creative and ambitious Content Manager seeking to leverage existing skills to drive innovation and business growth at [COMPANY].
Results-driven Content Manager with a keen eye for detail and solid skills in copywriting, SEO, and content strategy looking for an opportunity to help [COMPANY] achieve its goals through creative and effective content
Why these are strong:
- What makes the great objectives great is that they are tailored to the position at a specific company, and highlight the individual's ambition, enthusiasm, and related skills for the role. Additionally, they convey the individual's understanding of what the employer is seeking in a Content Manager.
Weak Objectives
Seeking an entry-level Content Manager role in a company related to SEO and digital marketing.
Hoping to expand my knowledge in web content management as a Content Manager.
Why these are weak:
- What makes the poor objectives poor is that they are overly generic and not tailored to the job or the company. They don't showcase any of the individual's specific skills that they bring to the table to meet the employer's needs.
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The work experience section is essential for any Content Manager’s resume because it gives employers insight into the types of projects that a candidate has worked on in the past. Content Managers should focus on highlighting their accomplishments, showing how they used various digital platforms to create and manage digital content, and emphasizing any datasets or analytics tools that they are skilled in. A great work experience should show how the candidate has been creative in developing digital content strategies and present evidence that they can hit the ground running and make an immediate impact.
- Focus on the Big Picture: Showcase your achievements throughout the various roles rather than simply listing job duties and responsibilities. Make sure to include company achievements you’ve contributed to, any awards or special recognition you’ve received and how the overall success of the organization was impacted by your efforts.
- Highlight Your Core Skills: Use keywords and phrases to summarize key content management skills such as content marketing, SEO, copywriting, editing, web content creation, information architecture, and analytics.
- Use Data: Partner numbers with any successes you’ve had for a more impactful description. For example, “created 3 new campaigns that increased organic website traffic by 25%” is more impressive than simply “created new campaigns.”
- Showcase Digital Marketing Skills: Given the purpose of the content manager role, it’s essential to emphasize any competencies related to creating, optimizing and publishing content. Examples such as driving new leads, increasing website conversions, or creating highly engaging content to increase downloads or web traffic will help demonstrate your abilities.
- Personalize It: Avoid using generic phrases and thinking of the same old lines you’ve used in previous resumes. Instead, think about the company you’re applying to and what their needs might be. Adapt your work experience section to take into consideration their desired candidates’ skillset.
- Include Digital Tools: Don’t forget to mention the tools and applications you’ve used. Ensure to include anything from the basics such as Microsoft Office to any specialized software such as WordPress, photoshop, social media management tools and more.
- Don’t Stop Learning: Finally, demonstrate that you are passionate about your work and have kept up with the industry by listing any certificates, workshops, or courses taken in the content management field. This will show that you are an active member of the industry and possess the necessary skills to remain successful in the role.
Strong Experiences
Developed and implemented a content strategy for a company, resulting in a 25% increase in website visits in the first month.
Created and managed content for social media, leading to a 30% increase in engagement over a 3-month period.
Organized and participated in promotional events, resulting in a 10% increase in sales.
Designed and implemented a comprehensive content plan, resulting in a 15% increase in brand awareness over a 3-month period.
Managed and developed the company’s online presence, leading to a 10% increase in web traffic.
Organized and coordinated promotional activities, resulting in a 5% increase in customer engagement.
Why these are strong:
- These examples demonstrate the content manager’s ability to increase website visits, engagement, sales, brand awareness, web traffic, and customer engagement. The metrics included in each example illustrate the impact that the individual had in their role.
Weak Experiences
Developed and implemented a content strategy for a company.
Managed content for social media.
Organized promotional activities.
Designed and implemented a content plan.
Created and managed content for the website.
Participated in promotional events.
Why these are weak:
- These examples do not provide any metrics or explain the impact that the individual had in their role. The duties listed are also too general and do not explain the individual’s accomplishments.
As a Content Manager, your role is to develop and manage content that is engaging, inspiring, and adds value to customers. It is essential to have a well-rounded set of skills to effectively execute on projects and deliver results in this role. When presenting your skills on a resume, it is essential to demonstrate how your experience, qualifications, and expertise make you the perfect fit for the job. A strong skills section should showcase a mix of technical proficiencies and interpersonal expertise, showing a prospective employer you have the ability to create quality content and collaborate with colleagues on cross-functional initiatives. By taking the time to craft a comprehensive, correct, and convincing skills section, you can effectively demonstrate to employers that you are an invaluable asset to their content team.
Hard Skills
- Excellent writing, editing, and proofreading skills
- Ability to produce content for a variety of media, including websites and print publications
- Familiarity with SEO and digital marketing strategies
- Knowledge of content management systems and website analytics tools
- Excellent communication skills with both internal and external stakeholders
- Ability to assess the effectiveness of content pieces
- A good grasp of copyright, intellectual property, and content licensing laws
- Experience in designing and creating visuals to accompany content pieces
Soft Skills
- Excellent writing skills
- Creative problem solving
- Critical thinking
- Flexibility and adaptability
- Time management
- Multi-tasking
- Attention to detail
- Collaboration and teamwork
Dear [Company Name] Hiring Team,
As a highly experienced Content Manager, I am excited to apply for the available position within your organization. My extensive background in developing and executing content strategies, collaborating with cross-functional teams, and delivering on-time projects make me an excellent fit for the role.
