Lifecycle Marketing Manager

Prolific•New York, NY

1d•Remote

About The Position

Prolific is hiring an experienced lifecycle marketer for a three-month fixed-term contract to build and scale the foundations of its self-serve lifecycle programme. The role covers onboarding, activation, retention and reactivation across email and in-app messaging, as well as defining product-qualified signals to help Sales identify accounts worth contacting. The marketer will partner with Product, Customer Success, Sales/RevOps and Product Marketing, working independently to deliver programmes, dashboards and documentation in a fast-moving environment. This is a product-led, self-serve marketing role. The focus is on influencing user behaviour in and around the product, rather than demand generation, MQL/SQL pipeline, events or sales-led nurture. The contract is full-time for three months, with potential to extend depending on business needs. In the first month, the role will audit lifecycle programmes, journeys, segmentation and tools; map the self-serve journey by customer segment; identify activation and retention gaps; agree priorities and success metrics with partner teams; and ship at least one quick win. In the following months, the role will build and launch onboarding, activation, retention, top-up and reactivation programmes; define and validate PQL and expansion signals with Sales/RevOps; establish structured experimentation; report results; and document lifecycle processes and logic.

Requirements

5–7 years of experience in lifecycle, CRM, retention or growth marketing at a product-led or self-serve company, with a record of improving activation, retention or expansion metrics.
Prior contract, consulting or agency experience, or a clear record of independently delivering scoped work to a deadline.
Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel.
Strong experience with email/CRM platforms such as HubSpot or equivalent, and in-product messaging tools such as Pendo, Appcues, Intercom, Braze, Customer.io, Iterable or similar.
Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging.
Analytical fluency in cohort analysis, activation and retention curves, funnel conversion and LTV; ability to run analyses independently in HubSpot, Hex or equivalent without a data team.
Experience designing and running experiments and assessing which results are reliable.
Experience partnering with Sales/RevOps on PQL or usage-based handoff.
Clear communication skills and ability to prioritise, push back and manage stakeholders without close supervision.
Comfort working with ambiguity in a small, high-output team.

Responsibilities

Audit current lifecycle programmes, journeys, segmentation and tooling, including HubSpot, Pendo and Hex.
Map the self-serve journey by customer segment and identify key activation and retention gaps.
Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success.
Ship at least one early improvement, such as a fix to an onboarding email or in-app message.
Design, build and launch onboarding and activation programmes across email and in-app messaging to reduce time to first value.
Launch retention, top-up, reactivation and win-back flows for lapsed and dormant users.
Define behavioural PQL and expansion signals with Sales/RevOps, validate them against conversion outcomes, and establish a CRM handoff process.
Start a structured experimentation programme across onboarding, email and in-app messaging.
Report on programme results, learnings and experiment outcomes.
Document journeys, segmentation logic, triggers, PQL definitions and naming conventions.