Content Marketing Manager Resume Example

Common Responsibilities Listed on Content Marketing Manager Resumes:

  • Develop and execute content marketing strategies to drive brand awareness and lead generation
  • Create and manage editorial calendars for blog, social media, email, and other content channels
  • Conduct keyword research and optimize content for SEO
  • Collaborate with cross-functional teams to develop and distribute content assets such as whitepapers, case studies, videos, and infographics
  • Analyze and report on content performance metrics to inform future content strategies
  • Manage and grow social media channels, including creating and curating content, engaging with followers, and running paid social campaigns
  • Develop and manage email marketing campaigns, including creating and segmenting email lists, writing and designing emails, and analyzing campaign performance
  • Stay up-to-date on industry trends and best practices in content marketing and share insights with the team
  • Manage and mentor junior content marketing team members
  • Collaborate with external partners such as agencies, freelancers, and influencers to create and distribute content.


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Content Marketing Manager Resume Example:

Content Marketing Managers are responsible for creating and managing effective content campaigns that communicate the company’s messaging to customer audiences. The resume should include success stories of effective content campaigns and experience in driving online traffic and product sales. Additionally, it is important to showcase a deep understanding of SEO, analytics and other digital marketing tools, so be sure to include relevant technical skills associated with content marketing.
Nate Brown
(233) 396-3297
Content Marketing Manager
An experienced and adaptive Content Marketing Manager with 4 years of expertise in developing and executing successful content strategies. Successfully trained and managed 10 content contributors, reducing creation time in half. Achieved impressive results including a 67% increase in web traffic, 15% improvement in email click-through rate, 58% increase in customer engagement, and 32% boost in brand awareness.
Content Marketing Manager
3/2022 – Present
  • Developed and implemented a content marketing strategy that aligned with organizational objectives, increasing average website traffic by 67% year-over-year.
  • Successfully trained and managed 10 content contributors resulting in content creation time being cut in half.
  • Revised existing campaigns to better target prospects and clients, improving email click-through rate by 15%.
Marketing Manager
3/2020 – 3/2022
Content Mojo
  • Created and managed content plans that increased customer engagement by 58% across social media channels
  • Led cross-functional alignment between content and sales to ensure marketing messages best reflect product offerings
  • Identified, implemented, and optimized new technologies for optimal content management and performance reporting
Content Manager
3/2019 – 3/2020
VantagePoint Marketing
  • Established automated retargeting campaigns for prospects resulting in an average 79% increase in conversion rate
  • Conducted content audits to ensure accuracy, boosting website organic search ranking by 25%
  • Developed, distributed, and tracked multimedia content across all digital channels, amplifying reach and boosting brand awareness by 32%
  • Inbound Marketing Strategy
  • Content Creation, Management & Optimization
  • Multimedia Content Creation & Distribution
  • Content Production & Promotion
  • Analytical Thinking & Reporting
  • Web Optimization, SEO & Content Audits
  • Cross-Functional Collaboration
  • Digital & Social Media Marketing
  • Copywriting & Editing
  • Content Optimization & Analytics
  • Audience Engagement Strategies
  • SEO & SEM
  • Performance Tracking & Retargeting
  • Technological Proficiency & Innovation
  • Customer Relationship Building & Management
Content Marketing Certification
Bachelor of Science in Marketing
2016 - 2020
Westminster College
Fulton, MO
  • Advertising
  • Public Relations

Top Skills & Keywords for Content Marketing Manager Resumes:

Hard Skills

  • Content Strategy Development
  • SEO and SEM Optimization
  • Social Media Management
  • Email Marketing Campaigns
  • Analytics and Metrics Tracking
  • Content Creation and Copywriting
  • Brand Management
  • Video Production and Editing
  • Graphic Design and Visual Communication
  • Project Management
  • Content Distribution and Promotion
  • Influencer Marketing and Outreach

Soft Skills

  • Leadership and Team Management
  • Communication and Presentation Skills
  • Collaboration and Cross-Functional Coordination
  • Problem Solving and Critical Thinking
  • Adaptability and Flexibility
  • Time Management and Prioritization
  • Empathy and Customer-Centric Mindset
  • Decision Making and Strategic Planning
  • Creativity and Innovation
  • Active Listening and Feedback Incorporation
  • Emotional Intelligence and Relationship Building
  • Analytical and Data-Driven Thinking

Resume Action Verbs for Content Marketing Managers:

  • Strategized
  • Created
  • Implemented
  • Analyzed
  • Optimized
  • Collaborated
  • Curated
  • Amplified
  • Monitored
  • Innovated
  • Personalized
  • Measured
  • Engaged
  • Nurtured
  • Researched
  • Executed
  • Segmented
  • Evaluated

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Resume FAQs for Content Marketing Managers:

How long should I make my Content Marketing Manager resume?

