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Marketing Copywriter Resume Example

by
Harriet Clayton
Reviewed by
Kayte Grady
Last Updated
June 12, 2025
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Marketing Copywriter Resume Example:

Lily Blythewood
[email protected]
•
(890) 123-5678
•
linkedin.com/in/lily-blythewood
•
@lily.blythewood
•
Marketing Copywriter
Dynamic Marketing Copywriter with over 10 years of experience crafting compelling narratives that drive engagement and conversion. Expert in digital content strategy and SEO optimization, with a proven track record of increasing client sales by 30% through innovative campaigns. Specializes in tech and sustainability sectors, leading cross-functional teams to success.
WORK EXPERIENCE
Marketing Copywriter
09/2023 – Present
CopyMarketing Solutions
  • Spearheaded the development and implementation of an AI-driven content personalization strategy, resulting in a 45% increase in click-through rates and a 30% boost in conversion rates across all digital marketing channels.
  • Led a cross-functional team of 12 copywriters, designers, and data analysts to create and optimize multi-channel marketing campaigns, delivering a 25% year-over-year increase in qualified leads for the company's flagship SaaS product.
  • Pioneered the integration of voice search optimization techniques into copywriting processes, improving organic search visibility by 60% and capturing an additional $2.5M in voice-activated e-commerce sales.
Content Marketing Manager
04/2021 – 08/2023
DataNexa Enterprises
  • Orchestrated the rebranding of a major product line, crafting compelling narratives and value propositions that resonated with eco-conscious millennials, resulting in a 35% increase in market share within 6 months.
  • Implemented an agile content creation workflow using advanced project management tools, reducing time-to-market for marketing assets by 40% and increasing team productivity by 28%.
  • Developed and executed a data-driven email marketing strategy, leveraging predictive analytics to personalize content, which improved open rates by 55% and drove $1.8M in additional revenue.
Copywriter
07/2019 – 03/2021
MarketingCopy Innovations
  • Created engaging social media content across multiple platforms, increasing follower engagement by 75% and contributing to a 20% growth in organic website traffic within the first year.
  • Collaborated with the UX team to optimize website copy, resulting in a 30% improvement in user time-on-page and a 15% decrease in bounce rates for key landing pages.
  • Researched and implemented SEO best practices for all written content, achieving first-page rankings for 10 high-value keywords and driving a 50% increase in organic search traffic.
SKILLS & COMPETENCIES
  • Technical Product Messaging Strategy
  • B2B Sales Funnel Copywriting
  • Industrial Brand Positioning
  • Conversion Rate Optimization
  • Multi-Channel Campaign Development
  • Marketing Attribution Analysis
  • Customer Journey Mapping
  • HubSpot Marketing Hub
  • Salesforce Marketing Cloud
  • Google Analytics 4
  • Adobe Creative Suite
  • Marketo Engage
  • AI-Powered Content Personalization
COURSES / CERTIFICATIONS
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2023
American Writers and Artists Inc. (AWAI)
HubSpot Content Marketing Certification
06/2022
HubSpot Academy
Professional Certified Marketer (PCM) - Content Marketing, American Marketing Association
06/2021
American Marketing Association
Education
Bachelor of Arts in English or Bachelor of Fine Arts in Creative Writing
2016 - 2020
Emerson College
Boston, MA
Creative Writing
Advertising
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What makes this Marketing Copywriter resume great

Strong storytelling drives results. This Marketing Copywriter resume expertly blends creativity with measurable outcomes. It showcases skills in SEO, data-driven personalization, and streamlined workflows essential for today’s digital pace. Additionally, it addresses emerging trends like voice search and AI-assisted content, demonstrating clear ownership and supporting every claim with solid metrics.

