Senior Marketing Manager

Cardinal Health•Mansfield, MA

5d•$106,700 - $152,400•Remote

About The Position

Cardinal Health WaveMark Solutions provides a cloud-based healthcare inventory automation and analytics platform that integrates with clinical and financial systems. The Senior Marketing Manager leads brand strategy, account-based marketing, digital marketing, demand generation, content strategy, and commercial sales enablement for WaveMark Solutions. The role partners with Sales, Product Marketing, Commercial Enablement, customers, and agency partners to turn business priorities into measurable marketing strategies and programs that support revenue and growth. This people-leader role has two direct reports and oversees the customer engagement lifecycle. The successful candidate combines strategic thinking with hands-on execution, a strong commercial and customer orientation, cross-functional influence, and the ability to connect marketing work to measurable commercial outcomes. The position is remote, and candidates must be based in the United States. Travel may be up to 10%.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience; listed as preferred.
At least 8 years of experience in B2B marketing; healthcare, medical technology, healthcare technology, or another complex solution-based environment is preferred.
Ability to travel up to 10%.

Nice To Haves

SaaS experience.
Experience developing and executing integrated marketing campaigns and demand-generation programs.
Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs.
Experience working with marketing agencies and external partners.
Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics.
Ability to translate business strategy into actionable marketing plans.
Success partnering with Sales and other cross-functional stakeholders.
Strong written and verbal communication skills, including the ability to explain complex concepts through clear, compelling customer-facing messaging.
Strong project management skills and ability to lead multiple initiatives simultaneously.

Responsibilities

Translate WaveMark business and commercial priorities into marketing plans with defined objectives, audiences, tactics, milestones, and success measures.
Lead integrated marketing across campaigns, events, customer programs, digital channels, content, and sales enablement, maintaining consistent brand storytelling.
Develop and execute integrated demand-generation and account-based marketing strategies to engage priority accounts and create qualified opportunities.
Manage the activation of WaveMark’s value proposition and messaging across the customer journey, turning strategic positioning into customer-focused content and campaigns.
Own and grow the customer advocacy strategy, including customer advocates, stories, case studies, testimonials, speaking opportunities, and peer-to-peer programs.
Partner with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.
Report marketing impact to marketing and commercial leadership across engagement, leads, advocacy, pipeline, and revenue influence.
Use campaign performance, customer feedback, and commercial team insights to improve marketing strategy and execution.
Manage the marketing budget end to end, including annual planning, investment prioritization, monthly spend tracking, forecasting, and ROI measurement.
Manage, coach, and develop direct reports by setting goals and expectations, supporting career development, and enabling delivery of business objectives.