Lifecycle Marketing Manager

Chime Financial • San Francisco, CA

1d

About The Position

Chime is hiring a Lifecycle Marketing Manager to join its Lifecycle & CRM Marketing team. The role builds and optimizes campaigns that engage, retain, and grow members throughout their lifecycle, from acquisition to long-term retention, with a focus on member experience, revenue, and lifetime value. It is a hands-on growth role for an early-career marketer who has campaign execution experience and is motivated to develop toward strategy.

The manager works across email, push, in-app, and SMS, using member behavior and lifecycle signals to design campaigns and journeys. They partner with data, analytics, and cross-functional teams on segmentation, experimentation, personalization, and performance measurement. The role also uses AI tools in day-to-day work and applies channel best practices to support deliverability, frequency, compliance, channel health, and the overall member experience.

Chime is a financial technology company, not a bank, focused on helping members achieve financial progress. Its in-office policy provides four office days a week and Fridays from home for employees near an office; Chime also has a fully remote program. The specific arrangement for this position is not stated.

Requirements

• 2–4 years of experience in lifecycle, CRM, or retention marketing.
• Real campaign execution experience across at least one channel: email, push, in-app, or SMS.
• Hands-on experience with a marketing automation or CRM platform such as Braze, Iterable, Klaviyo, or a similar platform.
• Strong attention to detail and understanding of how output quality affects member experience.
• Comfort with data, including reading dashboards, pulling numbers, and interpreting results.
• Use of AI tools and genuine enthusiasm for them, with opinions informed by experimentation.
• Strong instincts about member experience and willingness to speak up about it.
• Clear written and verbal communication skills, including translating strategy into execution and results into a coherent point of view.
• Ability to move quickly, stay curious, and learn quickly.

Responsibilities

• Build and manage lifecycle campaigns across email, push, in-app, and SMS, from brief through launch and measurement.
• Map member journeys and flows based on member behavior, lifecycle stage, and needs.
• Develop audience segments that reflect members’ relationship with Chime, not just demographics.
• Run experiments and communicate what worked, what did not, and recommended next steps.
• Work with data and analytics partners to assess campaign performance and interpret member behavior.
• Use AI tools for drafting, content variation, personalization logic, and efficiency improvements.
• Apply channel best practices and consider deliverability, frequency, compliance, and member experience in campaign strategy and programming.
• Collaborate with creative, product, and other stakeholders to align on goals and launch campaigns.

Benefits

• Eligible full-time employees may receive bonuses and competitive equity.
• Comprehensive health, financial, and wellbeing benefits.
• Generous vacation policy and company-wide paid days off.
• Paid time to support local community organizations of the employee’s choice (1% of time off).
• Annual wellness stipend for eligible wellness-related expenses.
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Family planning reimbursement.
• Backup child, elder, and pet care.
• Subsidized commuter benefits for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed