8 Copywriter Resume Examples to Land You a Role in 2023

Copywriters are masters of crafting compelling stories that capture the attention of their audience. As a copywriter, your resume should be just like a story. It should be engaging, creative, and tailored to the needs of the reader. In this guide, we'll review X copywriter resume examples to help you create a resume that stands out from the crowd.

Create Your Resume for FreeCompare Your Resume to a Job
copywriter resume
Copywriters are the creative minds behind the written content that drives marketing campaigns, engages customers, and builds brand awareness. They possess a unique blend of writing, editing, and communication skills to craft compelling stories that capture the attention of their target audience. To land a job as a Copywriter, it’s not enough to have the right skills and expertise. You need to present yourself effectively through a resume that showcases your writing ability and demonstrates your potential as a Copywriter. Whether you’re an experienced Copywriter or just starting out, below you’ll find sample resumes for Copywriters at different career levels, specialties, industries, and more.

Common Responsibilities Listed on Copywriter Resumes:

  • Research and analyze target audience to understand their needs and preferences
  • Develop copy for various marketing materials, such as brochures, websites, emails, and social media posts
  • Write persuasive copy that is tailored to the target audience
  • Edit and proofread copy to ensure accuracy and consistency
  • Collaborate with other departments to ensure that copy is aligned with the overall brand message
  • Brainstorm creative ideas for campaigns and promotions
  • Monitor industry trends and news to stay up-to-date on the latest developments
  • Develop content for press releases, blog posts, and other online content
  • Track and analyze the performance of copy to measure effectiveness
  • Develop copywriting guidelines and best practices

Tip:

You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.

Copywriter Resume Example:

A strong Copywriter resume should emphasize the candidate's ability to create engaging content that drives results, such as increased website traffic, lead generation, and conversion rates. Highlighting collaboration with other teams, like design and SEO, showcases versatility and adaptability. Additionally, providing specific metrics and results from past campaigns, such as increased open rates and social media engagement, demonstrates the candidate's effectiveness and impact on business growth.
Kyle Kravitz
kyle@kravitz.com
(401) 369-2009
linkedin.com/in/kyle-kravitz
@kyle.kravitz
Copywriter
Talented Copywriter with 4 years of experience in developing successful marketing campaigns and creating engaging content. Proven track record in increasing website traffic, social media engagement, and sales through effective copywriting and collaboration with cross-functional teams. Exceptional skills in content strategy, brand voice development, and A/B testing.
WORK EXPERIENCE
Copywriter
03/2022 – Present
Inscribe Communications.
  • Developed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in social media engagement.
  • Collaborated with the design team to create a new brand voice and tone, resulting in a 10% increase in brand recognition and a 5% increase in customer loyalty.
  • Conducted A/B testing on email campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
Content Marketing Specialist
03/2020 – 03/2022
ContentCrafters Inc.
  • Created a content marketing strategy that resulted in a 30% increase in lead generation and a 20% increase in conversion rates.
  • Developed a series of product descriptions that increased sales by 25% within the first month of implementation.
  • Collaborated with the SEO team to optimize website copy, resulting in a 15% increase in organic search traffic.
Content Writer
03/2019 – 03/2020
WordSmiths Inc.
  • Wrote a series of blog posts that resulted in a 40% increase in website traffic and a 25% increase in social media shares.
  • Collaborated with the sales team to create a sales pitch that resulted in a 50% increase in closed deals.
  • Developed a new email marketing campaign that resulted in a 20% increase in open rates and a 10% increase in click-through rates.
SKILLS & COMPETENCIES
  • Content creation and strategy
  • Social media marketing
  • Brand voice and tone development
  • A/B testing and optimization
  • Email marketing
  • SEO copywriting
  • Product description writing
  • Blogging
  • Sales pitch development
  • Collaboration and teamwork
  • Analytical skills
  • Creativity
  • Adaptability
  • Time management
  • Attention to detail
COURSES / CERTIFICATIONS
Certified Professional Copywriter (CPC)
04/2023
American Writers and Artists Institute (AWAI)
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
04/2022
American Writers and Artists Inc. (AWAI)
Copyblogger Certified Content Marketer
04/2021
Copyblogger Media
Education
Bachelor of Arts in English
2015-2019
New York University
,
New York, NY
Creative Writing
Digital Media and Communications

Freelance Copywriter Resume Example:

A strong Freelance Copywriter resume should emphasize their ability to create compelling content that drives results, showcasing specific metrics from past projects. Highlight experience in various industries and formats, such as B2B SaaS, e-commerce, and print ads, to demonstrate versatility. Collaboration with design teams and a focus on client satisfaction are also key aspects to include, as they show the ability to work well with others and deliver high-quality work.
Lily O'Meara
lily@o'meara.com
(345) 678-0123
linkedin.com/in/lily-o'meara
@lily.o'meara
Freelance Copywriter
Talented and results-driven Freelance Copywriter with a proven track record of developing and executing successful content strategies for various industries. Skilled in collaborating with design teams to create compelling social media ads, email campaigns, and print ads that drive sales and increase revenue. Adept at editing and proofreading whitepapers and product descriptions to ensure accuracy and clarity, resulting in high client satisfaction rates.
WORK EXPERIENCE
Freelance Copywriter
01/2023 – 04/2023
CopyWriteFreelance LLC
  • Developed and executed a content strategy for a B2B SaaS company, resulting in a 40% increase in website traffic and a 25% increase in lead generation within the first quarter.
  • Collaborated with a design team to create a series of social media ads for a consumer electronics brand, resulting in a 15% increase in click-through rates and a 10% increase in sales.
  • Edited and proofread a series of whitepapers for a financial services company, ensuring accuracy and clarity and resulting in a 90% satisfaction rate from clients.
Copywriter
09/2022 – 12/2022
CyberShield Systems
  • Created a series of email campaigns for an e-commerce company, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
  • Wrote a script for a radio advertisement for a local restaurant, resulting in a 30% increase in foot traffic and a 20% increase in sales.
  • Developed copy for a product launch campaign for a beauty brand, resulting in a 50% increase in pre-orders and a 10% increase in overall sales.
Junior Copywriter
07/2022 – 09/2022
CopyCraft Freelance
  • Developed and executed a content marketing strategy for a healthcare company, resulting in a 35% increase in website traffic and a 20% increase in lead generation.
  • Collaborated with a design team to create a series of print ads for a luxury hotel, resulting in a 25% increase in bookings and a 15% increase in revenue.
  • Wrote copy for a series of product descriptions for an e-commerce company, resulting in a 40% increase in sales and a 90% satisfaction rate from customers.
SKILLS & COMPETENCIES
  • Content strategy development
  • Copywriting for various platforms (web, email, social media, print, radio)
  • SEO optimization
  • Google Analytics
  • Conversion rate optimization
  • A/B testing
  • Email marketing
  • Social media advertising
  • Editing and proofreading
  • Collaboration with design teams
  • Scriptwriting
  • Product description writing
  • Brand voice development
  • Persuasive writing
  • Time management
  • Client communication
  • Project management
  • Research and analysis
  • Adaptability to industry trends
COURSES / CERTIFICATIONS
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2023
American Writers and Artists Inc. (AWAI)
HubSpot Content Marketing Certification
06/2022
HubSpot Academy
Professional Copywriting Certification from the College of Media and Publishing
06/2021
College of Media and Publishing
Education
Bachelor of Arts in English or Bachelor of Fine Arts in Creative Writing
2015-2019
Emerson College
,
Boston, MA
Creative Writing
Advertising and Public Relations

