Senior Marketing Manager

Howard Hanna Real Estate Services • Nanuet, NY

11d

About The Position

The Senior Marketing Manager is responsible for executing Howard Hanna Rand Realty’s marketing strategy, planning, and day-to-day marketing function. The role is the primary marketing partner to the leadership team, translating business priorities into integrated marketing programs that support brand awareness, agent growth, listings, recruitment, and local business goals.

The Senior Marketing Manager leads enterprise localization and market-specific marketing initiatives, oversees agent marketing, and manages the marketing team and resources. The role partners with NYC Enterprise marketing teams to align local initiatives with broader priorities and help scale successful marketing initiatives. This is a strategic, hands-on role requiring strong marketing judgment, excellent communication skills, and the ability to move between planning, stakeholder management, and execution.

Requirements

• 4–5+ years of marketing experience.
• Experience managing projects and/or marketing team members.
• Strong understanding of integrated marketing across digital, social, email, print, content, events, and paid media.
• Strong project management and organization skills.
• Excellent written, verbal, and interpersonal communication skills.
• Strong client-service mindset and ability to balance service with strategic priorities.
• Ability to manage multiple deadlines and competing priorities.
• High attention to detail and strong quality-control instincts.
• Proactive, self-directed, and comfortable making decisions with limited guidance.
• Ability to work effectively with senior leadership, sales leaders, agents, creative teams, and external vendors.
• Familiarity with marketing platforms, CRM, email marketing, social media, and creative tools.

Nice To Haves

• Marketing experience in real estate or a client-service environment.
• Experience supporting sales professionals, agents, or other client-facing teams.

Responsibilities

• Lead Rand Realty marketing initiatives, planning, and calendar in partnership with the NYC Senior Marketing Manager.
• Serve as the primary marketing partner, translating business priorities into initiatives supporting brand awareness, agent growth, listings, recruitment, and local business goals.
• Oversee agent marketing and listing programs, ensuring agents have the tools, resources, and support to market their businesses effectively.
• Write, edit, and oversee copy for marketing materials, campaigns, and communications.
• Partner with the PR team on relevant initiatives and identify agent, listing, or local storytelling opportunities.
• Manage and prioritize marketing resources, including the Marketing Manager, Coordinator, creative and content resources, and applicable vendors.
• Partner with NYC Marketing and Enterprise Brand to adapt broader strategies and campaigns while communicating local insights and needs to the broader organization.
• Provide marketing guidance and support to leadership while maintaining clear processes, priorities, and expectations for the team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed