- Develop original content for digital platforms, including website pages, blog posts, articles, social media posts, and email campaigns
- Research and fact-check information related to content topics
- Optimize content for SEO, using appropriate keywords and metadata
- Develop content calendars and editorial plans for upcoming projects
- Review quality of existing content, making changes or suggestions as needed
- Brainstorm ideas for new content
- Create content briefs for partners, clients, and internal teams
- Develop content style guides and standards, ensuring continuous brand consistency
- Analyze brand/industry trends and align content strategy accordingly
- Monitor analytics of published content, making adjustments as needed
- Collaborate with teams such as marketing, sales, and design to ensure content is aligned with overall strategic objectives
- Develop content campaigns to fuel lead generation and conversion activities
You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.
- Spearheaded development of SEO-optimized content including website pages, blog posts, articles, and social media posts, increasing organic website traffic by 17%.
- Established content strategy and editorial plans for upcoming projects, resulting in a 55% increase in total organic lead generation.
- Generated content briefs for internal and external teams, developing an effective 3-day turnaround initiative for every campaign.
- Developed content style guides and standards to ensure brand consistency, resulting in a unified brand image across all assets
- Pioneered the optimization of content for SEO, utilizing appropriate keywords and metadata for increased visibility on search engines
- Monitored analytics of published content; suggested and implemented adjustments to reflect changes in customer preferences
- Brainstormed innovative ideas for content briefs; reduced bounce rates on webpages by 40% and boosted organic traffic
- Coordinated with marketing, design, and sales teams to ensure content materials adhered to business objectives
- Analyzed brand and industry trends to drive customer engagement; established customer loyalty program resulting in 10% increase in repeat purchases
- SEO Optimization
- Content Strategy and Planning
- Content Creation/Writing
- Copywriting
- Editing & Proofreading
- Project Coordination
- Research & Analysis
- Brand Management
- Social Media Marketing
- Analytics & Insights
- Creative Problem Solving
- Adaptability/Flexibility
- Time Management
- Effective Communication
- Team Collaboration
- Creative Writing
- Journalism
- Analyzed customer feedback to modify existing and develop new product specifications to exceed market demands and position the company's products as industry leading solutions.
- Instrumental in featuring innovative concepts such as 'product demo videos' which resulted in increased engagement and conversions of 15%.
- Developed high-level product plans, roadmaps and strategies to align with corporate goals and ensure product vision was achieved
- Collaborated cross-functionally with internal stakeholders to leverage financial, technical, and operational resources to maximize product benefits
- Successfully launched multiple products during tenure which drove an increase in revenue of 10%
- Led the design, functionality, and feature transformation of the company's website to further optimize the customer journey and increase traffic by 25%
- Created various successful marketing and sales materials, including brochures and technical presentations which increased product visibility across the region
- Creative Writing and Content Creation
- Product Development and Innovation
- Project Management
- Strategic Planning and Analysis
- Product Roadmapping
- Customer Engagement and Conversion Optimization
- Financial Management and Budgeting
- Collaboration and Cross-Functional Leadership
- Website Design and Optimization
- Research and Market Analysis
- Communication and Presentation Skills
- Technical Writing and Editing
- English
- Creative Writing
- Contributed to the creation and optimization of 10 high-traffic blog posts, resulting in a 20% increase in organic website traffic.
- Implemented SEO best practices in all content, leading to a 30% increase in search engine ranking.
- Collaborated with the marketing team to align blog posts with overall brand strategies, resulting in a 10% increase in customer engagement.
- Composed and edited 6 informative ebooks, resulting in a 50% increase in lead generation
- Wrote and proofread website copy for a major website relaunch, ensuring a seamless user experience and clear messaging
- Conducted extensive research on relevant topics, ensuring accuracy and credibility in all content
- Utilized analytics to measure the success of each ebook and made recommendations for future content creation, leading to a 20% improvement in overall content performance
- Developed and executed a content promotion strategy that resulted in a 30% increase in social media engagement
- Assisted in the creation of 3 successful video productions and podcast recordings, resulting in a 20% increase in brand visibility
- Content Creation
- Content Strategy
- Writing & Editing
- Research & Fact-Checking
- SEO & SEM
- Social Media & Digital Campaigns
- Data Analysis & Reporting
- Project Management
- Agile Methodology
- Quality Assurance
- Technical Writing
- Cross-Functional Collaboration
- Public Speaking & Presentation
- Creative Problem-Solving
- Adaptable to Change
- Adobe Creative Suite
- Digital Marketing
- Networking & Relationship Building
- Attention to Detail
- Microsoft Office Suite
- Team Leadership & Facilitation
- Creative Writing
- Journalism
- Crafted SEO-friendly content for blog and press releases, increasing web traffic by 10% over 3 months.
- Developed and incorporated keyword targeting strategies into content, improving organic search ranking month-over-month by 5%.
- Participated in creative brainstorming sessions to generate innovative article and concept ideas, resulting in a total of 20 articles published in the first 6 months.
