Lifecycle Marketing Manager
About The Position
Chime is hiring a Lifecycle Marketing Manager for its Lifecycle & CRM Marketing team. The role builds and optimizes campaigns that engage, retain, and grow members throughout their lifecycle, from acquisition to long-term retention, with a focus on member experience, revenue, and lifetime value. This is a hands-on growth role for an early-career marketer who can execute campaigns and wants to develop toward strategy. The manager works across email, push, in-app, and SMS, creating campaigns based on member behavior and lifecycle signals. The position partners with data, analytics, creative, product, and other stakeholders on segmentation, experimentation, personalization, and campaign delivery. It also uses AI tools in day-to-day marketing work and applies channel best practices to support deliverability, frequency, compliance, and overall member experience.
Requirements
- 2–4 years of experience in lifecycle, CRM, or retention marketing, with hands-on campaign execution in at least one channel: email, push, in-app, or SMS.
- Hands-on experience with a marketing automation or CRM platform such as Braze, Iterable, Klaviyo, or a similar platform.
- Strong attention to detail and an understanding of how output quality affects member experience.
- Comfort with data, including reading dashboards, pulling numbers, and interpreting results.
- Experience using AI tools and enthusiasm informed by experimentation.
- Strong instincts about member experience and willingness to speak up about it.
- Clear written and verbal communication, including the ability to translate strategy into execution and results into a coherent point of view.
- Ability to move quickly, learn quickly, and approach work with curiosity.
Responsibilities
- Build and manage lifecycle campaigns across email, push, in-app, and SMS, from brief through launch and measurement.
- Map member journeys and flows based on member behavior, lifecycle stage, and needs.
- Develop audience segments that reflect members’ relationships with Chime, beyond demographics.
- Run experiments and provide a clear perspective on results and recommended next steps.
- Work with data and analytics partners to assess campaign performance and interpret member behavior.
- Use AI tools for drafting, content variation, personalization logic, or workflow efficiencies.
- Apply channel best practices and consider deliverability, frequency, compliance, and member experience when planning campaigns.
- Collaborate with creative, product, and other stakeholders to align on goals and deliver campaigns.
Benefits
- Eligible full-time employees may receive bonuses, competitive equity, and benefits.
- Backup child, elder, and pet care.
- Subsidized commuter benefits for eligible employees.
- Comprehensive health, financial, and wellbeing benefits.
- Generous vacation policy and company-wide paid days off.
- Paid time to support local community organizations of the employee’s choice.
- Annual wellness stipend for eligible wellness-related expenses.
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
- Family planning reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
