- Monitor content performance across multiple digital channels and develop strategies to optimize existing content
- Create content calendars and campaigns to publish blog posts, press releases, and other marketing communications
- Manage team of external freelancers, overseeing scheduling, quality assurance, and creative direction
- Develop and maintain relationships with internal stakeholders to ensure successful collaboration on content projects
- Liaise with external stakeholders such as media, industry influencers, bloggers, etc.
- Design and execute strategies to increase website traffic, social media engagement and overall brand awareness
- Develop compelling visuals and audio-visuals in collaboration with designers and developers
- Track engagement metrics and develop strategies to optimize content and maximize ROI
- Ensure compliance with digital marketing laws such as GDPR and the California Privacy Preference Act
- Analyze trends and analytics to guide content strategy and determine best practices for content distribution
You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.
- Developed and executed content strategies, resulting in a 15% increase in website traffic and conversion rates.
- Led the rebranding of the company, resulting in a 20% increase in brand awareness and customer engagement.
- Collaborated with cross-functional teams to deliver on-time and on-budget projects and initiatives.
- Executed tasks effectively and efficiently, resulting in a 15% increase in departmental productivity
- Demonstrated strong ability to do quality work for the usual projects that an individual would be assigned at this level
- Developed and executed content strategies, resulting in a 10% increase in website traffic and conversion rates
- Assisted in the development and execution of content strategies, resulting in a positive impact on the company's overall performance.
- Demonstrated strong attention to detail, resulting in a 25% decrease in errors.
- Provided support to senior content managers, resulting in a positive impact on the company's overall performance.
- Strategic Thinking
- Creative Writing & Content Production
- Project & Program Management
- Results-Oriented Problem Solving
- Team Collaboration & Leadership
- Digital Marketing & SEO
- Brand Management
- Data Analysis & Reporting
- Editing & Proofreading
- Cross-Functional Communication
- Time Management & Resource Allocation
- Quality & Accuracy Ensuring
- Communication
- Journalism
- Successfully implemented 4 new content strategies and campaigns, leading to an increase in website traffic by 15% and an improved customer engagement rate of 32%.
- Authored vastly popular blog post series on topics within the industry that resulted in a total of 580,000+ shares and over 50,000 subscribers.
- Introduced a robust methodology for utilizing SEO best practices that resulted in an increase in organic search visibility by 20%.
- Developed and rolled out effective editorial calendar, resulting in a 40% boost in website engagement rate
- Assembled and released 8 videos, 3 infographics, and 20 blog posts that raised brand awareness by 10%
- Built precise analytics Tracker that identified areas of improvement and provided data-driven insights, resulting in a decrease of website bounce rate by 17%
- Developed and executed 3 innovative content strategies that drove an increase in organic search visibility by 40%
- Generated 25 engaging video content stories, leading to a 30% boost in views and comments
- Championed the adoption of consistent branding across all content, resulting in a net promoter score increase of 23%
- Content Strategy Development & Execution
- SEO Best Practices & Tracking
- Copywriting & Editing
- Video & Audio Production & Editing
- Social Media Management & Analytics
- Analytical & Problem-Solving Skills
- Creative Storytelling & Visual Design
- Branding & Audience Engagement
- Copy Optimization & A/B Testing
- Multimedia & Infographic Design
- Journalism
- English
- Revised and enforced content moderation protocols, complying with current legal regulations while addressing troublesome trends and user flags.
- Generated periodic reports on moderation performance, enabling stakeholders to benchmark against goals.
- Employed automated algorithms to scale content moderation with increased accuracy, allowing for better management of workloads and faster resiliency during periods of increased workloads.
- Developed relationships with vendors and subject matter experts, ensuring effective communication and successful resolution of escalated content issues.
- Managed content moderation queue and enforced rules, moderating digital and user-generated content with high accuracy
- Spearheaded public-facing trainings for staff responsible for content moderation to ensure best practices are in place and kept up-to-date
- Provided reports to upper-management on moderation metrics and progress against organizational goals, encouraging buy-in from all stakeholders
- Monitored multiple digital channels to identify offensive, inappropriate and illegal content, actively removing or addressing accordingly.
- Advised and collaborated with legal counsel to ensure content moderation policies complied with all current legal regulations.
- Established and refined content moderation approaches through analyzing user flags and trends in moderation flags, resulting in more efficient and secure content.
- Content Moderation Policies
- Automated Algorithms
- Vendor Management
- Queue Management
- Training and Onboarding
- Data Analysis and Reporting
- Digital Channel Monitoring
- Legal Compliance
- Conflict Resolution
- Performance Management
- Trendspotting and User Flags
- Stakeholder Relationships
- Problem Solving
- Strategic Planning
- Time Management
- Communication Studies
- Media Studies
- Developed and implemented a content marketing strategy that aligned with organizational objectives, increasing average website traffic by 67% year-over-year.