Senior Copywriter Resume Example:

A strong Senior Copywriter resume should emphasize a proven track record of developing and executing successful content strategies that drive significant increases in website traffic, sales, and customer engagement. Highlight your ability to collaborate effectively with cross-functional teams, such as designers and product teams, to create engaging marketing materials and campaigns. Showcase your expertise in market research, competitor analysis, and data-driven optimization to demonstrate your ability to make informed decisions and drive results.
Riley McAllister
riley@mcallister.com
(456) 789-1234
linkedin.com/in/riley-mcallister
@riley.mcallister
Senior Copywriter
Talented Senior Copywriter with extensive experience developing and executing successful content strategies for major brands. Proven track record in increasing website traffic, sales, and customer engagement through effective messaging and collaboration with cross-functional teams. Skilled in market research, A/B testing, and data analysis to optimize copy and drive conversion rates.
WORK EXPERIENCE
Senior Copywriter
01/2023 – 04/2023
CopySeniorPro Solutions
  • Developed and executed a comprehensive content strategy for a major retail brand, resulting in a 25% increase in website traffic and a 15% increase in sales.
  • Collaborated with designers and product teams to create engaging and effective email campaigns, resulting in a 30% increase in open rates and a 20% increase in click-through rates.
  • Conducted extensive market research and competitor analysis to inform copy and messaging, resulting in a 10% increase in brand awareness and customer engagement.
Copywriting Manager
09/2022 – 12/2022
PythonSphere Technologies
  • Managed a team of copywriters to produce high-quality content for a leading tech company, resulting in a 40% increase in website traffic and a 25% increase in lead generation.
  • Collaborated with marketing and product teams to develop and execute successful product launches, resulting in a 20% increase in sales and a 15% increase in customer retention.
  • Implemented A/B testing and data analysis to optimize copy and messaging, resulting in a 15% increase in conversion rates and a 10% decrease in bounce rates.
Copywriter
07/2022 – 09/2022
SeniorCopy Pros
  • Developed and executed a successful social media strategy for a major healthcare brand, resulting in a 50% increase in followers and a 20% increase in engagement.
  • Collaborated with designers to create visually appealing and effective marketing materials, resulting in a 30% increase in click-through rates and a 25% increase in lead generation.
  • Conducted extensive user research and testing to inform copy and messaging, resulting in a 15% increase in customer satisfaction and a 10% increase in brand loyalty.
SKILLS & COMPETENCIES
  • Content strategy development
  • Copywriting and editing
  • Market research and competitor analysis
  • Team management and collaboration
  • Email campaign creation
  • A/B testing and data analysis
  • Product launch strategy
  • Social media management
  • User research and testing
  • SEO optimization
  • Conversion rate optimization
  • Brand messaging and positioning
  • Creative direction and design collaboration
  • Customer engagement and retention
  • Analytical and critical thinking
  • Time management and organization
  • Adaptability and innovation
  • Strong communication and presentation skills
COURSES / CERTIFICATIONS
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2023
American Writers and Artists Inc. (AWAI)
HubSpot Content Marketing Certification
06/2022
HubSpot Academy
Professional Copywriting Certification from the College of Media and Publishing
06/2021
College of Media and Publishing
Education
Bachelor of Arts in English or Bachelor of Fine Arts in Creative Writing
2011-2015
Emerson College
,
Boston, MA
Creative Writing
Advertising

Creative Copywriter Resume Example:

A strong Creative Copywriter resume should emphasize a proven track record of creating compelling copy that drives engagement, increases brand recognition, and improves website metrics. Highlight your ability to collaborate with designers, art directors, and developers to create award-winning campaigns and websites. Showcase your skills in managing multiple projects, meeting tight deadlines, and consistently exceeding client expectations.
Kaiya Blythewood
kaiya@blythewood.com
(567) 890-2345
linkedin.com/in/kaiya-blythewood
@kaiya.blythewood
behance.net/kaiyablythewood
Creative Copywriter
Talented Creative Copywriter with a proven track record of developing and executing successful campaigns that increase engagement, website traffic, and sales. Skilled in collaborating with cross-functional teams to create award-winning print and digital campaigns, while managing multiple projects and exceeding client expectations. Adept at maintaining brand voice and tone, editing and proofreading copy, and driving organic traffic and social media followers.
WORK EXPERIENCE
Creative Copywriter
01/2023 – 04/2023
CreativeCopyWrite LLC
  • Developed and executed a social media campaign that resulted in a 25% increase in engagement and a 10% increase in website traffic for a major client.
  • Collaborated with a team of designers and art directors to create a print ad campaign that won a prestigious industry award.
  • Managed multiple projects simultaneously, consistently meeting tight deadlines and exceeding client expectations.
Copywriter
09/2022 – 12/2022
Cobalt Code Solutions
  • Created compelling copy for a product launch that resulted in a 15% increase in sales within the first month.
  • Developed and maintained brand voice and tone for a major client, resulting in a 20% increase in brand recognition and customer loyalty.
  • Edited and proofread copy for a website redesign, resulting in a 30% decrease in bounce rate and a 25% increase in time spent on site.
Junior Copywriter
07/2022 – 09/2022
CreativeCopy Creators
  • Wrote copy for a digital ad campaign that resulted in a 40% increase in click-through rate and a 20% increase in conversions.
  • Collaborated with a team of designers and developers to create a website that won a Webby Award for Best Copywriting.
  • Researched and wrote articles for a blog that resulted in a 50% increase in organic traffic and a 15% increase in social media followers.
SKILLS & COMPETENCIES
  • Copywriting
  • Content creation
  • Social media marketing
  • Brand development
  • SEO optimization
  • Proofreading and editing
  • Project management
  • Collaboration and teamwork
  • Research and analysis
  • Digital advertising
  • Web content development
  • Print advertising
  • Product launch campaigns
  • Time management
  • Attention to detail
COURSES / CERTIFICATIONS
Certified Professional Copywriter (CPC)
06/2023
American Writers and Artists Institute (AWAI)
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2022
American Writers and Artists Inc. (AWAI)
DigitalMarketer's Copywriting Mastery Certification
06/2021
DigitalMarketer
Education
Bachelor of Fine Arts in Creative Writing
2015-2019
Emerson College
,
Boston, MA
Creative Writing
Advertising and Marketing

