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Freelance Copywriter Resume Example

by
Harriet Clayton
Reviewed by
Kayte Grady
Last Updated
July 25, 2025
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Freelance Copywriter Resume Example:

Lily O'Meara
lily@o'meara.com
•
(345) 678-0123
•
linkedin.com/in/lily-o'meara
•
@lily.o'meara
•
Freelance Copywriter
Dynamic and seasoned Freelance Copywriter with over a decade of expertise in crafting compelling, SEO-optimized content that drives engagement and conversions. Proficient in digital storytelling and brand voice development, I increased client web traffic by 40% through strategic content initiatives. Specializes in tech and sustainability sectors, leveraging insights to deliver impactful narratives.
WORK EXPERIENCE
Freelance Copywriter
02/2023 – Present
CopyWriteFreelance LLC
  • Led a team of five writers in developing a comprehensive content strategy for a Fortune 500 client, resulting in a 35% increase in web traffic and a 20% boost in conversion rates.
  • Implemented AI-driven content optimization tools, reducing content production time by 40% and enhancing SEO performance, leading to a 50% increase in organic search rankings.
  • Managed a $150,000 annual content budget, optimizing resource allocation to achieve a 25% reduction in costs while maintaining high-quality output and client satisfaction.
Copywriter
10/2020 – 01/2023
CyberShield Systems
  • Developed and executed a multi-channel marketing campaign for a tech startup, increasing brand awareness by 60% and generating $500,000 in new business revenue within six months.
  • Collaborated with cross-functional teams to create a series of interactive content pieces, resulting in a 45% increase in user engagement and a 30% growth in social media followers.
  • Mentored junior copywriters, providing guidance on best practices and innovative techniques, leading to a 15% improvement in team productivity and content quality.
Junior Copywriter
09/2018 – 09/2020
CopyCraft Freelance
  • Crafted compelling copy for a diverse range of clients, including e-commerce, healthcare, and finance, achieving an average client satisfaction score of 4.8 out of 5.
  • Utilized data analytics to refine content strategies, resulting in a 25% increase in click-through rates and a 10% improvement in client retention.
  • Streamlined the content creation process by introducing collaborative tools, reducing project turnaround time by 20% and enhancing team communication.
SKILLS & COMPETENCIES
  • Direct Response Copywriting
  • Conversion Rate Optimization
  • Brand Voice Development
  • Customer Journey Mapping
  • Multi-Channel Campaign Strategy
  • Performance Analytics & Attribution Modeling
  • A/B Testing & Statistical Analysis
  • HubSpot Marketing Hub
  • Google Analytics 4
  • Klaviyo Email Marketing
  • Figma
  • Notion
  • AI-Assisted Content Creation
COURSES / CERTIFICATIONS
American Writers and Artists Inc. (AWAI) Verified Copywriter Certification
06/2023
American Writers and Artists Inc. (AWAI)
HubSpot Content Marketing Certification
06/2022
HubSpot Academy
Professional Copywriting Certification from the College of Media and Publishing
06/2021
College of Media and Publishing
Education
Bachelor of Arts in English or Bachelor of Fine Arts in Creative Writing
2016 - 2020
Emerson College
Boston, MA
Creative Writing
Advertising and Public Relations
Build your Freelance Copywriter resume

What makes this Freelance Copywriter resume great

Freelance Copywriters must prove their impact beyond writing skills. This resume connects SEO knowledge and data-driven storytelling to measurable increases in traffic, engagement, and revenue. It highlights use of AI tools and streamlined processes to boost efficiency. Clear metrics show results at a glance. Strong focus on outcomes.