Marketing Copywriter Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
Marketing Copywriter with [X] years of experience crafting compelling content for [industry/channels]. Expertise in [content types] and [marketing strategies], with a proven track record of increasing [key metric] by [percentage] through targeted campaigns at [Previous Company]. Skilled in [writing technique] and [SEO/analytics tool], seeking to leverage creative storytelling and data-driven copywriting abilities to elevate brand messaging and drive customer engagement for [Target Company].
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Led development of [specific campaign] across [number] channels, resulting in [percentage] increase in brand awareness and [number] new leads, contributing to a [percentage] growth in quarterly revenue
  • Spearheaded creation of [type of content strategy] for [product/service], increasing engagement rates by [percentage] and reducing customer acquisition costs by [percentage]
Previous Position
Job Title • Start Date • End Date
Company Name
  • Crafted compelling copy for [specific product launch], resulting in [percentage] increase in pre-orders and [number] media mentions, driving [dollar amount] in first-month sales
  • Developed and implemented [type of SEO strategy] for company blog, increasing organic search traffic by [percentage] and improving SERP rankings for [number] target keywords
Resume Skills
  • Creative Writing & Storytelling
  • [Content Management System, e.g., WordPress, Drupal]
  • SEO & Keyword Optimization
  • [Copywriting Tool, e.g., Grammarly, Hemingway]
  • Audience Research & Persona Development
  • Brand Voice & Tone Consistency
  • [Social Media Platform Expertise, e.g., Facebook, Instagram]
  • Editing & Proofreading
  • Data-Driven Content Strategy
  • [Industry-Specific Knowledge, e.g., Tech, Fashion]
  • Collaboration & Cross-Functional Communication
  • [Specialized Writing Style, e.g., Persuasive, Technical]
    • Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

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    Resume writing tips for Marketing Copywriters

    Marketing copywriter roles demand clear, targeted resumes that highlight relevant skills and measurable achievements. Hiring managers expect concise, outcome-focused content that aligns with job descriptions. Tailoring your resume strategically increases your chances of standing out in a competitive market.
    • Use a straightforward, searchable job title that matches the marketing copywriter position to ensure your resume passes initial scans.
    • Craft a summary that directly connects your experience to the role, emphasizing how your background supports the employer’s goals.
    • Include bullet points that quickly demonstrate specific results and value, such as campaign success or audience engagement metrics.
    • List diverse skills beyond basic copywriting, highlighting your ability to create campaigns that drive conversions and resonate with target markets.

    Common Responsibilities Listed on Marketing Copywriter Resumes:

    • Craft compelling copy for digital and print marketing campaigns using AI tools.
    • Collaborate with design and product teams to ensure cohesive brand messaging.
    • Conduct market research to tailor content strategies to target audience preferences.
    • Utilize SEO best practices to enhance content visibility and drive organic traffic.
    • Analyze content performance metrics to optimize future marketing initiatives.

    Marketing Copywriter resume headline examples:

    Messy titles can distract from strong marketing copywriter experience. Start with a clean, searchable title that matches the job posting. Most Marketing Copywriter job descriptions use a clear, specific title. Keep it simple and direct for maximum impact. Headlines are optional but should highlight your specialty if used.

    Strong Headlines

    Award-Winning Copywriter Specializing in AI-Driven Marketing Campaigns

    Weak Headlines

    Experienced Marketing Copywriter with Strong Writing Skills

    Strong Headlines

    SEO-Savvy Content Strategist with 500% ROI Track Record

    Weak Headlines

    Creative Professional Seeking Copywriting Opportunities in Marketing

    Strong Headlines

    Multilingual Copywriter Driving Global Brand Engagement Across Platforms

    Weak Headlines

    Dedicated Team Player with Passion for Marketing Copy
    🌟 Expert Tip
    "Wrote it? Own it. If your words boosted conversions, say by how much. What was the impact of your work? Don’t make a hiring manager guess." - Kayte Grady, Senior Lead Copywriter

    Resume Summaries for Marketing Copywriters

    A strong marketing copywriter summary shows more than qualifications: it shows direct relevance to the role. Your summary acts as strategic positioning, immediately connecting your background to what employers need. This isn't just about listing skills; it's about demonstrating you understand their challenges and can deliver results. Most job descriptions require that a Marketing Copywriter has a certain amount of experience. Lead with your years of experience, highlight specific campaign results, and mention relevant industries. Skip objectives unless you lack relevant experience. Focus on aligning your proven capabilities with their exact requirements.

