Sr. Associate, Dasher Retention Marketing
About The Position
DoorDash's Dasher Retention Marketing team builds lasting relationships with Dashers through personalized, scalable, cross-channel experiences that promote engagement, satisfaction, and long-term retention. The team reaches Dashers at relevant points throughout their lifecycle, from onboarding and activation through re-engagement and loyalty, using email, push, in-app messaging, and SMS. The Senior Associate owns CRM strategy, development, and end-to-end campaign builds across the Dasher lifecycle. The role combines defining retention strategies for key workstreams with designing and building campaigns, analyzing results, and iterating. The successful candidate will develop integrated retention strategies and own their technical execution, including segmentation, campaign build, quality assurance, and launch. The position also involves using DoorDash's AI tools to accelerate experimentation and impact.
Requirements
- At least 4 years of experience in CRM, email, or lifecycle marketing.
- Deep familiarity with CRM technology, including email service providers and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or Customer.io.
- Experience owning end-to-end lifecycle or retention strategy and execution, including experimentation, audience segmentation, targeting, quality assurance, and performance analysis.
- Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs.
- Strong written and verbal communication skills, particularly with technical teammates.
- Experience collaborating cross-functionally with creative, analytics, and product or strategy teams.
- A record of achieving business results through marketing strategy and campaigns across CRM channels.
- Comfort navigating ambiguity and adapting plans based on performance learnings or changing business priorities.
- Bachelor's degree or equivalent experience.
Nice To Haves
- Basic knowledge of SQL, HTML, and data visualization platforms such as Tableau, Sigma, or Periscope.
- Experience using AI tools to improve campaign velocity and impact, such as Claude, ChatGPT, or Cursor.
Responsibilities
- Define retention strategy for key workstreams and design and build lifecycle programs across email, push, in-app messaging, and SMS.
- Manage end-to-end campaign execution, including audience segmentation, targeting, creative briefing and production, quality assurance, launch, and post-campaign analysis using Braze and other internal tools.
- Collaborate with Product, Engineering, Data Science, Integrated Marketing, and Strategy & Operations teams to deliver cohesive retention programs.
- Review campaign performance, identify trends, and make data-informed recommendations to improve retention strategy.
- Connect individual campaigns with broader lifecycle initiatives, supporting Dasher progression from onboarding through resurrection.
- Monitor retention marketing best practices and help strengthen the team's capabilities.
- Use DoorDash's AI tools to increase experiment velocity and impact.
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave
- Flexible paid time off/vacation for salaried roles
- 11 paid holidays
- Medical, dental, and vision benefits
- Disability insurance
- Basic life insurance
- Family-forming assistance
- Mental health program
- Equity grant opportunities
- Wellness expense reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
