- Develop compelling copy for print, digital, and broadcast media
- Brainstorm and develop ideas for campaigns
- Collaborate with creative teams to ensure copy is consistent with the overall concept
- Research target audiences and develop copy that resonates with them
- Write copy for websites, emails, social media, and other digital platforms
- Proofread and edit copy to ensure accuracy and consistency
- Monitor industry trends and adjust copy accordingly
- Work with clients to understand their needs and develop copy that meets their objectives
- Develop copy for press releases, product descriptions, and other marketing materials
- Ensure copy adheres to brand guidelines
- Monitor and analyze the performance of copy to identify areas for improvement
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Try It Now, FreeAn effective Advertising Copywriter resume should emphasize the candidate's ability to create compelling copy that drives results, as demonstrated by increases in website traffic, social media engagement, and sales. Collaboration with designers and other creatives is also crucial, showcasing the ability to work in a team environment to create award-winning campaigns. Additionally, highlighting experience in conducting research, understanding client needs, and optimizing copy through A/B testing will showcase the candidate's well-rounded skill set and dedication to delivering successful outcomes.
Ivy Pembroke
ivy@pembroke.com
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(678) 901-3456
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linkedin.com/in/ivy-pembroke
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@ivy.pembroke
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Advertising Copywriter
Talented Advertising Copywriter with a proven track record of developing successful campaigns for major retail, luxury fashion, healthcare, consumer goods, travel, financial services, beauty, and nonprofit clients. Skilled in collaborating with cross-functional teams to create award-winning print, digital, social media, and television ads that drive website traffic, social media engagement, brand awareness, sales, lead generation, and revenue growth. Experienced in conducting extensive research on target audiences and optimizing copy to improve email open and click-through rates.
WORK EXPERIENCE
Advertising Copywriter
01/2023 – 04/2023
AdvertCopy Services
- Developed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in social media engagement for a major retail client.
- Collaborated with a team of designers to create a print ad that won a national advertising award and generated a 10% increase in sales for a luxury fashion brand.
- Conducted extensive research on target audiences and developed copy that resonated with them, resulting in a 30% increase in email open rates for a healthcare client.
Copywriter Manager
09/2022 – 12/2022
JuniorCoders Inc.
- Managed the copywriting for a national television ad campaign that generated a 20% increase in brand awareness and a 15% increase in sales for a consumer goods company.
- Collaborated with a team of creatives to develop a digital campaign that won a regional advertising award and resulted in a 25% increase in website traffic for a travel brand.
- Worked closely with clients to understand their needs and developed copy that met their objectives, resulting in a 40% increase in lead generation for a B2B technology company.
Junior Copywriter
07/2022 – 09/2022
AdCopy Masters
- Developed a content strategy for a financial services client that resulted in a 50% increase in website traffic and a 20% increase in lead generation.
- Collaborated with a team of designers to create a website that won a national advertising award and generated a 15% increase in online sales for a beauty brand.
- Conducted A/B testing on email campaigns and optimized copy to improve click-through rates by 35% for a nonprofit organization.
SKILLS & COMPETENCIES
- Copywriting
- Content strategy development
- Social media campaign creation
- Print and digital advertising
- Branding and messaging
- Audience research and targeting
- Email marketing and optimization
- A/B testing
- Collaboration with creative teams
- Client communication and understanding
- Award-winning campaign development
- Sales and lead generation
- SEO and keyword research
- Analytics and performance tracking
- Time management and organization
COURSES / CERTIFICATIONS
Certified Professional Copywriter (CPC)
06/2023
American Writers and Artists Institute (AWAI)
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2022
American Writers and Artists Inc. (AWAI)
Copyblogger Certified Content Marketer
06/2021
Copyblogger Media
Education
Bachelor of Arts in Advertising or Bachelor of Fine Arts in Advertising
2016 - 2020
Syracuse University
Syracuse, NY
Advertising
Creative Writing
- Copywriting
- Content Creation
- Branding
- Marketing Strategy
- SEO Optimization
- Social Media Management
- Creative Writing
- Editing and Proofreading
- Advertising Campaign Development
- Market Research
- Analytics and Metrics
- Project Management
- Creativity and Innovation
- Communication and Presentation Skills
- Attention to Detail
- Time Management and Prioritization
- Adaptability and Flexibility
- Problem Solving and Critical Thinking
- Empathy and Customer-Centric Mindset
- Active Listening and Feedback Incorporation
- Collaboration and Cross-Functional Coordination
- Writing and Editing Skills
- Brand Awareness and Marketing Knowledge
- Emotional Intelligence and Relationship Building
- Conceptualized
- Crafted
- Collaborated
- Edited
- Brainstormed
- Persuaded
- Researched
- Strategized
- Pitched
- Adapted
- Revamped
- Executed
- Innovated
- Synthesized
- Reframed
- Amplified
- Simplified
- Differentiated
The ideal length for an Advertising Copywriter resume should be one to two pages. However, it's important to prioritize the most relevant and recent experience, skills, and achievements. Focus on the accomplishments that demonstrate your expertise in advertising and your ability to drive results. Use concise language and bullet points to describe your experience and achievements, avoiding long paragraphs or unnecessary details. Be sure to quantify your accomplishments whenever possible. Customizing your resume for each job application will help you present a targeted and impactful resume, while also ensuring you stay within the one to two-page limit.
The best way to format an Advertising Copywriter resume is to create a visually appealing document that effectively showcases your skills, experience, and achievements. Here are some tips and recommendations for formatting an Advertising Copywriter resume:
Consistent formatting:
Ensure consistency in formatting throughout your resume, including font size, typeface, and spacing. Using a consistent format helps make your resume easy to read and navigate, making it more likely that hiring managers will review your entire document.
Clear section headings:
Clearly label each section of your resume (e.g., "Summary," "Experience," "Skills," "Education") with bold or underlined headings. This helps guide the reader's eye and makes it easier for them to find the information they're looking for.
Use bullet points:
Use bullet points to present your experience and achievements in a concise and easy-to-read format. This helps break up large blocks of text and enables hiring managers to quickly scan your resume for relevant information.
Highlight your creativity:
As an Advertising Copywriter, it's important to showcase your creativity. Use your resume as an opportunity to demonstrate your ability to think outside the box and come up with innovative ideas.
Include relevant experience:
Make sure to include any relevant experience, such as internships or freelance work, that demonstrates your skills as an Advertising Copywriter.
Tailor your resume to the job:
Customize your resume to the specific job you're applying for. Highlight the skills and experience that are most relevant to the position and use keywords from the job description to help your resume get noticed by applicant tracking systems.
Overall, your Advertising Copywriter resume should be well-organized, visually appealing, and highlight your creativity and relevant experience. By following these tips, you can create a resume that effectively showcases your skills and helps you stand out to potential employers.
Highlight your copywriting skills with terms like "advertising copy," "target audience," and "brand voice." Also, emphasize any successful ad campaigns or writing projects.
If you're applying as an Advertising Copywriter, focus on your writing skills and creativity. Highlight any experiences where you had to create persuasive content, even if it wasn't for an advertising campaign. Also, mention any relevant education or coursework.