11 Social Media Manager Resume Examples for Your 2024 Job Search
Social media managers are experts at crafting and executing engaging social media campaigns that connect with audiences. Just like a successful social media campaign, a social media manager's resume should be creative, strategic, and demonstrate their ability to reach and connect with target audiences. In this guide, we'll explore 10 social media manager resumes and highlight the key elements that make them compelling.
Social media has become an essential part of marketing for businesses, organizations, and entrepreneurs alike. It takes a skilled professional to manage and leverage social media to engage with customers, build meaningful relationships, and drive business growth. That's where Social Media Managers come in. Drawing on their creativity, technical understanding, communication skills and marketing know-how, Social Media Managers ensure that the voice of a brand is heard across multiple platforms.
Social Media Managers must be not only up-to-date with the latest industry trends, but also equipped with an impressive resume that stands out from the competition in order to be successful in 2023 and beyond. Whether you’re an experienced SMM or just getting started, below you’ll find sample resumes for social media managers at different career levels, specialties, industries, and more.
- Develop and maintain a consistent brand image and voice across all social media channels.
- Conduct market research to determine target audience and consider new social media opportunities.
- Write, design, and execute engaging content including text, video, images, gifs and memes for various social media platforms.
- Monitor, listen, and respond to users when necessary in order to maintain a positive presence.
- Create and schedule content calendars utilizing relevant tools such as Hootsuite or Tweetdeck.
- Analyze data related to engagements and clicks, as well as platform-specific analytics to inform ongoing strategy.
- Monitor users’ comments, messages, and reviews to respond to inquiries, complaints, and problems quickly.
- Research and keep up to date on industry and competitors’ social media performance.
- Create and implement campaigns across multiple platforms to drive growth and engagement.
- Build relationships with clients, influencers, and strategic partners via social media.
- Collaborate with other departments, such as marketing and sales, to ensure brand consistency and maximize effectiveness of campaigns.
- Develop original ideas, strategies and content to remain competitive and exceed goals.
Tip:
You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.
A Social Media Manager should highlight successful strategies, campaigns, and tactics that have driven engagement, lead generation and optimized performance in past roles. Demonstrating proficiency in social media platforms, analytics and reporting, content creation and curation are important skills when applying for a Social Media Manager role. Paying attention to detail will ensure errors are reduced, and further demonstrate their ability to successfully manage their accounts.
Ava Williams
•
(233) 396-3297
•
linkedin.com/in/ava-williams
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@ava.williams
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ava-williams.com/my-work
Social Media Manager
Driven and successful Social Media Manager with 4+ years of experience developing and executing campaigns that have driven significant website traffic and generated leads, resulting in a 25% increase in followers and engagement, as well as a 20% increase in conversions across multiple platforms. Collaborated with cross-functional teams to develop visually compelling and engaging content, facilitate social media calendars and analyze metrics. Adept at monitoring accounts and responding to customer inquiries and feedback.
WORK EXPERIENCE
Social Media Manager
3/2022 – Present
White Mountain Holdings
- Implemented a successful social media strategy resulting in a 25% increase in followers and engagement across all platforms
- Developed and executed campaigns that drove significant website traffic and generated leads, resulting in a 20% increase in conversions
- Collaborated with cross-functional teams to develop and execute social media content that aligned with overall branding and marketing goals
Social Media Strategist
3/2020 – 3/2022
Redshift Technologies
- Developed and managed social media calendars, resulting in a 15% increase in engagement and followers
- Collaborated with design and content teams to develop visually compelling and engaging social media content
- Analyzed and reported on social media metrics, using insights to inform and optimize future campaigns
Social Media Specialist
3/2019 – 3/2020
Summit Solutions Group
- Assisted senior social media managers in developing and executing social media campaigns and strategies.
- Collaborated with cross-functional teams to gather information and create social media content.
- Assisted in the monitoring of social media accounts and responding to customer inquiries and feedback.
SKILLS & COMPETENCIES
- Social Media Strategy Development
- Social Media Campaign Planning & Execution
- Social Media Calendar Management
- Social Media Content Creation
- Social Media Insights & Metrics Analysis
- Social Media Listening & Monitoring
- Cross-Functional Team Collaboration
- Customer Service & Inquiry Handling
- Branding & Marketing Alignment
- Visual Engagement Strategies
COURSES / CERTIFICATIONS
Hootsuite Social Media Marketing Certification
11/2022
Hootsuite
Education
Bachelor of Science in Marketing
2015-2019
Boston University
,
Boston, MA
- Marketing
- Public Relations
The role of a Entry Level Social Media Manager is one that requires an individual to be highly knowledgeable and driven in the digital marketing space. As a Social Media Manager, your resume should highlight your successful strategies, campaigns and content across various platforms. It should also demonstrate your ability to manage customer relationships, monitor traffic and engagement, and track campaigns against established goals. Additionally, having excellent copywriting, editing, and organizational skills to remain organized and meet deadlines should be showcased.
Ava Chen
Entry Level Social Media Manager
Highly motivated and detail-oriented Entry Level Software Developer with a passion for enhancing user experience and optimizing development processes. Enthusiastic to leverage problem-solving skills and software engineering knowledge to create efficient applications, refine existing code, and deliver successful implementations of projects. Committed to continual learning to ensure accuracy and promote the success of the employer.
WORK EXPERIENCE
Junior Social Media Manager
09/2022 – Present
Social Savvy Inc.
- Led research on relevant industry topics and market trends to ensure brand awareness.
- Crafted creative campaigns to engage target audience, increasing engagement by 50%.
- Developed and implemented editorial calendars and plans, while meeting brand deadlines and production goals.
Social Media Intern
04/2022 – 07/2022
Media Marvels
- Drafted high-quality content (copywriting, graphics, videos, etc.) across various social media channels
- Monitored and managed social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to build brand presence
- Analyzed website traffic, tracked campaigns, and measured engagement against established KPIs and objectives
01/2022 – 04/2022
Upstream Engineering
- Engaged in social listening to communicate with customers and resolve concerns in an efficient manner.
- Managed customer service inquiries on social media in a timely manner, collaborating closely with the customer service team.