Advertising Copywriter Resume Example:

An effective Advertising Copywriter resume should emphasize the candidate's ability to create compelling copy that drives results, as demonstrated by increases in website traffic, social media engagement, and sales. Collaboration with designers and other creatives is also crucial, showcasing the ability to work in a team environment to create award-winning campaigns. Additionally, highlighting experience in conducting research, understanding client needs, and optimizing copy through A/B testing will showcase the candidate's well-rounded skill set and dedication to delivering successful outcomes.
Ivy Pembroke
ivy@pembroke.com
(678) 901-3456
linkedin.com/in/ivy-pembroke
@ivy.pembroke
Advertising Copywriter
Talented Advertising Copywriter with a proven track record of developing successful campaigns for major retail, luxury fashion, healthcare, consumer goods, travel, financial services, beauty, and nonprofit clients. Skilled in collaborating with cross-functional teams to create award-winning print, digital, social media, and television ads that drive website traffic, social media engagement, brand awareness, sales, lead generation, and revenue growth. Experienced in conducting extensive research on target audiences and optimizing copy to improve email open and click-through rates.
WORK EXPERIENCE
Advertising Copywriter
01/2023 – 04/2023
AdvertCopy Services
  • Developed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in social media engagement for a major retail client.
  • Collaborated with a team of designers to create a print ad that won a national advertising award and generated a 10% increase in sales for a luxury fashion brand.
  • Conducted extensive research on target audiences and developed copy that resonated with them, resulting in a 30% increase in email open rates for a healthcare client.
Copywriter Manager
09/2022 – 12/2022
JuniorCoders Inc.
  • Managed the copywriting for a national television ad campaign that generated a 20% increase in brand awareness and a 15% increase in sales for a consumer goods company.
  • Collaborated with a team of creatives to develop a digital campaign that won a regional advertising award and resulted in a 25% increase in website traffic for a travel brand.
  • Worked closely with clients to understand their needs and developed copy that met their objectives, resulting in a 40% increase in lead generation for a B2B technology company.
Junior Copywriter
07/2022 – 09/2022
AdCopy Masters
  • Developed a content strategy for a financial services client that resulted in a 50% increase in website traffic and a 20% increase in lead generation.
  • Collaborated with a team of designers to create a website that won a national advertising award and generated a 15% increase in online sales for a beauty brand.
  • Conducted A/B testing on email campaigns and optimized copy to improve click-through rates by 35% for a nonprofit organization.
SKILLS & COMPETENCIES
  • Copywriting
  • Content strategy development
  • Social media campaign creation
  • Print and digital advertising
  • Branding and messaging
  • Audience research and targeting
  • Email marketing and optimization
  • A/B testing
  • Collaboration with creative teams
  • Client communication and understanding
  • Award-winning campaign development
  • Sales and lead generation
  • SEO and keyword research
  • Analytics and performance tracking
  • Time management and organization
COURSES / CERTIFICATIONS
Certified Professional Copywriter (CPC)
06/2023
American Writers and Artists Institute (AWAI)
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2022
American Writers and Artists Inc. (AWAI)
Copyblogger Certified Content Marketer
06/2021
Copyblogger Media
Education
Bachelor of Arts in Advertising or Bachelor of Fine Arts in Advertising
2018-2022
Syracuse University
,
Syracuse, NY
Advertising
Creative Writing

SEO Copywriter Resume Example:

An effective SEO Copywriter resume should emphasize a proven track record of increasing organic traffic and improving search engine rankings through strategic content creation and optimization. Highlight your ability to collaborate with designers, developers, and UX professionals to enhance website performance and user experience. Showcase your expertise in conducting competitor analysis, implementing technical SEO improvements, and managing content calendars to drive engagement and boost overall website performance.
Lily Kinsley
lily@kinsley.com
(789) 012-4567
linkedin.com/in/lily-kinsley
@lily.kinsley
SEO Copywriter
Talented SEO Copywriter with a proven track record of developing and executing successful content strategies that increase organic traffic and improve search engine rankings. Skilled in collaborating with designers and developers to optimize website content, resulting in increased page speed and decreased bounce rate. Proficient in conducting competitor analysis and implementing link building strategies to drive referral traffic and increase domain authority.
WORK EXPERIENCE
SEO Copywriter
01/2023 – 04/2023
SEOCopyPro LLC
  • Developed and executed a content strategy that increased organic traffic by 25% and improved search engine rankings for targeted keywords by an average of 10 positions.
  • Collaborated with designers and developers to optimize website content, resulting in a 15% increase in page speed and a 20% decrease in bounce rate.
  • Conducted competitor analysis and implemented link building strategies that resulted in a 30% increase in referral traffic and a 10% increase in domain authority.
Content Marketing Specialist
09/2022 – 12/2022
CodeOptim Solutions
  • Created and managed a content calendar that resulted in a 50% increase in blog traffic and a 20% increase in social media engagement.
  • Optimized website content for local search, resulting in a 40% increase in local search traffic and a 15% increase in local search rankings.
  • Implemented schema markup and other technical SEO improvements that resulted in a 25% increase in organic traffic and a 10% increase in click-through rate.
SEO Specialist
07/2022 – 09/2022
SEOContent Crafters
  • Conducted keyword research and developed a content strategy that resulted in a 50% increase in organic traffic and a 20% increase in search engine rankings.
  • Collaborated with UX designers to optimize website content for user experience, resulting in a 30% increase in time on site and a 15% decrease in bounce rate.
  • Monitored and analyzed website performance and SEO metrics, identifying and addressing technical SEO issues that resulted in a 20% increase in page speed and a 10% increase in mobile traffic.
SKILLS & COMPETENCIES
  • SEO strategy development
  • Keyword research
  • Content creation and optimization
  • Technical SEO
  • Link building
  • Competitor analysis
  • Website performance analysis
  • Local search optimization
  • Schema markup implementation
  • UX optimization
  • Content calendar management
  • Social media engagement
  • Collaboration with designers and developers
  • Mobile SEO
  • Google Analytics and other SEO tools proficiency
COURSES / CERTIFICATIONS
SEO Content Writing Certification
06/2023
SEO Content Institute
HubSpot Content Marketing Certification
06/2022
HubSpot Academy
Yoast SEO Copywriting Certification
06/2021
Yoast Academy
Education
Bachelor of Arts in English or Bachelor of Fine Arts in Creative Writing
2018-2022
San Francisco State University
,
San Francisco, CA
Creative Writing
Digital Marketing

Marketing Copywriter Resume Example:

A strong Marketing Copywriter resume should emphasize the candidate's ability to create compelling copy that drives engagement, conversions, and brand recognition. Highlighting experience in developing and executing successful marketing campaigns, such as social media, content marketing, and email marketing, will showcase the candidate's versatility and effectiveness. Additionally, showcasing skills in SEO optimization, A/B testing, and collaboration with designers and marketers will demonstrate the candidate's well-rounded expertise in the field.
Lily Blythewood
lily@blythewood.com
(890) 123-5678
linkedin.com/in/lily-blythewood
@lily.blythewood
Marketing Copywriter
Talented Marketing Copywriter with a proven track record of developing and executing successful campaigns that drive website traffic, engagement, and sales. Skilled in collaborating with designers and marketers to create a cohesive brand voice and messaging strategy that increases brand recognition and customer loyalty. Proficient in conducting A/B testing, optimizing copy for SEO, and creating compelling content that generates leads and conversions.
WORK EXPERIENCE
Marketing Copywriter
01/2023 – 04/2023
CopyMarketing Solutions
  • Developed and executed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in social media engagement.
  • Collaborated with designers and marketers to create a new brand voice and messaging strategy, resulting in a 10% increase in brand recognition and a 5% increase in customer loyalty.
  • Conducted A/B testing on email campaigns, optimizing copy for higher open and click-through rates and resulting in a 20% increase in email engagement.
Content Marketing Manager
09/2022 – 12/2022
DataNexa Enterprises
  • Created a style guide for all marketing copy, ensuring consistency in brand voice and messaging across all channels and resulting in a 15% increase in brand recognition.
  • Developed and executed a content marketing strategy, resulting in a 30% increase in website traffic and a 20% increase in lead generation.
  • Conducted keyword research and optimized copy for SEO, resulting in a 10% increase in organic search traffic and a 5% increase in website conversions.
Copywriter
07/2022 – 09/2022
MarketingCopy Innovations
  • Wrote compelling copy for a new product launch, resulting in a 25% increase in sales within the first month.
  • Developed and executed a successful email marketing campaign, resulting in a 20% increase in email engagement and a 10% increase in website traffic.
  • Collaborated with designers to create a new website design and copy, resulting in a 15% increase in website conversions and a 5% increase in customer satisfaction.
SKILLS & COMPETENCIES
  • Copywriting
  • Content marketing strategy
  • SEO optimization
  • Social media marketing
  • Brand voice development
  • A/B testing
  • Email marketing
  • Collaboration with designers
  • Keyword research
  • Style guide creation
  • Website copywriting
  • Analytics and reporting
  • Lead generation
  • Customer engagement
  • Conversion optimization
COURSES / CERTIFICATIONS
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2023
American Writers and Artists Inc. (AWAI)
HubSpot Content Marketing Certification
06/2022
HubSpot Academy
Professional Certified Marketer (PCM) - Content Marketing, American Marketing Association
06/2021
American Marketing Association
Education
Bachelor of Arts in English or Bachelor of Fine Arts in Creative Writing
2018-2022
Emerson College
,
Boston, MA
Creative Writing
Advertising

Junior Copywriter Resume Example:

A strong Junior Copywriter resume should emphasize achievements in creating engaging content that drives results, such as increased engagement, website traffic, and sales. Highlight your ability to collaborate with teams of designers and marketers to produce award-winning work that boosts brand recognition. Additionally, showcase your skills in conducting research, optimizing copy for SEO, and creating content for various platforms, such as social media, email campaigns, and websites.
Kelsey Kincaid
kelsey@kincaid.com
(901) 234-6789
linkedin.com/in/kelsey-kincaid
@kelsey.kincaid
Junior Copywriter
Talented Junior Copywriter with a proven track record of creating engaging content and executing successful campaigns across various industries. Skilled in collaborating with cross-functional teams to deliver award-winning print and digital materials, resulting in increased brand recognition and sales. Adept at conducting research and optimizing copy for SEO, driving organic search traffic and conversion rates.
WORK EXPERIENCE
Junior Copywriter
01/2023 – 04/2023
JuniorCopyPro LLC
  • Developed and executed a social media campaign that resulted in a 25% increase in engagement and a 10% increase in website traffic for a client in the fashion industry.
  • Collaborated with a team of designers and marketers to create a print ad that won a national advertising award and increased brand recognition by 30%.
  • Conducted research and wrote copy for a series of blog posts that generated over 50,000 views and increased organic search traffic by 40%.
Copywriter
09/2022 – 12/2022
PythonPros Consulting
  • Created a series of email campaigns that resulted in a 15% increase in open rates and a 10% increase in click-through rates for a client in the healthcare industry.
  • Collaborated with a team of designers to develop a website that won a Webby Award and increased website traffic by 20%.
  • Optimized website copy for SEO, resulting in a 25% increase in organic search traffic and a 10% increase in conversion rates for a client in the e-commerce industry.
Copywriter
07/2022 – 09/2022
CopyJunior Solutions
  • Wrote copy for a series of radio commercials that resulted in a 20% increase in sales for a client in the food industry.
  • Collaborated with a team of designers to create a brochure that won a design award and increased brand recognition by 30%.
  • Conducted research and wrote copy for a series of product descriptions that increased sales by 15% for a client in the beauty industry.
SKILLS & COMPETENCIES
  • Copywriting
  • SEO optimization
  • Social media marketing
  • Email marketing
  • Content creation
  • Research and analysis
  • Collaboration and teamwork
  • Brand development
  • Print advertising
  • Radio advertising
  • Web design
  • Conversion rate optimization
  • Creative writing
  • Project management
  • Time management
COURSES / CERTIFICATIONS
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2023
American Writers and Artists Inc. (AWAI)
DigitalMarketer Content Marketing Mastery Certification
06/2022
DigitalMarketer
HubSpot Content Marketing Certification
06/2021
HubSpot Academy
Education
Bachelor of Arts in English or Bachelor of Fine Arts in Creative Writing
2018-2022
Emerson College
,
Boston, MA
Creative Writing
Advertising

High Level Resume Tips for Copywriters:

As a Copywriter, your resume is your chance to showcase your writing skills and demonstrate your ability to create compelling content that drives results. However, with so many other talented writers vying for the same positions, it's important to keep your priorities straight and focus on what matters most to hiring managers. Here are some key resume tips to help you stand out as a Copywriter: Highlight your writing skills: Your writing skills are the most important aspect of your job as a Copywriter, so be sure to showcase them on your resume. Highlight your ability to write compelling copy that engages readers, drives conversions, and meets business objectives. Demonstrate your knowledge of marketing and advertising: As a Copywriter, you are responsible for creating content that supports marketing and advertising campaigns. Demonstrate your knowledge of marketing and advertising principles, and highlight your ability to create content that aligns with brand messaging and business goals. Showcase your creativity and innovation: Copywriting is a creative field, so it's important to showcase your ability to think outside the box and come up with innovative ideas. Highlight your ability to create unique and engaging content that stands out from the competition. Demonstrate your attention to detail: As a Copywriter, accuracy and attention to detail are critical to success. Highlight your ability to proofread and edit your own work, ensuring that your content is error-free and meets brand standards. Tailor your resume to the job and company: Customize your resume to each job you apply for, emphasizing the skills and experiences that make you a strong fit for the specific role and company. Use the job description to identify the key skills and qualifications the employer is seeking, and highlight how you meet those requirements. By following these key resume tips, you can create a compelling resume that showcases your skills and experience as a Copywriter, and helps you stand out from the competition.

Must-Have Information for a Copywriter Resume:

Here are the essential sections that should exist in an Copywriter resume:

  • Contact Information
  • Resume Headline
  • Resume Summary or Objective
  • Work Experience & Achievements
  • Skills & Competencies
  • Education

Additionally, if you're eager to make an impression and gain an edge over other Copywriter candidates, you may want to consider adding in these sections:

  • Certifications/Training
  • Awards
  • Projects

Let's start with resume headlines.

Why Resume Headlines & Titles are Important for Copywriters:

For Copywriters, your resume headline is your chance to showcase your creativity and writing skills while also grabbing the attention of hiring managers. As a Copywriter, you are responsible for crafting compelling and persuasive content that resonates with your target audience. Your resume headline should reflect this ability and highlight your unique value proposition. Recruiters and hiring managers often receive a large number of resumes for Copywriting positions, so it's important to make your headline stand out. A strong headline can help you differentiate yourself from other candidates and increase your chances of landing an interview. When crafting your resume headline, consider highlighting your experience in a specific industry or niche, such as healthcare or technology. This can demonstrate your expertise and make you a more attractive candidate to employers in those fields. Another effective strategy is to showcase your ability to write compelling copy that drives results. For example, you could highlight your experience in creating high-converting landing pages or your success in increasing website traffic through content marketing. Remember, your resume headline should be concise and to the point. Avoid using generic phrases like "experienced Copywriter" and instead focus on what sets you apart from other candidates. Use action words and power verbs to make your headline more impactful and engaging. In summary, your resume headline as a Copywriter should showcase your creativity, writing skills, and unique value proposition. By crafting a strong headline that highlights your experience and achievements, you can increase your chances of landing your dream job in the competitive world of Copywriting.

Copywriter Resume Headline Examples:

Strong Headlines

  1. Award-winning Copywriter with a proven track record of creating compelling content that drives engagement and increases conversions
  2. Creative Copywriter with expertise in crafting brand stories that resonate with target audiences and drive brand loyalty
  3. Strategic Copywriter with experience in developing integrated campaigns that drive brand awareness and achieve business objectives

Why these are strong:

  • These resume headlines are impactful for Copywriters as they showcase key strengths and accomplishments that are relevant to their roles. The first headline emphasizes the candidate's achievements in creating content that drives engagement and increases conversions, which are crucial factors that hiring managers look for in Copywriters. The second headline showcases the candidate's creative mindset and expertise in crafting brand stories that resonate with target audiences, which is essential for building brand loyalty. Finally, the third headline highlights the candidate's strategic thinking and experience in developing integrated campaigns that drive brand awareness and achieve business objectives, which are important skills for Copywriters to have in today's competitive market.

Weak Headlines

  1. Creative Copywriter with Strong Writing Skills
  2. Copywriter with Experience in Marketing and Advertising
  3. Skilled Copywriter with Attention to Detail

Why these are weak:

  • These resume headlines need improvement for Copywriters as they lack specificity and don't emphasize the unique value or accomplishments that the candidates bring to the table. The first headline mentions creativity and strong writing skills, but doesn't provide any context or results, such as successful campaigns or awards. The second headline highlights experience in marketing and advertising, but doesn't showcase any measurable achievements or specific industries the candidate has worked in. The third headline mentions attention to detail, but fails to mention any specific projects or campaigns that demonstrate the candidate's skills.