- Utilized content management systems to accurately manage and organize content, boosting productivity by 15%
- Monitored analytics to identify content gaps and optimize existing content, resulting in a 15% growth in page views over 6 months
- Effectively maintained consistent and fresh messaging across digital platforms, increasing customer engagement with promotional materials by 20%
- Researched industry-related topics to create high-quality content pieces, resulting in a 30% increase in customer conversions
- Developed and implemented link building tactics into all copy, optimising SEO visibility and leading to a 20% increase in website engagement
- Monitored and reviewed competitor content to stay ahead of the curve, leading to the development of new product and service offerings
- SEO Optimization
- Keyword Targeting
- Creative Writing
- Content Management
- Analytics
- Content Optimization
- Digital Platforms
- Research
- Link Building
- Competitor Analysis
- Copywriting
- Grammatical Accuracy
- Creative Problem-Solving
- Fact-Checking
- Versatility
- Technical Writing
- Data Analysis
- Editing/Proofreading
- Visual Content Creation
- Project Management
- Social Media Management
- Journalism
- Marketing
- Devised an innovative content marketing strategy that increased organic website traffic by 20%, generated more qualified leads, and grew overall sales revenue by 15%.
- Successfully conducted keyword research and optimized website content for multiple search engines, improving search engine rankings and traffic by 10%.
- Collaborated with a team of designers, writers, and marketing professionals to evenly distribute workload and deliver high-quality content at a rapid pace, meeting the needs of all stakeholders.
- Researched and wrote blog posts, newsletters, website content, white papers, press releases, and social media posts that increased online engagement and brand visibility by 25%
- Drafted and edited multiple case studies showcasing success stories that have been successfully used to acquire new business opportunities and partnerships
- Successfully managed a team of freelance writers by optimizing workflow process, implemented quality assurance measures to ensure accuracy, and provided comprehensive feedback to maximize content quality
- Developed content ideas and headlines that have allowed a brand to capture the attention of their target audience
- Interviewed industry experts to compile meaningful content that encouraged readers to take action
- Ensured the consistency of tone and maintained brand standards across all content marketing campaigns in the form of articles, website pages, and video content
- Content strategy
- SEO/PPC optimization
- Copywriting
- Editorial/proofreading
- Project/Workflow Management
- Quality Assurance
- Social Media Optimization
- Brand Tone/Style Maintenance
- Content Analysis
- Audience Insights
- Collaboration
- Interviewing
- Deadline Management
- Graphic Design
- Video Editing
- Generating Creative Ideas
- Inbound/Outbound Campaign Execution
- Copy/Content Editing
- Digital Content Curation
- Trend/Competitive Analysis
- Metric Tracking/Reporting
- English
- Creative Writing
- Created 35+ high-quality blog posts, articles, and podcasts that resonated with target audience and led to a 20% increase in website traffic.
- Collaborated with design and engineering teams to effectively optimize content for SEO and 800+ indexed pages.
- Developed a content scheduling strategy that enabled a timely release of high-quality content, resulting in improved user engagement.
- Developed high-profile corporate investor announcements and collaborated with marketing on social media content to reach a wider audience base
- Researched new technology trends to create innovative content strategies
- Identified new channels for content distribution
- Edited and proofread 60+ blog posts within a tight 2-week timeline
- Improved content accuracy and readability by 20%
- Leveraged analytics to identify content performance trends, resulting in an improved content optimization strategy for higher engagement
- Successfully audited, organized, and maintained content database in all content management systems, resulting in improved user experience
- Used advanced SEO techniques, such as keyword research and meta-tag optimization, to improve content exposure and ranking
- Research & analysis
- SEO & keyword optimization
- Content creation & editing
- Writing & proofreading
- Auditing & organizing content
- Content management & optimization
- Metadata tagging & optimization
- Strategic content scheduling
- User engagement & engagement optimization
- Data-driven insights & trend-spotting
- Leveraging analytics & A/B testing
- Social media content creation & optimization
- Technical copywriting & complex content production
- Innovative content development & design
- Cross-functional collaboration & content strategy
- Creative Writing
- Journalism
- Developed and implemented a comprehensive SEO content strategy resulting in 58% increased organic traffic to company website
- Utilized WordPress and HTML to create optimized webpages for targeted keywords that improved website ranking by 88%
- Generated engaging infographics, videos, and presentations to attract 37% more readers and subscribers to company content
- Researched and gathered valuable information from reliable sources to produce SEO-friendly content driving 25% more viewers to the website
- Monitored and reported on analytics to recommend improvements that enhanced website visibility and organic ranking by 65%
- Delivered engaging news stories and blog posts, generating an additional 200 backlinks and 80 blog shares
- Crafted and optimized title tags, meta tags and meta descriptions that boosted website click-throughs on search engine by 24%
- Established link building networks to promote company content resulting in 32% more website visitors and 34% higher conversion rates
- Collaborated with content strategy team to identify targetvoice and measurable goals that improved brand awareness by 62%
- Keyword research & optimization
- SEO content strategy
- WordPress & HTML
- Infographic, video & presentation creation
- Information gathering & research
- Analytics & reporting
- Storytelling & blogging
- Title, meta tag & meta description optimization
- Link building & outreach
- Content strategy & goal setting
- Brand awareness & visibility
- Search engine optimization (SEO)
- Audience targeting & engagement
- Data analysis & interpretation
- Competitor research & market analysis
- Editorial content creation & publishing
- Copywriting & proofreading
- Social media marketing & advertising
- Technical SEO & structured data mark-up
- SEO performance measurement & optimization
- Marketing
- Computer Science