Senior Marketing Manager

Cardinal Health•Mansfield, OH

4d•Remote

About The Position

Cardinal Health’s WaveMark Solutions provides a scalable, enterprise-level, cloud-based healthcare inventory automation and analytics platform that integrates with clinical and financial systems. For more than 20 years, WaveMark has helped health systems automate clinical and supply chain workflows. The Senior Marketing Manager leads brand strategy, account-based marketing, digital marketing, demand generation, content strategy, and commercial sales enablement for WaveMark Solutions. This people-leader role has two direct reports and partners closely with Sales, Product Marketing, Commercial Enablement, customers, and agency partners. The manager translates business priorities into marketing strategies and programs that build brand awareness, generate demand, strengthen customer advocacy, differentiate WaveMark’s value, and support revenue and growth targets. The role is remote, with candidates required to be based in the United States, and may require travel up to 10%.

Requirements

Eight or more years of experience in B2B marketing.
Ability to travel up to 10%.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience; preferred.

Nice To Haves

Experience in healthcare, medical technology, healthcare technology, or another complex solution-based environment.
SaaS experience.
Demonstrated experience developing and executing integrated marketing campaigns and demand-generation programs.
Experience with account-based marketing, customer marketing, customer advocacy, or related commercial marketing programs.
Experience working with marketing agencies and external partners.
Familiarity with ABM platforms, CRM systems, marketing automation, and digital marketing analytics.
Ability to translate business strategy into actionable marketing plans.
Success partnering with Sales and other cross-functional stakeholders.
Strong written and verbal communication skills, including the ability to turn complex concepts into clear, compelling customer-facing messaging.
Strong project management skills and ability to lead multiple initiatives simultaneously.

Responsibilities

Translate WaveMark business and commercial priorities into actionable marketing plans with clear objectives, audiences, tactics, milestones, and measures of success.
Lead integrated marketing initiatives across campaigns, events, customer programs, digital channels, content, and sales enablement, ensuring consistent brand storytelling.
Develop and execute integrated demand-generation and account-based marketing strategies to engage priority accounts and create qualified opportunities.
Activate WaveMark’s value proposition and messaging across the customer journey, translating strategic positioning into customer-centric content and campaigns.
Own and expand the customer advocacy strategy, developing customer advocates and advocacy assets such as customer stories, case studies, testimonials, speaking opportunities, and peer-to-peer programs.
Partner with the commercial organization to ensure marketing programs address customer needs and support revenue-growth priorities.
Report marketing impact to marketing and commercial leadership across engagement, leads, advocacy, pipeline, and revenue influence.
Use campaign performance, customer feedback, and commercial team insights to improve marketing strategy and execution.
Manage the marketing budget end to end, including annual planning, investment prioritization, monthly spend tracking, forecasting, and ROI measurement.
Manage, coach, and develop direct reports by setting goals and expectations, supporting career development, and empowering the team to deliver business objectives.