- Established and maintained relationships with journalists, influencers, and bloggers to keep the brand relevant in the social media space.
SKILLS & COMPETENCIES
- Content Strategy & Planning
- Social Media Platforms Management
- Metrics & Analytics
- Copywriting
- Graphic Design
- Video Production
- Brand Awareness
- Campaign Planning
- Deadline Management
- KPI Tracking
- Social Listening
- Customer Service
- Influencer & Blogger Relations
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Communication
2018-2022
Mountain State University of Social Media
,
Denver, CO
- Social Media Management
- Marketing
Social Media Content Creators are responsible for managing and creating a wide range of content for social media platforms to ensure effective promotion of products and services. They should be able to demonstrate their track record with metrics from campaigns they have managed, as well as their creative approaches to content production, and be able to show how they have developed relationships with stakeholders and influencers. Additionally, they should be able to show knowledge and experience utilizing industry-standard tools and analytics platforms to monitor and report on their campaigns.
Bryant Myers
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(233) 307-2691
•
linkedin.com/in/bryant-myers
•
@bryant.myers
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bryant-myers.com/my-work
Social Media Content Creator
A creative and driven social media content creator with three years of experience in creating, managing, and curating content for major platforms such as Instagram and Twitter. Deep understanding of analytics tools used to measure the performance of campaigns, including Google Analytics and Sprout. Proven track record of boosting engagement, increasing brand awareness and improving customer relations through effective social media campaigns.
WORK EXPERIENCE
Social Media Content Creator
6/2022 – Present
SocialCraft
- Created and managed a wide range of content (blogs, videos, podcasts) resulting in an 80% increase in engagement with target audiences
- Developed and ran innovative social media campaigns that aligned with branding objectives, resulting in a 75% boost in followers on major platforms (Instagram, Twitter)
- Utilized Google Analytics and Sprout to measure campaign performance and presented insights to stakeholders in monthly reports
Social Media Content Specialist
6/2020 – 6/2022
PixelScope
- Curated user-generated content for social media platforms to boost content organic reach by 40%
- Established effective relationships with industry influencers and large stakeholders which contributed to promoting brand messaging by 50%
- Executed A/B testing for campaigns to optimize content engagements and increased total engagements by 60%
Social Media Coordinator
1/2020 – 6/2020
SocialPilot
- Implemented creative strategies for campaigns that increased overall brand awareness and boosted customer outreach by 70%
- Monitored and responded to customer inquiries, comments and reviews on social media which improved customer relations by 30%
- Researched competitors’ social media strategies and provided input to ensure the company stayed ahead of competition
SKILLS & COMPETENCIES
- Negotiation
- Multitasking
- Strategic Thinking
- Team Collaboration
- Creativity
- Content development
- Copywriting
- Digital Marketing
- Social Media Management
- Analytics & Reporting
- Branding & Messaging
- Audience Insights
- Relationship Building
- Influencer Outreach
- SEO Optimization
- Media Production
- Project Management
- A/B Testing
- Public Relations
- Customer Service
COURSES / CERTIFICATIONS
Education
Bachelor of Fine Arts
2016-2020
University of Oregon
,
Eugene, OR
- Photography
- Digital Media
Social Media Coordinators are responsible for crafting and executing strategies to improve a company's online presence and engagement from target audiences. Resumes should include successful campaigns they have managed, the impact they had on the business, and metrics demonstrating their performance. Successful Social Media Coordinators should display a combination of hard and soft skills, such as on-trend marketing strategies, customer-facing communication, and ad campaign analysis, as showcased in the example work experience.
Ariana Wilkerson
•
(233) 997-6822
•
linkedin.com/in/ariana-wilkerson
•
@ariana.wilkerson
•
ariana-wilkerson.com/my-work
Social Media Coordinator
An experienced Social Media Coordinator with a passion for driving audience engagement, brand loyalty, and conversions. Committed to leveraging industry-leading strategies and technologies to create effective campaigns and optimize outcomes. Seeking to utilize exceptional analytical, organizational, and communication skills in a role that will enable me to further strengthen my digital marketing skillset.
WORK EXPERIENCE
Social Media Coordinator
08/2022 – Present
SocializeIt
- Developed, implemented, and tracked an effective social media campaign resulting in a 75% increase in brand visibility
- Optimized strategies for improving client engagement and customer loyalty, resulting in a 5% conversion rate
- Maintained an effective editorial calendar of content for all social media channels to ensure timely and relevant posting
Social Media Outreach Manager
11/2021 – 08/2022
SocialPro
- Strategically targeted influencers and bloggers to increase brand reach and recognition, successfully resulting in a 200% boost in social media engagement
- Analyzed data related to campaigns and initiatives and presented results to internal teams, leading to valuable insights
- Researched and monitored trends and new technologies, creating successful strategies to leverage them for improved outcomes
Digital Media Resource Manager
05/2021 – 11/2021
SocialSparks
- Managed custom content creation for social media channels, resulting in a 10% increase in followers
- Crafted and delivered timely responses to inquiries, complaints, and comments, boosting customer satisfaction by 20%
- Collaborated with internal teams to create promotional content within deadlines, helping to increase brand awareness by 50%
SKILLS & COMPETENCIES
- Digital marketing
- Social media marketing
- Content curation
- Content creation
- Audience segmentation
- Customer engagement
- Content optimization
- Influencer marketing
- SEO/SEM
- Analytics
- Graphic design
- Data analysis
- Reporting
- Budget management
- Project management
- Creative problem-solving
- Excellent writing
- Knowledge of social networks
- Time management
- Multitasking
- Team collaboration
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Communication
2017-2021
Indiana University
,
Bloomington, IN
- Social Media
- Public Relations
Senior Social Media Managers are responsible for creating and driving successful social media strategies across all channels and platforms. In order to succeed in this role, individuals must demonstrate their ability to effectively and efficiently manage teams, budgets and time, while being able to monitor and track metrics to measure progress and success. On a resume, applicants should emphasize the successful campaigns, strategies and initiatives that have led to tangible and measurable results, leveraging metrics such as increased engagement, brand awareness and ROI.