Writing an Exceptional Copywriter Resume Summary:

Resume summaries are crucial for Copywriters as they provide a concise yet powerful way to showcase their skills, experience, and unique value proposition. A well-crafted summary can immediately capture the attention of hiring managers, setting the tone for the rest of the resume and positioning the candidate as an ideal fit for the role. For Copywriters specifically, an effective resume summary is one that highlights their ability to craft compelling copy that resonates with the target audience and drives results. Key points that Copywriters should convey in a resume summary include: Relevant Experience: Clearly mention the number of years of experience you have in copywriting, highlighting any notable achievements or career highlights. If you have experience with different types of copywriting, such as social media, email marketing, or advertising, mention that too. Creative and Strategic Thinking: Copywriting requires both creative and strategic thinking. Showcase your ability to craft copy that is both engaging and effective in achieving the desired outcome. Industry-Specific Knowledge: If you have experience in a particular industry, such as healthcare, finance, or technology, highlight that knowledge in your summary. This can demonstrate your ability to write copy that speaks to a specific audience and understands their unique needs. Collaboration and Communication: Copywriting often involves working with a team, such as designers or marketers. Emphasize your ability to collaborate effectively and communicate your ideas clearly. Results-Oriented: Copywriting is ultimately about driving results, whether it's increasing conversions, boosting engagement, or improving brand awareness. Highlight your ability to write copy that achieves these goals and any metrics that demonstrate your success. To craft a winning resume summary, use your best judgment to choose the right combination of these that align closest with the individual role you’re applying for. Remember, your resume summary will be one of the first things that a potential employer will see about you and your copywriting career. Here are some key writing tips to help you make the most of it: Tailor the Summary: Customize your summary for each job application, ensuring that it aligns with the specific requirements and expectations of the hiring company. Be Concise: Keep your summary brief and to-the-point, ideally within 3-4 sentences. Avoid using buzzwords or jargon, and focus on concrete skills and accomplishments. Use Metrics and Tangible Outcomes: Whenever possible, include quantitative data to back up your claims, such as increased engagement rates or higher conversion rates. Begin with a Strong Statement: Start your summary with a compelling statement that captures your unique value proposition as a Copywriter, and then build on that foundation with your key attributes and experiences. Proofread and Revise: Ensure your summary is free of grammatical errors and typos, and refine the language to make it as clear and impactful as possible.

Copywriter Resume Summary Examples:

Strong Summaries

  1. Award-winning Copywriter with 7 years of experience crafting compelling content for global brands across various industries. Skilled in developing creative concepts, executing high-quality copy, and collaborating with cross-functional teams to deliver exceptional campaigns that drive engagement and conversions.
  2. Strategic Copywriter with a proven track record of increasing brand awareness and revenue through targeted messaging and storytelling. Experienced in conducting market research, developing brand voice guidelines, and creating content that resonates with diverse audiences across multiple channels.
  3. Versatile Copywriter with 5 years of experience writing for both B2B and B2C audiences, specializing in SEO optimization and social media content creation. Adept at adapting tone and style to match brand guidelines and audience preferences, resulting in increased website traffic and engagement.

Why these are strong:

  • These resume summaries are strong for Copywriters as they highlight the candidates' key skills, accomplishments, and industry-specific experience. The first summary emphasizes the candidate's ability to create compelling content for global brands and their expertise in collaborating with cross-functional teams. The second summary showcases the candidate's strategic approach to copywriting and their success in increasing brand awareness and revenue. Lastly, the third summary demonstrates the candidate's versatility in writing for different audiences and channels, making them highly appealing to potential employers.

Weak Summaries

  1. Copywriter with experience in creating compelling content for various industries, seeking a new opportunity to utilize my skills and grow in a dynamic organization.
  2. Experienced Copywriter skilled in crafting engaging copy for digital and print media, with a background in marketing and advertising, looking to leverage my expertise to drive brand success in a forward-thinking company.
  3. Copywriter with a focus on storytelling and brand voice, committed to creating impactful content that resonates with target audiences and drives conversions.

Why these are weak:

  • These resume summaries need improvement for Copywriters as they remain somewhat generic and lack specific examples of the candidate's achievements or unique value. The first summary provides only a general overview of the candidate's experience without mentioning any specific industries or types of content they have created. The second summary mentions marketing and advertising but doesn't provide any quantifiable results or details on the candidate's successes in driving brand success. The third summary mentions storytelling and brand voice but doesn't provide any examples of how the candidate has effectively implemented these approaches in their work. Adding specific accomplishments and results would make their profile more compelling to potential employers.

Resume Objective Examples for Copywriters:

Strong Objectives

  1. Creative and detail-oriented Copywriter with a passion for storytelling and a strong understanding of brand voice, seeking a position to utilize my skills in crafting compelling copy that resonates with target audiences and drives engagement for a forward-thinking company.
  2. Recent graduate with a degree in English and a focus on creative writing, seeking an entry-level Copywriter position to apply my strong writing skills and ability to adapt to different brand voices to create impactful content that drives business results.
  3. Goal-driven and collaborative Copywriter with experience in content creation for various mediums, including social media, email marketing, and website copy, seeking a position to leverage my skills in developing content strategies that align with business objectives and engage target audiences.

Why these are strong:

  • These resume objectives are strong for up and coming Copywriters because they showcase the candidates' passion for writing and storytelling, as well as their ability to adapt to different brand voices and mediums. The first objective emphasizes the candidate's creativity and attention to detail, which are important attributes for a Copywriter. The second objective showcases the candidate's educational background and writing skills, demonstrating a strong foundation for success in the role. Lastly, the third objective highlights the candidate's experience in content creation and strategy, making them a promising fit for a Copywriter position where they can further develop their skills and contribute to the company's content marketing efforts.

Weak Objectives

  1. Seeking a Copywriter position where I can utilize my writing skills and gain experience in the industry.
  2. Aspiring Copywriter with some experience in content creation, looking to develop my career in the marketing field.
  3. Recent graduate with a degree in English, interested in a Copywriter role to improve my writing abilities and learn more about the advertising industry.

