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Digital marketing managers are responsible for the development, implementation and execution of effective marketing campaigns across digital channels. Their resumes should highlight their experience optimizing SEO, PPC, social media, influencer marketing, email marketing, and personalization strategies. Furthermore, successful candidates will have experience working with analytics to track and measure campaign success, optimizing web content and design, and collaborating with internal stakeholders and partners for maximum results. It is also important to mention their ability to monitor KPIs and analyze data to inform optimization strategies.
Digital Marketing Manager
Over 4 years of experience in digital marketing, driving ROI for multiple clients/companies by leading comprehensive strategies targeted at driving data-driven results utilizing SEO, PPC, social media, influencer marketing, email marketing, and personalization efforts. Successfully increased website traffic, conversion rates, open rates, click-through rates, and brand awareness by 15-30%. Applied analytics, A/B testing, and data analysis to optimize KPIs, drive customer retention, and increase customer lifetime value.
Digital Marketing Manager
3/2022 – Present
- Boosted website traffic by 20% and conversion rates by 15% by implementing a comprehensive digital marketing strategy that included SEO, PPC, social media, influencer marketing, and email marketing.
- Cut cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns.
- Increased organic search traffic by 10% and online sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
Senior Digital Marketer
3/2020 – 3/2022
- Achieved a 30% increase in followers and 40% increase in engagement by developing a content calendar, creating visually appealing graphics, and engaging with followers through comments and direct messaging for social media campaigns.
- Improved open rates by 15% and click-through rates by 20% through list segmentation, A/B testing, and personalized content in email marketing campaigns.
- Boosted ROI by 10% by setting and monitoring KPIs, data analysis, and optimization of analytics to track and measure campaign success.
Assistant Digital Marketing Manager
3/2019 – 3/2020
The Marketing Lab
- Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that included integration, behavior tracking, and targeted campaigns
- Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs in personalization strategy
- Boosted brand awareness by 10% by building strong relationships, managing expectations, and delivering quality results through collaboration with internal teams and partners
SKILLS & COMPETENCIES
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media & Audience Engagement
- Influencer Marketing
- Email Marketing
- Targeting and Ad Copy Testing
- Keyword Research and Competitor Analysis
- Content Creation and Visual Design
- List Segmentation and A/B Testing
- Performance Tracking and Data Analysis
- Key Performance Indicators (KPIs)
- CRM Integration and Behavior Tracking
- Web Analytics, Buyer Personas, and Personalization
- Brand Building and Relationship Management
- Internal and External Communications
COURSES / CERTIFICATIONS
Google Analytics 4
Google Ads Certification
SEMrush SEO Toolkit
Bachelor of Science in Marketing
2016 - 2020