A resume summary is a brief yet crucial overview of your skills, experiences, and accomplishments as a Content Manager. It's an important opportunity highlight the most relevant information of your career and demonstrate how your experiences and skills align with the role you are applying for.

For Content Managers, your resume summary should showcase your expertise in content creation, management, and strategy, as well as your ability to understand and meet the needs of the target audience. A well-crafted summary will quickly communicate the value you bring to the organization, demonstrating your skills in content production and distribution, project management, and analysis of content performance.

Here are a few tips for writing an effective summary:

• Tailor it to the specific job you are applying for by highlighting the most relevant skills and experiences
• Mention your quantifiable achievements, like your most successful content campaigns or initatives that led to increases in website traffic
• Use keywords related to the position, content industry, and the company's needs to make your resume stand out to both people and applicant tracking systems (ATS)
• Keep the summary concise and to-the-point, ideally under 4 sentences
• Avoid generic statements and cliches, and try not to repeat any information already included in other sections of your resume.

• Focus on the Big Picture: Showcase your achievements throughout the various roles rather than simply listing job duties and responsibilities. Make sure to include company achievements you’ve contributed to, any awards or special recognition you’ve received and how the overall success of the organization was impacted by your efforts.
• Highlight Your Core Skills: Use keywords and phrases to summarize key content management skills such as content marketing, SEO, copywriting, editing, web content creation, information architecture, and analytics.
• Use Data: Partner numbers with any successes you’ve had for a more impactful description. For example, “created 3 new campaigns that increased organic website traffic by 25%” is more impressive than simply “created new campaigns.”
• Showcase Digital Marketing Skills: Given the purpose of the content manager role, it’s essential to emphasize any competencies related to creating, optimizing and publishing content. Examples such as driving new leads, increasing website conversions, or creating highly engaging content to increase downloads or web traffic will help demonstrate your abilities.
• Personalize It: Avoid using generic phrases and thinking of the same old lines you’ve used in previous resumes. Instead, think about the company you’re applying to and what their needs might be. Adapt your work experience section to take into consideration their desired candidates’ skillset.
• Include Digital Tools: Don’t forget to mention the tools and applications you’ve used. Ensure to include anything from the basics such as Microsoft Office to any specialized software such as WordPress, photoshop, social media management tools and more.
• Don’t Stop Learning: Finally, demonstrate that you are passionate about your work and have kept up with the industry by listing any certificates, workshops, or courses taken in the content management field. This will show that you are an active member of the industry and possess the necessary skills to remain successful in the role.

As a Content Manager, submitting a cover letter along with your resume can help you stand out from other applicants and show the hiring manager that you have the skills and experience needed for the job. A cover letter provides an opportunity to showcase your passion for content creation, highlight your experience in managing content teams, and demonstrate your understanding of the company's content strategy and goals.

A well-written cover letter can help you make a strong first impression on the hiring manager and provide additional context beyond the bullet points on your resume. It also shows the hiring manager that you have taken the time to research the company and position and are invested in the opportunity.

Here are some of the most convincing reasons for why a Content Manager should submit a cover letter:

• It showcases your passion for content creation: As a Content Manager, your cover letter provides an opportunity to showcase your passion for content creation and demonstrate your understanding of the industry.
• It highlights your experience: A well-crafted cover letter can highlight your experience in managing content teams, developing content strategies, and measuring content performance.
• It demonstrates your understanding of the company: Your cover letter can demonstrate your understanding of the company's content strategy and goals and show how you can contribute to the company's content efforts.
• It sets you apart from other applicants: A well-written cover letter can help you stand out from other applicants who may have similar experience and qualifications.

While writing a cover letter may seem like a daunting task, it doesn't have to be. Your cover letter should complement your resume and highlight your skills and experience in a way that is relevant to the specific position you are applying for.

Tips for aligning your cover letter with your resume:

• Use the same header as your resume: This will help the hiring manager identify your application as a complete package.
• Align the content of your cover letter with the requirements of the job: Use the job description as a guide to highlight your relevant skills and experience.
• Use keywords from the job posting: Incorporate relevant keywords from the job posting to help your application get past applicant tracking systems (ATS).
• Keep your cover letter concise and focused: Aim for one page and avoid repeating information from your resume.
• Provide specific examples: Use your cover letter to provide specific examples of how you have successfully managed content teams, developed content strategies, and measured content performance.
• Showcase your understanding of the company: Use your cover letter to showcase your understanding of the company's content strategy and goals and show how you can contribute to the company's content efforts.
• Proofread carefully: Errors in your cover letter can undermine your credibility, so make sure to proofread carefully before submitting your application.