Freelance Copywriter Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
Freelance Copywriter with [X] years of experience crafting compelling content for [industry types]. Expert in [content formats] with a proven track record of increasing [engagement metric] by [percentage] for [Client/Brand]. Skilled in [writing style] and [SEO technique], consistently delivering copy that resonates with target audiences and drives conversions. Seeking to leverage creative storytelling abilities and data-driven approach to produce high-impact content that elevates brand messaging and achieves marketing objectives for [Target Company/Client].
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Managed a portfolio of [number] high-profile clients, delivering [type of content] that increased their [key metric, e.g., website traffic, conversion rates] by an average of [percentage]
  • Developed and implemented a [specific content strategy] for [client/industry], resulting in a [percentage] boost in [engagement metric, e.g., social media followers, email open rates] and [dollar amount] increase in revenue
Previous Position
Job Title • Start Date • End Date
Company Name
  • Crafted compelling [type of content, e.g., product descriptions, landing pages] for [industry/niche] clients, achieving a [percentage] increase in [conversion metric] and generating [dollar amount] in additional sales
  • Collaborated with [department/team, e.g., marketing, design] to create a cohesive [campaign type] that resulted in a [percentage] uplift in [key performance indicator] and [specific positive outcome]
Resume Skills
  • Creative Writing & Storytelling
  • [Preferred Writing Style, e.g., Conversational, Formal]
  • SEO & Keyword Optimization
  • [Content Management System, e.g., WordPress, Drupal]
  • Editing & Proofreading
  • [Industry-Specific Knowledge, e.g., Tech, Healthcare]
  • Client Communication & Relationship Management
  • [Social Media Platform Expertise, e.g., LinkedIn, Instagram]
  • Research & Fact-Checking
  • [Copywriting Tool, e.g., Grammarly, Hemingway]
  • Time Management & Deadline Adherence
  • [Specialized Copywriting Technique, e.g., AIDA, PAS]
    • Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

    So, is your Freelance Copywriter resume strong enough? 🧐

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    Resume writing tips for Freelance Copywriters

    Freelance Copywriter resumes often miss the mark by being too vague about specialties, which can confuse hiring managers. Adding clear context about your niche and measurable impact helps position you effectively. Focus your writing on demonstrating specific skills and outcomes that align with client needs.
    • Misunderstood metric: Generic job titles; Add context by specifying your copywriting niche to make your expertise unmistakable and relevant.
    • Misunderstood metric: Skipped or vague summaries; Add context by crafting a strategic summary that highlights your unique value and differentiates you from competitors.
    • Misunderstood metric: Broad skill claims; Add context by showcasing targeted skills like email sequences or brand voice development that directly drive conversions.
    • Misunderstood metric: Lack of measurable impact; Add context by including clear examples of how your work simplified complex projects and delivered tangible results.

    Common Responsibilities Listed on Freelance Copywriter Resumes:

    • Craft compelling copy using AI-driven content generation tools for diverse platforms.
    • Collaborate with cross-functional teams to align copy with brand strategy and goals.
    • Conduct keyword research to optimize content for search engine visibility and engagement.
    • Analyze content performance metrics to refine and enhance copy effectiveness.
    • Stay updated on industry trends and emerging technologies in digital marketing.

    Freelance Copywriter resume headline examples:

    Freelance Copywriter roles vary widely and can include multiple specializations, so your title needs to make your focus crystal clear. Don't be vague about what you do. Hiring managers look for clear, recognizable Freelance Copywriter titles. If you add a headline, focus on searchable keywords that matter.

    Strong Headlines

    Award-Winning SEO Copywriter | 500% ROI for Clients

    Weak Headlines

    Experienced Freelance Copywriter with Strong Writing Skills

    Strong Headlines

    Versatile B2B Storyteller | HubSpot-Certified Content Strategist

    Weak Headlines

    Creative Writer Seeking Copywriting Opportunities

    Strong Headlines

    AI-Enhanced Copywriting Specialist | 1M+ Conversions Generated

    Weak Headlines

    Dedicated Copywriter with Attention to Detail
    🌟 Expert Tip
    "Wrote it? Own it. If your words boosted conversions, say by how much. What was the impact of your work? Don’t make a hiring manager guess." - Kayte Grady, Senior Lead Copywriter

    Resume Summaries for Freelance Copywriters

    Many freelance copywriters either skip the summary or treat it like a generic introduction. Your summary is prime real estate that positions you strategically against other candidates. It's your chance to immediately showcase what makes you valuable and different in a competitive freelance market. Most job descriptions require that a freelance copywriter has a certain amount of experience. That means this isn't a detail to bury. You need to make it stand out in your summary. Lead with your years of experience, highlight your strongest niches or industries, and quantify results when possible. Skip objectives unless you lack relevant experience. Align every word with what clients actually seek.

