Retention & Lifecycle Marketing Manager

Onnit•Austin, TX

About The Position

Onnit is seeking an analytical, hands-on lifecycle marketer to own email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction. The role combines strategic ownership with end-to-end execution: managing day-to-day production in Klaviyo, building campaigns and automated flows, refining segments, and analyzing results. Customer behavior, cohort performance, and lifetime value insights will inform what messages are sent, to whom, and when. The position offers meaningful ownership while remaining close to campaign execution and is designed for someone with roughly five years of relevant experience. The manager will develop lifecycle strategies and campaigns that support customer education, replenishment, subscription conversion, retention, and reactivation. They will analyze customer and subscription performance, run practical tests, report on results, and turn findings into prioritized recommendations and hands-on work. The role partners with the Director of E-commerce and Retention as well as creative, product, customer experience, and acquisition partners. Onnit is an Austin, Texas-based health and wellness company selling dietary supplements directly to consumers and through retail distribution. It is part of the Wellbeing Collective, a Global Business Unit within Unilever. The company describes its products as science-backed and its mission as optimizing human potential.

Requirements

At least 5 years of experience in lifecycle, CRM, retention, or email/SMS marketing; experience with a CPG subscription business is preferred.
Strong, recent, hands-on Klaviyo experience, including independently building campaigns and flows, managing content blocks, creating segments, running tests, and reporting on performance.
Basic HTML/CSS email skills for template edits and troubleshooting.
Experience improving repeat purchase, subscription conversion, subscriber retention, or churn, with concrete examples of personally executed work.
Practical analytical skills, including comfort using spreadsheets and platform reporting to understand cohort, LTV, and churn data and turn insights into marketing decisions.

Nice To Haves

Experience in lifecycle, CRM, retention, or email/SMS marketing for a CPG subscription business.

Responsibilities

Own the email and SMS calendar, balancing promotional campaigns with customer education, replenishment, subscription conversion, and retention messaging.
Build, quality-check, schedule, and launch campaigns and automated flows in Klaviyo.
Create, maintain, and manage reusable content blocks and templates; assemble and format messages for launch.
Build and refine customer segments using purchase behavior, subscription status, engagement, lifecycle stage, and cohort insights.
Develop and optimize welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback journeys.
Test messaging, offers, creative, timing, frequency, and audience selection, and apply findings to future work.
Maintain execution standards for mobile rendering, links, personalization, deliverability, and consent practices.
Execute lifecycle initiatives to convert one-time purchasers into subscribers and keep existing subscribers engaged.
Identify customers likely to benefit from subscriptions and develop relevant messages, offers, and conversion journeys.
Analyze subscription churn, cancellation patterns, and customer behavior to identify retention opportunities.
Build and test onboarding, education, replenishment, save, and reactivation initiatives.
Share customer insights with product, brand, and customer-experience partners to strengthen the subscriber experience.
Develop lifecycle and cohort strategies reflecting how customers discover, buy, return, subscribe, and lapse.
Analyze cohort retention, repeat purchase, customer lifetime value, subscription conversion, and churn to prioritize work.
Own recurring lifecycle performance reporting and connect campaign and flow results to broader retention and subscription outcomes.
Translate analysis into clear recommendations, a prioritized testing plan, and hands-on execution.
Distinguish channel-attributed results from broader customer trends and use practical testing to assess performance.
Partner with the Director of E-commerce and Retention on retention strategy, priorities, and performance reviews.
Coordinate with creative, product, customer experience, and acquisition partners to keep lifecycle messaging accurate and relevant.