Sophie Brown
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(233) 413-2740
•
linkedin.com/in/sophie-brown
•
@sophie.brown
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sophie-brown.com/my-work
Senior Social Media Manager
Drawing on 6 years of experience in social media management, I have developed and implemented innovative customer service solutions, increased brand engagement and awareness, and led successful influencer marketing campaigns resulting in a 13 times ROI. I have worked with teams of 8 to maximize the quantity and quality of content and optimized content-development strategies to increase conversions and ROI, resulting in a 280% increase. I continue to utilize customer relationship management solutions, research and deploy customer feedback solutions, and monitor competitors to refine best-in-class strategies.
WORK EXPERIENCE
Senior Social Media Manager
07/2021 – Present
SocialScope
- Led the creation and execution of a comprehensive, cross-functional social media strategy composed of objective-oriented content, campaigns and multi-channel approaches, which drove a 15% increase in brand engagement within 3 months
- Spearheaded a successful influencer marketing program, establishing 30 new brand partnerships resulting in 13 times return on investment
- Coordinated the development and integration of innovative customer service solutions streamlining communication across all social media channels, reducing response time by 42%
Social Media Manager
03/2019 – 07/2021
SocialHype
- Established processes for efficient budget and time management, monitoring and evaluating in-demand trends in social media applications and channels, ultimately resulting in an 11% decrease in expenses
- Managed and monitored a team of 8 social media professionals, boosting quality and quantity of content production and maximizing use of diverse approaches which improved engagement and reach by 27%
- Researched and deployed new customer relationship management and customer feedback solutions, helping to increase customer satisfaction by 44%
Social Media Strategist
02/2017 – 03/2019
SocialPulse
- Optimized content-development strategy to increase the customer journey experience, resulting in a 10% increase in conversions and ROI of the campaigns
- Assisted in the relaunch of company’s website, integrating social media platforms and creating multi-pronged campaigns to increase brand visibility and awareness by 20%
- Implemented a personal monitoring system which monitored competitors, while documenting key industry trends to further inform and refine campaign strategies, resulting in a 280% increase in ROI
SKILLS & COMPETENCIES
- Strategic Content Planning
- Social Media Optimization
- Campaign Development and Execution
- Influencer Marketing
- Brand Management
- Cross-Channel Analysis
- Budget and Time Management
- Team Management & Leadership
- Customer Relationship Management
- Customer Service Solutions
- Data Analysis & Reporting
- Content Production and Creation
- Search Engine Optimization
- Web Design & Development
- Graphic Design & Videography
- Community Management
- Audience Insights & Targeting
- Competitive Research & Monitoring
- Networking & Prospecting
COURSES / CERTIFICATIONS
Education
Master of Business Administration
2011-2017
Carolina University of Social Media
,
Charlotte, NC
- Social Media Management
- Marketing
Social Media Strategists need to effectively manage campaigns and generate impressive results, as proven by the work experience above. To stand out, Social Media Strategists should showcase their aptitude for optimizing campaigns, collaborating with different departments, conducting industry research, and incorporating data-driven strategies. They should also showcase results, such as increased customer engagement, visibility, and satisfaction, as shown in this example.
Eden Lee
Social Media Strategist
A creative and driven Social Media Strategist with over 4 years of experience in optimizing and restructuring campaigns to maximize customer engagement, driving key metrics and insights, and staying up to date with the latest industry trends. Successfully increased customer engagement by 20%, likes by 30%, customer satisfaction by 10%, and visibility by 20%, while reducing costs by 15%. Collaborated with other departments to develop comprehensive reports and presentations for campaign performances, ensuring consistent workflow and brand identity.
WORK EXPERIENCE
Social Media Strategist
3/2022 – Present
SocializeWise
- Impressed clients by restructuring and optimizing their social media strategy, resulting in an increase of 20% in customer engagement
- Led an internal team of 9 stakeholders to brainstorm and create event-specific social media campaigns, increasing likes by 30%
- Connected with influential communities to advocate campaigns and generated 300K additional customer engagements
Social Media Specialist
3/2020 – 3/2022
SocialScope
- Employed a data-driven approach to analyze key metrics and insights, drawing actionable conclusions to further strengthen organic customer engagement
- Developed and implemented a consistent workflow process to coordinate initiatives, ensure brand identity, and streamline project progress
- Successfully forecasted performance of upcoming campaigns, including cost analysis and budget management, providing a cost savings of 15%
Digital Content Producer
3/2019 – 3/2020
MediaMind
- Participated in strategy development and collaborated with other departments to develop social media content, increasing customer satisfaction by 10%
- Created comprehensive reports and presentations to reflect campaign performances, and used the analysis to develop optimization strategies
- Conducted continuous industry research to stay up to date with best practices and adapted strategies to capitalize on emerging trends, increasing visibility by 20%
SKILLS & COMPETENCIES
- Data Analysis
- Social Media Optimization
- Strategic Planning and Execution
- Budget Management
- Content Creation
- Audience and Community Engagement
- Reporting and Presentation
- Brand Identity
- Leadership
- Research and Development
- Creative Thinking
- Decision Making
- Negotiation
- Project Management
- Time Management
- Trend Analysis
- Influencer Marketing
- Data Visualization
- Communication
- Collaboration
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Communication
2015-2019
Boston University
,
Boston, MA
- Social Media Marketing
- Digital Marketing
As a Social Media Intern, success in the position requires ample experience navigating and creating successful campaigns on multiple social media platforms. When compiling a resume for this role, you should emphasize the tangible results that you achieved from previous campaigns. Such examples would include increased audience reach and engagement, website traffic and conversions, and customer satisfaction. Additionally, be sure to highlight your other skills such as presenting and data analysis, as well as your hard skills such as knowledge of analytical tools and social media platforms.
Riley Kim
Social Media Intern
A highly motivated Social Media Intern with exceptional analytical and creative skills seeking to leverage deep understanding of the latest social media tools and technologies to increase customer engagement and brand awareness for the employer. Skilled in content curation, customer service and optimization of campaigns to reach desired KPIs. Committed to delivering high-impact results to ensure maximized sales revenue and are retention levels.