The ideal length for a Content Marketing Manager resume typically depends on the individual's experience and career stage. However, there are some general guidelines you can follow to ensure your resume is concise and effectively communicates your skills and accomplishments. One to two pages: As a general rule, your resume should be no more than one to two pages long. For entry-level or early-career Content Marketing Managers, one page is usually sufficient. Experienced Content Marketing Managers with extensive accomplishments and a longer work history may require two pages, but it's essential to ensure that every piece of information is relevant and valuable. Prioritize content: When determining what to include on your resume, prioritize the most relevant and recent experience, skills, and achievements. Focus on the accomplishments that demonstrate your expertise in content marketing and your ability to drive results. Be selective and avoid including outdated or irrelevant information. Use concise language: To maximize space on your resume, use concise language and bullet points to describe your experience and achievements. Avoid long paragraphs or unnecessary details, and be sure to quantify your accomplishments whenever possible (e.g., increased website traffic by 30%). Tailor your resume: Customize your resume for each job application, focusing on the skills and experiences most relevant to the specific Content Marketing Manager role you're applying for. This will help you present a targeted and impactful resume, while also ensuring you stay within the one to two-page limit.

What is the best way to format a Content Marketing Manager resume?

The best way to format a Content Marketing Manager resume is to create a clear, concise, and visually appealing document that effectively showcases your skills, experience, and achievements. Here are some tips and recommendations for formatting a Content Marketing Manager resume: Consistent formatting: Ensure consistency in formatting throughout your resume, including font size, typeface, and spacing. Using a consistent format helps make your resume easy to read and navigate, making it more likely that hiring managers will review your entire document. Clear section headings: Clearly label each section of your resume (e.g., "Summary," "Experience," "Skills," "Education") with bold or underlined headings. This helps guide the reader's eye and makes it easier for them to find the information they're looking for. Use bullet points: Use bullet points to present your experience and achievements in a concise and easy-to-read format. This helps break up large blocks of text and enables hiring managers to quickly scan your resume for relevant information. Highlight your content marketing skills: As a Content Marketing Manager, it's important to highlight your skills in content creation, strategy, and distribution. Make sure to include specific examples of successful campaigns you have led or contributed to. Quantify your achievements: Include metrics and data to showcase the impact of your content marketing efforts. For example, include the number of leads generated, website traffic increased, or social media engagement improved. Reverse chronological order: Present your work experience in reverse chronological order, starting with your most recent position and working backward. This format is preferred by most hiring managers, as it allows them to easily review your career progression and most recent accomplishments. Overall, a well-formatted Content Marketing Manager resume should be easy to read, visually appealing, and highlight your skills and achievements in content marketing.

Which keywords are important to highlight in a Content Marketing Manager resume?

As a Content Marketing Manager, it's essential to highlight keywords and action verbs in your resume that showcase your skills, experience, and accomplishments in the field. Here are some important keywords and action verbs to consider incorporating into your resume: 1. Content Strategy: This keyword demonstrates your ability to plan, develop, and manage content marketing initiatives that align with business goals and target audiences. 2. Content Creation: Highlight your skills in creating various types of content, such as blog posts, articles, whitepapers, ebooks, infographics, videos, and social media posts. 3. SEO (Search Engine Optimization): Showcase your knowledge and experience in optimizing content for search engines, including keyword research, on-page optimization, and link building. 4. Analytics: Emphasize your ability to analyze content performance using tools like Google Analytics, and make data-driven decisions to improve content marketing efforts. 5. Social Media Management:

How should I write my resume if I have no experience as a Content Marketing Manager?

Writing a resume with little to no experience as a Content Marketing Manager can be challenging, but there are ways to showcase your skills and passion for the field. Here are some tips to help you craft an effective resume: Emphasize transferable skills: Even if you don't have direct content marketing experience, you likely have transferable skills that are valuable in the field. These can include writing, editing, social media management, SEO, analytics, project management, and communication. Make sure to highlight these skills throughout your resume. Showcase relevant projects: If you've worked on any projects, either in school or as part of your previous roles, that are related to content marketing, make sure to include them on your resume. This can include writing for a blog, managing social media accounts, creating email campaigns, or conducting market research. Explain your role in these projects and the impact your contributions had on the final outcome. Highlight education and certifications: If you have a degree in a relevant field, such as marketing, journalism, or communications, be sure to mention it. Additionally, include any content marketing certifications or courses you've completed, such as the HubSpot Content Marketing Certification or courses from platforms like Coursera or Udemy. Demonstrate your passion for content marketing: Include a summary or objective statement that highlights your enthusiasm for the field and your desire to learn and grow as a Content Marketing Manager. You can also mention any relevant hobbies or personal projects that demonstrate your interest in content creation and marketing. Overall, focus on showcasing your skills, relevant projects, and passion for content marketing to make your resume stand out to hiring managers and recruiters.

Compare Your Content Marketing Manager Resume to a Job Description:

See how your Content Marketing Manager resume compares to the job description of the role you're applying for.

Our new Resume to Job Description Comparison tool will analyze and score your resume based on how well it aligns with the position. Here's how you can use the comparison tool to improve your Content Marketing Manager resume, and increase your chances of landing the interview:

  • Identify opportunities to further tailor your resume to the Content Marketing Manager job
  • Improve your keyword usage to align your experience and skills with the position
  • Uncover and address potential gaps in your resume that may be important to the hiring manager

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