Manager, Seller Retention & Engagement Marketing

Etsy•Brooklyn, NY

3d•Hybrid

About The Position

Etsy is seeking a highly analytical manager to lead its Seller Retention & Engagement Marketing (REM/CRM) team. The team owns communications with sellers across email, push, and other owned channels, helping them get started, grow, and stay successful on Etsy. The role leads a cross-functional team spanning lifecycle marketing, strategy and planning, operations, and development, translating seller priorities into quarterly plans and building operating practices that deliver relevant, timely communications without over-messaging sellers. The position sits at the intersection of lifecycle marketing, seller education, product, and analytics. The manager represents sellers within Marketing, uses detailed analysis to guide decisions, and leads lifecycle strategy, portfolio management, measurement, experimentation, and execution. The team uses Braze and other owned channels to deliver personalized communications at scale, partnering with Seller Content, Community, Product Marketing, Product, Engineering, Analytics, and Customer Support. The role also includes people management and may encompass other tasks as Etsy's needs change.

Requirements

Direct experience in B2B marketing or on the supply side of a marketplace, such as sellers, hosts, drivers, creators, or merchants.
Highly analytical approach and a track record of using data to set strategy, size opportunities, and make prioritization trade-offs.
At least 7 years of experience in lifecycle, CRM, or retention marketing, including end-to-end campaigns from strategy through measurement.
Hands-on experience designing and interpreting experiments, including holdout, A/B, or multivariate tests, with sound judgment about incrementality, cohort quality, retention, and lifetime value.
Comfort working directly with data, including SQL and Cursor, or a strong working partnership with analytics teams.
At least 2 years of experience managing people, with a track record of developing and retaining strong teams.
Hands-on experience with a marketing automation platform, including segmentation, personalization, and deliverability; Braze is preferred.
Working knowledge of how AI can automate lifecycle work, such as copy drafting and QA, audience building, reporting, and workflow automation, with good judgment about where human review is needed.
Experience building processes and quality standards that increase team speed without sacrificing quality.
Success partnering across Content, Product, Engineering, and Analytics, and influencing stakeholders without direct authority.
Bias for action and ability to turn detailed analysis into a clear recommendation, including when data is incomplete.

Nice To Haves

Experience in a two-sided marketplace with a large, diverse, global seller base, including localization.
Experience managing a program budget and reporting ROI.
Familiarity with feature adoption analysis and churn prevention for business customers.
Entrepreneurial mindset and enjoyment of building structure and finding creative solutions with limited resources.
Passion for Etsy's mission to keep commerce human and support the creativity of small business owners.

Responsibilities

Lead the team responsible for seller lifecycle strategy, planning, operations, and execution, including coaching, goal setting, performance feedback, and equitable hiring, onboarding, and promotion practices.
Translate annual seller marketing priorities into a quarterly roadmap with clear KPIs and report progress to senior leaders.
Manage the seller lifecycle communications portfolio, including its inventory, relevance, prioritization, and per-seller frequency across onboarding, growth, peak season, reactivation, and policy or fee changes.
Define seller segments and develop targeted, personalized journeys across email and other owned channels.
Build a measurement approach connecting reach, delivery, engagement, and downstream seller behavior to incremental value, using holdouts and sound experiments rather than relying on opens and clicks alone.
Oversee execution in Braze, including segmentation, journey design, quality assurance, and deployment, while maintaining high standards for quality and compliance.
Align work across Seller Content, Product, Engineering, Analytics, and Customer Support, and communicate performance, risks, and trade-offs to stakeholders.
Foster a culture of testing and learning that informs Etsy's investment in seller communications.