    Strong Summaries

    • Results-driven Marketing Copywriter with 5+ years of experience crafting compelling content that increased conversion rates by 35%. Expertise in SEO optimization, AI-assisted copywriting, and data-driven storytelling. Proven track record of developing award-winning campaigns for Fortune 500 brands across diverse industries.

    Weak Summaries

    • Experienced Marketing Copywriter with a background in creating content for various industries. Skilled in writing blog posts, social media content, and email campaigns. Familiar with SEO best practices and able to work well in a team environment.

    Strong Summaries

    • Innovative Marketing Copywriter specializing in voice-activated content and immersive AR/VR experiences. Skilled in neuromarketing techniques and personalized content creation, resulting in a 28% boost in customer engagement. Fluent in English and Mandarin, with a keen understanding of cross-cultural marketing nuances.

    Weak Summaries

    • Creative and hardworking Marketing Copywriter seeking new opportunities to contribute to a dynamic organization. Strong communication skills and attention to detail. Passionate about crafting engaging content that resonates with target audiences.

    Strong Summaries

    • Strategic Marketing Copywriter with a passion for sustainability-focused campaigns. Leveraged emotional AI and predictive analytics to create targeted content, driving a 42% increase in eco-friendly product sales. Adept at crafting compelling narratives for multi-channel marketing initiatives and social media platforms.

    Weak Summaries

    • Marketing Copywriter with a degree in English and several years of experience in the field. Proficient in Microsoft Office and content management systems. Able to meet deadlines and handle multiple projects simultaneously. Good at following brand guidelines and style guides.

    Resume Bullet Examples for Marketing Copywriters

    Strong Bullets

    • Crafted compelling email campaign copy that increased click-through rates by 35% and generated $500K in additional revenue within 6 months

    Weak Bullets

    • Wrote marketing copy for various campaigns and projects

    Strong Bullets

    • Spearheaded the development of a brand voice guide, aligning messaging across 5 product lines and improving brand consistency by 40%

    Weak Bullets

    • Assisted in the creation of social media content for company platforms

    Strong Bullets

    • Optimized website copy using SEO best practices, resulting in a 25% increase in organic traffic and a 15% boost in conversion rates

    Weak Bullets

    • Collaborated with team members to brainstorm ideas for new marketing initiatives

    Bullet Point Assistant

    Use the dropdowns to create the start of an effective bullet that you can edit after.

    The Result

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    🌟 Expert tip
    "Good copy isn’t just clever. It’s clear, it converts, and it earns its place. Use your resume to prove yours does these things." - Kayte Grady, Senior Lead Copywriter

    Essential skills for Marketing Copywriters

    Listing "copywriting" as your only skill feels comprehensive, but it's not enough. Hiring teams need to see how you develop campaigns that drive conversions and engage target audiences. Most Marketing Copywriter job descriptions highlight SEO writing, A/B testing, brand voice development, and campaign strategy. Your resume should showcase these skills through specific campaign results and measurable performance metrics.

    Hard Skills

    • SEO Optimization
    • Content Strategy Development
    • Copy Editing and Proofreading
    • Brand Voice and Tone Development
    • Social Media Marketing
    • Email Marketing
    • PPC Advertising
    • Landing Page Optimization
    • Market Research and Analysis
    • Copywriting for Different Channels (e.g. website, email, social media)
    • Sales Funnel Optimization
    • Analytics and Reporting

    Soft Skills

    • Creativity and Innovation
    • Attention to Detail
    • Communication and Presentation Skills
    • Time Management and Prioritization
    • Adaptability and Flexibility
    • Empathy and Customer-Centric Mindset
    • Problem Solving and Critical Thinking
    • Active Listening and Feedback Incorporation
    • Collaboration and Cross-Functional Coordination
    • Writing and Editing Skills
    • Strategic Thinking and Planning
    • Brand Awareness and Brand Management

    Resume Action Verbs for Marketing Copywriters:

    • Crafted
    • Conceptualized
    • Strategized
    • Edited
    • Collaborated
    • Analyzed
    • Researched
    • Brainstormed
    • Optimized
    • Synthesized
    • Pitched
    • Revamped
    • Personalized
    • Curated
    • Innovated
    • Executed
    • Targeted
    • Amplified

    Tailor Your Marketing Copywriter Resume to a Job Description:

    Highlight Your Writing Style and Tone

    Carefully examine the job description for any specific writing style or tone preferences. Reflect these in your resume by showcasing your adaptability in your summary and work experience, using examples that align with the desired style. If you have experience with similar tones, mention your ability to adjust your writing to meet diverse brand voices.