WORK EXPERIENCE
Social Media Intern
09/2022 – Present
SocialLink
- Developed and implemented innovative campaigns across multiple social media platforms to increase engagement and audience reach by 50%
- Utilized analytical tools and data insights to monitor and optimize results from multiple campaigns to reach KPIs
- Collaborated with team members to create and curate content for social media accounts that generated 1 million impressions
Social Media Assistant
04/2022 – 07/2022
SocialMind
- Crafted a content calendar for multiple social media accounts to raise brand awareness and engagement
- Monitored and responded to customer comments and inquiries in an appropriate manner to increase customer satisfaction
- Researched and shared relevant content that resulted in an increase in website traffic by 30%
Communication Intern
01/2022 – 04/2022
SocialPulse
- Produced presentations for team members and clients to showcase and explain the success of campaigns and strategies
- Analyzed existing content to identify opportunities for improvement and implemented new strategies that raised conversion rate by 20%
- Created accounts on external review websites, which resulted in an increase in positive reviews by 25%
SKILLS & COMPETENCIES
- Strategic planning & implementation
- Social media management & optimization
- Content strategy & curation
- Data analysis & reporting
- Budget management
- Campaign planning & execution
- Multi-channel marketing
- Brand awareness
- Digital design & video editing
- Influencer marketing
- SEO & keyword optimization
- Community management
- Music/podcast/radio promotion
- Customer service & support
- Copywriting & storytelling
- Technical troubleshooting & maintenance
- Project management & coordination
- Audience insights & segmentation
- Trends analysis & forecasting
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Communication
2019-2023
Delta College of Social Media
,
Atlanta, GA
- Social Media Management
- Marketing
As a Social Media Influencer, your resume should demonstrate your innovative social media marketing strategies and experiences. It is important to demonstrate your success with growing follower bases and increasing customer engagement and brand recognition. Furthermore, you need to highlight your technical skills associated with writing effective copy, creating engaging visuals, and monitoring industry trends. Lastly, you should demonstrate the collaborative relationships you have formed with PR, advertising and marketing teams.
Jade Chen
Social Media Influencer
With over three years of intensive experience with social media strategy and campaigns, I possess the expertise needed to effectively convey a brand's mission and vision, create compelling narratives, generate results, and boost overall engagement. I have designed and implemented successful onboarding programs, written effective content, and collaborated with marketing, PR, and advertising teams to drive up brand recognition and customer engagement. I have also created campaigns, monitored industry trends and competitors, and have given public speaking engagements to showcase the brand’s mission.
WORK EXPERIENCE
Social Media Influencer
6/2022 – Present
InfluenceCraft
- Implemented a comprehensive social media strategy designed to convey the brand’s vision and values, resulting in a 25% increase in overall engagement
- Utilized scheduling and analytic software to deliver regular, quality content and increase customer interactions by 40%
- Created a successful influencer onboarding program, resulting in a 50% reduction in cost and improved customer acquisition rate
Social Media Creator
6/2020 – 6/2022
SocialAce
- Developed creative campaigns that grew the follower base by 20%, increased customer engagement by 15%, and increased brand recognition by 30%
- Monitored industry trends and competitors, maintaining an accurate understanding of the relevant market dynamics
- Participated in public speaking engagements, showcasing the brand's mission to professionals and prospective clients
Content Creator
1/2020 – 6/2020
BuzzBoost
- Wrote effective copy for various platforms, leveraging existing assets, videos, and visuals to effectively tell stories and boost customer interaction by 10%
- Collaborated with marketing, PR, and advertising teams to ensure that content was consistent across all media platforms
- Partnered with the design team to create engaging graphics and visuals, increasing customer engagement by 20%
SKILLS & COMPETENCIES
- Social Media Strategy
- Digital Content Production
- Influencer Onboarding
- Scheduling & Analytic Software
- Copywriting
- Brand Storytelling
- Collaboration & Communication
- Visual Design
- Public Speaking & Representation
- Trend & Competitor Monitoring
- Video Production & Editing
- Campaign Design & Optimization
- SEO & SEM Optimization
- Customer Engagement & Retention
- Social Media Advertising
- Performance & Measurement Analysis
- Audience & Stakeholder Engagement
- Data & Analytics
- Project Management
- Creative Problem Solving
- Thought Leadership
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Communication
2016-2020
Texas Tech University
,
Lubbock, TX
- Social Media
- Branding
As a Social Media Community Manager, you should highlight your successful social media campaigns, customer service excellence, analytics and ROI insights, influencer collaborations and initiatives, brand reputation and loyalty strategies, automation systems implementation, and promotional activities. Your resume should also include details on how you created and executed these initiatives and what metrics you used to measure success. Experience leveraging sophisticated marketing technologies and automation tools to optimize customer service and engagement can also be incredibly beneficial.
Hazel Rodriguez
•
(233) 577-2378
•
linkedin.com/in/hazel-rodriguez
•
@hazel.rodriguez
•
hazel-rodriguez.com/my-work
Social Media Community Manager
Highly experienced Social Media Community Manager with 4+ years of success in driving increased brand reach and engagement, boosting customer satisfaction ratings, elevating visibility of partners and influencers, and improving follower growth, customer loyalty and sales. Spearheaded innovative campaigns resulting in a 20% reach increase and 10% follower growth within 6 months and created comprehensive strategies to streamline customer service and boost ROI. Implemented automated marketing systems to increase efficiency by 25%, while successfully managing customer segmentation to boost sales.
