Senior Marketing Manager
About The Position
At KLAS, the Senior Marketing Manager helps make KLAS’s research and digital products more visible, useful, and engaging. The role supports growth across web traffic, customer satisfaction, research participation, event attendance, and KLAS memberships. The manager works with Marketing, Product, IT, and client-facing teams to connect KLAS’s insights with audiences who can benefit from them. The position includes planning and promoting external events, developing SEO and digital marketing strategies, creating promotional content, setting and tracking marketing objectives, improving the experience of KLAS audiences, and building community around the KLAS brand and mission. KLAS offers a hybrid schedule with three full days in the office, Monday through Wednesday.
Requirements
- 4–8 years of professional marketing experience.
- Strong writing and editing skills, including the ability to create engaging, search-optimized content.
- Experience developing or executing SEO, digital marketing, or audience growth strategies.
- Creativity, initiative, and a results-oriented approach.
- Ability to collaborate across teams, manage competing priorities, receive feedback, and support or lead the work of others.
- Strong user skills with Microsoft Office and online content management systems.
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
Nice To Haves
- Experience with SEO tools, HubSpot, Salesforce, or Marketing Cloud.
- Healthcare industry experience or knowledge.
- A master’s degree is preferred.
Responsibilities
- Plan, coordinate, and promote external events, including Summits and Cornerstone Conferences, supporting participation from providers, payers, and vendors.
- Develop and execute SEO strategies for KLAS digital products, web platforms, and blog content.
- Create and coordinate promotional content across web, email, social media, and SMS.
- Set and track marketing objectives and key results related to web growth, user experience, and audience engagement.
- Identify ways to improve the experience of healthcare executives, software vendors, digital health investors, and payer organizations.
- Partner with Product and IT to help ensure KLAS’s digital products meet user needs.
- Build community around the KLAS brand and mission, making provider and payer insights more visible and influential.
- Develop metrics and processes to track communication, outreach, and marketing goals.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- HSA with company match
- 401K with company match
- PTO
- Internal education program
- Career development support, including regular one-on-one meetings, quarterly conversations, and mentoring opportunities
- Hybrid work policy
- Quarterly team activities and monthly office events
- Catered lunch once a month
- Snack room
- Employee resource groups
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What This Job Offers
Job Type
Full-time
Career Level
Senior