    Showcase Campaign Successes

    Identify the types of marketing campaigns the company values and tailor your resume to highlight your successful contributions to similar projects. Use metrics to quantify the impact of your copy, such as engagement rates, conversion improvements, or brand awareness growth. This demonstrates your ability to drive results that align with their marketing objectives.

    Emphasize Industry-Specific Knowledge

    Look for industry-specific language or requirements in the job posting and adjust your resume to reflect relevant experience. Highlight your understanding of industry trends, target audiences, and any niche markets you have worked with. This will show your ability to create copy that resonates with their specific audience and market needs.

    ChatGPT Resume Prompts for Marketing Copywriters

    Marketing Copywriters today balance creativity with data, multiple platforms, and evolving tools. This complexity makes it tough to capture your full impact on a resume. AI tools like Teal and ChatGPT for your resume help turn your real-world work into clear, compelling resume content. Let’s get started. Write smarter, not harder.

    Marketing Copywriter Prompts for Resume Summaries

    1. Create a resume summary for me that highlights my experience crafting persuasive marketing copy across digital and print channels, emphasizing my ability to boost engagement and conversions.
    2. Write a concise summary showcasing my skills in SEO-driven content creation, brand storytelling, and collaboration with cross-functional teams to meet campaign goals.
    3. Generate a summary that reflects my expertise in using data analytics and A/B testing to optimize copy performance and drive measurable business results.

    Marketing Copywriter Prompts for Resume Bullets

    1. Write achievement-focused bullet points describing how I increased email open rates by X% through targeted copy and segmentation strategies.
    2. Generate resume bullets that detail my role in developing a content campaign that led to Y% growth in website traffic and improved lead generation.
    3. Create measurable bullet points about how I collaborated with designers and marketers to produce copy that improved social media engagement by Z%.

    Marketing Copywriter Prompts for Resume Skills

    1. List key marketing copywriting skills I have, including SEO, content management systems, and persuasive writing techniques.
    2. Outline a skills section that highlights my proficiency with tools like Google Analytics, HubSpot, and keyword research software.
    3. Generate a skills list that emphasizes my strengths in brand voice development, editing, and multi-channel content strategy.

    Resume FAQs for Marketing Copywriters:

    How long should I make my Marketing Copywriter resume?

    A Marketing Copywriter resume should ideally be one page, or two pages if you have extensive experience. This length allows you to highlight your skills and achievements without overwhelming hiring managers. Focus on showcasing your most impactful work, such as successful campaigns or notable clients. Use bullet points for clarity and prioritize recent and relevant experiences to make the most of the space.

    What is the best way to format my Marketing Copywriter resume?

    A hybrid resume format is ideal for Marketing Copywriters, combining chronological and functional elements. This format highlights your skills and achievements while providing a clear career progression. Key sections should include a summary, skills, experience, and portfolio links. Use a clean, professional layout with consistent fonts and spacing. Tailor your resume to each job by emphasizing relevant skills and experiences.

    What certifications should I include on my Marketing Copywriter resume?

    Relevant certifications for Marketing Copywriters include HubSpot Content Marketing, Google Ads, and Copyblogger Certified Content Marketer. These certifications demonstrate proficiency in content strategy, digital marketing, and persuasive writing, which are crucial in the industry. Present certifications in a dedicated section, listing the certification name, issuing organization, and date obtained. This highlights your commitment to professional development and industry standards.

    What are the most common mistakes to avoid on a Marketing Copywriter resume?

    Common mistakes on Marketing Copywriter resumes include lack of portfolio links, generic language, and overloading with jargon. Avoid these by including direct links to your best work, using clear and engaging language, and focusing on results rather than buzzwords. Ensure your resume is error-free and tailored to each job application, showcasing your unique voice and ability to craft compelling narratives.

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