WORK EXPERIENCE
Social Media Community Manager
3/2022 – Present
CommuniScope
- Spearheaded innovative social media campaigns that drove a 20% increase in brand reach, engagement, and new customer acquisitions in 6 months
- Improved customer service responsiveness 20% by leveraging sophisticated systems that increased response times and improved customer satisfaction ratings
- Developed sophisticated reporting and analytics tools to track social media ROI and present insights that informed key marketing decisions
Social Media Coordinator
3/2020 – 3/2022
SocialRealm
- Facilitated successful collaborations with influencers and partners that increased brand visibility by 15%
- Researched and identified targeted customer segments that yielded a 5% increase in sales
- Developed comprehensive social media strategies and tactics to improve brand reputation and customer loyalty
Digital Engagement Analyst
3/2019 – 3/2020
CrowdFlow
- Orchestrated successful promotions and activities for social media platforms that grew followers by 10% with in 6 months
- Streamlined customer service protocols to improve resolution rates by 20%, resulting in an increase in customer retention
- Implemented marketing automation systems that boosted efficiency of campaigns by 25% while improving response times
SKILLS & COMPETENCIES
- Strategic planning
- Social media management
- Content creation
- Campaign development
- Customer service protocols
- Influencer relations
- Analytics & reporting
- Market research
- Brand promotion
- Social media optimization
- ROI tracking
- Marketing automation
- Data-driven decision making
- Creating customer loyalty
- Problem solving
- Communication
- Interpersonal skills
- Creative thinking
- Technical proficiency
- Time management
- Resourcefulness
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Communication
2015-2019
University of California
,
Los Angeles, CA
- Social Media
- Content Creation
As a Social Media Marketing Manager, your resume should showcase a mastery of social media platforms and demonstrate skills in driving meaningful conversations and increasing brand exposure. Additionally, these professionals possess hard skills in SEO-conent development, digital advertising campaign management, and ROI tracking and reporting. They should also emphasize experience in maintaining relationships with industry thought leaders and creating visuals for campaigns and product launches.
Tate Cooper
Social Media Marketing Manager
Highly experienced Social Media Marketing Manager with 4 years of success developing and executing innovative strategies to increase website traffic, brand exposure, and conversions, while establishing relationships with key industry thought leaders. Skilled in developing SEO-friendly content, managing paid campaigns and user-generated content, and reporting on social media metrics. Accomplishments include increasing website traffic by 25%, brand exposure by 40%, and positive sentiment by 35%.
WORK EXPERIENCE
Social Media Marketing Manager
3/2022 – Present
SocialShift
- Developed and executed an innovative social media strategy that increased website traffic by 25% and brand exposure by 40%
- Implemented automated digital advertising campaigns to maximize brand visibility across all social media channels
- Collaborated with external design teams to create visuals for campaigns and product launches, increasing conversions by 10%
Digital Content Producer
3/2020 – 3/2022
SocialCraft
- Established relationships with key industry thought leaders, driving meaningful discussions and increasing positive brand sentiment by 35%
- Automated and managed paid social campaigns, maintaining budget and tracking ROI to optimize campaigns and content
- Analyzed competitor activity to ensure successful execution of strategic plans and implement targeted growth strategies
Social Media Coordinator
3/2019 – 3/2020
MediaSpark
- Developed SEO-friendly content and maintained an active presence on social media to engage with customers and maximize website traffic
- Moderated user-generated content to ensure it was brand-friendly, leading to an increase in positive sentiment and brand loyalty
- Monitored and reported social media metrics to inform strategic decision making and optimize approaches
SKILLS & COMPETENCIES
- Social Media Strategy
- Automated Digital Advertising
- Digital Design & Visuals
- Brand Sentiment Analysis
- Paid Social Campaigns
- SEO & Content Creation
- Social Listening & Engagement
- Analytics & Reporting
- User-Generated Content (UGC)
- Brand Management & Relations
- Creative & Innovative Thinking
- Copywriting & Copy Editing
- Marketing & Communications
- Influencer & Media Relations
- Project Management & Planning
- Budget Tracking & ROI Optimization
- Technical & Programming Skills
- Competitor Analysis & Research
- Data Analysis & Interpretation
COURSES / CERTIFICATIONS
Education
Bachelor of Science in Marketing
2015-2019
Northwestern University
,
Evanston, IL
- Social Media Marketing
- Advertising
When crafting a resume for a Fresher Social Media role, it's crucial to emphasize your experience in developing and executing successful social media campaigns that have led to increased brand awareness, engagement, and conversions. Showcase your ability to collaborate with various teams, such as content, design, and marketing, to create engaging content and implement effective strategies. Additionally, highlight your skills in analyzing social media metrics and providing optimization recommendations, as this demonstrates your data-driven approach to improving overall performance.
Kelsey O'Rourke
kelsey@o'rourke.com
•
(901) 234-6789
•
linkedin.com/in/kelsey-o'rourke
•
@kelsey.o'rourke
•
kelsey-o'rourke.com/my-work
Fresher Social Media
Highly motivated and results-driven Fresher Social Media with a passion for creating engaging content and executing successful campaigns. Skilled in social media strategy development, content creation, and data analysis, resulting in a 25% increase in brand awareness and a 15% increase in engagement on Instagram. Collaborative team player with a strong commitment to delivering exceptional results and driving business growth.
WORK EXPERIENCE
Fresher Social Media
01/2023 – 04/2023
SocialBegin Services
- Developed and executed a social media campaign that resulted in a 25% increase in brand awareness and a 15% increase in engagement on Instagram.
- Collaborated with the content team to create and publish daily social media posts, resulting in a 10% increase in followers across all platforms.
- Analyzed social media metrics and provided recommendations for optimization, resulting in a 5% increase in click-through rates on Facebook ads.
Social Media Coordinator
09/2022 – 12/2022
Social Sphere Inc.
- Created and managed a social media calendar for a startup, resulting in a 20% increase in website traffic and a 15% increase in leads generated.
- Developed and executed a paid social media campaign that resulted in a 10% increase in conversions and a 5% decrease in cost per acquisition.
- Collaborated with the design team to create engaging visual content for social media platforms, resulting in a 10% increase in engagement on Twitter.
Social Media Specialist
07/2022 – 09/2022
Social Connective Inc.
- Researched and identified social media trends and best practices, resulting in the implementation of a new social media strategy that increased engagement by 30%.
- Collaborated with the marketing team to create and implement a social media influencer campaign, resulting in a 20% increase in brand awareness and a 10% increase in sales.
- Analyzed social media metrics and provided recommendations for optimization, resulting in a 5% increase in click-through rates on LinkedIn ads.
