Marketing Copywriter Resume Example

Common Responsibilities Listed on Marketing Copywriter Resumes:

  • Write compelling copy for various marketing materials, such as brochures, emails, web pages, and advertisements
  • Develop content for social media campaigns
  • Create and maintain a style guide for all marketing copy
  • Research and stay up-to-date on industry trends and best practices
  • Collaborate with designers, marketers, and other stakeholders to ensure copy is consistent with brand voice and messaging
  • Proofread and edit copy for accuracy and clarity
  • Brainstorm ideas for new campaigns and content
  • Optimize copy for SEO
  • Monitor and analyze the performance of copy to measure effectiveness
  • Develop copy for promotional materials, such as press releases and product descriptions
  • Participate in brainstorming sessions to develop creative concepts for campaigns


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Marketing Copywriter Resume Example:

A strong Marketing Copywriter resume should emphasize the candidate's ability to create compelling copy that drives engagement, conversions, and brand recognition. Highlighting experience in developing and executing successful marketing campaigns, such as social media, content marketing, and email marketing, will showcase the candidate's versatility and effectiveness. Additionally, showcasing skills in SEO optimization, A/B testing, and collaboration with designers and marketers will demonstrate the candidate's well-rounded expertise in the field.
Lily Blythewood
(890) 123-5678
Marketing Copywriter
Talented Marketing Copywriter with a proven track record of developing and executing successful campaigns that drive website traffic, engagement, and sales. Skilled in collaborating with designers and marketers to create a cohesive brand voice and messaging strategy that increases brand recognition and customer loyalty. Proficient in conducting A/B testing, optimizing copy for SEO, and creating compelling content that generates leads and conversions.
Marketing Copywriter
01/2023 – 04/2023
CopyMarketing Solutions
  • Developed and executed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in social media engagement.
  • Collaborated with designers and marketers to create a new brand voice and messaging strategy, resulting in a 10% increase in brand recognition and a 5% increase in customer loyalty.
  • Conducted A/B testing on email campaigns, optimizing copy for higher open and click-through rates and resulting in a 20% increase in email engagement.
Content Marketing Manager
09/2022 – 12/2022
DataNexa Enterprises
  • Created a style guide for all marketing copy, ensuring consistency in brand voice and messaging across all channels and resulting in a 15% increase in brand recognition.
  • Developed and executed a content marketing strategy, resulting in a 30% increase in website traffic and a 20% increase in lead generation.
  • Conducted keyword research and optimized copy for SEO, resulting in a 10% increase in organic search traffic and a 5% increase in website conversions.
07/2022 – 09/2022
MarketingCopy Innovations
  • Wrote compelling copy for a new product launch, resulting in a 25% increase in sales within the first month.
  • Developed and executed a successful email marketing campaign, resulting in a 20% increase in email engagement and a 10% increase in website traffic.
  • Collaborated with designers to create a new website design and copy, resulting in a 15% increase in website conversions and a 5% increase in customer satisfaction.
  • Copywriting
  • Content marketing strategy
  • SEO optimization
  • Social media marketing
  • Brand voice development
  • A/B testing
  • Email marketing
  • Collaboration with designers
  • Keyword research
  • Style guide creation
  • Website copywriting
  • Analytics and reporting
  • Lead generation
  • Customer engagement
  • Conversion optimization
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
American Writers and Artists Inc. (AWAI)
HubSpot Content Marketing Certification
HubSpot Academy
Professional Certified Marketer (PCM) - Content Marketing, American Marketing Association
American Marketing Association
Bachelor of Arts in English or Bachelor of Fine Arts in Creative Writing
2016 - 2020
Emerson College
Boston, MA
Creative Writing

Top Skills & Keywords for Marketing Copywriter Resumes:

Hard Skills

  • SEO Optimization
  • Content Strategy Development
  • Copy Editing and Proofreading
  • Brand Voice and Tone Development
  • Social Media Marketing
  • Email Marketing
  • PPC Advertising
  • Landing Page Optimization
  • Market Research and Analysis
  • Copywriting for Different Channels (e.g. website, email, social media)
  • Sales Funnel Optimization
  • Analytics and Reporting