Why these are weak:

  • These resume objectives need improvement for up and coming Copywriters because they lack specificity and don't effectively showcase the unique value or skills the candidates possess. The first objective is too generic and doesn't provide any information about the candidate's background, passion, or relevant experience. The second objective hints at some experience in content creation, but it doesn't mention any specific achievements, education, or industries the candidate is interested in. The third objective, although it mentions a degree in English, doesn't elaborate on the candidate's expertise, skills, or any particular area of copywriting they are passionate about, which would make their profile more appealing to potential employers.

Generate Your Resume Summary with AI

Speed up your resume creation process with the AI Resume Builder. Generate tailored resume summaries in seconds.

How to Impress with Your Copywriter Work Experience:

An effective work experience section for Copywriters should showcase their ability to craft compelling and persuasive copy that resonates with target audiences. It should highlight their experience in creating content for various mediums such as print, digital, social media, and video. Additionally, it should demonstrate their proficiency in conducting research, understanding brand voice and tone, and collaborating with cross-functional teams such as designers and marketers. The section should also emphasize the Copywriter's ability to meet tight deadlines, work under pressure, and adapt to changing project requirements. It should showcase their experience in creating copy that drives engagement, increases conversions, and achieves business goals. Furthermore, it should highlight their experience in creating SEO-friendly content that ranks high on search engines. Overall, an effective work experience section for Copywriters should communicate their ability to create compelling content that resonates with target audiences, drives engagement, and achieves business goals. It should demonstrate their expertise in crafting copy for various mediums, collaborating with cross-functional teams, and delivering projects on time and within budget.

Best Practices for Your Work Experience Section:

  • Showcase your ability to write compelling copy that resonates with the target audience.
  • Highlight your experience in crafting copy for various mediums such as social media, email marketing, website content, and advertising campaigns.
  • Demonstrate your understanding of SEO and how you have optimized copy for search engines.
  • Mention any experience in creating brand voice and tone guidelines, and how you have implemented them across various channels.
  • Showcase your ability to work collaboratively with designers, marketers, and other stakeholders to create cohesive campaigns.
  • Highlight any awards, recognition, or unique accomplishments associated with your copywriting work.
  • Provide examples of how you have adapted to different brand voices and writing styles.
  • Lastly, ensure that your language is clear, concise, and free of errors to showcase your writing skills.

Example Work Experiences for Copywriters:

Strong Experiences

  • Developed and executed a successful content marketing strategy for a B2B software company, resulting in a 40% increase in website traffic and a 25% increase in lead generation within the first six months.

  • Wrote and edited engaging copy for a variety of mediums, including email campaigns, social media posts, and website landing pages, resulting in a 15% increase in click-through rates and a 10% increase in conversion rates.

  • Collaborated with designers and marketing team members to create visually appealing and effective marketing materials, including brochures, flyers, and product sheets.

  • Crafted compelling and persuasive sales copy for an e-commerce website, contributing to a 20% increase in average order value and a 30% boost in customer retention rates.

  • Developed an SEO-driven content strategy, optimizing existing web pages and creating new keyword-targeted content, resulting in a 50% increase in organic search traffic and improved rankings for high-value keywords.

  • Conceptualized and executed a series of story-driven blog posts for a lifestyle brand, generating a 35% increase in social media shares and significantly enhancing brand engagement and online presence.

Why these are strong:

  • These work experiences are strong because they showcase the candidate's ability to develop and execute successful content marketing strategies, write engaging copy for various mediums, and collaborate effectively with team members. The use of specific metrics demonstrates the candidate's ability to deliver tangible results, while the action-oriented language highlights their skills and achievements. This combination allows hiring managers to quickly understand the candidate's value and competence as a skilled Copywriter.

Weak Experiences

  • Wrote copy for various marketing materials, including email campaigns, social media posts, and website content.

  • Conducted research on target audience and industry trends to inform messaging and tone.

  • Collaborated with design team to ensure copy and visuals were cohesive and effective.

  • Assisted in the development of brand messaging and voice for a new product launch.

  • Edited and proofread copy for accuracy, grammar, and style.

  • Participated in brainstorming sessions to generate new ideas for campaigns and content.

Why these are weak:

  • These work experiences are weak because they lack specificity and quantifiable results. They provide generic descriptions of tasks performed without showcasing the impact of the individual's work or the benefits brought to the company. To improve these bullet points, the candidate should focus on incorporating metrics to highlight their achievements, using more powerful action verbs, and providing clear context that demonstrates their direct contributions to successful outcomes.

Top Skills & Keywords for Copywriter Resumes:

As a Copywriter, you are the creative force behind compelling content that engages audiences, drives brand awareness, and ultimately, influences consumer behavior. To excel in this dynamic role, you must possess a diverse blend of linguistic mastery and strategic thinking. When crafting the skills section of your resume, the objective is to showcase a balance between your writing prowess and your ability to adapt to various industries, formats, and target audiences. A well-rounded skills section will demonstrate to potential employers that you possess the unique combination of creativity, versatility, and marketing acumen necessary to excel as a Copywriter and elevate their organization's messaging. In the following sections, we'll outline the top hard and soft skills that consistently appear on the resumes of successful Copywriters.

Top Hard & Soft Skills for Copywriters

Hard Skills

  • SEO Optimization
  • Content Strategy
  • Copy Editing
  • Brand Voice Development
  • Social Media Management
  • Email Marketing
  • Google Analytics
  • Keyword Research
  • Headline Writing
  • Copywriting for Different Mediums (print, digital, social media, etc.)
  • Research and Fact-Checking
  • Writing for Different Audiences

Soft Skills

  • Creativity and Imagination
  • Attention to Detail and Accuracy
  • Time Management and Prioritization
  • Communication and Collaboration
  • Adaptability and Flexibility
  • Research and Analysis
  • Empathy and Understanding of Audience
  • Critical Thinking and Problem Solving
  • Organization and Planning
  • Teamwork and Cooperation
  • Open-Mindedness and Willingness to Learn
  • Persuasion and Influence

Go Above & Beyond with a Copywriter Cover Letter

Copywriter Cover Letter Example: (Based on Resume)

Dear Hiring Manager at Company Name,

I am excited to apply for the Copywriter position at your company. With my extensive experience in developing successful marketing campaigns and creating engaging content, I am confident that I can contribute to your team's success.