SKILLS & COMPETENCIES
- Social media strategy development
- Social media campaign execution
- Content creation and curation
- Social media analytics and reporting
- Paid social media advertising
- Social media calendar management
- Visual content creation
- Social media trend analysis
- Influencer marketing
- Cross-functional collaboration
- Social media platform optimization
- Brand awareness and engagement
- Social media copywriting
- Community management
- Social media scheduling tools
COURSES / CERTIFICATIONS
Hootsuite Social Marketing Certification
06/2023
Hootsuite Academy
Facebook Certified Digital Marketing Associate
06/2022
Facebook Blueprint
Google Ads Social Media Certification
06/2021
Google
Education
Bachelor of Arts in Communication with a focus on Social Media Marketing
2019-2023
San Francisco State University
,
San Francisco, CA
Social Media Marketing
Digital Media Production
In crafting a resume as a Brand Influencer, it's crucial to highlight your proven ability to drive tangible results through creative content campaigns, as demonstrated by significant increases in engagement, sales, and follower growth. Showcase your expertise in data-driven strategy optimization and your skill in fostering strong community connections, which are evidenced by your successful live interactions and audience growth. Additionally, emphasize your experience in negotiating high-value contracts and pioneering industry standards, as well as your capacity to significantly boost brand visibility and market penetration across diverse platforms and demographics.
Owen King
Brand Influencer
Dynamic Brand Influencer with a proven history of orchestrating high-impact marketing campaigns that elevate brand visibility and drive consumer engagement. Expert in leveraging data analytics and content creation to achieve a 50% growth in follower base and a record-breaking 15% engagement rate, significantly surpassing industry standards. Recognized for pioneering innovative strategies that resulted in substantial increases in online engagement, sales, and market penetration for diverse brands across beauty, tech, fashion, and sustainable lifestyle sectors.
WORK EXPERIENCE
Brand Influencer
01/2023 – 04/2023
Nirvana Network
-Orchestrated a viral marketing campaign for a beauty brand, leveraging innovative content creation which led to a 40% increase in online engagement and a 25% boost in sales over a three-month period.
-Utilized data analytics to refine content strategy, resulting in a 50% growth in follower base and doubling the average engagement rate on sponsored posts within six months.
-Cultivated a robust online community by initiating and moderating weekly live Q&A sessions, enhancing brand loyalty and increasing repeat customer rates by 30%.
Social Media Strategist
09/2022 – 12/2022
Smart Solutions Ltd
-Partnered with a leading tech company to promote their latest product, generating content that reached over 1 million views and drove a 20% uplift in pre-orders compared to previous launches.
-Negotiated and secured a six-figure contract with a major fashion label, setting a precedent for influencer compensation and establishing new standards for brand partnerships within the industry.
-Implemented a cross-platform content strategy that expanded brand reach to new demographics, resulting in a 35% increase in market penetration for the partnered brands within a year.
Content Creator and Social Media Coordinator
07/2022 – 09/2022
Gold Media Ltd
-Developed and executed a content series for a sustainable lifestyle brand that resonated with eco-conscious consumers, leading to a 300% increase in brand mentions and a 45% rise in website traffic over the campaign duration.
-Elevated brand presence at major industry events by providing live coverage and exclusive insights, which amplified brand visibility by 400% across social media channels.
-Played a pivotal role in a collaborative influencer campaign that achieved a record-breaking engagement rate of 15%, significantly outperforming the industry average and contributing to a 20% increase in the brand's social media ROI.
SKILLS & COMPETENCIES
COURSES / CERTIFICATIONS
Certified Social Media Professional (CSMP)
01/2024
eMarketing Institute
Hootsuite Social Marketing Certification
01/2023
Hootsuite Academy
Google Digital Marketing Certification
01/2022
Google
Education
Bachelor of Arts in Marketing
2016-2020
San Diego State University
,
San Diego, CA
Social Media Marketing
Digital Media Production
As a Social Media Manager, your resume should showcase your ability to create and execute social media strategies and campaigns. Here are some tips to help you focus on what matters most:
Highlight your social media experience:
Showcase your experience creating and executing social media campaigns across different platforms, and your ability to analyze social media metrics to optimize performance.
Emphasize your creative skills:
Showcase your ability to create engaging social media content, and your experience in graphic design, copywriting, or video production.
Focus on customer engagement:
Showcase your experience in building and managing communities on social media, and your ability to create social media content that drives customer engagement.
Tailor your resume to the job and company:
Customize your resume to each job you apply for, emphasizing the skills and experiences that make you a strong fit for the specific role and company.
Here are the essential sections that should exist in a social media manager resume:
- Contact Information
- Resume Headline
- Resume Summary or Objective
- Work Experience & Achievements
- Skills & Competencies
- Education
Additionally, if you're eager to make an impression and gain an edge over other social media manager candidates, you may want to consider adding in these sections:
- Certifications/Training
- Awards
- Projects
Let's start with resume headlines.
In today's saturated job market, it's essential for social media managers to make a great first impression with employers. A resume headline can be a powerful way to highlight a candidate's relevant skills, qualifications, and experience in just a few words, allowing employers to quickly get an idea of the strengths and capabilities an individual brings to the table. By creating a catchy and attention-grabbing headline, social media managers can help drive more employers to review their full resumes and better evaluate whether the individual is a good fit for the role.
Strong Headlines
Experienced Social Media Manager with a Proven Track Record of Success
Highly Skilled Social Media Manger with 4 Years of Industry Experience
What makes the good headlines good is that they focus on specific, tangible accomplishments.
The first headline emphasizes the Social Media Manager's experience and proven track record, while the second highlights the specific amount of experience and the relevant industry.
Weak Headlines
Social Media Wizard with Extensive Knowledge
Social Media Guru Who Can Increase Engagement
Contrary to the strong headlines, these resume headlines are far too vague and fail to provide enough concrete information about the Social Media Manager's skills and experience.
Additionally, they contain language that is too over-the-top and hyperbolic, which detracts from the content of the headline.
A resume summary is a crucial aspect of a Social Media Manager's resume. It provides a brief yet comprehensive overview of your skills, experiences, and accomplishments in managing social media channels and campaigns. The summary is crucial in highlighting the most relevant information of your career, demonstrating how your experiences and skills align with the role you are applying for.