Soft Skills

  • Creativity and Innovation
  • Attention to Detail
  • Communication and Presentation Skills
  • Time Management and Prioritization
  • Adaptability and Flexibility
  • Empathy and Customer-Centric Mindset
  • Problem Solving and Critical Thinking
  • Active Listening and Feedback Incorporation
  • Collaboration and Cross-Functional Coordination
  • Writing and Editing Skills
  • Strategic Thinking and Planning
  • Brand Awareness and Brand Management

Resume Action Verbs for Marketing Copywriters:

  • Crafted
  • Conceptualized
  • Strategized
  • Edited
  • Collaborated
  • Analyzed
  • Researched
  • Brainstormed
  • Optimized
  • Synthesized
  • Pitched
  • Revamped
  • Personalized
  • Curated
  • Innovated
  • Executed
  • Targeted
  • Amplified

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Resume FAQs for Marketing Copywriters:

How long should I make my Marketing Copywriter resume?

The ideal length for a Marketing Copywriter resume is typically one to two pages. However, it's important to prioritize the most relevant and recent experience, skills, and achievements. Focus on the accomplishments that demonstrate your expertise in copywriting and your ability to drive results. Use concise language and bullet points to describe your experience and achievements, and be sure to quantify your accomplishments whenever possible. Customizing your resume for each job application will help you present a targeted and impactful resume, while also ensuring you stay within the one to two-page limit.

What is the best way to format a Marketing Copywriter resume?

The best way to format a Marketing Copywriter resume is to create a visually appealing document that effectively showcases your skills, experience, and achievements. Here are some tips and recommendations for formatting a Marketing Copywriter resume: Consistent formatting: Ensure consistency in formatting throughout your resume, including font size, typeface, and spacing. Using a consistent format helps make your resume easy to read and navigate, making it more likely that hiring managers will review your entire document. Clear section headings: Clearly label each section of your resume (e.g., "Summary," "Experience," "Skills," "Education") with bold or underlined headings. This helps guide the reader's eye and makes it easier for them to find the information they're looking for. Use bullet points: Use bullet points to present your experience and achievements in a concise and easy-to-read format. This helps break up large blocks of text and enables hiring managers to quickly scan your resume for relevant information. Highlight your writing skills: As a Marketing Copywriter, your writing skills are your most important asset. Be sure to highlight your writing skills throughout your resume, including in your summary, experience, and skills sections. Include relevant experience: Include any relevant experience you have in marketing, advertising, or copywriting. This could include internships, freelance work, or volunteer experience. Tailor your resume to the job: Customize your resume to the job you're applying for by including keywords and phrases from the job description. This helps demonstrate that you have the skills and experience the employer is looking for. Overall, the key to formatting a successful Marketing Copywriter resume is to showcase your writing skills and relevant experience in a clear and visually appealing format.

Which keywords are important to highlight in a Marketing Copywriter resume?

As a Marketing Copywriter, it's essential to showcase your skills and expertise by incorporating relevant keywords and action verbs in your resume. These words will help your resume stand out to potential employers and demonstrate your proficiency in the field. Here are some keywords and action verbs you should consider including in your resume: 1. Content Creation: This is a crucial skill for any Marketing Copywriter, so make sure to emphasize your experience in creating various types of content, such as blog posts, social media updates, email campaigns, and website copy. 2. SEO (Search Engine Optimization): Highlight your knowledge and experience in optimizing content for search engines, including keyword research, on-page optimization, and link building. 3. Copywriting: Showcase your ability to write persuasive and engaging copy that drives action and generates results. 4. Brand Voice: Emphasize your experience in developing and maintaining a consistent brand voice across various marketing

How should I write my resume if I have no experience as a Marketing Copywriter?

When applying for a Marketing Copywriter role, focus on your writing skills, creativity, and understanding of marketing principles. Include any experiences where you created persuasive or promotional content, even if it wasn't in a professional setting.

Compare Your Marketing Copywriter Resume to a Job Description:

See how your Marketing Copywriter resume compares to the job description of the role you're applying for.

Our new Resume to Job Description Comparison tool will analyze and score your resume based on how well it aligns with the position. Here's how you can use the comparison tool to improve your Marketing Copywriter resume, and increase your chances of landing the interview:

  • Identify opportunities to further tailor your resume to the Marketing Copywriter job
  • Improve your keyword usage to align your experience and skills with the position
  • Uncover and address potential gaps in your resume that may be important to the hiring manager

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