Retention Marketing Manager

BRUNT Workwear•Wilmington, MA

2d•Onsite

About The Position

The Retention Marketing Manager owns BRUNT’s lifecycle marketing program across email and SMS, building customer journeys and segmentation that support list growth, first and repeat purchases, cross-category shopping, and long-term loyalty. The role is accountable for DTC revenue, repeat purchase behavior, customer lifetime value, and the overall health of the channels, including deliverability, audience growth, engagement, and conversion. This hands-on role leads the creation, testing, reporting, and optimization of campaigns and flows in Klaviyo and Postscript. It manages and develops the Email Marketing Associate and collaborates with creative and cross-functional teams to coordinate promotions, product launches, and brand messaging. The manager also owns channel strategy, customer segmentation, list growth, platform configuration, data troubleshooting, compliance, and performance measurement. The position requires commuting to BRUNT’s office in Wilmington, Massachusetts, four days per week. The anticipated base salary range is $95,000–$115,000 USD.

Requirements

At least 4 years of hands-on retention or lifecycle marketing experience at a DTC ecommerce brand; Shopify experience is strongly preferred.
Demonstrated ownership of building email and SMS programs, not just briefing others.
At least 1 year of experience managing and developing direct reports.
At least 2 years of deep, hands-on Klaviyo experience and hands-on Postscript experience, or experience with a comparable platform such as Attentive.
Ability to independently build and debug complex, multi-step flows with conditional branching, dynamic content, and API-based triggers without relying on a developer.
Comfort with basic HTML/CSS and Liquid templating logic, including if/else conditional blocks.
Strong Excel skills, including pivot tables, combining data from multiple exports, and creating reports and dashboards for leadership.
Strong command of customer segmentation and data, including dynamic segments based on behavioral and transactional data such as RFM, LTV, and purchase or engagement history.
Familiarity with ESP/CDP and ecommerce platform integrations, including custom properties, event tracking, and basic troubleshooting of syncs or triggers.
Track record of designing A/B tests and applying results to program changes.
Strategic thinking, analytical ability, and a passion for innovation and creative problem-solving.
Ability to commute to the Wilmington, Massachusetts office four days per week.

Nice To Haves

Shopify experience.
SQL or other data-querying skills.
Familiarity with Google Analytics or Looker.

Responsibilities

Build and manage email and SMS flows in Klaviyo and Postscript, partnering with the creative team on execution and quality assurance.
Manage, coach, and develop the Email Marketing Associate by setting priorities, reviewing builds and QA, and supporting skill development.
Own the A/B testing program across campaigns and flows, use performance data to guide copy and design, and report results internally each month.
Build and maintain customer segments using behavioral, transactional, and lifecycle data, including RFM, purchase history, engagement, and product or category affinity.
Own on-site acquisition and list growth for email and SMS, including sign-up forms and pop-ups.
Develop and present monthly email and SMS communication plans aligned with inventory, promotions, and the master marketing calendar.
Design targeted, behavior-triggered messaging and cross-category shopping campaigns to grow repeat purchases and customer lifetime value.
Own Klaviyo and Postscript flow architecture, list and segment hygiene, and deliverability configuration.
Troubleshoot customer and order data flows between Shopify, Klaviyo, Postscript, and Rivo, including properties, events, and integration syncs.
Manage email and SMS compliance with CAN-SPAM and TCPA, including consent capture, opt-out processing, and quiet-hour adherence.
Coordinate campaigns, product launches, and brand messaging across Acquisition, Operations, Product, Creative, eCommerce, Analytics, and Loyalty teams.
Partner with Analytics to monitor customer behavior trends and maintain internal performance dashboards.
Track email and SMS click rate, conversion, and revenue, and measure channel contribution to corporate KPIs.
Monitor lifetime value, retention curves, cohort performance, repeat purchase rates, and cross-category penetration.