- Successfully trained and managed 10 content contributors resulting in content creation time being cut in half.
- Revised existing campaigns to better target prospects and clients, improving email click-through rate by 15%.
- Created and managed content plans that increased customer engagement by 58% across social media channels
- Led cross-functional alignment between content and sales to ensure marketing messages best reflect product offerings
- Identified, implemented, and optimized new technologies for optimal content management and performance reporting
- Established automated retargeting campaigns for prospects resulting in an average 79% increase in conversion rate
- Conducted content audits to ensure accuracy, boosting website organic search ranking by 25%
- Developed, distributed, and tracked multimedia content across all digital channels, amplifying reach and boosting brand awareness by 32%
- Inbound Marketing Strategy
- Content Creation, Management & Optimization
- Multimedia Content Creation & Distribution
- Content Production & Promotion
- Analytical Thinking & Reporting
- Web Optimization, SEO & Content Audits
- Cross-Functional Collaboration
- Digital & Social Media Marketing
- Copywriting & Editing
- Content Optimization & Analytics
- Audience Engagement Strategies
- SEO & SEM
- Performance Tracking & Retargeting
- Technological Proficiency & Innovation
- Customer Relationship Building & Management
- Advertising
- Public Relations
- Created and produced high-quality, engaging content that increased website engagement by 40% and reduced bounce rates by 25%.
- Planned and launched a blog content strategy that increased organic search traffic by 25%.
- Collaborated with cross-functional teams to create top-of-funnel content and effective inbound campaigns that align with company goals.
- Successfully executed a comprehensive digital marketing strategy that increased website traffic by 25% in 6 months through effective SEO optimization and targeted content creation
- Coordinated with cross-functional teams to develop and publish monthly blog posts that resonated with target audience and drove over 5000 unique page views per post
- Developed and maintained a robust social media presence, creating and curating content that boosted the company's social media engagement by 35%
- Utilized web analytics to analyze and track the success of content campaigns, resulting in a 20% increase in website conversion rates
- Implemented a successful link-building strategy, resulting in a 50% increase in organic search engine rankings for targeted keywords
- Partnered with the design team to produce visually appealing and informative infographics, which increased website traffic by 15%
- Content creation
- SEO optimization
- Strategic planning
- Cross-functional collaboration
- Copywriting/Editing
- Inbound marketing
- Research and development
- Digital analytics
- Project Management
- Understanding of content management systems (CMS)
- Ability to make data-driven decisions
- Social media marketing
- Knowledge of best practices for content curation and distribution.
- Journalism
- Marketing
- Facilitated the development and optimization of 40+ webpages for a renowned retail brand, boosting website engagement by 32%.
- Enhanced SEO elements on each page to ensure maximum discoverability online, including optimized titles, meta descriptions, and keyword research.
- Spearheaded a content marketing strategy across all digital channels, fueled by insights from an in-depth analysis of user behaviors and website metrics.
Generated an average of 32,000 monthly website visits, with a 98% click-through rate and an average time-on-page of 3 minutes.
- Implemented a data-driven content strategy that increased website traffic by 20% and engagement by 30% within 6 months
- Developed and executed successful content campaigns that generated a 10% increase in product sales
- Boosted brand recognition
- Trained and managed a team of 5 content creators, resulting in a 25% improvement in the quality and efficiency of content production
- Designed and executed a comprehensive content production roadmap, resulting in a seamless and cohesive coordination of all content initiatives
- Coordinated with cross-functional teams, including marketing, product, engineering and design, to align content initiatives with business objectives
- Established a robust content management system that streamlined content assets organization and tracking, resulting in a 50% decrease in content-related errors
- Project Management & Planning
- Web Design & Development
- SEO & Search Engine Optimization
- Research & Analytics
- Brand Development & Management
- Content Writing & Optimization
- Content Marketing Strategies
- Social Media Strategies
- Email Campaign Creation & Execution
- Digital Campaigns & Promotion
- Storytelling & Visuals
- Content Governance & Architecture
- UX Design & User Experience
- Advertising
- Public Relations
- Developed and executed innovative SEO-optimized content plans which yielded aggressive growth in website traffic and engagement metrics by 32%.
- Revamped content upcycling process which increased audience engagement metrics by 20%.
- Coordinated and managed content delivery across multiple channels resulting in a combined reach of over 1M users.
