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Content Writers need to have a sound understanding of SEO, consumer behavior and trends, and the ability to write creative and engaging content. Your resume should showcase your expertise in writing content for the web, optimizing for SEO, and demonstrate the significant impact you've made to previous teams. Be sure to include the tactics you use to stay ahead of industry trends and demonstrate your experience with leading multiple teams within the content creation process.
With four years of experience in content creation, I have spearheaded the development of SEO-optimized content, established content strategies and editorial plans, pioneered the optimization of content for SEO and monitored analytics of published content. I used creative ideas to reduce the bounce rate on webpages, and coordinated with other teams to ensure content materials adhered to business objectives. My success in these areas led to a 17% increment in organic website traffic, a 55% increase in organic lead generation and 10% increase in repeat purchases.
3/2022 – Present
- Spearheaded development of SEO-optimized content including website pages, blog posts, articles, and social media posts, increasing organic website traffic by 17%.
- Established content strategy and editorial plans for upcoming projects, resulting in a 55% increase in total organic lead generation.
- Generated content briefs for internal and external teams, developing an effective 3-day turnaround initiative for every campaign.
3/2020 – 3/2022
Dark Matter Development
- Developed content style guides and standards to ensure brand consistency, resulting in a unified brand image across all assets
- Pioneered the optimization of content for SEO, utilizing appropriate keywords and metadata for increased visibility on search engines
- Monitored analytics of published content; suggested and implemented adjustments to reflect changes in customer preferences
3/2019 – 3/2020
- Brainstormed innovative ideas for content briefs; reduced bounce rates on webpages by 40% and boosted organic traffic
- Coordinated with marketing, design, and sales teams to ensure content materials adhered to business objectives
- Analyzed brand and industry trends to drive customer engagement; established customer loyalty program resulting in 10% increase in repeat purchases
SKILLS & COMPETENCIES
- SEO Optimization
- Content Strategy and Planning
- Content Creation/Writing
- Editing & Proofreading
- Project Coordination
- Research & Analysis
- Brand Management
- Social Media Marketing
- Analytics & Insights
- Creative Problem Solving
- Time Management
- Effective Communication
- Team Collaboration
COURSES / CERTIFICATIONS
Copyblogger Certified Content Marketer
Bachelor of Arts
2016 - 2020
Columbia College Chicago