To write an exceptional resume summary for a Social Media Manager, the following tips can be useful:
- Tailor your summary to the specific job you are applying for by highlighting the most relevant skills and experiences.
- Mention your quantifiable achievements, such as the growth in social media followers or the success of a social media campaign.
- Use keywords related to the position and the social media industry to optimize your resume for both people and applicant tracking systems (ATS).
- Keep the summary concise and to-the-point, ideally under 4 sentences.
- Avoid generic statements and cliches, and try not to repeat any information already included in other sections of your resume.
Strong Summaries
- Creative Social Media Manager with 4 years of experience in developing and executing social media strategies that drive engagement and increase brand awareness. Proven success in managing and optimizing social media campaigns for maximum results.
- Analytical Social Media Manager with 4 years of experience in creating content strategies and campaigns that drive website traffic and generate leads. Skilled in using analytics to measure the performance of social media campaigns.
Why these are strong:
- Creativity and analytical skills demonstrated in developing and executing social media strategies, managing and optimizing social media campaigns, creating content strategies and campaigns, and using analytics to measure the performance of social media campaigns.
Weak Summaries
- Experienced Social Media Manager with 4 years of experience in developing and executing social media strategies. Experience in managing and optimizing social media campaigns.
- Skilled in developing and executing social media strategies, and managing and optimizing social media campaigns.
Why these are weak:
- These summaries are too generic and lack specifics. They do not demonstrate the Social Media Manager's ability to create content strategies and campaigns that drive website traffic and generate leads, or to use analytics to measure the performance of social media campaigns. They also do not demonstrate the Social Media Manager's creativity and analytical skills.
Strong Objectives
Eager Social Media Manager with 1 year of related experience looking to use my specialized knowledge and talents to help grow a company's reach across social media channels and provide superior customer service and marketing assistance.
Motivated Social Media Manager with a passion for creating innovative strategies and executing successful social media campaigns for a company, looking to apply my top-notch communication and problem-solving skills.
Why these are strong:
- The great objectives stand out by expressing the candidate's eagerness and motivation to succeed, as well as emphasizing the specialized knowledge and talents they bring to the position. Additionally, the great objectives mention the company specifically, and provide an overview of the candidate's skills and abilities.
Weak Objectives
Desire position as Social Media Manager who is an experienced user of Twitter, Instagram, and Facebook.
Looking to apply my 1 year as a Social Media Manager in a new position.
Why these are weak:
- The poor objectives are vague and show a lack of enthusiasm. Moreover, they do not provide any detail as to why the candidate is a good fit for the position, apart from their experience and the platforms they have used. They also lack specificity in regards to the candidate's skills and abilities.
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The work experience section of a Social Media Manager's resume is an important factor to employers because it shows their level of experience and success in past roles. A great work experience section will showcase the candidate's abilities to successfully manage social media campaigns and audience engagement in order for the company to reach their objectives. It should also demonstrate their understanding of the various social media platforms and their proficiency in multiple related technologies.
- Utilize action verbs, numbers, and other specific details to make each point stand out.
- Highlight successes such as the number of followers you've increased on any social media channels or any campaigns you ran that experienced higher than expected engagement.
- Incorporate the number of people each post and campaign reached and how successful it was.
- List the social media tools and platforms you have utilized, such as Facebook, Twitter, Instagram, YouTube, Pinterest, etc.
- Demonstrate your technical skills by including projects like website building or e-commerce projects you have done.
- Stress any content strategy, or idea generation skills you have with tangible examples.
- Showcase any awards or recognition you have received for your work in the field.
- Detail any networking opportunities you have facilitated online and in-person.
- Showcase any experience working with celebrity influencers, or influencer marketing.
- Describe any metrics you have helped build in order to analyze the performance and success of past campaigns.
- If you have created content for special occasions or holidays, include that to demonstrate your creativity.
- Include any international work you have done such as managing accounts in different languages or cultures.
Strong Experiences
Developed and implemented a comprehensive social media strategy that resulted in a 40% increase in engagement and a 25% growth in followers within the first year.
Managed a team of 5 content creators and produced monthly social media calendars that helped drive website traffic and increase brand awareness by 25%.
Worked closely with the marketing team to align social media campaigns with overall marketing goals, resulting in a 30% increase in product sales.
Created and executed a successful influencer marketing campaign that generated over 1 million impressions and increased brand awareness by 35% among target audiences.
Developed and managed a successful Instagram Stories strategy that increased user engagement by 30% and boosted product sales by 20%.
Partnered with other departments to integrate social media into their marketing efforts, resulting in a 35% increase in website traffic and a 20% increase in overall brand engagement.
Why these are strong:
- The examples are strong because they focus on specific achievements and the impact the individual had. They include metrics such as engagement, followers, website traffic, and product sales, which demonstrate the success of the individual's work. These examples highlight the individual's ability to develop and execute successful social media strategies, manage a team, and work with other departments to drive business goals.
Weak Experiences
Managed company's social media accounts
Created and posted content on a daily basis
Engaged with followers and responded to comments
Developed social media strategy for the company
Created and managed social media campaigns
Managed the company's social media presence
Why these are weak:
- These examples are weak because they don't provide specific achievements or metrics to demonstrate the impact the individual had in their role. They simply list responsibilities and tasks, which are common for a social media manager role and don't provide any insight into the individual's abilities or successes. This makes it difficult for the reader to evaluate the individual's qualifications and skills.
As a Social Media Manager, you are the face of your company online, responsible for representing your company in the digital world. You need to have a keen understanding of current trends, best practices, and how to leverage multiple channels to reach your target audiences. To create an effective resume, you need to succinctly demonstrate your technical and creative abilities, as well as your ability to lead, manage and motivate teams. An effective skills section can show potential employers that you have the expertise to lead the charge and make a difference in the organization's social media presence. Here are the most important hard and soft skills that you should include in your resume to get it to the top of the hiring manager’s pile.
