Lifecycle Marketing Manager

Lifetime Brands Talent Acquisition•Seattle, WA

23h•$95,000 - $100,000

About The Position

Lifetime Brands is seeking a Lifecycle Marketing Manager to lead lifecycle marketing strategy across its portfolio of direct-to-consumer brands, including PlanetBox, S'well, Year & Day, Mikasa, Pfaltzgraff, Fitz & Floyd, Fred & Friends, and others. The role sets the roadmap for email, SMS, loyalty, referral, and reviews; owns the Klaviyo and Yotpo platform architecture; and develops reporting on lifecycle performance. The manager serves as a strategic and technical resource for brand teams, establishing priorities, systems, and playbooks while aligning teams across seven brands. The position combines hands-on platform ownership with cross-functional coordination. The manager configures and optimizes lifecycle programs and platforms, while driving execution through brand digital marketing teams responsible for day-to-day campaign execution. The role also communicates performance and recommendations to the SVP of Digital. Lifetime Brands is a global provider of kitchenware, tableware, and other home products. The company describes its benefits as including medical, dental, and vision plans; flexible spending accounts; disability and life insurance; a 401(k) plan; paid time off and holidays; product discounts; tuition assistance; an employee assistance program; and optional paid volunteer time. Additional voluntary benefits are available. Benefits are offered to employees who work at least 30 hours per week.

Requirements

6 to 9 years of hands-on lifecycle, CRM, or retention marketing experience.
Deep, hands-on Klaviyo expertise, including flows, segmentation, A/B testing, and deliverability management at the platform-architecture level.
Hands-on experience with Yotpo or a comparable loyalty, referral, and reviews platform, including configuration and feature adoption.
Demonstrated ability to drive cross-functional execution across multiple distributed brand teams with competing priorities.
Strong project management skills and ability to organize work across seven brands.
Ability to build reporting that senior leaders can act on without follow-up questions.

Nice To Haves

Experience with multi-brand or multi-portfolio ownership is ideal.
Experience in DTC, ecommerce, or consumer products is preferred.

Responsibilities

Own end-to-end lifecycle marketing strategy across all DTC brands, tailoring customer journeys to each brand's customer base, tone, and product cadence.
Build and maintain a shared lifecycle playbook and testing framework that scales across the portfolio while preserving brand distinctiveness.
Set priorities and drive execution through brand digital marketing teams, aligning competing launch calendars and business priorities.
Serve as the go-to resource for brand teams on lifecycle strategy and platform capabilities.
Own Klaviyo platform architecture, segmentation strategy, and automation design across all brands.
Build and refine welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP, and sunset automated programs in partnership with brand marketers.
Set and govern A/B testing standards and deliverability practices across seven brand sending domains.
Troubleshoot and resolve platform-level issues that brand marketers cannot solve independently.
Own Yotpo configuration, feature rollouts, and ongoing optimization for Loyalty, Referral, and Reviews across the brand portfolio.
Design and iterate on loyalty program mechanics and referral incentive structures for each brand.
Manage review generation strategy and integrate review content into lifecycle and onsite experiences.
Monitor Yotpo's feature roadmap and evaluate new capabilities for adoption.
Build recurring reporting on retention, repeat purchase rate, CLTV, and program-level revenue contribution by brand and in aggregate.
Translate performance data into a clear narrative and prioritized recommendations for the SVP of Digital.
Track and report on Yotpo program health, including loyalty enrollment, referral conversion, and review volume and sentiment.

Benefits

Medical, dental, and vision plans for eligible full-time employees and their family members.
Flexible Spending Accounts for Health and Dependent Care.
Short-Term Disability and Long-Term Disability.
Company-paid Basic Life and Accidental Death & Dismemberment Insurance.
Eligibility for the Company's 401(k) plan after 90 days of employment.
Paid time off, accruing at 15 days per calendar year for non-warehouse positions and 10 days per calendar year for hourly warehouse positions.
10 company-paid holidays.
Employee product discounts.
Tuition assistance.
Employee Assistance Program.
Four hours of optional paid volunteer time annually.
Commute trip reduction incentives for Seattle-based employees.
Voluntary benefits.
Benefits are offered to employees who work 30 hours or more.