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A Social Media Manager should highlight successful strategies, campaigns, and tactics that have driven engagement, lead generation and optimized performance in past roles. Demonstrating proficiency in social media platforms, analytics and reporting, content creation and curation are important skills when applying for a Social Media Manager role. Paying attention to detail will ensure errors are reduced, and further demonstrate their ability to successfully manage their accounts.
Social Media Manager
Driven and successful Social Media Manager with 4+ years of experience developing and executing campaigns that have driven significant website traffic and generated leads, resulting in a 25% increase in followers and engagement, as well as a 20% increase in conversions across multiple platforms. Collaborated with cross-functional teams to develop visually compelling and engaging content, facilitate social media calendars and analyze metrics. Adept at monitoring accounts and responding to customer inquiries and feedback.
Social Media Manager
3/2022 – Present
White Mountain Holdings
- Implemented a successful social media strategy resulting in a 25% increase in followers and engagement across all platforms
- Developed and executed campaigns that drove significant website traffic and generated leads, resulting in a 20% increase in conversions
- Collaborated with cross-functional teams to develop and execute social media content that aligned with overall branding and marketing goals
Social Media Strategist
3/2020 – 3/2022
- Developed and managed social media calendars, resulting in a 15% increase in engagement and followers
- Collaborated with design and content teams to develop visually compelling and engaging social media content
- Analyzed and reported on social media metrics, using insights to inform and optimize future campaigns
Social Media Specialist
3/2019 – 3/2020
Summit Solutions Group
- Assisted senior social media managers in developing and executing social media campaigns and strategies.
- Collaborated with cross-functional teams to gather information and create social media content.
- Assisted in the monitoring of social media accounts and responding to customer inquiries and feedback.
SKILLS & COMPETENCIES
- Social Media Strategy Development
- Social Media Campaign Planning & Execution
- Social Media Calendar Management
- Social Media Content Creation
- Social Media Insights & Metrics Analysis
- Social Media Listening & Monitoring
- Cross-Functional Team Collaboration
- Customer Service & Inquiry Handling
- Branding & Marketing Alignment
- Visual Engagement Strategies
COURSES / CERTIFICATIONS
Hootsuite Social Media Marketing Certification
Bachelor of Science in Marketing
2016 - 2020