Hard Skills
- Content creation
- Social media analytics
- Knowledge of various social media platforms
- Strategic planning
- Communication skills
- Relationship building
- Storytelling
- Adaptability
- Graphic design
- Video production
- SEO (Search Engine Optimization)
- Data analysis
Soft Skills
- Excellent communication skills
- Strong writing and editing skills
- Creativity and innovation
- Strategic thinking
- Interpersonal skills
- Time management and organization
- Adaptability and flexibility
- Analytical thinking and problem solving
- Collaboration and teamwork
Dear Hiring Manager,
I am excited to apply for the Social Media Manager position at [Company]. With my extensive experience in social media strategy, content development, and analytics, I am confident in my ability to drive meaningful growth and engagement for your brand.
In my previous role, I successfully implemented a social media strategy that led to a 25% increase in followers and engagement across all platforms. I also developed and executed campaigns that drove significant website traffic and generated leads, resulting in a 20% increase in conversions. I achieved these results by collaborating with cross-functional teams to develop and execute social media content that aligned with overall branding and marketing goals.
My expertise in content development and management has also resulted in significant growth and engagement on social media platforms. I have developed and managed social media calendars, resulting in a 15% increase in engagement and followers. I have also collaborated with design and content teams to develop visually compelling and engaging social media content.
As a data-driven marketer, I am proficient in analyzing and reporting on social media metrics. I use insights to inform and optimize future campaigns, resulting in improved performance and higher ROI. I am also experienced in monitoring social media accounts and responding to customer inquiries and feedback.
I am confident that my skills and experience make me an excellent candidate for this position. I am excited to bring my passion and expertise to your team at [Company] and continue to drive meaningful growth and engagement for your brand.
Thank you for considering my application. I look forward to discussing my qualifications further.
Sincerely,
[Your Name]
As a Social Media Manager, submitting a cover letter along with your resume can help you stand out in a competitive job market. A cover letter allows you to convey your passion for social media, showcase your communication skills, and highlight how your experience and skills align with the needs of the company.
A cover letter is an opportunity to add a personal touch to your application and provide additional context beyond the bullet points on your resume. It also shows the hiring manager that you have taken the time to research the company and position and are invested in the opportunity.
Here are some of the most convincing reasons for why a Social Media Manager should submit a cover letter:
- It showcases your communication skills: As a Social Media Manager, you'll be working with cross-functional teams and stakeholders on a daily basis. Your cover letter provides an opportunity to demonstrate your written communication skills and ability to clearly convey ideas.
- It demonstrates your passion for social media: A well-written cover letter can showcase your enthusiasm for social media and the company. This can make a difference in the hiring manager's decision-making process.
- It highlights your relevant experience: Your cover letter allows you to explain how your skills and experience align with the requirements of the job. This can help the hiring manager understand why you're a good fit for the role.
- It sets you apart from other applicants: A well-crafted cover letter can help you stand out from other applicants who may have similar experience and qualifications.
While writing a cover letter may seem like a daunting task, it doesn't have to be. Your cover letter should complement your resume and highlight your skills and experience in a way that is relevant to the specific position you are applying for.
Tips for aligning your cover letter with your resume:
- Use the same header as your resume: This will help the hiring manager identify your application as a complete package.
- Align the content of your cover letter with the requirements of the job: Use the job description as a guide to highlight your relevant skills and experience.
- Use keywords from the job posting: Incorporate relevant keywords from the job posting to help your application get past applicant tracking systems (ATS).
- Keep your cover letter concise and focused: Aim for one page and avoid repeating information from your resume.
- Provide specific examples: Use your cover letter to provide specific examples of how you have successfully managed social media campaigns or implemented social media strategies.
- Showcase your creativity: As a Social Media Manager, creativity is an essential part of the job. Use your cover letter as an opportunity to showcase your creative approach to social media.
- Proofread carefully: Errors in your cover letter can undermine your credibility, so make sure to proofread carefully before submitting your application.
When crafting a resume for a Social Media Manager position, it is important to limit your resume to one page in length. Generally, this will provide enough space to highlight the relevant skills and qualifications, while keeping the layout concise and concisely written. However, if you have worked in the field for many years and have a track record of accomplishments and relevant experience, consider extending your resume to two pages. This will give you room to showcase your expertise, but remember to include only the most accurate and up-to-date information.
When formatting a resume for a Social Media Manager position, it is important to include an Objective or Summary section at the top of your resume highlighting your social media expertise. Additionally, it is important to include a Work or Professional Experience section that lists your previous positions related to social media and detailed descriptions of what you accomplished in those roles. Moreover, consider including information on any relevant certifications or accomplishments, as well as a Skills section to highlight both hard and soft skills that you bring to the table. Lastly, be sure to clean up the formatting and proofread multiple times before submitting.
When crafting a resume for a Social Media Manager, it is important to include skills that demonstrate knowledge and proficiency in using popular social media platforms, such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. It is also important to include the following hard skills: -Knowledge of the principles of SEO (Search Engine Optimization) -Proficiency in HTML, CSS, and JavaScript coding -Familiarity with website analytics and performance metrics -Ability to use tools such as Adobe Suite, Google Analytics, and Shopify -Proficiency in photo editing and video production -Ability to strategize with user-generated content -Creative and innovative approach to campaigns/marketing initiatives -Understanding of advertising, media buying, and payment systems -Knowledge of relevant laws and regulations (copyright, data privacy, etc.) -Ability to use analytical tools to track, analyze, and report on results -Familiarity with social media management software -Comfortable working with and understanding of paid media campaigns -Excellent planning, organizational and time management skills -Customer service skills to effectively engage with a community of followers -Experience with split-testing, A/B testing, and data analysis -Marketing automation and customer relationship management software knowledge.
If you have no experience as a Social Media Manager, focus on the skills you have that can be applicable to the position. Highlight your experience with other marketing roles and show that you are comfortable with the technologies and processes needed for success as a Social Media Manager. List qualities that would make you an asset, such as being highly organized, creative, and adept at problem solving. Emphasize the use of metrics to track success and your ability to develop unique and compelling content. Finally, make sure to include any relevant volunteer experience, such as managing and maintaining your own personal blog or social media accounts.
