Senior Marketing Manager

Horseshoe Bay Resort•Phoenix, AZ

3d•$60,000 - $80,000

About The Position

The Senior Marketing Manager – Ancillary & Activations develops and executes revenue-driven marketing strategies for The Peak Phoenix’s ancillary experiences, including food and beverage outlets, spa, waterpark, and resort programming. This highly visible, hands-on position leads campaigns, experiential activations, local partnerships, and promotions intended to attract resort guests and local audiences, increase engagement, and drive incremental revenue. The role collaborates with resort operations, sales, revenue management, hotel and corporate marketing partners, and external partners to strengthen the resort’s position as a destination for dining, wellness, recreation, and entertainment. The manager leads marketing for the resort’s food and beverage outlets, including campaigns and launch activity for the upcoming Emberance restaurant; develops seasonal promotions and events; supports local outreach and membership growth; and oversees reservation-driving efforts and outlet websites. The role also manages outlet social media and content, influencer relationships, targeted email and CRM campaigns, creative collateral, media opportunities, and photography and videography assets. Responsibilities include tracking channel and outlet performance, reporting insights to resort leadership and ownership, and managing the annual marketing budget with Crescent Corporate Marketing.

Requirements

At least 3 years of progressive marketing experience in hospitality or restaurant environments.
Demonstrated success launching or marketing food and beverage concepts, from casual dining to upscale experiential brands.
Strong command of digital marketing channels, including paid social, display advertising, and email marketing.
Proficiency in social media content creation and platform management across Instagram and Facebook.
Experience with Canva or other creative/design applications and ability to produce polished, on-brand materials.
Working knowledge of CMS platforms, email marketing tools, and CRM/GMS systems.
Analytical ability to interpret campaign data, generate insights, and optimize performance.
Exceptional written and verbal communication skills and strong copywriting ability, including sensitivity to brand voice and tone.
Creative, proactive, and highly organized, with the ability to manage multiple projects and deadlines simultaneously.
Availability for a flexible schedule, including evenings, weekends, and holidays as needed for outlet events and activations.

Nice To Haves

Combined hotel and food-and-beverage experience is strongly preferred.
A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

Responsibilities

Lead marketing strategy, campaign planning, and execution for food and beverage outlets, including The Living Room, The Peak Canteen, The Peak Pool Bar, The Pantry, and Emberance.
Develop integrated pre-opening and launch campaigns for Emberance, including awareness-building, waitlist strategies, and grand-opening moments.
Create seasonal promotions, happy-hour campaigns, special events, and programming activations to drive local traffic and repeat visits.
Build local audiences through targeted outreach, influencer partnerships, community events, and neighborhood storytelling.
Collaborate with outlet managers, promoters, and chefs on content about menu launches, chef specials, and seasonal ingredients.
Oversee reservation-driving initiatives across platforms such as OpenTable and Resy, coordinating with operations to maximize covers during key dayparts.
Coordinate outlet collateral with the hotel marketing partner, including menus, table tents, digital assets, and promotional signage.
Oversee the design, launch, and maintenance of outlet websites.
Promote activations and campaigns through text and email messaging.
Build neighborhood relationships to promote spa and fitness-center memberships and identify ways to increase local memberships.
Develop and manage social media strategies for outlet accounts across Instagram, Facebook, and emerging platforms as needed.
Review monthly content calendars covering seasonal programming, outlet promotions, hotel packages, and community events.
Produce or oversee professional, on-brand photography, video, Reels, and Stories.
Build and manage relationships with local influencers, content creators, and lifestyle tastemakers.
Monitor social engagement and manage online communities using a voice appropriate to each brand.
Create social campaigns promoting offers and promotions to different demographic groups.
Develop and execute targeted email campaigns for food and beverage and spa audiences, including newsletters, promotional messages, event invitations, and post-stay communications.
Develop email campaign timelines, content, targeting parameters, and post-send reporting, and coordinate outlet-level email programs.
Work with hotel and corporate marketing to maintain brand consistency across print menus, digital assets, signage, promotional materials, and presentation decks.
Identify PR-worthy programming, packages, and activations, and coordinate media visits and press opportunities with PR resources.
Coordinate photography and videography shoots for outlets, events, and seasonal campaigns; ensure assets are archived and distributed appropriately.
Track and report KPIs including website traffic, email performance, social engagement, paid media ROI, and outlet reservation volume.
Work with hotel and corporate marketing partners to review performance and plan marketing activity.
Translate data into actionable insights and present regular performance updates to the DOSM, General Manager, and ownership.
Manage the annual marketing budget with Crescent Corporate Marketing, allocating funds strategically and following financial guidelines.