Senior Social Media Manager Resume Example

Common Responsibilities Listed on Senior Social Media Manager Resumes:

  • Develop and execute social media strategies to increase brand awareness and engagement
  • Manage and oversee social media accounts across multiple platforms
  • Create and curate content for social media channels, including graphics, videos, and written copy
  • Analyze and report on social media metrics to measure the success of campaigns and make data-driven decisions
  • Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure consistent messaging and brand voice
  • Stay up-to-date on industry trends and best practices in social media marketing
  • Manage social media advertising campaigns, including budget allocation and targeting
  • Build and maintain relationships with influencers and brand ambassadors
  • Develop and implement crisis management plans for social media channels
  • Train and mentor junior social media team members.


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Senior Social Media Manager Resume Example:

Senior Social Media Managers are responsible for creating and driving successful social media strategies across all channels and platforms. In order to succeed in this role, individuals must demonstrate their ability to effectively and efficiently manage teams, budgets and time, while being able to monitor and track metrics to measure progress and success. On a resume, applicants should emphasize the successful campaigns, strategies and initiatives that have led to tangible and measurable results, leveraging metrics such as increased engagement, brand awareness and ROI.
Sophie Brown
(233) 413-2740
Senior Social Media Manager
Drawing on 6 years of experience in social media management, I have developed and implemented innovative customer service solutions, increased brand engagement and awareness, and led successful influencer marketing campaigns resulting in a 13 times ROI. I have worked with teams of 8 to maximize the quantity and quality of content and optimized content-development strategies to increase conversions and ROI, resulting in a 280% increase. I continue to utilize customer relationship management solutions, research and deploy customer feedback solutions, and monitor competitors to refine best-in-class strategies.
Senior Social Media Manager
07/2021 – Present
  • Led the creation and execution of a comprehensive, cross-functional social media strategy composed of objective-oriented content, campaigns and multi-channel approaches, which drove a 15% increase in brand engagement within 3 months
  • Spearheaded a successful influencer marketing program, establishing 30 new brand partnerships resulting in 13 times return on investment
  • Coordinated the development and integration of innovative customer service solutions streamlining communication across all social media channels, reducing response time by 42%
Social Media Manager
03/2019 – 07/2021
  • Established processes for efficient budget and time management, monitoring and evaluating in-demand trends in social media applications and channels, ultimately resulting in an 11% decrease in expenses
  • Managed and monitored a team of 8 social media professionals, boosting quality and quantity of content production and maximizing use of diverse approaches which improved engagement and reach by 27%
  • Researched and deployed new customer relationship management and customer feedback solutions, helping to increase customer satisfaction by 44%
Social Media Strategist
02/2017 – 03/2019
  • Optimized content-development strategy to increase the customer journey experience, resulting in a 10% increase in conversions and ROI of the campaigns
  • Assisted in the relaunch of company’s website, integrating social media platforms and creating multi-pronged campaigns to increase brand visibility and awareness by 20%
  • Implemented a personal monitoring system which monitored competitors, while documenting key industry trends to further inform and refine campaign strategies, resulting in a 280% increase in ROI
  • Strategic Content Planning
  • Social Media Optimization
  • Campaign Development and Execution
  • Influencer Marketing
  • Brand Management
  • Cross-Channel Analysis
  • Budget and Time Management
  • Team Management & Leadership
  • Customer Relationship Management
  • Customer Service Solutions
  • Data Analysis & Reporting
  • Content Production and Creation
  • Search Engine Optimization
  • Web Design & Development
  • Graphic Design & Videography
  • Community Management
  • Audience Insights & Targeting
  • Competitive Research & Monitoring
  • Networking & Prospecting
Master of Business Administration
2016 - 2020
Carolina University of Social Media
Charlotte, NC
  • Social Media Management
  • Marketing

Top Skills & Keywords for Senior Social Media Manager Resumes:

Hard Skills

  • Social Media Strategy Development
  • Content Creation and Curation
  • Social Media Advertising
  • Analytics and Metrics Tracking
  • Community Management
  • Influencer Marketing
  • Crisis Management
  • Social Media Platform Management
  • SEO and SEM
  • Graphic Design
  • Video Production and Editing
  • Copywriting and Editing

Soft Skills

  • Leadership and Team Management
  • Communication and Presentation Skills
  • Collaboration and Cross-Functional Coordination
  • Problem Solving and Critical Thinking
  • Adaptability and Flexibility
  • Time Management and Prioritization
  • Empathy and Customer-Centric Mindset
  • Decision Making and Strategic Planning
  • Conflict Resolution and Negotiation
  • Creativity and Innovation
  • Active Listening and Feedback Incorporation
  • Emotional Intelligence and Relationship Building

Resume Action Verbs for Senior Social Media Managers:

  • Strategized
  • Analyzed
  • Implemented
  • Optimized
  • Collaborated
  • Mentored
  • Innovated
  • Monitored
  • Amplified
  • Engaged
  • Researched
  • Executed
  • Generated
  • Cultivated
  • Leveraged
  • Curated
  • Facilitated
  • Measured

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Resume FAQs for Senior Social Media Managers:

How long should I make my Senior Social Media Manager resume?