- Redesigned content workflow, resulting in 25% reduction in time-to-publication
- Engineered cost-cutting initiatives, leading to a 15% decrease in content production expenses
- Supervised the development of 10+ video and podcast content series across multiple channels, driving a total social media engagement rate of 75%
- Produced interactive surveys which elicited meaningful insights, resulting in a 10% uptick in customer satisfaction
- Strategized and implemented a link-building campaign which yielded a 50% increase in organic website traffic
- Spearheaded an email marketing campaign, resulting in an overall open rate of 29%
- Content production
- Link building
- SEO optimization
- Content upcycling
- Content delivery and management
- Audience engagement
- Project coordination
- Interpreting analytics
- Content strategy
- Social media management
- Video and podcast production
- Editing and proofreading
- Writing and copywriting
- Email marketing
- Process optimization
- Cost-cutting initiatives
- Team management
- Writing
- Literature
- Developed and executed content calendars and editorial plans for several campaigns and competitors, resulting in increased engagement, reach, and organic website traffic by 20%.
- Successfully implemented SEO strategies to increase organic search traffic by 30% and boosted page rank rankings for several high priority keyword search queries.
- Implemented a measurement framework for content campaigns, which improved the success rate of achieving desired objectives from 50% to 75% within 6 months.
- Crafted multiple creative content strategies and plans to achieve business objectives, securing 17 key partnerships with publishers and influencers
- Curated content and wrote stories, blog posts, and press releases that generated 1.5 million website visits and 330K social shares per month
- Improved effectiveness, engagement, and reach by 15% by adapting content to specific target markets and different channels
- Generated success stories and case studies related to content initiatives and developed the brand's communication strategy, ensuring that the content was optimized and aligned across the organization.
- Monitored the performance of content marketing efforts using key metrics and analytics.
- Researched and recommended new opportunities for content partnerships, resulting in a 20% increase in website leads within 6 months.
- Content planning and strategy
- SEO optimization
- Content writing
- Content curation
- Measurement framework
- Storytelling
- Campaign management
- Brand communications
- Strategic partnerships
- Social media marketing
- Copywriting
- Lead generation
- Audience engagement
- Analytical skills
- Metrics and analytics
- Technical acuity
- Interpersonal skills
- Budgeting
- Content research
- Editing
- Adaptability
- Campaign optimization
- Creative Writing
- Journalism
- Implemented a new content management system that streamlined the content creation and approval process, reducing production time by 25%
- Developed and executed a content marketing strategy that generated a 40% increase in organic website traffic and a 25% increase in engagement on social media
- Coordinated cross-functional teams and outside vendors to develop and launch a successful online content hub that increased brand awareness by 30%
- Created and executed a content calendar that increased the company's website blog page views by 50% and boosted email open rates by 20%
- Developed and implemented a content scoring system that helped the company to prioritize and measure the impact of content, resulting in a 15% improvement in overall content performance
- Lead a team of writers, editors, and designers to create high-quality and engaging content that improved the company's customer satisfaction scores by 10%
- Developed and executed a content strategy that aligned with the company's overall marketing plan, resulting in a 20% increase in website conversions and a 15% reduction in bounce rate
- Conducted market research and analyzed consumer behavior to develop targeted content, increasing lead generation by 25% and improving customer retention by 10%
- Collaborated with cross-functional teams, including graphic design and digital marketing, to launch a successful content-driven SEO initiative, increasing the company's online visibility by 35%
- Content Management Systems (CMS)
- Content Marketing Strategy
- Content Creation & Execution
- Quality & Engaging Content
- Content Performance Measurement
- Content Calendar Development & Execution
- Content Scoring System
- Team Coordination & Management
- Market Research & Consumer Behavior Analysis
- Content-driven SEO Initiative & Optimization
- Content Governance Protocols & Training
- Content Validation
- Content-led Social Media Strategies
- Journalism
- English
- Selected to develop a new website content strategy for an enterprise organization, resulting in an 85% increase in page views and a 250% increase in page visits
- Managed content creation projects with a highly experienced team of web designers/developers, creating content that aligned with the brand standards while fostering web engagement among stakeholders
- Implemented a keyword research strategy to inform SEO and improve overall website performance
- Generated quarterly content guideline updates to improve readability and modify outdated practices
- Implemented a comprehensive content strategy, resulting in a 30% increase in website traffic and engagement over 6 months
- Managed a team of writers and editors, leading the creation of over 200 pieces of high-quality content per quarter
- Utilized SEO and analytics tools to track website performance and make data-driven decisions to improve content strategy
- Elevated the brand's online presence by creating and executing a content marketing plan that increased social media followers by 50% in just 8 months
- Streamlined the content review and approval process, reducing turnaround time by 50% and ensuring timely delivery of high-quality content
- Content Strategy
- Content Creation
- Content Management
- SEO and Keyword Research
- Website Performance Optimization
- Copywriting
- Editing
- Social Media Engagement
- Brand Awareness
- Content Marketing
- Quality Assurance
- Analytical Thinking
- Problem-solving
- Communication
- Stakeholder Engagement
- Web Design/Development
- Adaptability
- Time Management
- Data-Driven Decisions
- Technical Knowledge
- Creative Writing
- Journalism