    Strong Summaries

    • Results-driven freelance copywriter with 7+ years of experience crafting compelling content for Fortune 500 brands. Increased client conversion rates by 35% through data-driven SEO copywriting. Expertise in AI-assisted content creation and neuromarketing techniques, consistently delivering high-impact copy across diverse industries.

    Weak Summaries

    • Experienced freelance copywriter with a passion for creating engaging content. Worked with various clients across different industries, delivering quality work on time. Skilled in writing blog posts, social media content, and product descriptions.

    Strong Summaries

    • Award-winning freelance copywriter specializing in sustainable and eco-friendly brands. Generated $2M+ in revenue through persuasive product descriptions and email campaigns. Proficient in voice search optimization and augmented reality content creation, staying ahead of emerging marketing trends.

    Weak Summaries

    • Dedicated freelance copywriter seeking new opportunities to contribute creative ideas and produce effective copy. Familiar with SEO best practices and content management systems. Strong communication skills and ability to work independently or as part of a team.

    Strong Summaries

    • Versatile freelance copywriter with a proven track record of developing viral social media campaigns, reaching 10M+ users organically. Expert in emotional AI and personalized content strategies, creating tailored experiences for target audiences. Skilled in blockchain-based content verification and NFT copywriting.

    Weak Summaries

    • Freelance copywriter with a background in marketing and advertising. Capable of writing for multiple platforms and adapting to different brand voices. Committed to meeting deadlines and exceeding client expectations. Always eager to learn and grow in the field.

    Resume Bullet Examples for Freelance Copywriters

    Strong Bullets

    • Crafted compelling email campaigns that increased client conversion rates by 35%, resulting in $500K additional revenue

    Weak Bullets

    • Wrote various marketing materials for different clients in multiple industries

    Strong Bullets

    • Developed SEO-optimized website content for 10+ clients, improving their search rankings by an average of 15 positions

    Weak Bullets

    • Assisted with social media content creation and scheduling for company accounts

    Strong Bullets

    • Spearheaded a rebranding initiative for a tech startup, creating a cohesive voice that led to a 50% increase in user engagement

    Weak Bullets

    • Collaborated with team members to complete projects on time and within budget

    Bullet Point Assistant

    Use the dropdowns to create the start of an effective bullet that you can edit after.

    The Result

    Select options above to build your bullet phrase...
    🌟 Expert tip
    "Good copy isn’t just clever. It’s clear, it converts, and it earns its place. Use your resume to prove yours does these things." - Kayte Grady, Senior Lead Copywriter

    Essential skills for Freelance Copywriters

    Hiring teams aren't just looking for someone to "write copy." They want specific skills that drive conversions. One day, that might mean developing email sequences; the next, creating brand voice guidelines. Most Freelance Copywriter job descriptions call for SEO writing, A/B testing, audience research, and deadline management. Those are the skills your resume should spotlight clearly and consistently.

    Hard Skills

    • SEO Writing
    • Content Strategy
    • Copy Editing
    • Brand Voice Development
    • Social Media Management
    • Email Marketing
    • Sales Copywriting
    • Research and Analysis
    • Headline Writing
    • Landing Page Optimization
    • Keyword Research
    • Content Management Systems (CMS)

    Soft Skills

    • Excellent Writing and Editing Skills
    • Attention to Detail and Accuracy
    • Creativity and Originality
    • Time Management and Prioritization
    • Adaptability and Flexibility
    • Communication and Collaboration
    • Research and Analysis
    • Empathy and Customer-Centric Mindset
    • Strategic Thinking and Planning
    • Problem Solving and Critical Thinking
    • Active Listening and Feedback Incorporation
    • Self-Motivation and Discipline

    Resume Action Verbs for Freelance Copywriters:

    • Crafted
    • Edited
    • Researched
    • Conceptualized
    • Collaborated
    • Adapted
    • Composed
    • Proofread
    • Brainstormed
    • Pitched
    • Strategized
    • Revamped
    • Synthesized
    • Optimized
    • Tailored
    • Reframed
    • Simplified
    • Amplified

    Tailor Your Freelance Copywriter Resume to a Job Description:

    Highlight Your Writing Style and Tone

    Carefully analyze the job description for any specific writing styles or tones the client is seeking. Feature your experience with these styles prominently in your resume summary and work experience, using the same terminology. If you have experience with similar tones, emphasize your adaptability and ability to match the client's voice while being transparent about your specific expertise.