The ideal length for a Senior Social Media Manager's resume typically depends on their experience and career stage. However, it's essential to ensure that every piece of information is relevant and valuable. As a general rule, your resume should be no more than two pages long. When determining what to include on your resume, prioritize the most relevant and recent experience, skills, and achievements. Focus on the accomplishments that demonstrate your expertise in social media management and your ability to drive results. Be selective and avoid including outdated or irrelevant information. To maximize space on your resume, use concise language and bullet points to describe your experience and achievements. Avoid long paragraphs or unnecessary details, and be sure to quantify your accomplishments whenever possible (e.g., increased engagement by 30%). Customize your resume for each job application, focusing on the skills and experiences most relevant to the specific Senior Social Media Manager role you're applying for. This will help you present a targeted and impactful resume, while also ensuring you stay within the two-page limit.

What is the best way to format a Senior Social Media Manager resume?

The best way to format a Senior Social Media Manager resume is to create a visually appealing document that effectively showcases your skills, experience, and achievements. Here are some tips and recommendations for formatting a Senior Social Media Manager resume: Consistent formatting: Ensure consistency in formatting throughout your resume, including font size, typeface, and spacing. Using a consistent format helps make your resume easy to read and navigate, making it more likely that hiring managers will review your entire document. Clear section headings: Clearly label each section of your resume (e.g., "Summary," "Experience," "Skills," "Education") with bold or underlined headings. This helps guide the reader's eye and makes it easier for them to find the information they're looking for. Use bullet points: Use bullet points to present your experience and achievements in a concise and easy-to-read format. This helps break up large blocks of text and enables hiring managers to quickly scan your resume for relevant information. Highlight social media experience: As a Senior Social Media Manager, it's important to highlight your experience in social media management, including any campaigns or projects you have led. Be sure to quantify your results and showcase your ability to drive engagement and increase brand awareness. Include relevant skills: Include relevant skills such as social media analytics, content creation, and community management. These skills are essential for a Senior Social Media Manager and should be highlighted in your resume. Reverse chronological order: Present your work experience in reverse chronological order, starting with your most recent position and working backward. This format is preferred by most hiring managers, as it allows them to easily review your career progression and most recent accomplishments. Overall, a Senior Social Media Manager resume should be clear, concise, and visually appealing, highlighting your experience and skills in social media management. By following these formatting tips, you can create a resume that effectively showcases your qualifications and increases your chances of landing your next job.

Which keywords are important to highlight in a Senior Social Media Manager resume?

As a Senior Social Media Manager, it's essential to highlight your expertise and accomplishments in your resume using relevant keywords and action verbs. This will help your resume stand out to recruiters and hiring managers who use applicant tracking systems to filter candidates. Here are some keywords and action verbs you should consider incorporating into your resume: 1. Social Media Strategy: Emphasize your ability to develop and implement comprehensive social media strategies that align with the company's goals and objectives. 2. Content Creation: Showcase your skills in creating engaging and shareable content for various social media platforms, including images, videos, and written posts. 3. Analytics and Reporting: Highlight your experience in analyzing social media data, tracking performance metrics, and generating reports to inform decision-making and optimize campaigns. 4. Community Management: Demonstrate your expertise in managing and growing online communities, fostering engagement, and addressing customer inquiries and concerns. 5. Platform

How should I write my resume if I have no experience as a Senior Social Media Manager?

Writing a resume with little to no experience as a Senior Social Media Manager can be challenging, but it's not impossible. By focusing on your transferable skills, relevant projects, and demonstrating your passion for social media management, you can create a resume that stands out to hiring managers and recruiters. Here are some tips to help you craft an effective resume: Emphasize transferable skills: Even if you don't have direct social media management experience, you likely have transferable skills that are valuable in the field. These can include content creation, copywriting, community management, data analysis, customer empathy, communication, collaboration, and problem-solving. Make sure to highlight these skills throughout your resume. Showcase relevant projects: If you've worked on any projects, either in school or as part of your previous roles, that are related to social media management, make sure to include them on your resume. This can include social media campaigns, content creation, influencer partnerships, or social media analytics. Explain your role in these projects and the impact your contributions had on the final outcome. Highlight education and certifications: If you have a degree in a relevant field, such as marketing, communications, or journalism, be sure to mention it. Additionally, include any social media management certifications or courses you've completed, such as the Hootsuite Social Media Marketing Certification or Social Media Marketing courses from platforms like Coursera or Udemy. Demonstrate your passion for social media management: Include any relevant volunteer work, personal projects, or social media accounts you manage in your resume. This shows that you are passionate about social media management and have taken the initiative to gain experience and knowledge in the field. Overall, focus on showcasing your transferable skills, relevant projects, education, and passion for social media management in your resume. With these tips, you can create a strong resume that catches the attention of hiring managers and recruiters.

Compare Your Senior Social Media Manager Resume to a Job Description:

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Our new Resume to Job Description Comparison tool will analyze and score your resume based on how well it aligns with the position. Here's how you can use the comparison tool to improve your Senior Social Media Manager resume, and increase your chances of landing the interview:

  • Identify opportunities to further tailor your resume to the Senior Social Media Manager job
  • Improve your keyword usage to align your experience and skills with the position
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