Lifecycle Marketing Manager

Wing•Palo Alto, CA

1d•Hybrid

About The Position

Wing is seeking a Lifecycle Marketing Manager to join its Performance Marketing team in a hybrid role based in Palo Alto, California. The role owns how Wing engages, retains, and reactivates customers after their first drone delivery, with the goal of turning first-time use into a lasting habit and growing active-user volume as Wing launches in new cities. The manager owns Wing’s end-to-end lifecycle strategy and roadmap, from onboarding and activation through retention and win-back. They build and launch personalized email, push, and in-app programs directly in a customer engagement platform; expand automation, personalization, and processes across markets; and are accountable for repeat orders, retention, churn, and customer lifetime value. They also lead lifecycle and website readiness for market launches, partner campaigns, and seasonal moments, keeping city pages, partner solution sites, and address checker tools accurate and conversion-ready. Working with Analytics, Data Science, Product, Engineering, Brand, Creative, and Commercial teams, the manager tests and measures campaign impact and costs, translates findings into the roadmap, reports recommendations to leadership, and advocates for the data, tracking, and in-app features needed to support lifecycle marketing. Wing designs, builds, and operates highly automated delivery drones and provides drone delivery services on two continents. Wing is part of Alphabet, Google's parent company.

Requirements

At least 8 years of marketing experience, including at least 5 years in lifecycle, CRM, or retention marketing.
Expert, hands-on experience with a customer engagement platform such as Braze, Iterable, Salesforce Marketing Cloud, or Customer.io, including segmentation, triggered journeys, and dynamic personalization.
A track record of measurable gains in retention, repeat purchase, or win-back, including designing promotions and measuring their effect on costs and profit per order.
Strong analytical skills, including experience designing A/B and holdout tests.
Experience launching programs across multiple markets or time zones and managing web content in a CMS.
Excellent communication and influence skills, including presenting to senior leadership and gaining buy-in from Product, Data, Creative, and external partners.
A degree in a related field or equivalent practical experience.

Nice To Haves

Experience at a consumer app, marketplace, or on-demand delivery company.
Working knowledge of HTML/CSS.
SQL skills.
Experience with Looker or Tableau.

Responsibilities

Own Wing’s end-to-end lifecycle strategy and roadmap, from onboarding and activation through retention and win-back.
Drive and be accountable for repeat order rate, retention, churn, and customer lifetime value.
Design and launch localized customer journeys and promotional strategies across email, push, and in-app channels.
Build, QA, and launch campaigns directly in the customer engagement platform; scale automation, personalization, and processes as Wing enters new markets.
Partner with Analytics and Data Science to run A/B and holdout tests, measure incremental orders and campaign costs, and use results to shape the roadmap.
Own lifecycle and website readiness for new market launches, partner campaigns, and seasonal moments.
Keep city pages, partner solution sites, and address checker tools accurate and conversion-ready.
Share results and recommendations with leadership.
Influence Product and Engineering to develop lifecycle capabilities, including improved data, tracking, and in-app placements.