    Showcase Your Industry-Specific Expertise

    Identify any industry-specific requirements or preferences mentioned in the job posting. Tailor your work experience to highlight relevant industry knowledge and writing projects that align with their needs, whether it's in technology, healthcare, or finance. Demonstrate your understanding of industry jargon and the ability to communicate complex ideas clearly.

    Emphasize Results and Client Satisfaction

    Focus on the outcomes of your writing projects and how they met or exceeded client expectations. Quantify your achievements by including metrics such as increased engagement rates, improved conversion rates, or successful campaign results. Highlight testimonials or feedback from satisfied clients to reinforce your ability to deliver impactful copy.

    ChatGPT Resume Prompts for Freelance Copywriters

    As a Freelance Copywriter, your role has expanded beyond writing to include strategy, SEO, and client collaboration. This broad scope makes it tough to capture your impact clearly on a resume. AI tools like Teal and ChatGPT for your resume help turn your diverse work into focused, compelling content. Let’s get started. Clear and concise wins.

    Freelance Copywriter Prompts for Resume Summaries

    1. Create a resume summary for me that highlights my experience writing persuasive copy for diverse industries and driving client engagement.
    2. Write a professional summary emphasizing my skills in SEO, content strategy, and meeting tight deadlines as a Freelance Copywriter.
    3. Generate a resume summary showcasing my ability to adapt tone and style for different brands while delivering measurable results.

    Freelance Copywriter Prompts for Resume Bullets

    1. Write achievement-focused bullet points showing how I increased website traffic by X% through targeted copywriting projects.
    2. Create measurable resume bullets that demonstrate my success in boosting client conversion rates using SEO-optimized content.
    3. Generate resume bullets that highlight my ability to manage multiple freelance projects and deliver all on time with positive client feedback.

    Freelance Copywriter Prompts for Resume Skills

    1. List key skills for my resume that reflect my expertise in copywriting, SEO tools, and client communication.
    2. Suggest a skills section that balances creative writing abilities with technical knowledge like keyword research and CMS platforms.
    3. Help me organize a skills list that highlights both my freelance versatility and proficiency with content marketing tools.

    Resume FAQs for Freelance Copywriters:

    How long should I make my Freelance Copywriter resume?

    A Freelance Copywriter resume should ideally be one page, or two if you have extensive experience. This length ensures you can highlight your skills and accomplishments without overwhelming potential clients. Focus on showcasing your most relevant projects and achievements. Use concise bullet points and prioritize quality over quantity to make each word count. Tailor your resume to each job application by emphasizing the skills and experiences most relevant to the specific role.

    What is the best way to format my Freelance Copywriter resume?

    A hybrid resume format is ideal for Freelance Copywriters, blending chronological and functional elements. This format allows you to highlight your skills and achievements while providing a clear timeline of your work history. Key sections should include a summary, skills, relevant experience, and notable projects. Use clean, professional fonts and ample white space to enhance readability. Tailor your portfolio links to demonstrate versatility and expertise in different writing styles.

    What certifications should I include on my Freelance Copywriter resume?

    Relevant certifications for Freelance Copywriters include HubSpot Content Marketing, Google Analytics, and Copyblogger Certified Content Marketer. These certifications demonstrate proficiency in content strategy, analytics, and writing skills, which are crucial in the industry. Present certifications in a dedicated section, listing the certification name, issuing organization, and date obtained. Highlighting these credentials can set you apart by showcasing your commitment to professional development and industry standards.

    What are the most common mistakes to avoid on a Freelance Copywriter resume?

    Common mistakes on Freelance Copywriter resumes include overloading with irrelevant information, neglecting to tailor content to specific jobs, and having a poorly organized layout. Avoid these by focusing on relevant projects and skills, customizing your resume for each application, and maintaining a clean, structured format. Ensure your contact information is up-to-date and include a link to your online portfolio. Overall, prioritize clarity and relevance to make a strong impression.

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