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Brand Managers have a critical role in creating, managing and growing a brand identity. Your resume should emphasize your successful brand strategies and projects, as well as attention to detail. You should include accomplishment-oriented bullet points that demonstrate the impact of your work on the company’s performance. Hard skills related to marketing and cross-functional team collaboration should also be featured on your resume.
Results-driven brand manager with 4 years of experience developing and executing successful brand strategies. Proven track record of increasing brand recognition and customer loyalty by 15% and 20%. Experienced in leading cross-functional teams to deliver on-time and on-budget projects.
3/2022 – Present
- Developed and executed brand strategies, resulting in a 15% increase in brand recognition and customer loyalty.
- Led the rebranding of the company, resulting in a 20% increase in brand awareness and customer engagement.
- Collaborated with cross-functional teams to deliver on-time and on-budget projects and initiatives.
3/2020 – 3/2022
- Executed tasks effectively and efficiently, resulting in a 15% increase in departmental productivity
- Demonstrated strong ability to do quality work for the usual projects that an individual would be assigned at this level
- Developed and executed brand strategies, resulting in a 10% increase in brand recognition and customer loyalty
Brand Marketing Manager
3/2019 – 3/2020
- Assisted in the development and execution of brand strategies, resulting in a positive impact on the company's overall performance.
- Demonstrated strong attention to detail, resulting in a 25% decrease in errors.
- Provided support to senior brand managers, resulting in a positive impact on the company's overall performance.
SKILLS & COMPETENCIES
- Strategic Planning & Execution
- Brand Management & Development
- Cross-functional Team Leadership
- Project Management & Coordination
- Creative & Analytical Thinking
- Budgetary Analysis & Management
- Continuous Process Improvement
- Market Research & Insights
- Data Collection & Analysis
- Media & Brand Platform Development
- Copywriting & Storytelling
- Social Media Campaigns
- Public Relations & Communications
- Customer Relations & Experience
- Crisis Management & Resolution
COURSES / CERTIFICATIONS
Certified Brand Manager
the Association of International Product Marketing and Management (AIPMM)
Bachelor of Arts in Marketing
2016 - 2020
University of Southern California
Los Angeles, CA