Over 4 years of experience in digital marketing, driving ROI for multiple clients/companies by leading comprehensive strategies targeted at driving data-driven results utilizing SEO, PPC, social media, influencer marketing, email marketing, and personalization efforts. Successfully increased website traffic, conversion rates, open rates, click-through rates, and brand awareness by 15-30%. Applied analytics, A/B testing, and data analysis to optimize KPIs, drive customer retention, and increase customer lifetime value.
WORK EXPERIENCE
Digital Marketing Manager
3/2022 – Present
DigitalGenius Co.
Boosted website traffic by 20% and conversion rates by 15% by implementing a comprehensive digital marketing strategy that included SEO, PPC, social media, influencer marketing, and email marketing.
Cut cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns.
Increased organic search traffic by 10% and online sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
Senior Digital Marketer
3/2020 – 3/2022
WebForce Marketing
Achieved a 30% increase in followers and 40% increase in engagement by developing a content calendar, creating visually appealing graphics, and engaging with followers through comments and direct messaging for social media campaigns.
Improved open rates by 15% and click-through rates by 20% through list segmentation, A/B testing, and personalized content in email marketing campaigns.
Boosted ROI by 10% by setting and monitoring KPIs, data analysis, and optimization of analytics to track and measure campaign success.
Assistant Digital Marketing Manager
3/2019 – 3/2020
The Marketing Lab
Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that included integration, behavior tracking, and targeted campaigns
Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs in personalization strategy
Boosted brand awareness by 10% by building strong relationships, managing expectations, and delivering quality results through collaboration with internal teams and partners
SKILLS & COMPETENCIES
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media & Audience Engagement
Influencer Marketing
Email Marketing
Targeting and Ad Copy Testing
Keyword Research and Competitor Analysis
Content Creation and Visual Design
List Segmentation and A/B Testing
Performance Tracking and Data Analysis
Key Performance Indicators (KPIs)
CRM Integration and Behavior Tracking
Web Analytics, Buyer Personas, and Personalization