In my previous role, I developed and executed content strategies that resulted in a 15% increase in website traffic and conversion rates. I also led the rebranding of my former company, resulting in a 20% increase in brand awareness and customer engagement. My ability to execute tasks effectively and efficiently led to a 15% increase in departmental productivity. Additionally, I demonstrated strong attention to detail, resulting in a 25% decrease in errors.
I am confident in my ability to bring this level of success to [Company Name]. I believe my expertise will be invaluable in executing the company's content strategy, meeting project objectives, and driving customer engagement. I am eager to collaborate with cross-functional teams and contribute to the overall growth and success of the organization.
I am excited to join a company with a strong reputation for excellence, innovation, and a commitment to quality. I believe that my skills, experience, and passion for content management align perfectly with your company's values and vision. I look forward to the opportunity to discuss further how my expertise and experience can add value to your organization.
Thank you for considering my application. I look forward to the opportunity to meet with you and discuss my qualifications further.
Sincerely,
[Your Name]
As a Content Manager, submitting a cover letter along with your resume can help you stand out from other applicants and show the hiring manager that you have the skills and experience needed for the job. A cover letter provides an opportunity to showcase your passion for content creation, highlight your experience in managing content teams, and demonstrate your understanding of the company's content strategy and goals.
A well-written cover letter can help you make a strong first impression on the hiring manager and provide additional context beyond the bullet points on your resume. It also shows the hiring manager that you have taken the time to research the company and position and are invested in the opportunity.
Here are some of the most convincing reasons for why a Content Manager should submit a cover letter:
- It showcases your passion for content creation: As a Content Manager, your cover letter provides an opportunity to showcase your passion for content creation and demonstrate your understanding of the industry.
- It highlights your experience: A well-crafted cover letter can highlight your experience in managing content teams, developing content strategies, and measuring content performance.
- It demonstrates your understanding of the company: Your cover letter can demonstrate your understanding of the company's content strategy and goals and show how you can contribute to the company's content efforts.
- It sets you apart from other applicants: A well-written cover letter can help you stand out from other applicants who may have similar experience and qualifications.
While writing a cover letter may seem like a daunting task, it doesn't have to be. Your cover letter should complement your resume and highlight your skills and experience in a way that is relevant to the specific position you are applying for.
Tips for aligning your cover letter with your resume:
- Use the same header as your resume: This will help the hiring manager identify your application as a complete package.
- Align the content of your cover letter with the requirements of the job: Use the job description as a guide to highlight your relevant skills and experience.
- Use keywords from the job posting: Incorporate relevant keywords from the job posting to help your application get past applicant tracking systems (ATS).
- Keep your cover letter concise and focused: Aim for one page and avoid repeating information from your resume.
- Provide specific examples: Use your cover letter to provide specific examples of how you have successfully managed content teams, developed content strategies, and measured content performance.
- Showcase your understanding of the company: Use your cover letter to showcase your understanding of the company's content strategy and goals and show how you can contribute to the company's content efforts.
- Proofread carefully: Errors in your cover letter can undermine your credibility, so make sure to proofread carefully before submitting your application.
Generally speaking, a Content Manager's resume should be either one page or two pages long. One page is preferred if the individual is an entry-level candidate, while two pages may be necessary if they have significant experience. No matter what length of resume an individual chooses, they should ensure that all of their qualifications are showcased clearly and concisely. For the best results, Content Managers should keep their resumes focused on the most recent and relevant experience and accomplishments.
The best way to format a Content Manager resume is to use a clean and simple format, with a section for a professional summary, areas of expertise and core competencies, as well as a clear chronology of your previous job experience. Use a consistent font and font size throughout, adding bullet points and bolding as appropriate to highlight key accomplishments and skill sets. Remember to ensure that your resume is properly tailored to the target job, with key words and phrases incorporated to capture the attention of recruiters.
Content Managers should include hard skills related to writing, editing, managing content, SEO optimization, analytics and reporting, and working with project management software in their resumes. Specific skills may include copyediting, writing for a variety of platforms, analyzing analytics to measure content performance, using CMS and SEO tools such as Google Search Console and SEMRush, budgeting and campaign planning, organizing content production team workflow, researching topics, maintaining archives and developing content strategies.
If you have no experience as a Content Manager, you should emphasize the skills that are essential to the role. Highlight transferable skills you have acquired through previous experience, such as writing, editing, SEO, blogging, and social media. Also, focus on academic achievements and/or relevant courses you have taken. Let your resume give a sense of your strengths, enthusiasm, and knowledge base, and don’t be afraid to show your unique personality. Finally, make sure you proofread your resume and make any other necessary edits to ensure your resume is perfect and stands out from the competition.
