Retention Marketing Manager

BRUNT Workwear•Wilmington, MA

6h•$95,000 - $115,000•Onsite

About The Position

The Retention Marketing Manager owns BRUNT’s lifecycle marketing program across email and SMS, building flows and segmentation logic that guide customers from list growth and first purchase through repeat purchase and long-term loyalty. The role is accountable for DTC revenue, repeat and cross-category behavior, customer lifetime value, deliverability, audience growth, engagement, and conversion. It also manages and develops the Email Marketing Associate. This is a hands-on role responsible for planning, producing, testing, reporting on, and optimizing customer journeys and channel communications. The manager builds and maintains complex flows, segments, and sign-up experiences in Klaviyo and Postscript; oversees platform configuration, data integrations, list hygiene, and compliance; and collaborates across marketing, creative, operations, product, ecommerce, analytics, and loyalty teams. The position is based in Wilmington, Massachusetts, with the ability to commute to the office four days per week.

Requirements

At least 4 years of hands-on retention or lifecycle marketing experience at a DTC ecommerce brand; Shopify experience is strongly preferred.
Demonstrated ownership of building email and SMS programs, rather than only briefing others.
At least 1 year of experience managing and developing direct reports.
At least 2 years of deep, hands-on Klaviyo experience and hands-on experience with Postscript or a comparable platform such as Attentive.
Ability to independently build and debug complex, multi-step flows, including conditional branching, dynamic content, and API-based triggers, without relying on a developer.
Comfort writing basic HTML/CSS and Liquid templating logic, including if/else conditional blocks.
Strong Excel skills, including pivot tables, combining data from multiple exports, and preparing performance reports and dashboards for leadership.
Strong command of customer segmentation and data, including building dynamic segments from behavioral and transactional data such as RFM, LTV, and purchase or engagement history.
Familiarity with integrations between an ESP/CDP and ecommerce platforms such as Shopify, including custom properties, event tracking, and basic troubleshooting.
Track record of designing A/B tests and turning results into program changes.
Strategic thinking and analytical ability, with a passion for innovation and creative problem solving.
Ability to commute to the Wilmington, MA office four days per week.

Nice To Haves

Shopify experience.
SQL or other data-querying skills.
Familiarity with Google Analytics or Looker.

Responsibilities

Build and manage email and SMS flows directly in Klaviyo and Postscript, partnering with the creative team on execution and quality assurance.
Manage, coach, and develop the Email Marketing Associate by setting priorities, reviewing builds and quality assurance, and supporting skill development.
Own the A/B testing program across campaigns and flows, use performance data to guide copy and design decisions, and report results internally each month.
Build and maintain customer segments using behavioral, transactional, and lifecycle data, including RFM, purchase history, engagement, and product or category affinity.
Own on-site acquisition and list growth for email and SMS, including sign-up forms and pop-ups in Klaviyo and Postscript.
Develop and present monthly email and SMS communication plans aligned with inventory, promotions, and the master marketing calendar.
Design targeted, behavior-triggered messages and cross-category shopping campaigns to drive repeat purchases and customer lifetime value.
Own flow architecture, list and segment hygiene, and deliverability configuration in Klaviyo and Postscript.
Understand and troubleshoot customer and order data integrations between Shopify, Klaviyo, Postscript, and Rivo, including custom properties, events, and syncs.
Manage email and SMS compliance with CAN-SPAM and TCPA requirements, including consent capture, opt-out processing, and quiet-hours adherence.
Coordinate promotional campaigns, product launches, and brand messaging across Acquisition, Operations, Product, Creative, eCommerce, Analytics, and Loyalty teams.
Partner with Analytics to monitor customer behavior trends and maintain internal performance dashboards.
Track email and SMS click rate, conversion, and revenue to measure contribution to corporate KPIs.
Monitor lifetime value, retention curves, and cohort performance, including repeat purchase rates and cross-category penetration.