In my most recent role, I developed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in social media engagement. I also collaborated with the design team to create a new brand voice and tone, resulting in a 10% increase in brand recognition and a 5% increase in customer loyalty. Additionally, I conducted A/B testing on email campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates.

Prior to that, I created a content marketing strategy that resulted in a 30% increase in lead generation and a 20% increase in conversion rates. I also developed a series of product descriptions that increased sales by 25% within the first month of implementation. Furthermore, I collaborated with the SEO team to optimize website copy, resulting in a 15% increase in organic search traffic.

In my first role as a Copywriter, I wrote a series of blog posts that resulted in a 40% increase in website traffic and a 25% increase in social media shares. I also collaborated with the sales team to create a sales pitch that resulted in a 50% increase in closed deals. Additionally, I developed a new email marketing campaign that resulted in a 20% increase in open rates and a 10% increase in click-through rates.

As a Copywriter, I understand the importance of creating compelling content that resonates with the target audience. I am skilled in crafting messaging that drives engagement and conversions. I am also experienced in collaborating with cross-functional teams to ensure that the brand voice is consistent across all channels.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Sincerely,

[Your Name]

As a Copywriter, you understand the power of words and the importance of crafting a compelling message. Similarly, pairing your resume with a well-written cover letter can give you a crucial edge over the competition and significantly increase your chances of landing an interview. A cover letter is an extension of your resume, an opportunity to showcase your writing skills and demonstrate your passion for the role. Contrary to common belief, crafting a compelling cover letter doesn't have to be an overwhelming task, and the benefits far outweigh the effort required.

Here are some compelling reasons for submitting a cover letter as a Copywriter:

  • Personalize your application and showcase your understanding of the company's brand voice and tone
  • Illustrate your unique value proposition and how your writing skills align with the specific job requirements
  • Communicate your understanding of the target audience and how you plan to connect with them through your writing
  • Share success stories and achievements that couldn't be accommodated in your resume, such as specific campaigns or projects you've worked on
  • Demonstrate your ability to write persuasively and creatively, which are essential skills for Copywriters
  • Differentiate yourself from other applicants who might have opted not to submit a cover letter, showing that you are willing to go the extra mile to stand out.

In summary, a well-written cover letter can help you personalize your application, showcase your unique value proposition, and demonstrate your writing skills, all of which are essential for a successful career as a Copywriter.

Resume FAQs for Copywriters:

How long should I make my Copywriter resume?

A Copywriter's resume should ideally be one to two pages long. The length of the resume depends on the individual's experience, skills, and accomplishments. For entry-level or junior Copywriters with less experience, a one-page resume is sufficient to showcase their skills, education, and any relevant projects or internships. For more experienced Copywriters, a two-page resume may be necessary to include a comprehensive list of work experience, accomplishments, and skills. It is essential for Copywriters to focus on the quality of the content in their resume rather than the length. The resume should be concise, well-organized, and tailored to the specific job requirements. Highlighting relevant skills, accomplishments, and experiences that demonstrate the ability to create compelling copy and adapt to different industries and target audiences is crucial. Remember, the goal is to showcase your writing abilities and make a strong impression on potential employers, so make every

What is the best way to format a Copywriter resume?

The best way to format a Copywriter resume is to focus on clarity, organization, and showcasing your relevant skills and experiences. Here are some key elements to consider when formatting your resume: 1. Choose a clean and professional layout: Use a simple font like Arial or Calibri, and keep the font size between 10 and 12 points. Use consistent formatting for headings and bullet points, and make sure there is enough white space to make the resume easy to read. 2. Start with a strong summary or objective statement: At the top of your resume, include a brief statement that highlights your key skills, experiences, and career goals as a Copywriter. This will give potential employers a quick overview of your qualifications and help them decide if they want to read further. 3. Organize your resume into clear sections: Divide your resume into sections such as "Professional Experience," "Education," "Skills

Which Copywriter skills are most important to highlight in a resume?

As an AI language model, I can suggest that the following Copywriter skills are important to highlight in a resume: 1. Writing Skills: Copywriters must have excellent writing skills, including grammar, punctuation, and spelling. They should be able to write in a variety of styles and tones to suit different audiences and mediums. 2. Creativity: Copywriters need to be creative and able to come up with new and innovative ideas for advertising campaigns, slogans, and taglines. 3. Research Skills: Copywriters should be able to research and gather information about products, services, and target audiences to create effective copy. 4. Attention to Detail: Copywriters must be detail-oriented and able to proofread and edit their own work to ensure accuracy and consistency. 5. Time Management: Copywriters should be able to manage their time effectively to meet deadlines and work on multiple projects simultaneously. 6. Communication Skills: Copywriters should have strong communication skills to work effectively with clients, creative teams, and other stakeholders. 7. Marketing Knowledge: Copywriters should have a basic understanding of marketing principles and be able to write copy that supports marketing objectives. By highlighting these skills in a resume, Copywriters can demonstrate their ability to create effective copy that resonates with target

How should you write a resume if you have no experience as a Copywriter?

If you have no experience as a Copywriter, there are a few things you can do to make your resume stand out and showcase your potential as a Copywriter: 1. Highlight your relevant skills: Even if you haven't worked as a Copywriter before, you may have skills that are relevant to the job, such as strong writing skills, attention to detail, creativity, and the ability to work under tight deadlines. Make sure to highlight these skills in your resume and provide examples of how you have used them in the past. 2. Include relevant coursework or certifications: If you have taken any courses or earned any certifications related to Copywriting, make sure to include them in your resume. This can show potential employers that you have a solid understanding of the fundamentals of Copywriting and are committed to learning more about the field. 3. Showcase your writing samples: Even if you haven't worked as a Copywriter before, you may have written pieces that demonstrate your writing skills and creativity. Include these writing

Compare Your Copywriter Resume to a Job Description:

See how your Copywriter resume compares to the job description of the role you're applying for.

Our new Resume to Job Description Comparison tool will analyze and score your resume based on how well it aligns with the position. Here's how you can use the comparison tool to improve your Copywriter resume, and increase your chances of landing the interview:

  • Identify opportunities to further tailor your resume to the Copywriter job
  • Improve your keyword usage to align your experience and skills with the position
  • Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.